Senior Digital Marketing Officer

Floward

Job Purpose

The Digital Marketing Senior Officer drives the strategic direction of multi-channel campaigns across platforms and markets. Evolving beyond execution, this role focuses on long-term impact—challenging briefs, interrogating metrics, and ensuring every campaign tells a compelling story with measurable results. Working closely with creative, product, and analytics teams, the role leads end-to-end campaign strategy and isn’t afraid to push back when performance demands better thinking, sharper insights, or stronger creative.

Key Responsibilities

• Plan and execute performance campaigns across Google Ads, Meta, TikTok, Snapchat, Pinterest, X, and emerging platforms.
• Lead app marketing campaigns for user acquisition and engagement on iOS and Android.
• Manage campaigns across 9 markets (SA, KW, AE, BH, QA, OM, JO, EG, GB) with multi-language creative coordination.
• Drive attribution strategy beyond last-click using tools like Adjust, Firebase, and MMM frameworks.
• Partner with Creative, Product, and Analytics teams to align campaigns with business OKRs.
• Own performance analysis and reporting using Looker Studio, Power BI, and advanced analytics tools.
  
  

Skills And Qualifications

• You have 3–5 years in digital performance marketing with full campaign ownership.
• You’ve managed large budgets across multiple ad platforms with proven ROI.
• You understand app marketing funnels and the complexity of mobile attribution.
• You’re fluent in analytics and can turn data into clear, actionable insights.
• You think beyond platform-level metrics to holistic customer acquisition strategy.
• You can brief creative teams and give performance-driven feedback.
  
  

Our Tech Stack

Google Ads | Meta Business Suite | TikTok Ads Manager | Snapchat Ads | Pinterest Business | Adjust | Firebase | Looker Studio | Power BI | App Radar