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assistant manager luxury customer marketing Jobs in Mumbai

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marketing manager loyalty management

The Indian Hotels Company Limited (IHCL)

<div>
 
 IHCL and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include
 
 Taj
 
 &ndash; the iconic brand for the most discerning travellers, and ranked as &lsquo;World&rsquo;s Strongest Hotel Brand&rsquo; and &lsquo;India&rsquo;s Strongest Brand&rsquo; across sectors as per Brand Finance Hotels 50 and India 100 reports 2024 respectively;
 
 SeleQtions
 
 , a named collection of handpicked, storied hotels; Vivanta, a chain of contemporary upscale hotels that celebrate joie de vivre;
 
 Ginger
 
 , a brand that is revolutionizing the lean-luxe segment, and
 
 am&atilde; Stays &amp; Trails
 
 , a charming portfolio of private bungalows and villas set in picturesque locales. Along with our varied and latest offerings like
 
 Gateway, The Claridges Collection, Tree of Life,
 
 
 The Clarks Hotels and Resorts
 
 and
 
 TajSATs
 
 , IHCL has evolved from a Branded House to a
 
 House of Brands
 
 , offering a diverse portfolio across luxury, upscale, lean luxe, and homestay segments. Each brand is a fusion of
 
 warm Indian hospitality
 
 and
 
 world-class service.
 
 
 
 
 
 
 
 Job Objective
 
 
 
 Lead strategic initiatives across Direct Marketing, Social Media Marketing, Retention Marketing, Customized Campaigns, CRM/CLM/CLTV/Loyalty Programs, PR, Affiliate &amp; Influencer Marketing, Customer Experience (CX), Research (Qualitative/Quantitative), and MARTECH Implementation/Integration.
 
 
 
 
 
 
 Area(s) of Responsibility
 
 
 <ul>
 <li>
 
 Customer Relationship Management (CRM):
 
 Customer engagement, data management
 </li>
 <li>
 
 Marketing:
 
 Campaign strategy, planning and execution, brand management, digital marketing, customer acquisition and retention
 </li>
 <li>
 
 Cross-Functional Collaborations
 
 </li>
 <li>
 
 Performance Metrics Management
 
 </li>
 <li>
 
 Customer-Centric Innovation
 
 </li>
 <li>
 
 Strategic Planning
 
 </li>
 <li>
 
 Ideal Skills and Competencies for CRM and Marketing
 
 </li>
 </ul>
 
 
 
 
 
 Essential Job Tasks
 
 
 <ol>
 <li>
 Design and develop journeys and oversee the corporate loyalty program to drive guest acquisition, retention, and lifetime value. Ensure the loyalty program aligns with the brands and business objectives. Monitor and refine loyalty offerings to remain competitive, innovative, and relevant in the market.
 </li>
 <li>
 Collaborate with Sales &amp; Marketing stakeholders to align loyalty program promotions with broader brand campaigns and objectives.
 </li>
 <li>
 Create and manage targeted marketing initiatives/campaigns to maximize loyalty program participation and revenue impact. Focus on communication strategies to articulate the value of the loyalty to the members.
 </li>
 <li>
 Create Monthly Campaign Calendar &amp; oversee its execution on multiple CRM channels like Digital, Social, Email, SMS, WhatsApp etc.
 </li>
 <li>
 Coordinate with marketing agency for designs, collaterals, copy, concept from initiation to implementation.
 </li>
 <li>
 Leverage guest data and analytics to create personalized marketing campaigns, improve guest satisfaction, and enhance revenue opportunities.
 </li>
 <li>
 Work closely with operations, IT, sales, and revenue management teams to integrate loyalty initiatives across all guest touchpoints.
 </li>
 <li>
 Oversee the implementation and optimization of CRM systems to ensure data accuracy, usability, and effectiveness.
 </li>
 <li>
 Develop predictive models and segmentation strategies to understand guest behavior and drive engagement.
 </li>
 <li>
 Coordinate with different stakeholders for planning of Upsell, Cross-sell, Retention and referral-based campaigns along with creation of multiple cohorts based on different user variables &amp; behavior with a business objective of dormant customer activation, customer retention &amp; new customer acquisition.
 </li>
 <li>
 Identify/Map the user journey, plan, oversee the execution &amp; evaluation of User Lifecycle Management campaigns.
 </li>
 <li>
 Responsible for optimization and improvement of CRM database and quality.
 </li>
 <li>
 Conduct market research activities like customer surveys, FGDs, mystery audits etc.
 </li>
 <li>
 Data segmentation, reporting, dashboard planning, weekly and monthly.
 </li>
 </ol>
 
 
 
 
 
 Key Interfaces
 
 
 <ul>
 <li>
 
 Internal:
 
 Different departments at corporate level and hotels and operations team
 </li>
 <li>
 
 External:
 
 Vendors and partners, members
 </li>
 </ul>
 
 
 
 
 
 Required Qualifications &amp; Experience
 
 
 <ul>
 <li>
 
 Required Qualifications:
 
 MBA or Master&rsquo;s degree in Marketing or CRM specialization preferred
 </li>
 <li>
 
 Work Experience:
 
 </li>
 <li>
 5&ndash;6 years of experience in loyalty program management, CRM, and marketing
 </li>
 <li>
 Prefer experience in the hospitality, travel, or luxury retail sectors
 </li>
 <li>
 Demonstrated success in launching or managing large-scale loyalty programs
 </li>
 <li>
 Strong analytical skills with a proven ability to interpret data and drive actionable insights
 </li>
 </ul>
 
 
 
 
 
 Language(s) Needed
 
 
 <ul>
 <li>
 Fluent in spoken and written English
 </li>
 </ul>
 
 
 
 
 
 Desired Competency Profile
 
 
 
 Behavioural Competencies
 
 <ul>
 <li>
 Ability to think long-term and translate high-level objectives into actionable plans
 </li>
 <li>
 Proficient in CRM platforms and loyalty management systems, with a deep understanding of data-driven marketing
 </li>
 <li>
 Strong ability to analyze complex data sets and derive actionable insights
 </li>
 <li>
 Excellent written and verbal communication skills to articulate loyalty strategies and promote the program effectively
 </li>
 <li>
 A creative mindset to develop unique and engaging loyalty offerings
 </li>
 <li>
 Customer-centric approach: Deep understanding of guest needs and the ability to enhance their experience through loyalty and CRM initiatives
 </li>
 <li>
 Strong strategic planning
 </li>
 </ul>
 
 Functional/Technical Competencies
 
 <ul>
 <li>
 Proficiency in CRM software (e.g., Salesforce, Oracle Hospitality, Netcore, Capillary, Gupshup, MoEngage, WebEngage, A/B Test etc.)
 </li>
 <li>
 Strong knowledge of data analytics tools (e.g., Google Analytics, Tableau, Power BI etc.) and reporting
 </li>
 <li>
 Familiarity with advanced marketing tools, automation systems, and digital engagement platforms
 </li>
 </ul>
 
 
</div>

Marketing Manager - Loyalty Management

Nykaa

<div>
 
 
 Role Overview :
 
 
 
 
 
 
 Responsible for designing and executing customer lifecycle strategies at a brand and category level, with a focus on acquisition, retention, loyalty, and conversion. You will drive customer engagement and business growth across both Luxe and non-Luxe brands. This role requires strong analytical skills, cross-functional collaboration, and the ability to translate customer insights into measurable outcomes.
 
 
 
 
 
 
 
 
 
 Key Responsibilities :
 
 
 
 
 
 
 
 CLM Strategy &amp; Execution
 
 
 <ul>
 <li>
 Design and implement brand/category-level CLM plans leveraging Sampling, GWP (Gift with Purchase), and Try &amp; Buy initiatives to boost acquisition, retention, and loyalty.
 </li>
 <li>
 Develop and scale end-to-end Sampling SOPs ensuring streamlined distribution, tracking, and conversion for both Luxe and non-Luxe brands.
 </li>
 <li>
 Partner with brand teams to build customer journeys across touchpoints, ensuring a personalized and consistent experience.
 </li>
 <li>
 Identify and activate growth levers using customer segmentation, cohort analysis, and lifecycle triggers.
 </li>
 </ul>
 
 
 
 
 
 Reporting &amp; Analysis
 
 
 <ul>
 <li>
 Measure and optimise sampling performance to improve conversion rates, repeat purchases, and CLTV (Customer Lifetime Value).
 </li>
 <li>
 Drive actionable insights using sampling conversion data, cohorting, and retargeting intelligence.
 </li>
 <li>
 Track and report on campaign ROI, highlighting opportunities for better targeting and scaling.
 </li>
 <li>
 Contribute to driving Marketing Income by showcasing the value of CLM-led programs to partner brands.
 </li>
 </ul>
 
 
 
 
 
 Stakeholder Management
 
 
 <ul>
 <li>
 Work closely with Brand Managers, Key Account Managers, Marketing, Analytics, Site &amp; Product teams to align CLM initiatives with overall business priorities.
 </li>
 <li>
 Act as a key liaison between internal stakeholders and external brand partners to co-create impactful CLM strategies.
 </li>
 <li>
 Ensure timely execution and monitoring of all CLM initiatives by coordinating across functions.
 </li>
 </ul>
 
 
 
 
 
 Process Excellence &amp; Innovation
 
 
 <ul>
 <li>
 Continuously improve processes around sampling and customer lifecycle campaigns to ensure efficiency and scalability.
 </li>
 <li>
 Stay updated with industry best practices in lifecycle marketing, customer engagement, and loyalty management.
 </li>
 <li>
 Experiment with new models of customer engagement (e.g., gamified experiences, targeted loyalty mechanics) to drive innovation
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Qualification, Experience &amp; Skills Required:
 
 
 
 
 
 <ul>
 <li>
 1&ndash;6 years of experience in Customer Lifecycle Management, CRM, Retention Marketing, or Brand Marketing.
 </li>
 <li>
 Strong knowledge of sampling mechanics, loyalty programs, and acquisition funnels.
 </li>
 <li>
 Analytical mindset with proficiency in Excel/SQL/Tableau/Google Analytics or similar tools.
 </li>
 <li>
 Ability to work with large datasets and derive actionable insights.
 </li>
 <li>
 Excellent stakeholder management, project management, and communication skills.
 </li>
 <li>
 Exposure to e-commerce, retail, or beauty/fashion industries preferred.
 </li>
 </ul>
 
 
</div>

Retention Marketing - Senior Executive/Assistant Manager - CLM

L'Oréal

<div>
 For 115 years, L&rsquo;Or&eacute;al, the world&rsquo;s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability.
 
 
 In our journey, we are looking for talented individuals who can lead us on this mission.
 
 
 Would you like to be a part of the adventure?
 
 
 We have a suitable opportunity in the
 
 Professional Products Division
 
 for the position of
 
 Digital Transformation Manager.
 
 This is a Team manager role. The DIGITAL TRANSFORMATION MANAGER (Data, DDX &amp; CX) is a strategic role within L'Or&eacute;al's Professional Products Division in India. This role is responsible for developing the roadmap and implementing the B2B, B2B2C, B2C data-driven DDX and Omnichannel customer experience (CX) strategy across the division, with the goal of driving customer acquisition, retention, loyalty, and ultimately, revenue growth. This individual will champion a customer-centric approach throughout the organization, leveraging data analytics, DDX systems, and digital technologies to deliver personalized and seamless experiences for salon professionals and consumers. This role requires significant collaboration with Zone IT, CDMO DDX &amp; Global PPD stakeholders (Digital, DMIs, Activation, etc.) who owns the products, solutions, project timeline, deployment &amp; execution to ensure alignment and effective implementation of regional strategies.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Digital Transformation: Lead the country&rsquo;s digital transformation evolution of the B2B, B2B2C, B2C data &amp; customer experiences, leveraging digital technologies to create innovative and seamless customer interactions
 </li>
 <li>
 Own Strategic Digital Projects: In collaboration with CDMO, Zone IT, Global stakeholders, to be the Div&rsquo;s strategic project owner of Loreal Partner Shop, Loreal Salon Services, Pro360, D2C Loyalty Programmes, etc
 </li>
 <li>
 Data Strategy &amp; Analytics: Drive the data strategy for the Division in collaboration with Brand Teams, Zone IT, CDMO, Global stakeholders, encompassing data collection, integration, analysis, and visualization. Establish key performance indicators (KPIs) and dashboards to track and measure the effectiveness of DDX and CX initiatives
 </li>
 <li>
 DDX: Lead the Div&rsquo;s CRM strategy in collaboration with the CDMO DDX team, to oversee the implementation, optimization, and ongoing management of the DDX system (e.g., MRM, Salesforce). Ensure effective data acquisition, activation, &amp; analytics of data captured, segmentation, and utilization to drive personalized marketing campaigns and targeted sales efforts
 </li>
 <li>
 Customer Experience Design: Map the customer journey across all touchpoints and identify opportunities to enhance the customer experience at each stage
 </li>
 <li>
 Stakeholder Management: Build strong relationships with key stakeholders across the organization, including global, regional, and local teams, to ensure alignment and collaboration
 
 
 </li>
 </ul>
 
 Key Deliverables
 
 
 
 <li>
 Collaboration with Marketing:
 </li>
 <ul>
 <li>
 Deliverable: Working with the marketing team to develop an effective consumer experience design for Brand.com, B2B E-comm, B2B2B Ecosystem and CRM programmes
 </li>
 <li>
 Details: Provide input on Consumer experience, content strategy, Whatsapp Messaging, E-mail marketing, and search engine optimization (SEO)
 </li>
 </ul>
 <li>
 Collaboration with Commercial team:
 </li>
 <ul>
 <li>
 Deliverable: Working with the Commercial team on LPS and LSS Projects
 </li>
 <li>
 Details: This includes managing LPS platform for Salon onboarding and engagement, LPS Roadmap, LSS to drive O+O Salon Footfalls
 </li>
 <li>
 Collaboration with CDMO/Tech/IT: *Work closely with CDMO/Tech Teams to drive Transformation from a Digital lens
 
 
 </li>
 </ul>
 
 Key Competencies
 
 
 
 <ul>
 <li>
 Strategic Thinking &amp; Planning: Ability to think strategically about the role Digital Transformation in the overall business strategy and develop long-term plans to achieve business objectives
 </li>
 <li>
 Project Management: Strong project management skills to effectively manage multiple projects simultaneously, prioritize tasks, meet deadlines, and deliver results within budget
 </li>
 <li>
 Leadership &amp; Collaboration: Ability to lead and motivate teams, collaborate effectively with cross-functional stakeholders (e.g., sales, marketing, IT), and influence decision-making
 </li>
 <li>
 Business Acumen &amp; Financial Management: Understanding of business principles, financial metrics, and budget management to make informed decisions that drive profitability and growth
 
 
 </li>
 </ul>
 
 Key Relationships
 
 
 
 <ul>
 <li>
 Strong on Stake holder management. (Marketing, Zone, Digital, HO, Global, CDMO Teams)
 </li>
 <li>
 Strong relationship orientation (with PPD HO teams)
 </li>
 <li>
 Should have ability to connect with people across organisations and across Geographies
 
 
 </li>
 </ul>
 
 Education &amp; Experience
 
 
 
 <ul>
 <li>
 Post Graduation with relevant experience will be preferred.
 </li>
 <li>
 We are on the lookout for Talent who has experience in Managing Consumer Data, Designing Consumer Experience, Website Management, CRM/Loyalty Programme Activations.
 
 
 </li>
 </ul>
 L&rsquo;Or&eacute;al is committed to building a diverse environment and is proud to be an equal opportunity employer. L&rsquo;Or&eacute;al closely prohibits discrimination against any employee or applicant for employment because of the individual&rsquo;s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.
</div>

SENIOR MANAGER - DIGITAL TRANSFORMATION

IDFC FIRST Bank

<div>
 
 Job Requirements
 
 
 
 
 Role/ Job Title:
 
 Business Analyst-Loyalty
 
 
 
 Function/ Department:
 
 Marketing
 
 
 
 Job Purpose
 
 
 
 Being the link between business stakeholders and IT/dev. team and meeting business objectives by supporting and ensuring the successful completion of analytical, building, testing and deployment tasks regarding the enterprise loyalty product.
 
 
 
 Roles &amp; Responsibilities
 
 
 
 <ul>
 <li>
 Set up &amp; monitoring of robust &amp; sustainable acquisition workflows implementation, processes &amp; initiatives.
 </li>
 <li>
 Define configuration specifications and business analysis requirements.
 </li>
 <li>
 Perform quality assurance.
 </li>
 <li>
 Own and develop relationship with partners, working with them to optimize and enhance our integration.
 </li>
 <li>
 Design, document and maintain BRD.
 </li>
 <li>
 Report on common sources of technical issues/queries &amp; recommend it to product team.
 </li>
 <li>
 Communicate key insights and findings to product team.
 </li>
 <li>
 Constantly be on the lookout for ways to improve monitoring, discover issues and deliver better value to the customers.
 </li>
 <li>
 Proven experience in eliciting requirements and testing.
 </li>
 <li>
 Experience in analyzing data to draw business-relevant conclusions and in data visualization techniques and tools.
 </li>
 <li>
 Solid experience in writing SQL queries.
 </li>
 <li>
 Basic knowledge in generating process documentation/PRDs and BRDs.
 </li>
 <li>
 Strong written and verbal communication skills including technical writing skills.
 
 
 </li>
 </ul>
 
 Education Qualification
 
 
 
 Graduation: Bachelor&rsquo;s in Engineering / Technology / Management/ Computers/Science.
 
 
 Post-graduation: MBA.
 
 
 
 Experience:
 
 2 to 5 year of relevant experience.
</div>

Business Analyst-Loyalty

Unilever

<div>
 
 Job Title:
 
 Assistant Customer Marketing Manager-Modern Trade
 
 
 
 Function:
 
 Customer Development - Sales
 
 
 
 Work Location:
 
 Mumbai HO
 
 
 
 Why we exist?
 
 
 
 
 We believe life tastes better with Ice Cream
 
 . We exist to bring the power of ice cream to more people, in more places, in new and unexpected ways. As our founder Mr Wall's already said in 1922, &lsquo;
 
 
 By taking pleasure seriously&rdquo;.
 
 
 
 We truly embody this and are
 
 creating the world&rsquo;s largest IC company to accelerate these extraordinary ice cream experiences
 
 
 for more people around the globe.
 
 
 
 About the company:
 
 Unilever, world&rsquo;s 3rd largest CPG company with revenues of $60mn, has announced the spinoff of its Ice cream business group and form an independent company. Ice cream as a business system has very different character &amp; a distinct business system when compared to other Unilever categories as it requires a dedicated cold chain GTM, it&rsquo;s an impulse category and needs larger distributive and multichannel OOH footprint, needs agility to manage seasonality and rigour in front end execution.
 
 
 This bold move leads the creation of an iconic pure play ice cream company &ldquo;
 
 MAGNUM IC Company&rdquo;
 
 which operates in 80 countries with a revenue scale of $9bn globally, headquartered in Amsterdam. Magnum IC Company houses world&rsquo;s most iconic brands like
 
 Magnum / Ben &amp; Jerry, Cornetto, Breyers ,Walls and Grom
 
 . This separation gives us boost to accelerate fast in the highly attractive $1 trillion snacking and refreshment industry, growing consistently globally.
 
 
 
 Magnum IC Company in India:
 
 In India, Kwality Wall&rsquo;s (brand of Hindustan Unilever) is a large IC business with national presence. The HUL board has approved the demerger of Kwality Walls India business as a separate listed entity. Hence KWIL will be 100% part of the Magnum IC company with its India head office in Mumbai.
 
 
 
 The Role
 
 
 
 
 Description Of The Role
 
 
 
 Channel Marketing is combination of Trade Marketing/Shopper Marketing &amp; Analytical Rol. The right candidate for this role needs to be good at analytics and maintaining a great &amp; positive working equation with his/her stakeholders. The role requires to be process oriented, high discipline with timelines and a very strong business understanding.
 
 
 <ul>
 <li>
 Assist in planning of Sales Numbers at Branch, and Sku level for the category
 </li>
 <li>
 Manage channel programs for retailers/distributors by keeping a close track on key performance matrix &amp; plan for suitable course correction if any
 </li>
 <li>
 Track competition schemes, channel, and loyalty programs for the category
 </li>
 <li>
 Handling Entire Consumer finance for the category &amp; plan for special schemes during festivals
 </li>
 <li>
 Responsible for forecasting sales trends &amp; complete end to end business analysis
 </li>
 <li>
 Shopper Marketing Increase Brand Visibility at shop floor thru Various Activity and Ideation
 </li>
 <li>
 Manage and track POSM &amp; brand assets at National level
 </li>
 <li>
 Budget Management Constant interaction with key &amp; multiple stakeholders to understand their business plans &amp; plan for trade promotions as per Plan.
 </li>
 <li>
 Plan New Launches GTM for the Brand
 </li>
 <li>
 Manage data for the business &amp; support business functions on key data sets &ndash; Primary, Secondary &amp; Tertiary.
 
 
 </li>
 </ul>
 
 Scope of work
 
 
 
 <ul>
 <li>
 The ACMM (Assistant Customer Marketing Manager) should have thorough understanding of trade &amp; channel programs, its ways of working &amp; category management.
 </li>
 <li>
 The ACMM (Assistant Customer Marketing Manager) job requires him/her to have an very good interpersonal skill because he/she needs to interact and work proactively with multiple stakeholders &amp; maintain sound relationship.
 </li>
 <li>
 Person should be a very good team player as they will be working with both multiple stakeholders.
 </li>
 <li>
 Must have a bend towards being data centric and ensuring that the business is driven and supported by data and insights.
 
 
 </li>
 </ul>
 
 Qualification
 
 
 
 <ul>
 <li>
 MBA/PGDM degree in Sales/ Marketing with 5+ years of experience of relevant experience
 </li>
 <li>
 Strong Excel &amp; Analytical Skills
 </li>
 <li>
 Should be well versed with Numbers &amp; timeline adherence in critical
 </li>
 </ul>
</div>

Assistant Customer Marketing Manager-Modern Trade

Mumbai International Airport Limited (CSMIA)

<div>
 
 
 *
 
 Purpose/Objective
 
 
 
 
 
 Executive - F&amp;B is responsible for ensuring exceptional customer service across all Food &amp; Beverage outlets within the airport. This role involves overseeing daily operations, maintaining strict food safety, hygiene standards, managing inventory, ensuring accurate transaction recording through the EPOS system. It also includes lounge operations like menu preparation and hygiene adherence, maintaining a clean and upscale ambiance, and ensuring impeccable food and beverage presentation.
 
 
 
 
 
 Key Responsibilities of Role
 
 
 
 
 <ul>
 <li>
 Develop and execute F&amp;B strategy aligned with passenger demographics and airport footfall
 </li>
 <li>
 Identify and onboard innovative culinary concepts and brands to enhance the airport&rsquo;s dining experience.
 </li>
 <li>
 Maximize revenue from F&amp;B outlets through optimal space utilization, pricing strategies, and tenant mix.
 </li>
 <li>
 Monitor and analyze sales performance, footfall conversion, and spend per passenger metrics.
 </li>
 <li>
 Negotiate commercial terms and lease agreements with F&amp;B operators
 </li>
 <li>
 Ensure high standards of service, hygiene, and ambiance across all F&amp;B outlets.
 </li>
 <li>
 Implement feedback mechanisms and conduct regular audits to maintain quality.
 </li>
 <li>
 Liaise with internal departments and external partners for smooth operations.
 </li>
 <li>
 Plan and execute seasonal campaigns, food festivals, and loyalty programs.
 </li>
 <li>
 Collaborate with concessionaires and marketing team for cross-promotions.
 </li>
 <li>
 Prepare monthly performance reports, forecasts, and dashboards.
 </li>
 <li>
 Ensure compliance with FSSAI, airport safety norms, and other statutory requirements.
 </li>
 <li>
 Drive penetration through loyalty program and digital invoicing.
 </li>
 <li>
 Conduct weekly performance reviews and monthly sales performance reviews with concessionaires.
 </li>
 <li>
 Perform inventory checks and provide feedback for improvements.
 </li>
 <li>
 Drive budgeted sales, revenue, and KPIs at store level.
 </li>
 </ul>
 
 
 
 
 Qualifications and Experience:
 
 
 
 
 
 
 
 Education Qualification:
 
 
 
 Bachelor's degree in Hospitality Management, Business Administration, or a related field
 
 
 Diploma in Food &amp; Beverage Operations/certifications in F&amp;B safety (Preferred)
 
 
 
 Work Experience:
 
 
 
 3-5 years of hands on experience in floor operations with renowned names
 
</div>

Deputy Manager - F&B

White Force Group

<div>
 
 
 
 CTC - 12 Lpa
 
 
 
 
 
 
 Exp - 3+ years
 
 
 
 
 
 
 Candidate should be from - Personal Care / Wellness products
 
 
 
 
 
 
 
 Key Responsibilities:
 
 
  Performance Marketing:
 
 
  Supervise, oversee, and manage performance marketing campaigns across channels (PPC,
 
 
 display ads, retargeting) to drive customer acquisition and revenue growth.
 
 
  Monitor, analyse, and report on campaign performance, optimising strategies to maximise
 
 
 ROI and achieve KPIs.
 
 
  SEO Strategy:
 
 
  Conduct thorough keyword research and competitive analysis to inform content strategy and
 
 
 SEO initiatives, along with SEO agency/ Freelancers.
 
 
  Optimize website content, landing pages, and blog posts for search engines to improve
 
 
 organic search rankings and traffic, along with a content writer.
 
 
  Collaborate with web developers and content creators to ensure technical SEO best
 
 
 practices are implemented.
 
 
  Social Media Management (Supervise, but when needed, execute as well):
 
 
 Create and manage engaging content across social media platforms (Instagram, Facebook,
 
 
 LinkedIn, Quora, etc.) to enhance brand visibility and community engagement.
 
 
  Develop and execute social media campaigns that align with overall marketing strategies
 
 
 and drive user-generated content.
 
 
  Monitor social media trends and analytics to adjust strategies and improve engagement
 
 
 metrics.
 
 
  Content Development:
 
 
  Oversee the creation of compelling content that resonates with target audiences, including
 
 
 articles, videos, and graphics related to Hair, Skin, and Cosmetic products.
 
 
  Ensure all content is SEO-optimized and adheres to brand guidelines.
 
 
  Customer Engagement( WRT Retain of customer &ndash; CRM):
 
 
  Leverage data-driven insights to enhance the customer journey, improving user experience
 
 
 across digital platforms.
 
 
  Develop retention strategies that utilise email marketing, personalised messaging, and
 
 
 loyalty programs.
 
 
  Analytics and Reporting:
 
 
  Utilise analytics tools (e.g., Google Analytics, social media insights) to track performance
 
 
 metrics, providing actionable insights to stakeholders.
 
 
  Prepare and present regular reports on campaign performance, market trends, and growth
 
 
 opportunities.
 
 
  Budget Management: Manage digital marketing budgets, ensuring efficient allocation of resources to maximise
 
 
 impact.
 
 
  Track spending and performance against budget goals, adjusting strategies as needed.
 
 
  Collaboration and Leadership:
 
 
  Collaborate with cross-functional teams, including product development, sales, and customer
 
 
 service, to align marketing efforts with business objectives.
 
 
  Mentor and guide junior marketing staff, fostering a culture of continuous learning and
 
 
 improvement.
 
 
 
 
 
 8770594707
 
</div>

Search Engine Optimization Specialist

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