marketing manager Jobs in Istanbul Turkey

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senior digital marketing specialist Jobs in Istanbul Turkey

senior digital marketing specialist

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communication specialist

marketing specialist web

Scorp

<div>
 
 
 About Us
 
 
 
 
 
 
 
 
 
 
 Scorp Inc. is an innovative technology company with offices in Istanbul and San Francisco. Founded in 2014, we initially launched the Scorp app but have since shifted our focus to developing mobile applications centered around social media and live streaming. Our apps are active in 182 countries, with one app reaching 600,000 daily active users and another engaging 400,000. In 2023 alone, we gained over 150 million new registered users, supporting more than 25 languages.
 
 
 
 
 
 We&rsquo;re looking for a Marketing Specialist (Web) who will blend creativity with data-driven thinking and drive growth through innovative marketing strategies to join our dynamic team.
 
 
 
 
 
 
 Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Plan, launch, and optimize
 
 performance marketing campaigns
 
 across platforms such as
 
 Google, Meta, TikTok
 
 , and other relevant ad networks.
 </li>
 <li>
 Take
 
 end-to-end ownership
 
 of campaign strategy from creative ideation and testing to execution, optimization, and reporting.
 </li>
 <li>
 Collaborate closely with internal teams and external partners (e.g., Google Dublin, Meta London, TikTok Dubai) to ensure smooth execution and maximum performance.
 </li>
 <li>
 Track and evaluate campaign performance through tools such as Adjust, Google Analytics, and internal dashboards, turning data into actionable insights and opportunities for growth.
 </li>
 <li>
 Build and monitor dashboards and analytics reports to evaluate campaign performance and scale while achieving target KPIs.
 </li>
 <li>
 Analyze campaign data and user insights to shape effective marketing and monetization strategies.
 </li>
 <li>
 Think creatively and use innovative strategies to drive growth beyond standard performance marketing.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 
 
 
 <ul>
 <li>
 
 2+ years of experience
 
 in performance or digital marketing, ideally within
 
 web-based products
 
 .
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Engineering, or a related field
 </li>
 <li>
 Proven experience managing campaigns across Google Ads (Search, Display, YouTube), Meta, and TikTok.
 </li>
 <li>
 Familiarity with Google Analytics (GA4) and tracking tools such as Adjust or Appsflyer.
 </li>
 <li>
 Strong analytical and problem-solving skills, with the ability to turn data into actionable insights.
 </li>
 <li>
 Excellent written and spoken English communication skills.
 </li>
 <li>
 Highly organized, proactive, and comfortable working in a fast-paced, data-driven environment.
 </li>
 <li>
 Understanding of big data environment and experience with a Google Tag Manager is a plus.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 LinkedIN &uuml;zerinden elektronik olarak iletece&gbreve;iniz ki&scedil;isel bilgileriniz, 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu ve ilgili mevzuat &ccedil;er&ccedil;evesinde, Scorp taraf&inodot;ndan yaln&inodot;zca &Scedil;irketimizden talep etti&gbreve;iniz hizmetlerin sunulabilmesi ve bu hizmetlerin s&uuml;reklili&gbreve;inin sa&gbreve;lanmas&inodot; ama&ccedil;lar&inodot;yla saklanabilecek, i&scedil;lenebilecek ve verilen servisin gerektirdi&gbreve;i hallerde yurti&ccedil;inde ve yurtd&inodot;&scedil;&inodot;nda yerle&scedil;ik 3. ki&scedil;ilerle payla&scedil;&inodot;labilecek olup, ki&scedil;isel verileriniz hi&ccedil;bir &scedil;ekilde hukuka ve d&uuml;r&uuml;stl&uuml;k kural&inodot;na ayk&inodot;r&inodot; &scedil;ekilde ba&scedil;kalar&inodot; ile payla&scedil;&inodot;lmayacak ve i&scedil;leme sebebi d&inodot;&scedil;&inodot;nda ba&scedil;ka ama&ccedil;larla kullan&inodot;lmayacakt&inodot;r. Ki&scedil;isel verileriniz yaln&inodot;zca i&scedil;leme amac&inodot;n&inodot;n gerekli k&inodot;ld&inodot;&gbreve;&inodot; s&uuml;re boyunca saklanacak olup talebiniz &uuml;zerine silinecek veya imha edilecektir. Bu i&scedil;e ba&scedil;vurarak, &ouml;zge&ccedil;mi&scedil;inizin veri taban&inodot;m&inodot;zda yer almas&inodot;n&inodot; kabul etmi&scedil; oldu&gbreve;unuzu bildirmek iste
 
 riz.
 
</div>

Marketing Specialist (Web)

Token Finansal Teknolojiler

<div>
 
 
 Step into the future of fintech with us!
 
 
 
 
 
 
 We&rsquo;re not just a company; we&rsquo;re a dynamic team of innovators pushing the boundaries of what&rsquo;s possible. We're on the lookout for passionate, forward-thinking Operations Specialist/Senior Specialist to join us on this exciting journey! Operations Specialist/Senior Specialist works cross-functionally to help businesses start using Token products as and quickly as possible.
 
 
 
 
 
 
 
 
 
 🔍Who We Are
 
 
 
 
 
 
 At Token Financial Technologies, we lead Turkey&rsquo;s fintech revolution, empowering over 800,000 users and handling nearly 4 million transactions daily. Our flagship solutions, &Ouml;dero and TokenFlex, redefine payment systems and corporate benefits with cutting-edge technology. As part of Ko&ccedil; Holding and partnering with Beko, we&rsquo;re a team of innovators dedicated to driving progress and making a real impact in the financial world. We are looking for Operations Specialist/ Senior Operations Specialist from a banking or e-commerce background to join our Operations and Customer Support Team.
 
 
 
 
 
 
 ✨ What You&rsquo;ll Be Rocking
 
 
 
 
 
 <ul>
 <li>
 Reporting to the Marketing and Corporate Relations Director of Token, develop and implement digital marketing strategies for Token&rsquo;s products and brands, ensuring alignment with each one&rsquo;s unique objectives.
 </li>
 <li>
 Preparing yearly digital marketing plan with the brand marketing leader.
 </li>
 <li>
 Working closely with the digital media agency to ensure that they implement the marketing plan in the best possible way, adhering to targets and schedules and monitoring performance.
 </li>
 <li>
 Content management, SEO marketing, and analytics monitoring of websites, together with relevant agencies.
 </li>
 </ul>
 
 
 
 
 
 
 
 🎯
 
 The Perfect Fit
 
 
 
 
 
 <ul>
 <li>
 Minimum 5 years of experience in digital marketing,
 </li>
 <li>
 A Bachelor&rsquo;s degree in Engineering, Economics, or Management is preferred,
 </li>
 <li>
 Proven experience in managing digital marketing campaigns. Fintech and/or digital agency experience is a plus,
 </li>
 <li>
 Proficiency in digital marketing tools and analytics platforms and a deep understanding of digital media. Strong knowledge of SEM/SEO, Google Analytics, social media marketing, email marketing, and other digital marketing channels and expertise in Conversion Rate Optimization (CRO),
 </li>
 <li>
 Creative problem-solving abilities,
 </li>
 <li>
 A Strong analytical mindset and experience with performance metrics and ROI analysis,
 </li>
 <li>
 Advanced level of English,
 </li>
 <li>
 Ability to collaborate effectively with internal teams,
 </li>
 <li>
 Strong follow-up skills.
 </li>
 <li>
 Continuously develop conversion rate optimization (CRO) strategies for websites and landing pages of each brand to maximize conversion rates and enhance user experiences.
 </li>
 <li>
 Plan,lead, and control PPC campaigns for various brands on platforms like Google Ads and social media(Meta, Linkedin), driving targeted traffic, conversions, and leads.
 </li>
 <li>
 Monitor and analyze key performance indicators (KPIs) for each brand's digital marketing efforts. Provide regular reports and insights to the management team.
 </li>
 <li>
 Efficiently allocate and manage digital marketing budgets for each brand, optimizing spend to achieve the best results.
 </li>
 <li>
 Stay updated on industry trends and competitor strategies for multiple markets and brands to identify opportunities and threats.
 </li>
 <li>
 Preparing monthly digital campaign reports for Token&rsquo;s products and brands.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 ❤️ Why You&rsquo;ll Love Working Here
 
 
 
 
 
 
 
 
 
 12+4 Salary Package: Enjoy an additional 4 months' salary
 
 
 Learning Platforms: Gain access to top educational platforms including Ko&ccedil; Academy, Cambly, Coursera etc.
 
 
 Ko&ccedil; Office Free: Work flexibly from any Ko&ccedil; office
 
 
 Ko&ccedil; Community Sports Club: Participate in sports, social, and cultural events, and recharge in green spaces with our exclusive Ko&ccedil; Community Sports Club
 
 
 Ko&ccedil; Family Program : Access special advantages from Ko&ccedil; Group companies, and include two family members in this exclusive program.
 
 
 Flextra Benefits: Customize your benefits with Flextra, including life insurance, shopping vouchers, check-ups, and individual retirement plans etc.
 
 
 Special Leave Days: Enjoy flexible leave days for your birthday, your child's milestones
 
 
 Social Support: Receive support for significant life events such as weddings, family expansions
 
 
 
 
 
 
 🌐 Connect with us
 
 
 
 
 
 
 Web site: https://www.tokeninc.com/
 
 
 Linkedin:https://www.linkedin.com/company/tokeninc/
 
 
 Instagram: https://www.instagram.com/tokenfintech/
 
 
 YouTube:https://www.youtube.com/channel/UCaOpoQtYzio-s3KgGHuSPLA
 
 
 
 
 
 
 📜KVKK metni i&ccedil;in a&scedil;a&gbreve;&inodot;daki linke t&inodot;klay&inodot;n&inodot;z;
 
 
 
 
 Token_Finansal_Calisan_Aydinlatma_Acik_Riza_Metni_211124.pdf
 
 
</div>

Senior Digital Marketing Specialist

Amerikan Hastanesi

<div>
 
 GENERAL QUALIFICATIONS AND JOB DESCRIPTION
 
 
 
 
 
 
 
 
 
 
 
 Vehbi Ko&ccedil; Foundation Health Institutions is a group of nonprofit hospitals providing services affiliated to Ko&ccedil; Group, the only Turkish company on the Global Fortune 500 list. As American Hospital, American Medical Center, Ko&ccedil; University Hospital, Bodrum American Hospital, VetAmerican and Ko&ccedil; Health, we provide services under the same roof of Vehbi Ko&ccedil; Foundation Health Institutions as known as Ko&ccedil; Healthcare.
 
 
 We know that our human resources are our most valuable asset, and we are constantly making investments to increase our qualified human resources. We provide reliable, transparent and comprehensive diagnosis, treatment and care services with the same quality to more than 500,000 patients every year with the clinical path, guidelines and instructions we have determined. We are excited that new members will join our institutions, where the employee loyalty index is increasing every year. We are looking for a " International Marketing &ndash; Digital Marketing Specialist " to take a position in the Marketing Department of Ko&ccedil; Healthcare.
 
 
 
 
 
 
 General Qualifications
 
 
 <ul>
 <li>
 Minimum 3 years of experience in digital marketing area.
 </li>
 <li>
 Work experience in the healthcare ecosystem is a plus.
 </li>
 <li>
 Excellent command of written and spoken English.
 </li>
 <li>
 Excellent command of Microsoft Office applications.
 </li>
 <li>
 Exceptional interpersonal skills including written and verbal communication skills.
 </li>
 <li>
 Strong knowledge of media, digital marketing and website content management.
 </li>
 <li>
 Strong analytical and problem-solving skills.
 </li>
 <li>
 Strong sense of responsibility and teamwork, resistance to stress, self-motivated, results oriented.
 </li>
 <li>
 Proven project management skills with the ability to successfully manage multiple projects and reports across multiple teams.
 </li>
 <li>
 Extensive knowledge about media planning and reporting.
 </li>
 <li>
 Good understanding of digital content analytical metrics.
 </li>
 <li>
 Having knowledge about web technologies such as CMS, SEO, CDN, Analytics, Behavioral Targeting, Insight Search, User Experience.
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 <ul>
 <li>
 Coordinating creative and digital media agencies.
 </li>
 <li>
 Reviewing and revising the hospitals and medical centers&rsquo; digital marketing materials for various regions.
 </li>
 <li>
 Planning and executing day to day marketing operations in terms of digital media and reporting them regularly.
 </li>
 <li>
 Managing effective Lead Generation and Lead Management activities.
 </li>
 <li>
 Setting up new subdomain and sub web pages in local languages for the target markets
 </li>
 <li>
 Managing and optimizing all digital ad operations such as performance ads, SEO processes, website CMS management.
 </li>
 </ul>
 
 
</div>

International Marketing – Digital Marketing Specialist

Zorlu Holding

<div>
 
 
 We&rsquo;re Hiring a Graphic Designer Specialist at Zorlu Performing Arts Center!
 
 
 
 
 
 
 We&rsquo;re looking for a
 
 Graphic Designer Specialist
 
 to join the inspiring and dynamic world of
 
 Zorlu PSM!
 
 
 
 
 
 For over 12 years,
 
 Zorlu PSM
 
 has been hosting countless disciplines of art, continuing to contribute to the cultural and artistic scene with its innovative, diverse, and inclusive structure. With seven unique venues, it remains a platform that supports artistic production through the extraordinary experiences it offers.
 
 
 
 
 
 
 Responsibilities
 
 
 
 
 
 
 &bull; Manage the design and adaptation processes required for all events throughout the season, including posters, flyers, mailings, web and social media visuals, in-venue and Zorlu Center screen designs, ticketing materials, and other related assets.
 
 
 &bull; Review and ensure the alignment of visual concepts provided by external agencies with the brand identity; maintain visual consistency by providing feedback, revisions, and guidance when necessary.
 
 
 &bull; Develop and implement creative concepts for the visual language of PSM-branded festivals in line with given briefs.
 
 
 &bull; Prepare and deliver digital campaign visuals in accordance with the required technical specifications.
 
 
 &bull; Design event area branding, wayfinding, and field visuals in line with the concept, and provide support during production and installation processes.
 
 
 &bull; Respond to design requests from various Zorlu PSM departments and provide necessary creative support.
 
 
 &bull; Manage the entire design process for field activations in collaboration with the Food &amp; Beverage and Operations teams.
 
 
 
 
 
 
 
 
 
 Qualifications
 
 
 
 
 
 
 &bull; Bachelor&rsquo;s degree with 5+ years of professional experience (preferably in the culture, events, or entertainment industry).
 
 
 &bull; Proficient in
 
 Adobe Creative Suite
 
 (Photoshop, Illustrator, InDesign).
 
 If you are experienced in other Creative Suite programs,
 
 
 
 please mention them in your application.
 
 
 
 
 &bull; Experienced in designing sales-oriented marketing campaigns and adapting visuals across digital and traditional media.
 
 
 &bull; Strong understanding of brand identity, typography, layout, and visual storytelling.
 
 
 &bull; Knowledge of digital advertising formats, social media assets, and responsive design principles.
 
 
 &bull; Detail-oriented, organized, and able to manage multiple projects simultaneously in a fast-paced environment.
 
 
 &bull; Passionate about arts, culture, and live events.
 
 
 &bull; Excellent communication skills in Turkish and English.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 In our human resources practices, no form of discrimination is tolerated based on gender, age, religion, race, belief, social status, physical appearance, ethnicity, nationality, sexual orientation, or any other personal characteristic.
 
 
 
 
 
 
 
 
 
 "Zorlu Holding i&ccedil;in ki&scedil;isel verilerinizi korumak &ouml;nemlidir. Bu nedenle, hangi ki&scedil;isel verilerinizi i&scedil;ledi&gbreve;imizi, hangi ama&ccedil;la i&scedil;ledi&gbreve;imizi, aktarma ve saklama bi&ccedil;imimizi kapsayan resmi internet sitemizde kamuoyu ile payla&scedil;&inodot;lm&inodot;&scedil; oldu&gbreve;umuz Zorlu Holding Anonim &Scedil;irketi Ki&scedil;isel Verilerin Korunmas&inodot; ve &Idot;&scedil;lenmesi Politikas&inodot;&rsquo;n&inodot; incelemelisiniz. &Idot;&scedil;e al&inodot;m s&uuml;recinde &ccedil;al&inodot;&scedil;an adaylar&inodot;m&inodot;z&inodot;, ki&scedil;isel verilerin korunmas&inodot; kapsam&inodot;nda detayl&inodot; bilgilendirmek isteriz. Resmi web sitemizde yay&inodot;nlad&inodot;&gbreve;&inodot;m&inodot;z
 
 https://www.zorlu.com.tr/tr/kisisel-verilerin-korunmasi
 
 &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metni ile bu s&uuml;re&ccedil;te sizlerden toplad&inodot;&gbreve;&inodot;m&inodot;z ki&scedil;isel verilere ili&scedil;kin detayl&inodot; bilgilere ula&scedil;abilirsiniz."
 
 
</div>

Graphic Designer Specialist

Bosch

<div>Company Description 
Let&rsquo;s turn visions into reality. At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people&rsquo;s lives. Our areas of activity are every bit as diverse as our outstanding Bosch teams around the world. Their creativity is the key to innovation through connected living, mobility or industry. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference. 
Every year, several thousands of young people on practical placements with Bosch experience daily work at first hand. With this long term internship opportunity they are actively integrated into projects and are fully incorporated in the daily work of one of the world's largest industrial corporations. The new specialist experience you gather will help you choose the future focus of your studies and the way you wish to launch your professional career. One thing is sure: Exciting and interesting tasks await you! 
Job Description 
<ul><li>
Support the creation of internal trainings (videos, web-based trainings, written content).</li><li>
 Use and implement state-of-the-art AI tools for communication and visualization tasks.</li><li>
Develop and manage the internal social media platform (Bosch Connect).</li><li>
 Support the concept of internal communication within the department</li><li>
Take on operational activities within project management.</li><li>
Support the distribution of quality documents.</li></ul> 

Qualifications 
<ul><li>
Bachelor's degree in Communication Design and Management, Film, Media, Communication Management, Marketing, Engineering or a comparable field. A 2nd year grade at university is an advantage (2 years left to graduate).</li><li>
Working method: reliable, proactive, structured, and quick to understand.</li><li>
Experience and know-how: very good knowledge of MS-Office and deep knowledge of at least one of graphic design software (Adobe, GIMP etc).</li><li>
 Enthusiasm: Enjoy working on projects and interested in gaining experience in operational project business.</li><li>
Very good spoken and written English; German is an advantage.</li><li>
Support the creation of internal trainings (videos, web-based trainings, written content). Use and implement state-of-the-art AI tools for communication and visualization tasks.</li><li>
Develop and manage the internal social media platform (Bosch Connect).</li><li>
Support the concept of internal communication within the department and take on operational activities within project management.</li><li>
Support the distribution of quality documents.</li></ul></div>

Social Media and Digital Communication Smart Start

go4Talent Consultancy

<div>
 
 Dan&inodot;&scedil;manl&inodot;&gbreve;&inodot;n&inodot; sa&gbreve;lamakta oldu&gbreve;umuz Kozmetik sekt&ouml;r&uuml;nde faaliyet g&ouml;steren i&scedil; orta&gbreve;&inodot;m&inodot;z&inodot;n dijital b&uuml;y&uuml;me stratejilerini g&uuml;&ccedil;lendirecek, e-ticaret ve dijital pazarlama s&uuml;re&ccedil;lerinde aktif rol alacak '&rsquo;
 
 E- ticaret Pazarlama Uzman&inodot;
 
 &lsquo;&rsquo; ar&inodot;yoruz.
 
 
 
 
 
 
 G&ouml;rev ve Sorumluluklar
 
 
 <ul>
 <li>
 Trendyol, Hepsiburada, Amazon vb. pazaryeri platformlar&inodot;nda panel y&ouml;netimi (&uuml;r&uuml;n y&uuml;kleme, stok takibi, fiyatland&inodot;rma, banner y&ouml;netimi, i&ccedil;erik g&uuml;ncelleme) s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi,
 </li>
 <li>
 E-ticaret kanallar&inodot;nda sat&inodot;&scedil; art&inodot;r&inodot;c&inodot; kampanyalar&inodot;n planlanmas&inodot;, uygulanmas&inodot; ve performans analizlerinin yap&inodot;lmas&inodot;,
 </li>
 <li>
 &Scedil;irketin resmi web sitesi ve dijital medya kanallar&inodot;nda (Google Ads, Meta, TikTok, vb.) reklam kampanyalar&inodot;n&inodot;n y&ouml;netimi ve performans optimizasyonu,
 </li>
 <li>
 D&ouml;nemsel kampanya takvimlerinin olu&scedil;turulmas&inodot;, kategori bazl&inodot; hedef ve b&uuml;t&ccedil;elerin planlanmas&inodot;,
 </li>
 <li>
 Ajanslar ve i&scedil; ortaklar&inodot;yla koordineli &scedil;ekilde dijital medya sat&inodot;n alma, i&ccedil;erik y&ouml;netimi ve performans pazarlama s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi,
 </li>
 <li>
 Rakip analizleri ve dijital trendlerin takibi ile markan&inodot;n g&ouml;r&uuml;n&uuml;rl&uuml;&gbreve;&uuml;n&uuml; art&inodot;racak yeni stratejiler geli&scedil;tirilmesi,
 </li>
 <li>
 Kampanya sonu&ccedil;lar&inodot;n&inodot;n d&uuml;zenli olarak raporlanmas&inodot; ve Marketing Manager&rsquo; a sunulmas&inodot;.
 </li>
 </ul>
 
 
 
 
 
 Aranan Nitelikler
 
 
 <ul>
 <li>
 &Uuml;niversitelerin ilgili b&ouml;l&uuml;mlerinden mezun (Tercihen Pazarlama, &Idot;leti&scedil;im, &Idot;&scedil;letme vb.),
 </li>
 <li>
 Pazaryeri panel y&ouml;netimi (Trendyol, Hepsiburada, Amazon vb.) konusunda deneyimli,
 </li>
 <li>
 Meta, Google Ads ve TikTok Ads gibi dijital reklam platformlar&inodot;nda kampanya y&ouml;netimi tecr&uuml;besine sahip,
 </li>
 <li>
 E-ticaret, dijital pazarlama veya performans pazarlama alan&inodot;nda en az 4 y&inodot;l deneyimli,
 </li>
 <li>
 Yaz&inodot;l&inodot; ve s&ouml;zl&uuml; olarak &Idot;ngilizce dil bilgisini aktif kullanabilen,
 </li>
 <li>
 Analitik d&uuml;&scedil;&uuml;nme ve raporlama becerileri g&uuml;&ccedil;l&uuml;, performans ve sonu&ccedil; odakl&inodot;,
 </li>
 <li>
 Trendleri yak&inodot;ndan takip eden, yarat&inodot;c&inodot;, tak&inodot;m &ccedil;al&inodot;&scedil;mas&inodot;na yatk&inodot;n,
 </li>
 <li>
 Tercihen kozmetik veya h&inodot;zl&inodot; t&uuml;ketim sekt&ouml;r&uuml;nde deneyimli.
 </li>
 </ul>
 
 
 
 
 We are looking for an
 
 E-Commerce Marketing Specialist
 
 for our business partner operating in the
 
 cosmetics industry
 
 , who will play an active role in strengthening the company&rsquo;s digital growth strategies and managing e-commerce and digital marketing activities.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Managing
 
 marketplace panels
 
 (Trendyol, Hepsiburada, Amazon, etc.) including product uploads, stock control, pricing, banner management, and content updates,
 </li>
 <li>
 Planning, executing, and analyzing sales-driven campaigns across e-commerce platforms,
 </li>
 <li>
 Managing and optimizing digital advertising campaigns on Google Ads, Meta, TikTok and other online channels,
 </li>
 <li>
 Creating seasonal campaign calendars, setting category-based targets and budgets,
 </li>
 <li>
 Collaborating with agencies and business partners to manage digital media buying, content, and performance marketing processes,
 </li>
 <li>
 Conducting competitor and market analysis, tracking digital trends, and developing strategies to enhance brand visibility,
 </li>
 <li>
 Preparing
 
 r
 
 egular campaign performance reports and presenting results to the Marketing Manager.
 </li>
 </ul>
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in a relevant field (preferably Marketing, Communication, or Business Administration),
 </li>
 <li>
 Proven experience in marketplace panel management (Trendyol, Hepsiburada, Amazon, etc.),
 </li>
 <li>
 Hands-on experience managing digital advertising campaigns on Meta, Google Ads, and TikTok Ads,
 </li>
 <li>
 Minimum 4 years of experience in e-commerce, digital marketing, or performance marketing,
 </li>
 <li>
 Strong written and spoken English communication skills,
 </li>
 <li>
 Excellent analytical thinking and reporting abilities, with a performance-oriented mindset,
 </li>
 <li>
 Creative, trend-aware, and a strong team player,
 </li>
 <li>
 Preferably experienced in the cosmetics or FMCG industry.
 </li>
 </ul>
 
 
</div>

E -ticaret Pazarlama Uzmanı

Beckman Coulter Diagnostics

<div><h2 class="jobSectionHeader">About Beckman Coulter Diagnostics</h2>
For more than 80 years, Beckman Coulter Diagnostics has been a global leader in advancing laboratory excellence. Every day, millions of diagnostic tests run on our instruments&mdash;empowering clinicians with actionable insights that save lives and improve patient outcomes. 
As part of the Danaher Diagnostics Platform, you&rsquo;ll join a culture built on innovation, continuous improvement (DBS), and a commitment to enabling better healthcare for every patient, everywhere.
This role is an exciting opportunity for someone passionate about diagnostics, molecular biology, and building a strong commercial foundation within a global leader.<h2 class="jobSectionHeader">
Position Summary</h2>
The Product Specialist is responsible for supporting commercial growth, driving marketing excellence, and strengthening customer engagement across assigned markets. 
You will work closely with Sales, Marketing, and Channel Partners to ensure our customers receive world-class support, insights, and product value &mdash; while ensuring strong visibility of Beckman Coulter solutions in the market.
This role is ideal for a scientifically strong candidate who is passionate about diagnostics and is willing to build a career in sales and marketing.<h2 class="jobSectionHeader">
Key Responsibilities</h2><h3 class="jobSectionHeader">
Customer Engagement &amp; Market Development</h3><ul><li>
Conduct regular customer visits to strengthen relationships, understand needs, and identify opportunities.</li><li>
Perform competitor research and market intelligence gathering to support commercial strategy.</li><li>
Diagnose and analyze brand positioning, market trends, customer segmentation, and competitive landscape.</li></ul><h3 class="jobSectionHeader">
Marketing Operations &amp; Channel Collaboration</h3><ul><li>
Manage marketing processes with dealers, including announcements, communications, requests, and complaint handling.</li><li>
Coordinate creation, execution, and distribution of marketing, advertising, and promotional materials.</li><li>
Support dealers with product information, marketing tools, and tactical plans.</li></ul><h3 class="jobSectionHeader">
Digital Marketing &amp; Campaign Execution</h3><ul><li>
Manage and update marketing platforms: email marketing tools, CRM data entry, website updates, and e-newsletters.</li><li>
Prepare and execute online marketing campaigns, product launch events, and customer engagement events.</li><li>
Produce and manage social media content for company platforms.</li></ul><h3 class="jobSectionHeader">
Product &amp; Portfolio Support</h3><ul><li>
Register new products in the product tracking systems and ensure accuracy of product data.</li><li>
Support customers and channel partners during product campaigns and technical/marketing activities.</li><li>
Manage, follow up, and analyze customer complaints; prepare reports for senior leadership.</li></ul><h2 class="jobSectionHeader">
Knowledge, Skills &amp; Competencies</h2><ul><li>
Bachelor&rsquo;s degree in Molecular Biology, Genetics, Biomedical Sciences, or a related scientific field.</li><li>
Fluency in spoken and written English; additional languages are an asset.</li><li>
Strong computer skills and familiarity with MS Office, digital tools, and web-based platforms.</li><li>
Strong analytical mindset with the ability to interpret data and market trends.</li><li>
Excellent communication skills with ability to work cross-functionally.</li><li>
Highly motivated to build a commercial/marketing career in the diagnostics sector.</li><li>
Proactive, organized, and committed to delivering a high standard of customer support.</li></ul>
Join our winning team today. Together, we&rsquo;ll accelerate the real-life impact of tomorrow&rsquo;s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.</div>

Product Specialist – In Vitro Diagnostics (IVD)

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