marketing specialist, digital services Jobs in Atlanta

marketing specialist, digital services

paid digital media & seo specialist Jobs in Atlanta

paid digital media & seo specialist

paid digital media seo specialist

Thomas Eye Group Pc

<div><p><b>Paid Digital Media &amp; SEO Specialist</b></p><p>
The Paid Digital Media &amp; SEO Specialist role is focused primarily on executing the digital marketing strategy of the Thomas Eye Group. As directed by leadership, this role evaluates and executes digital marketing tactics with the goals of promoting Thomas Eye Group products and services, increasing brand awareness, and generating volume. This is a hybrid position with a typical schedule of two days in-office and three days remote work.</p><p>
Our ideal candidate has a strong digital marketing background with 3+ years&rsquo; experience in a variety of digital marketing tactics. Specific experience in Google Ads, YouTube paid advertising, Meta paid advertising, online listings (Google Business Profiles especially), and SEO (on-page, technical, and backlinks) is requisite for the position. This role will also support print, event, and traditional marketing activities as needed as part of a collaborative and cross-trained marketing team.</p><p><b>
Required Minimum Education: </b>Bachelors degree in Marketing, Communications, Business Administration, Digital Marketing, Creative or related field preferred. A related master&rsquo;s degree enhances competitiveness.</p><p><b>
Required Minimum Experience:</b> 3+ years of broad experience in digital marketing tactics.</p><p><b>
Core Competencies:</b></p><p>
Digital Advertising</p><ul><li>
Evaluate and recommend digital advertising tactics to support a given marketing objective or strategy.</li><li>
Execute various digital advertising tactics as directed by leadership.</li><li>
Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.</li><li>
Ensure paid media projects are successfully planned and executed, contributing to the growth of the company.</li><li>
Produce relevant metrics reporting from a variety of digital tactic platforms.</li><li>
Provide ongoing actionable insights into campaign performance to relevant stakeholders.</li><li>
Define, measure, and evaluate relevant paid media KPIs.</li></ul><p>
SEO</p><ul><li>
Track, report, and analyze website analytics.</li><li>
Optimize copy and landing pages for search engine marketing.</li><li>
Perform ongoing keyword discovery, expansion and optimization.</li><li>
Research and implement search engine optimization recommendations.</li><li>
Research and analyze competitor SEO tactics.</li><li>
Develop and implement link building strategy.</li><li>
Develop and implement technical SEO improvements.</li><li>
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.</li><li>
Develop optimization strategies that increase the company's website search engine results rankings.</li></ul><p>
Online Listing Management</p><ul><li>
Implement the practice listing strategy using software and manually.</li><li>
Optimize Google Business Profile Listings, Bing Business Listings, and Apple Maps Listings.</li><li>
Produce content for business listings including copy, images, videos, products, and posts.</li><li>
Create reports on key listing activity such as clicks and calls.</li><li>
Create or claim listings.</li></ul><p><b>
Preferred Skills: </b>the Thomas Eye Group uses a variety of digital marketing tactics and continuously adapts to tactics best suiting current marketing and business objectives. Experience in a variety of the following enhances competitiveness:</p><ul><li>
Healthcare marketing experience.</li><li>
Experience with SEO and Google Business Listing management in SEM Rush.</li><li>
Experience with WordPress and Elementor, website user experience evaluation and optimization, and deployment of various types of website content.</li><li>
Web development and coding.</li><li>
Web event tagging and other analytic methods (UTM, Google Tag Manager, etc.) for metrics and campaign evaluation.</li><li>
Design and produce assets for various marketing channels with the Adobe suite of products.</li><li>
Optimizing social media pages and profiles, developing organic social media content calendars, and creating and deploying organic social media content. Experience across a broad range of platforms and the ability to learn new platforms or increase depth in platforms including but not limited to Facebook, Instagram, YouTube, LinkedIn, Tik Tok, X, and Pinterest.
</li><li>Creating, deploying, managing, and evaluating email campaigns.</li><li>
Ability to learn healthcare specific communication platforms such as RSI (a CRM), Brevium and MD Prospects as well as components of practice management software related to marketing and patient communications.</li></ul></div>

Paid Digital Media & SEO Specialist

Blue Magma Residential

<div><div><b>J</b><b>o</b><b>b Summary</b><br>
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and a passion for creating effective marketing strategies that drive engagement.</div>
<div></div><div><b>Total Rewards</b></div>
<div>Generous benefits package, including:</div>
<ul><li>Paid Time Off</li>
<li>Health, life, vision, dental, disability, and AD&amp;D insurance</li>
<li>Flexible Spending Accounts/Health Savings Accounts</li>
<li>401(k)</li>
</ul><div><b>Responsibilities</b></div>
<ul><li>Develop and implement comprehensive marketing strategies across multiple channels, including digital, print, and social media.</li>
<li>Conduct market research to identify trends, customer needs, and competitive landscape.</li>
<li>Optimize website content for SEO to improve organic search rankings and drive traffic.</li>
<li>Create engaging content for various platforms, including blogs, social media posts, email campaigns, and website copy.</li>
<li>Manage social media accounts and develop targeted advertising campaigns on platforms like Facebook and Google AdWords.</li>
<li>Utilize marketing automation tools to streamline processes and enhance lead generation efforts.</li>
<li>Analyze campaign performance using Google Analytics and other analytics tools to measure effectiveness and ROI.</li>
<li>Collaborate with the leasing teams to align marketing efforts with occupancy goals and strategies.</li>
<li>Assist in budgeting for marketing initiatives and track expenditures against the budget.</li>
<li>Stay updated on industry trends and emerging technologies to ensure our strategies remain competitive.</li>
</ul>
<div><p><b>Qualifications</b></p>
<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.</li>
<li>Proven experience in digital marketing, including SEO, content marketing, email marketing, and performance marketing.</li>
<li>Proficiency in Adobe Creative Suite for creating visual content.</li>
<li>Familiarity with WordPress for website management and HTML for basic coding tasks.</li>
<li>Strong copywriting skills with the ability to create compelling content tailored to different audiences.</li>
<li>Experience with B2B marketing strategies is preferred.</li>
<li>Knowledge of e-commerce platforms and online advertising sales is a plus.</li>
<li>Excellent research skills with the ability to analyze data effectively.</li></ul></div></div>

Marketing Specialist

Mercer University

<div><div>Application Instructions:</div><div></div><div>
External Applicants: Please upload your resume on the Apply screen. Your application will automatically populate your resume details, and you may verify and update data on the My Information page.</div><div></div><div><br>
IMPORTANT: Please review the job posting and load ALL documents required in the job posting to the Resume/CV document upload section at the bottom of the My Experience application page. Use the Select Files button to add multiple documents including your Resume/CV, references, cover letter, and any other supporting documents required in the job posting. The &quot;My Experience&quot; page is the only opportunity to add your required supporting document attachments. <i>You will not be able to modify your application after you submit it</i>.</div><div></div><div><br>
Current Mercer University Employees: Apply from your existing Workday account. Do not apply from the external careers website. Log in to Workday and type Jobs Hub in the search bar. Locate the position and click Apply.</div><div></div><div>
Job Title:</div>
Marketing Specialist, Digital Services<div></div><div><br>
Department:</div>
Office of Enrollment Management<div></div><div><br>
College/Division:</div>
General University<div></div><div><br>
Primary Job Posting Location:</div>
Atlanta, GA 30341<div></div><div>
Additional Job Posting Locations:</div><div><i>
(Other locations that this position could be based)</i></div><div></div><div>
Job Details:</div>
Do you have a passion for digital marketing and a knack for understanding online audiences? Are you eager to learn and contribute to a growing team? If so, we want to hear from you!<br>
<br>
Mercer University&rsquo;s Office of Enrollment Management is seeking a highly motivated and detail-oriented Marketing Specialist, Digital Services to join our Marketing and Communications team on the Atlanta, Georgia campus.<div></div><div><div><div><div><div><div><div><div><div><div><br>
Responsibilities:</div><div>
Under the direct supervision of the Digital Marketing Strategist, the Marketing Specialist, Digital Services will play a key role in implementation of digital marketing strategies that generate leads and drive engagement for a variety of prospective student audiences and University stakeholders. Skilled in content development, data analysis, and project management, the Specialist role uses the latest tools and platforms to recommend and implement tactics to further marketing and enrollment goals. Conducts keyword research; writes and maintains search engine-optimized webpage content, advertising campaign content, and landing page content; monitors and tracks SEO performance and campaign metrics, and analyzes and interprets organic and paid website performance data. This position supports the development and management of digital content, such as coordinating photo/video shoots and organizing and managing photo/video assets. The Specialist also serves as project manager and coordinator for a variety of related marketing deliverables, as assigned. Must have excellent grammar, proofreading, writing, and analytical skills; impeccable attention to detail, organization skills, an understanding of search engine optimization and paid digital advertising campaigns, the ability to handle multiple tasks at the same time, meet deadlines, and follow through on tasks to their successful and timely completion. Critical and creative thinking, problem-solving abilities, and evaluation skills are required to be successful in this position.</div><div></div><div>
DIGITAL MARKETING:</div><div>
Implements and manages organic and paid digital marketing strategies and tactics, as assigned, such as: conducts keyword research to identify opportunities to improve the visibility of University websites and digital content within search engine results; contributes to the development and maintenance of a keyword mapping system to track targeted keywords across University websites and minimize keyword cannibalization; crafts unique, compelling, and informative on-page content to engage a variety of prospective student audiences; analyzes website structure and user behavior to recommend improvements that enhance the user experience; works collaboratively with team members to brainstorm and generate SEO-optimized content; utilizes technical SEO audit tools to identify technical website issues and collaborates with team members to implement solutions; maintains industry knowledge of the latest search engine algorithm changes and AI updates to ensure strategies remain effective; manages paid campaigns on various digital channels; researches and implements campaign best practices; makes recommendations on campaign strategy and creative strategy. Fulfills other digital marketing-related duties as assigned.</div><div></div><div>
DATA ANALYSIS AND REPORTING:</div><div>
Analyzes website performance, user behavior, and SEO performance across platforms to inform strategic decisions and generate reports; uses website performance and user behavior data to identify new pages to optimize and inform strategic decisions; utilizes key website metrics and performance data to inform the direction of website update requests received from University stakeholders; analyzes campaign metrics and reports, and makes recommendations for performance improvements; creates reports as requested to provide insights to leadership and stakeholders.</div><div></div><div>
CONTENT CREATION AND WEBSITE MANAGEMENT:</div><div>
Leverages understanding of the higher education landscape and diverse student populations to generate and tailor content that will resonate with and yield conversions/desired actions among specific audiences along the prospective student journey; supports the creation of engaging digital content (written, photo, or video); organizes and coordinates photo and video shoots to create high-quality content as needed (such as: in support of branding initiatives); supports website strategy and manages websites and webpages as assigned; adheres to brand standards, styles guides, and team protocols for content creation, production, and management.</div><div></div><div>
PROJECT MANAGEMENT AND GENERAL MARKETING AND COMMUNICATIONS SUPPORT:</div><div>
Manages projects or parts of larger projects, as assigned, facilitating movement through content development, creative execution, proofing/approval, production, and implementation/delivery processes. Ensures that milestones and deadlines are met. Proactively communicates with marketing team members, internal clients/stakeholders, external stakeholders/partners, etc., to maintain smooth, efficient processes, top-quality deliverables, and positive relationships. Maintains data and records related to content and asset production, project timeline, and completion. Provides progress reports and updates to supervisor and stakeholders as requested. Maintains accurate project status information and other important details in productivity tools as assigned. Collaborates with team members on creative concepts and strategic plans. Gathers, tracks, and reports on a variety of information and data related to assigned projects and goals, as requested. Supports team operational needs and assists with other marketing and communications initiatives as assigned.</div><div></div><div>
Qualifications:</div><div>
A bachelor's degree in Marketing, Communications, Technical Communication, Public Relations, English, Business Administration, or a related degree/field is required, along with one year of related experience which includes working with paid digital advertising campaigns; writing content with a marketing voice for a variety of audiences with the ability to adhere to writing styles/rules (such as AP style); conducting keyword research for a variety of audiences; writing content optimized for search engine visibility; identifying and reporting on key digital marketing and website performance metrics; coordinating and collaborating with writers, photographers, etc., to develop and produce content, assets, artwork, and deliverables; coordinating multiple details and deadlines simultaneously, with accuracy and urgency.</div><div></div><div>
Candidates must have a valid driver's license as this position requires some travel.</div><div></div><div>
Knowledge, Skills, &amp; Abilities:</div><ul><li><div>
Ability to understand the admissions recruitment process from multiple internal points of view for multiple target audiences</div></li><li><div>
Demonstrates strong strategic thinking, writing, editing, proofreading, and analytical skills with the ability to identify the needs for shifts in voice, tone, message, etc., to a particular audience and purpose, in order to produce quality, compelling content that is free of spelling/grammar errors</div></li><li><div>
Knowledge of and ability to understand how to operate analytics and reporting technology to identify and report on relevant organic and paid digital marketing strategies</div></li><li><div>
Knowledge of and ability to understand search engine algorithm changes and search engine optimization (SEO) best practices</div></li><li><div>
Demonstrates ability to communicate effectively and proactively with leaders, teammates, and stakeholders in order to promote positive professional relationships and ensure achievement of project milestones and deadlines</div></li><li><div>
Demonstrates good judgment in decision-making based on a thorough understanding of team (Enrollment Management and Marketing) goals, priorities, and strategies and proactively seeks guidance or direction to effectively and efficiently achieve University goals</div></li><li><div>
Ability and willingness to travel to other Mercer locations or other related locations or off-campus events on occasion as required</div></li><li><div>
Must have excellent grammar, proofreading, writing, and analytical skills</div></li><li><div>
Impeccable attention to detail and excellent organizational skills</div></li><li><div>
Must possess an understanding of search engine optimization and paid digital advertising campaigns</div></li><li><div>
Ability to handle multiple tasks simultaneously, meet deadlines, and follow through on tasks to their completion</div></li><li><div>
Critical and creative thinking, problem-solving abilities, and evaluation skills are required to be successful in this position</div></li></ul></div></div></div></div></div></div></div></div></div><div></div><div><br>
Background Check Contingencies:<br>
<ul><li>Criminal History</li></ul></div><div><br>
REQUIRED Document Attachments:<br>
<ul><li>Resume</li><li>Cover letter</li><li>List of three professional references with contact information</li></ul></div><div></div><div><br>
About Mercer University</div><div>
Founded in 1833, Mercer University is a distinguished private institution recognized for its commitment to academic excellence, leadership development, and community engagement. With campuses across Georgia, Mercer&rsquo;s twelve schools and colleges offer a wide range of undergraduate, graduate, and professional programs. The university cultivates a close-knit, student-centered environment where innovation, service, and personal growth are deeply valued. Mercer&rsquo;s employees are at the heart of its mission, dedicated to advancing innovation, supporting student success, and strengthening both our local and global communities through service. At Mercer, we believe in the power of relationships and the importance of in-person collaboration. Accordingly, our employees are expected to serve in-person as it fosters real-time problem solving, mentoring, and the meaningful connections that strengthen both our work and service to our students and the broader university community.</div><div></div><div>
Why Work at Mercer University</div><div>
Mercer University offers a variety of benefits for eligible employees including comprehensive health insurance (for self and dependents), generous retirement contributions, tuition waivers, paid vacation and sick leave, technology discounts, schedules that allow for work-life balance, and so much more!</div><div></div><div>
At Mercer University, a Bear is more than a mascot: it's a frame of mind that begins with a strong desire to make the most out of your career. Mercer Bears do not settle for mediocrity or the status quo. If you're seeking an environment where your passion and determination are embraced, then you want to work at Mercer University.</div><div></div><div><div><div><div><div><div><div>
For more information, please visit: <div>https://hr.mercer.edu/prospective/</div></div></div></div></div></div></div></div><div></div><div>
Scheduled Weekly Hours:</div>
40<div></div><div><br>
Job Family:</div>
Staff Marketing and Communications Exempt<div></div><div><br>
EEO Statement:</div><div>
EEO/Veteran/Disability</div></div><div></div>

Marketing Specialist, Digital Services

Newell Brands

<p></p><div><p><b>Job ID: </b>8621</p><p><b>
Alternate Locations:</b></p><p></p><p><b><br>
Newell Brands</b> is a leading consumer products company with a portfolio of iconic brands like Graco&reg;, Coleman&reg;, Oster&reg;, Rubbermaid&reg;, Sharpie&reg; and Yankee Candle&reg; - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact&mdash;supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.</p><p></p><p><b><br>
Job Overview:</b></p><p></p><p><br>
The Coordinator, Design Operations plays a critical role in supporting Newell Brands' strategic business unit (BU) and eCommerce initiatives by driving the development and delivery of omni-channel content. This includes support for existing product lines, new product development (NPD), and content creation across direct and indirect eCommerce platforms. This role is essential in executing design deliverables on time and within budget, spanning SEO content, digital assets, printed materials, and production efforts. Acting as a central support figure, the Coordinator ensures the consistent flow of information, process governance, and asset management within the Design Operations function.</p><p></p><p><b><br>
Responsibilities:</b></p><ul><li>
Support the production of print and digital media assets, including product packaging, videos, web content, online ads, SEO elements, and email campaigns.</li><li>
Serve as the communication hub for project details, ensuring efficient information flow among team members.</li><li>
Implement and maintain content governance workflows by collaborating with cross-functional stakeholders.</li><li>
Assesses and mitigates risks to keep the deployment process on track.</li><li>
Track and manage project timelines and schedules to ensure deadlines are met.</li><li>
Oversee artwork routing and approval processes throughout project lifecycles.</li><li>
Assist the Design Team with vendor proofing during both digital and physical stages.</li><li>
Serve as the liaison for internal stakeholders and external agency partners.</li><li>
Manage and administer project tasks and milestones within assigned initiatives.</li><li>
Execute final delivery processes including file releases, system uploads, SFRA site page building<i>, </i>customer portal submissions, and asset archiving.</li><li>
Perform additional tasks as required to support the function.</li></ul><p></p><p><b><br>
Qualifications:
</b></p><ul><li>Bachelor&rsquo;s degree or equivalent experience</li><li>
1&ndash;2 years of experience in a relevant role, e.g. project coordination</li><li>
Understanding of design and creative production processes is a plus</li><li>
Highly organized, detail-oriented, adaptable, and resourceful</li><li>
Proactive problem-solver with a positive, &quot;can-do&quot; attitude</li><li>
Effective at managing multiple priorities under tight deadlines</li><li>
Strong independent work ethic and team collaboration skills</li><li>
Excellent communication and information-gathering abilities</li><li>
Strong workflow management and prioritization skills</li><li>
Proficiency in Office 365; familiarity with Workfront or similar project management software is a plus</li></ul><p></p><p><br>
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer&rsquo;s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.</p></div>

Project Coordinator, Design Operations

Cox Media Group

<div><p><b>Location: GA-Atlanta</b></p><p><b>
Job Title: Digital Content Producer - WSB TV</b></p><p></p><div><div><div><h2 class="jobSectionHeader"><b><br>
Position Overview</b></h2></div><div><p>
WSB-TV, one of the nation&rsquo;s leading TV and digital newsrooms, is looking for a Digital Content Producer to join the team.</p><p></p><p><br>
The ideal candidate will work effectively across multiple mediums and have a firm grasp on what moves the needle on digital and social networks. A Digital Content Producer is a skilled writer and editor who can dig for stories and produce breaking news.</p><p></p><p><br>
They operate as an on-site, integral member of the content center, also helping direct crews to developing stories and push information to the newsroom and various platforms in real-time.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
Essential Duties and Responsibilities</b></h2></div><div><ul><li>
Gather, create and post content accurately and in a timely manner onto digital platforms and social media</li><li>
Monitor digital analytics and use social tools to make strategic decisions</li><li>
Collaborate with reporters, photographers and other team members to effectively and accurately gather information</li><li>
Ensure daily content generation goals are met</li><li>
Track story developments, both local and national, and communicate with the newsroom throughout the day</li><li>
Assist the assignment desk by fielding phone calls and news tip emails, listen to police/emergency scanners for breaking news, and communicate with officials and other sources to confirm developments</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Minimum Qualifications</b></h2></div><div><ul><li>
Degree in journalism, communications or a related field of study</li><li>
At least 2 years of digital, broadcast or print journalism experience</li><li>
Strong news judgment, ethics and writing skills</li><li>
The ability to flourish in a fast-paced newsroom environment</li><li>
Knowledge of web content management systems and social media platforms
</li><li>Decisive decision maker who can turn stories under strict deadlines</li><li>
On-site position and must be flexible to work any shift, including overnights and weekends</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Preferred Qualifications</b></h2></div><div><ul><li>
Understanding of iNews preferred</li></ul></div></div></div><p><b>
About Cox Media Group</b><br>
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit <b>www.coxmediagroup.com</b></p><p>
Req #: 1943 #LI-Onsite</p></div>

Digital Content Producer - WSB TV

Noble Investment Group

<p><b>About Us</b></p><p>With more than $6.0 billion invested in travel and hospitality real estate over the past three decades, Noble brings scale, consistency, and focus to one of the most dynamic sectors of the U.S. economy. As a fiduciary for globally recognized institutional investors, including pension plans, endowments, foundations, wealth managers, and insurance companies, Noble is entrusted to preserve and compound capital across cycles. Recognized among PERE&rsquo;s Top 200 Global Investment Managers and as a Best Place to Work by <i>Pensions &amp; Investments</i> and the <i>Atlanta Business Chronicle</i>, Noble&rsquo;s track record reflects enduring performance, partnership, and purpose.</p><p>Learn more at www.nobleinvestment.com.</p><p><b>Reporting Relationship </b></p><p>This position reports to Noble&rsquo;s Vice President of E-Commerce &amp; Revenue.</p><p><b>Role Summary </b></p><p>The Director of E-Commerce designs and executes a portfolio-wide digital strategy to drive revenue growth for Noble-owned hotel assets. Working from an ownership perspective, this leader collaborates with the e-commerce and digital teams at Noble&rsquo;s brand partners (Marriott, Hyatt, Hilton and IHG) to ensure each property&rsquo;s online presence maximizes direct bookings and complies with brand standards. The role requires strategic vision, analytical capability and the ability to influence stakeholders across multiple brands.</p><p><b>Key Responsibilities</b></p><ul><li>Digital Strategy &amp; Governance &ndash; Develop a comprehensive e-commerce strategy aligned with Noble&rsquo;s investment objectives; set goals and KPIs for direct bookings, channel mix and digital marketing ROI. Establish governance frameworks and best practices for e-commerce across the portfolio.</li></ul><ul><li>Brand Collaboration &ndash; Serve as the primary liaison with brand e-commerce teams at Marriott, Hyatt, Hilton, IHG, and other management teams. Evaluate and influence property-level marketing plans, website management and booking engine configurations to ensure alignment with Noble&rsquo;s revenue targets and owner expectations.</li></ul><ul><li>Performance Analytics &ndash; Oversee digital performance reporting across all channels (brand.com, OTAs, metasearch, loyalty programs). Work with analysts to build dashboards that monitor conversion rates, channel profitability and customer acquisition costs; use insights to drive initiatives that improve channel mix and profitability.</li></ul><ul><li>Marketing &amp; Conversion &ndash; Guide property-level and portfolio marketing campaigns (SEO/SEM, email, social, loyalty promotions) to boost visibility and direct bookings. Ensure landing pages and booking paths provide intuitive, mobile-friendly experiences and follow best practices in conversion rate optimization.</li></ul><ul><li>Technology &amp; Innovation &ndash; Evaluate and implement e-commerce technologies (web content management, booking engines, CRM/loyalty integrations, personalization tools). Encourage experimentation (A/B testing) and adopt innovations such as dynamic pricing, chatbots and voice assistants when they create measurable value.</li></ul><ul><li>Leadership &amp; Stakeholder Management &ndash; Lead a small centralized e-commerce team and influence cross-functional partners including asset management, revenue management, marketing and IT. Educate internal stakeholders on digital best practices. Represent Noble&rsquo;s digital strategy to investors as needed.</li></ul><p><b>Qualifications &amp; Skills</b></p><ul><li>10+ years of progressive e-commerce or digital marketing experience, preferably in hospitality.</li></ul><ul><li>Demonstrated success managing multi-channel digital strategies for a portfolio of hotels, including experience working with brand e-commerce teams (Marriott, Hyatt, Hilton, IHG).</li></ul><ul><li>Deep understanding of hotel distribution ecosystems and emerging digital trends.</li></ul><ul><li>Strong analytical ability with proficiency in web analytics tools, channel attribution models and data visualization.</li></ul><ul><li>Exceptional communication and stakeholder-management skills.</li></ul><ul><li>Bachelor&rsquo;s degree in marketing, business, hospitality management or related field; MBA or advanced degree preferred.</li></ul><p>Performance Measures</p><ul><li>Growth in direct-booking revenue and improvement in channel mix.</li></ul><ul><li>Achievement of digital marketing ROI and conversion-rate goals.</li></ul><ul><li>Successful implementation of portfolio-wide digital standards.</li></ul><ul><li>Strength of relationships with brand e-commerce teams and internal stakeholders.</li></ul><p>Job Type: Full-time</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee discount</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Parental leave</li><li>Vision insurance</li></ul><p>People with a criminal record are encouraged to apply</p><p>Experience:</p><ul><li>digital marketing: 2 years (Required)</li></ul><p>Ability to Commute:</p><ul><li>Atlanta, GA 30326 (Required)</li></ul><p>Ability to Relocate:</p><ul><li>Atlanta, GA 30326: Relocate before starting work (Preferred)</li></ul><p>Work Location: In person</p>

Director of E-Commerce (Hospitality Investments)

NetRoadshow

<div><p>Marketing Coordinator</p>
<p>
Location:</p>
<p>
Atlanta, GA (Primarily remote with occasional office visits)</p>
<p>
Role and Responsibilities:</p>
<p>
We are seeking a versatile and detail-oriented Marketing Coordinator to join our team. Reporting to the Marketing Manager, this role will assist with <b>website maintenance, </b>event coordination, social media<br>
and support various marketing initiatives. The ideal candidate will excel at juggling multiple responsibilities.</p>
<p>
Key Responsibilities:</p>
<ul>
<li>Maintain and update the website through CMS including homepage improvements, content updates and landing page creation.</li>
<li>Plan, create, schedule and post engaging content across company social media channels.</li>
<li>Write and edit search-engine-optimized content for blog posts, marketing emails and landing pages.</li>
<li>Design and update collateral such as flyers, brochures and presentations to align with brand guidelines.</li>
<li>Support corporate event sponsorships by coordinating booth displays, promotional items and other event materials, occasionally handling the packaging and shipping of items out of the Atlanta office.</li>
<li>Ensure the marketing resource center is updated with relevant and current materials.</li>
<li>Provide support to the marketing team on other projects as needed.</li></ul><br>
<p></p>
<p>
Required Skills and Proficiencies:</p>
<ul>
<li><b>Education</b>: Recent college graduate with a bachelor&rsquo;s degree in marketing (preferably with internship experience) OR an associate&rsquo;s degree with 2+ years of marketing experience at a B2B company.</li>
<li><b>Technical Skills</b>:
<ul><li>Proficiency in creative tools such as Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator), or similar design platforms.</li>
<li>Familiarity with productivity tools like Zoom, Monday, GSuite, and Office 365.</li>
<li>Experience with HubSpot or similar CRM/marketing automation platforms.</li>
<li>Working knowledge of website CMS platforms, especially WordPress.</li>
<li>Basic understanding of SEO concepts and web analytics.</li>
<li>Intermediate proficiency with Microsoft Office (Word, Excel, PowerPoint).</li>
</ul></li><li><b>Marketing Knowledge</b>:
<ul><li>Intermediate understanding of Social Media Marketing (LinkedIn, YouTube, X) with a focus on B2B strategies.</li>
<li>Understanding of B2B sales channel concepts; knowledge of the banking/financial services industry is a plus.</li>
</ul></li><li><b>Professional Skills</b>:</li>
</ul><ul><li>Exceptional written and verbal communication skills, with the ability to convey creative ideas clearly and persuasively.</li>
<li>Highly organized with the ability to multitask, manage deadlines, and seamlessly transition between multiple projects.</li>
<li>Detail-oriented and thorough, ensuring accuracy and high-quality work while maintaining a creative approach.</li>
<li>A proactive, self-motivated individual with a passion for learning new tools, concepts, and staying on top of emerging marketing trends.</li>
<li>Creative thinker who enjoys solving problems and finding innovative, out-of-the-box solutions to improve processes and drive results.</li>
<li>Thrives in a fast-paced environment, embracing challenges with enthusiasm, a &ldquo;go-getter&rdquo; attitude, and a constant drive to bring fresh, creative ideas to the table.</li>
<li>Bonus: Bilingual in Arabic or Mandarin Chinese is a strong plus.</li></ul></div>

Marketing Coordinator

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