digital marketing manager Jobs in Rawalpindi

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ad specialist

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paid media specialist

Trickle Up

<div>Trickle Up is looking for a digitally-savvy Ad Specialist to help amplify our ads department.
In this role, you'll go beyond just running ads. You'll be at the center of our data-driven, impact-focused marketing strategy, developing and optimizing campaigns that tell real human stories and drive real results.
If you're someone who doesn't just &quot;know&quot; Google Ads and Meta Ads but knows how to connect data across platforms using Google Tag Manager, Google Analytics, and conversion APIs, this role is made for you.<h3 class="jobSectionHeader">
Responsibilities</h3><ul><li><ul>
<li>Plan, launch, and optimize paid media campaigns across Google Ads, Meta Ads (Facebook &amp; Instagram), and LinkedIn, with a focus on both conversion and mission-driven awareness.</li>
<li>Build and manage Google Tag Manager containers, and implement event tracking that ties user behavior to campaign outcomes.</li>
<li>Ensure seamless integration between Google Ads, Meta Ads, and Google Analytics (GA4) to capture full-funnel data and conversions.</li>
<li>Produce and test compelling ad creatives (copy + visuals) that align with Trickle Up's values and storytelling.</li>
<li>Use A/B testing frameworks to continuously improve ad performance across platforms.</li>
<li>Analyse campaign data to identify trends, insights, and opportunities for budget optimization.</li>
<li>Collaborate with the marketing and content teams to align advertising with broader campaign goals.</li>
<li>Stay current on trends in non-profit advertising, platform updates, and data privacy regulations.</li>
</ul></li></ul>Requirements<ul><li><ul>
<li>2&ndash;4 years of experience in digital ad campaign management across major platforms.</li>
<li>Proven experience managing Google Ads and Meta Ads with a minimum $10,000 Ad Spend, including custom conversions and audience segmentation.</li>
<li>Strong hands-on knowledge of Google Tag Manager, GA4, and event-based tracking.</li>
<li>Solid understanding of conversion tracking, remarketing strategies, and attribution models.</li>
<li>Experience running campaigns for nonprofits or charities is a strong plus.</li>
<li>Analytical mindset with the ability to derive insights from data and clearly communicate performance metrics.</li>
<li>Creativity in storytelling through ads with strong copywriting instincts.</li>
<li>Strong communication skills and comfort working in a cross-functional team.</li>
</ul></li></ul>Bonus Points For:<ul>
<li>Experience with Google Grants or Meta Ads for Nonprofits
</li><li>Familiarity with Dental CRMs like DenGro or marketing platforms like HubSpot or GHL.</li>
<li>Experience using Looker Studio (Data Studio) for reporting</li>
</ul>Benefits<ul>
<li>Competitive salary + performance-based bonuses</li>
<li>Paid annual and sick leave</li>
<li>5-day work week (weekends off)</li>
<li>Professional development opportunities</li>
<li>Collaborative, growth-focused work environment</li></ul></div>

Ad Specialist

Metro Shoes Pakistan

Job Overview:Metro Shoes Pakistan is looking for a Performance Marketing Executive to assist in planning, executing, and optimizing paid advertising campaigns across multiple digital platforms, including Facebook, Instagram, Google Ads, Tiktok, and YouTube. This role is ideal for individuals passionate about digital marketing, data analytics, and e-commerce growth.Key Responsibilities:&#9989; Assist in the execution and optimization of paid media campaigns on Meta (Facebook &amp; Instagram), Google Ads, Tiktok, and YouTube. &#9989; Monitor key performance indicators (ROAS, CTR, CPC, CPM, Conversion Rates) to analyze ad performance. &#9989; Conduct A/B testing on ad creatives, audience targeting, and landing pages. &#9989; Research and implement audience segmentation strategies to improve campaign effectiveness. &#9989; Coordinate with graphic designers and content teams to create high-converting ad creatives. &#9989; Optimize budgets based on performance data and market trends. &#9989; Track and report daily, weekly, and monthly ad spend vs. revenue generation. &#9989; Stay updated on industry trends, new advertising tools, and platform updatesMinimum Qualifications &amp; Requirements:Education: Bachelor's degree in Marketing, Business, Digital Media, or a related field. Experience: 2-3 year in paid digital marketing Preferred Industry: E-commerce, Retail, or Fashion.Required Skills:&#10004; Basic knowledge of Meta Ads Manager, Google Ads &amp; Tiktok Ads. &#10004; Familiarity with Google Analytics, Meta Pixel, and conversion tracking. &#10004; Strong analytical skills to measure and interpret data. &#10004; Understanding of audience targeting, lookalike audiences, and retargeting strategies. &#10004; Proficiency in MS Excel &amp; reporting tools for campaign analysis. &#10004; Good communication &amp; teamwork skills.Preferred Skills (Bonus Points):&#11088; Experience with Shopify or other e-commerce platforms. &#11088; Knowledge of Tiktok Ads &amp; YouTube Ads. &#11088; Basic understanding of SEO &amp; organic growth strategies. &#11088; Hands-on experience with email marketing &amp; automation toolsWhy Join Metro Shoes?Be part of a leading fashion e-commerce brand in Pakistan. Get hands-on experience in performance marketing &amp; digital growth strategies. Learn from industry experts in a fast-paced, data-driven environment. Work in a collaborative and creative digital marketing team.How to Apply?Interested candidates can send their resumes to &quot;metroshoes0@gmail.com&quot; with the subject &quot;Application for Performance Marketing Executive&quot;.Job Type: Full-timePay: Rs50,000.00 - Rs100,000.00 per monthEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Performance Marketing: 3-4 years (Preferred)</li></ul>Work Location: In personApplication Deadline: 05/Sep/2025Job Type: Full-timePay: Rs50,000.00 - Rs100,000.00 per monthWork Location: In person

Performance Marketing Executive

Allure SEO & BPO Services

Job Description:Job Title: Senior Executive &ndash; PPC Ads (Google &amp; Meta)Location: Allure Digital &ndash; [On-Site] Job Type: Full-Time - 5PM-2AMJob Summary:We are seeking a Senior Executive &ndash; PPC Ads to drive high-quality leads through paid media campaigns. The ideal candidate has a proven track record in Google Ads, Meta Ads, and LinkedIn Ads, specializing in lead generation strategies, conversion optimization, and audience targeting. This role requires a data-driven approach to maximize lead volume and quality while maintaining a profitable CPA.Key Responsibilities:<ul><li>Plan, execute, and optimize lead generation campaigns across Google Search, Display, YouTube, Meta, LinkedIn, and other paid channels.</li><li>Conduct keyword research, audience segmentation, and bid strategy optimization to attract high-intent leads.</li><li>Continuously test and optimize ad creatives, copy, landing pages, and CTAs to improve conversion rates.</li><li>Monitor and analyze campaign performance metrics (CPL, CPA, CTR, ROI) and implement data-driven improvements.</li><li>Set up and manage lead tracking systems (Google Tag Manager, UTM parameters, CRM integrations) to ensure accurate attribution.</li><li>Leverage remarketing and lookalike audiences to nurture and convert leads more efficiently.</li><li>Collaborate with web development and graphics teams to ensure the best results.</li><li>Develop and present performance reports with actionable insights to stakeholders.</li></ul>Requirements:<ul><li>3+ years of experience in lead generation PPC campaigns across Google Ads, Meta Ads, and LinkedIn Ads.</li><li>Strong expertise in Google Ads bidding strategies (Maximize Conversions, Target CPA, Manual CPC) for lead gen.</li><li>Experience with CRM integrations (Zapier, Callrail, GoHighLevel) and lead tracking.</li><li>Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup.</li><li>Deep understanding of landing page optimization and A/B testing for lead conversion.</li><li>Ability to analyze data, identify trends, and make data-driven decisions to optimize campaign performance.</li><li>Experience with remarketing, lookalike audiences, and lead nurturing strategies.</li><li>Google Ads Certification is a plus.</li></ul>If you&rsquo;re a results-driven PPC expert passionate about scaling lead generation campaigns, we&rsquo;d love to hear from you! Apply now at umer.bin.tahir.hr@alluredigital.net to join our team.Job Type: Full-timePay: Rs100,000.00 - Rs150,000.00 per monthAbility to commute/relocate:<ul><li>Rawalpindi: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Application Question(s):<ul><li>Ability to work in US based timings ie: 5PM to 2AM PST</li></ul>Experience:<ul><li>Pay per click or Performnace Marketing: 3 years (Preferred)</li></ul>Location:<ul><li>Rawalpindi (Preferred)</li></ul>Work Location: In person

Senior Executive PPC

Sparking Asia

Job Title: Meta Ads Specialist (6 Months &ndash; 1 Year Experience)Location: Onsite &ndash; RawalpindiWork Timings: 4:00 PM &ndash; 12:00 AM (Monday to Saturday)Job Type: Full-TimeAbout Us:At Sparking Asia, we specialize in helping businesses scale through data-driven digital marketing solutions. We work with e-commerce brands and local service providers to deliver measurable growth through performance marketing.Role Overview:We are looking for a passionate and detail-oriented Meta Ads Specialist with 6 months to 1 year of experience in running and managing Facebook/Instagram advertising campaigns. Knowledge of Google Ads is a plus. The ideal candidate should also have technical expertise in Pixel setup, Google Tag Manager (GTM), and event tracking to ensure accurate performance measurement.Key Responsibilities:Plan, create, and manage Meta (Facebook &amp; Instagram) ad campaigns for e-commerce and local service businesses.Optimize campaigns for conversions, ROAS, and lead generation.Implement advanced tracking through Facebook Pixel, Google Tag Manager (GTM), and custom events.Conduct A/B testing for creatives, copy, and targeting strategies.Monitor and analyze ad performance; prepare regular reports.Stay updated with Meta Ads best practices, policies, and trends.Collaborate with the creative team for ad content and landing page optimization.Requirements:6 months to 1 year of hands-on experience in Meta Ads management.Basic knowledge of Google Ads is a plus point.Strong understanding of e-commerce funnels and local lead generation campaigns.Technical skills: Pixel setup, GTM, conversion tracking, and analytics tools.Ability to work with data and make performance-driven decisions.Strong communication and problem-solving skills.Nice to Have (Plus Points):Knowledge of remarketing and custom audience strategies.Familiarity with Shopify, WooCommerce, or other e-commerce platforms.Certification in Meta Ads or Google Ads.What We Offer:Competitive salary based on experience.A growth-focused work environment with learning opportunities.Exposure to international e-commerce and service-based projects.Performance-based incentives.Apply Now: Send your CV + portfolio to hr@sparkingasia.comContact: 0342-4394074Job Type: Full-timeWork Location: In person

Meta Ads Specialist

Evosphere Marketing

Job OverviewWe are seeking a results-driven Digital Marketing Expert with 2 years of experience running successful campaigns across Shopify Ads, Meta (Facebook/Instagram) Ads, Google Ads, and TikTok Ads. The ideal candidate has a proven portfolio of scaling campaigns, improving ROI, and driving measurable growth in eCommerce or online businesses.Responsibilities<ul><li>Plan, launch, and optimize Shopify, Meta, Google, and TikTok ad campaigns.</li><li>Manage ad budgets and maximize ROAS.</li><li>Analyze performance data and prepare regular reports with insights.</li><li>Collaborate with designers and content creators to create high-performing ad creatives.</li><li>Stay updated with digital marketing trends and platform updates.</li><li>Conduct market research and competitor analysis to refine strategies.</li></ul>Qualifications<ul><li>At least 2 years of digital marketing experience.</li><li>Hands-on expertise with Meta Business Suite, Google Ads, TikTok Ads, and Shopify marketing tools.</li><li>Strong analytical and problem-solving skills.</li><li>Proven portfolio with examples of successful ad campaigns and measurable results.</li><li>Familiarity with Google Analytics, Tag Manager, and basic CRO strategies.</li></ul>Preferred Skills<ul><li>Basic graphic design skills (Canva, Photoshop).</li><li>Shopify store Management.</li><li>Strong copywriting and audience segmentation knowledge.</li></ul>Benefits<ul><li>Competitive salary and performance bonuses.</li><li>Flexible working hours</li><li>Opportunities for skill growth and career advancement.</li><li>Collaborative, fast-paced work environment.</li></ul>How to Apply: Apply directly with your resume and portfolio link showing previous ad performance. Only candidates with measurable results will be considered.Job Type: Full-timePay: Rs40,000.00 - Rs60,000.00 per monthAbility to commute/relocate:<ul><li>Rawalpindi: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Work Location: In person

Digital Marketing Expert

Gamican pvt ltd

Job Title: Junior SEO SpecialistCompany: Gamican (Pvt.)LtdJob Summary: Gamican is seeking a proactive and creative Junior SEO Specialist to join our dynamic team. In this role, you will assist in optimizing our website for search engines, create compelling content, and manage our social media presence. Your work will directly contribute to driving organic traffic, improving search engine rankings, and enhancing Gamican's online presence.Experience Level: Junior (6 months to 1 year of experience)Key Responsibilities:<ul><li>SEO Optimization:</li><li>Conduct keyword research to identify opportunities for growth.</li><li>Optimize website content, metadata, and structure for search engine visibility.</li><li>Monitor and analyze website performance using SEO tools such as Google Analytics, SEMrush, Moz, or similar platforms.</li><li>Content Creation:</li><li>Develop engaging and SEO-friendly content for blogs, articles, and web pages.</li><li>Collaborate with the marketing team to ensure content aligns with brand voice and strategy.</li><li>Social Media Management:</li><li>Create and schedule engaging posts for various social media platforms.</li><li>Monitor social media trends and audience engagement to optimize strategies.</li><li>Stay Current:</li><li>Keep up-to-date with the latest SEO trends, algorithms, and best practices.</li><li>Share insights with the team to drive innovation in our SEO and content strategies.</li></ul>Qualifications:<ul><li>6 months to 1 year of experience in SEO and social media content creation.</li><li>Familiarity with SEO tools such as Google Analytics, SEMrush, Moz, or similar platforms.</li><li>Basic knowledge of HTML and web design principles is a plus.</li><li>Strong writing and communication skills.</li><li>Creativity and a passion for creating engaging content.</li><li>Ability to work independently and collaboratively in a team environment.</li></ul>Job Type: Full-time Pay: Rs 25,000.00 - Rs 30,000.00 per monthJob Type: Full-timePay: Rs25,000.00 - Rs35,000.00 per monthWork Location: In person

Junior SEO

247 Hybrid Call Center

Location : Civic Centre, Bahria Town Phase 4, RawalpindiAbout The Company :24/7 Hybrid Call Centre is a subsidiary company of a UK based company and is located in Civic Center Bahria Town Phase 4, Rawalpindi. It provides call center and digital marketing services to businesses based in the UK.We are looking for a Digital Marketing Specialist for our office.About The Role :The Digital Marketing Specialist will oversee the digital marketing strategy for the organization, focusing on driving growth through online channels. This role requires a combination of creativity, analytical thinking, and deep knowledge of current digital marketing tools and strategies.Key Responsibilities:1. Campaign and Content Management:<ul><li>Plan and execute all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns.</li><li>Design, build, and maintain the company&rsquo;s social media presence.</li><li>Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).</li><li>Oversee the content strategy for the organization, ensuring that it is aligned with the brand&rsquo;s voice.</li><li>Collaborate with the content team to create high-quality content that resonates with the target audience.</li></ul>2. SEO :<ul><li>Design and implement comprehensive SEO strategies to improve search engine rankings, drive traffic, and increase conversions.</li><li>Conduct thorough keyword research to identify opportunities for driving more traffic and optimizing existing content.</li><li>Optimize website pages for target keywords, including meta tags, headers, image alt texts, and internal linking structure.</li><li>Work with web developers to ensure proper technical SEO setups, such as site speed, mobile optimization, crawlability, and schema markup.</li><li>Optimize and manage Google My Business (GMB) listings, ensuring accurate information, responding to reviews, and maximizing the use of GMB features.</li><li>Develop and manage a link-building strategy to enhance the website&rsquo;s authority and visibility.</li><li>Manage and build local citations across relevant directories and platforms, ensuring consistency in NAP (Name, Address, Phone Number) information.</li><li>Regularly monitor and analyze website performance, using tools such as Google Analytics, Google Search Console, and other SEO software to identify trends, issues, and opportunities.</li><li>Conduct competitive analysis to identify market trends and areas for improvement.</li><li>Prepare regular reports on SEO performance, including traffic, rankings, and other key metrics. Provide actionable insights and recommendations to stakeholders.</li><li>Keep up to date with the latest SEO trends, algorithm updates, and best practices.</li></ul>3. GOOGLE AND META ADVT:<ul><li>Plan, create, and manage Google Ads campaigns across various channels (Search, Display, YouTube) to achieve business objectives.</li><li>Conduct thorough keyword research and selection to maximize campaign performance.</li><li>Write compelling ad copy, create engaging visuals, and design high-converting landing pages.</li><li>Regularly monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) to identify trends and make data-driven decisions.</li><li>Continuously optimize campaigns through A/B testing, bid management, and ad copy revisions to improve performance and ROI.</li><li>Allocate and manage budgets effectively across campaigns, ensuring spend efficiency and meeting financial targets.</li><li>Generate detailed performance reports and provide actionable insights to stakeholders, highlighting key metrics and campaign outcomes.</li><li>Analyze competitors&rsquo; advertising strategies to identify opportunities and areas for improvement.</li><li>Keep up-to-date with the latest trends and best practices in Google Ads and digital marketing.</li><li>Ensure all campaigns adhere to Google Ads policies and guidelines.</li><li>Plan, create and manage paid advertising campaigns on Meta Ads to drive targeted traffic and coversions.</li></ul>4. WEBSITE MANAGEMENT:<ul><li>Website creation and management.</li></ul>Qualifications:Education: Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.Experience: 3-5 years of experience in digital marketing.Skills:<ul><li>Proven experience in managing SEO/SEM/PPC, email, social media, and display advertising campaigns.</li><li>Strong understanding of current digital marketing concepts, strategy, and best practices.</li><li>Proficient in marketing research and statistical analysis.</li><li>Familiarity with web design and content management systems.</li><li>Excellent written and verbal communication skills.</li><li>Strong analytical skills and data-driven thinking.</li><li>Up-to-date with the latest trends and best practices in online marketing and measurement.</li></ul>Key Competencies:<ul><li>Creative thinker with the ability to develop innovative digital campaigns.</li><li>Strong problem-solving skills and attention to detail.</li><li>Ability to adapt to new trends and technologies quickly.</li><li>Team player with a collaborative mindset..</li><li>Excellent communication skills, both written and verbal.</li></ul>What We Offer : <ul><li>Market competitive salary.</li><li>Nice and supportive work environment.</li><li>Long term and stable job.</li><li>Numerous growth opportunites</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Specialist (On-Site)

Explore 162+ Paid media specialist in Rawalpindi this September. Find roles across top companies and apply now to boost your career.