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digital marketing specialist Jobs in Rawalpindi

digital marketing specialist

ad specialist

Trickle Up

<div>Trickle Up is looking for a digitally-savvy Ad Specialist to help amplify our ads department.
In this role, you'll go beyond just running ads. You'll be at the center of our data-driven, impact-focused marketing strategy, developing and optimizing campaigns that tell real human stories and drive real results.
If you're someone who doesn't just &quot;know&quot; Google Ads and Meta Ads but knows how to connect data across platforms using Google Tag Manager, Google Analytics, and conversion APIs, this role is made for you.<h3 class="jobSectionHeader">
Responsibilities</h3><ul><li><ul>
<li>Plan, launch, and optimize paid media campaigns across Google Ads, Meta Ads (Facebook &amp; Instagram), and LinkedIn, with a focus on both conversion and mission-driven awareness.</li>
<li>Build and manage Google Tag Manager containers, and implement event tracking that ties user behavior to campaign outcomes.</li>
<li>Ensure seamless integration between Google Ads, Meta Ads, and Google Analytics (GA4) to capture full-funnel data and conversions.</li>
<li>Produce and test compelling ad creatives (copy + visuals) that align with Trickle Up's values and storytelling.</li>
<li>Use A/B testing frameworks to continuously improve ad performance across platforms.</li>
<li>Analyse campaign data to identify trends, insights, and opportunities for budget optimization.</li>
<li>Collaborate with the marketing and content teams to align advertising with broader campaign goals.</li>
<li>Stay current on trends in non-profit advertising, platform updates, and data privacy regulations.</li>
</ul></li></ul>Requirements<ul><li><ul>
<li>2&ndash;4 years of experience in digital ad campaign management across major platforms.</li>
<li>Proven experience managing Google Ads and Meta Ads with a minimum $10,000 Ad Spend, including custom conversions and audience segmentation.</li>
<li>Strong hands-on knowledge of Google Tag Manager, GA4, and event-based tracking.</li>
<li>Solid understanding of conversion tracking, remarketing strategies, and attribution models.</li>
<li>Experience running campaigns for nonprofits or charities is a strong plus.</li>
<li>Analytical mindset with the ability to derive insights from data and clearly communicate performance metrics.</li>
<li>Creativity in storytelling through ads with strong copywriting instincts.</li>
<li>Strong communication skills and comfort working in a cross-functional team.</li>
</ul></li></ul>Bonus Points For:<ul>
<li>Experience with Google Grants or Meta Ads for Nonprofits
</li><li>Familiarity with Dental CRMs like DenGro or marketing platforms like HubSpot or GHL.</li>
<li>Experience using Looker Studio (Data Studio) for reporting</li>
</ul>Benefits<ul>
<li>Competitive salary + performance-based bonuses</li>
<li>Paid annual and sick leave</li>
<li>5-day work week (weekends off)</li>
<li>Professional development opportunities</li>
<li>Collaborative, growth-focused work environment</li></ul></div>

Ad Specialist

Nicon Group Of colleges

Salary Range: $60,000 &ndash; $80,000 Qualification: Master&rsquo;s Degree in Marketing, Business, Data Analytics, or related field Experience : 3 YearsKey Responsibilities:<ul><li>Campaign Strategy &amp; Execution</li><li>Performance Optimization</li><li>Analytics &amp; Reporting</li><li>Collaboration</li></ul>Tools &amp; Platforms<ul><li>Google Ads (Search, Display, Shopping, Video)</li><li>Microsoft Advertising (Bing)</li><li>Meta Ads Manager</li><li>LinkedIn Campaign Manager</li><li>Google Analytics / GA4</li><li>Google Tag Manager</li><li>SEMrush / Ahrefs / Similar tools</li></ul>Technical Skills<ul><li>Deep understanding of PPC bidding strategies (manual, automated, ROAS-based).</li><li>Familiarity with attribution models and multi-channel funnels.</li><li>Strong Excel/Google Sheets skills for data manipulation.</li></ul>Soft Skills<ul><li>Strong communication and collaboration skills.</li><li>Analytical thinker with a data-driven approach.</li><li>Highly organized and detail-oriented.</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthEducation:<ul><li>Master's (Preferred)</li></ul>Experience:<ul><li>teaching: 3 years (Preferred)</li></ul>Location:<ul><li>Rawalpindi (Preferred)</li></ul>Work Location: In person

PPC Ad Specialist for PL

Sparking Asia

Job Title: Meta Ads Specialist (6 Months &ndash; 1 Year Experience)Location: Onsite &ndash; RawalpindiWork Timings: 4:00 PM &ndash; 12:00 AM (Monday to Saturday)Job Type: Full-TimeAbout Us:At Sparking Asia, we specialize in helping businesses scale through data-driven digital marketing solutions. We work with e-commerce brands and local service providers to deliver measurable growth through performance marketing.Role Overview:We are looking for a passionate and detail-oriented Meta Ads Specialist with 6 months to 1 year of experience in running and managing Facebook/Instagram advertising campaigns. Knowledge of Google Ads is a plus. The ideal candidate should also have technical expertise in Pixel setup, Google Tag Manager (GTM), and event tracking to ensure accurate performance measurement.Key Responsibilities:Plan, create, and manage Meta (Facebook &amp; Instagram) ad campaigns for e-commerce and local service businesses.Optimize campaigns for conversions, ROAS, and lead generation.Implement advanced tracking through Facebook Pixel, Google Tag Manager (GTM), and custom events.Conduct A/B testing for creatives, copy, and targeting strategies.Monitor and analyze ad performance; prepare regular reports.Stay updated with Meta Ads best practices, policies, and trends.Collaborate with the creative team for ad content and landing page optimization.Requirements:6 months to 1 year of hands-on experience in Meta Ads management.Basic knowledge of Google Ads is a plus point.Strong understanding of e-commerce funnels and local lead generation campaigns.Technical skills: Pixel setup, GTM, conversion tracking, and analytics tools.Ability to work with data and make performance-driven decisions.Strong communication and problem-solving skills.Nice to Have (Plus Points):Knowledge of remarketing and custom audience strategies.Familiarity with Shopify, WooCommerce, or other e-commerce platforms.Certification in Meta Ads or Google Ads.What We Offer:Competitive salary based on experience.A growth-focused work environment with learning opportunities.Exposure to international e-commerce and service-based projects.Performance-based incentives.Apply Now: Send your CV + portfolio to hr@sparkingasia.comContact: 0342-4394074Job Type: Full-timeWork Location: In person

Meta Ads Specialist

Sparc Digital Solutions

We are seeking a results-driven LinkedIn Ads Specialist with at least 2 years of hands-on experience in planning, managing, and optimizing LinkedIn advertising campaigns. The ideal candidate is analytical, creative, and passionate about driving measurable ROI through paid media.Key Responsibilities<ul><li>Plan, set up, and manage LinkedIn ad campaigns (lead generation, brand awareness, retargeting, etc.).</li><li>Conduct audience research and targeting to maximize campaign performance.</li><li>Write and test compelling ad copy, creatives, and CTAs.</li><li>Monitor campaign performance using LinkedIn Campaign Manager and other analytics tools.</li><li>Optimize campaigns for CTR, CPC, CPL, and overall ROI.</li><li>A/B test creatives, headlines, and landing pages to improve conversions.</li><li>Create regular performance reports with actionable insights for stakeholders.</li><li>Stay updated with LinkedIn Ads best practices, algorithm changes, and emerging trends.</li></ul>Requirements<ul><li>2+ years of proven experience managing LinkedIn ad campaigns.</li><li>Strong knowledge of LinkedIn Campaign Manager and paid social strategies.</li><li>Understanding of B2B marketing funnels and lead generation tactics.</li><li>Proficiency with analytics &amp; reporting tools (Google Analytics, Excel/Sheets, etc.).</li><li>Strong copywriting and creative testing skills.</li><li>Ability to work independently while collaborating with marketing and sales teams.</li><li>Excellent communication, problem-solving, and project management skills.</li></ul>Nice-to-Have Skills<ul><li>Experience with other paid platforms (Meta Ads, Google Ads).</li><li>Knowledge of marketing automation tools (HubSpot, GoHighLevel, etc.).</li><li>Familiarity with retargeting strategies and conversion tracking (pixel setups, UTM tagging).</li></ul>What We Offer<ul><li>Competitive salary and performance-based incentives.</li><li>Opportunity to work with a dynamic marketing team on global campaigns.</li><li>Career growth and professional development opportunities.</li><li>Flexible working environment (remote/hybrid).</li></ul>Job Type: Full-timePay: Rs30,000.00 - Rs40,000.00 per monthWork Location: In person

Linkedin Ads specialists

MK Smart Technologies

Job DescriptionWe are seeking a Digital Marketing Specialist (ASO &amp; Google Ads Expert) to join our team full-time at our Islamabad office. The ideal candidate will have strong expertise in App Store Optimization (ASO) for Android apps and Google Ads campaign management, with a proven ability to drive app visibility, installs, and user engagement.Responsibilities include managing and optimizing Google Play Store listings, conducting keyword research, creating compelling app descriptions, screenshots, and creatives, as well as designing and executing high-performing Google Ads campaigns. The specialist will continuously monitor performance using analytics tools, run A/B tests, and implement data-driven strategies to maximize ROI and improve app rankingKey Responsibilities<ul><li>Optimize Google Play Store listings (titles, descriptions, keywords, creatives, screenshots, videos) for higher visibility and organic downloads.</li></ul><ul><li>Plan, launch, and manage Google Ads campaigns (UAC, search, display, and video) to boost app installs and engagement.</li></ul><ul><li>Conduct ongoing keyword research and competitor analysis to improve app ranking and discoverability.</li></ul><ul><li>Perform A/B testing on creatives, metadata, and ad campaigns for better conversion rates.</li></ul><ul><li>Analyze app performance using Google Analytics, Firebase, and other ASO tools, and prepare actionable reports.</li></ul><ul><li>Collaborate with developers, designers, and content teams to ensure consistency in branding and marketing strategies.</li></ul><ul><li>Stay updated with the latest ASO trends, Google Play policies, and digital marketing practices.</li></ul>Qualifications<ul><li>Proven experience in App Store Optimization (ASO) for Android apps.</li></ul><ul><li>Strong background in Google Ads (UAC, Search, Display, Video).</li></ul><ul><li>Proficiency in Web Analytics, Firebase, and ASO tools.</li></ul><ul><li>Solid understanding of digital marketing, online marketing, and social media marketing.</li></ul><ul><li>Strong analytical and problem-solving skills with a data-driven mindset.</li></ul><ul><li>Excellent written and verbal communication skills.</li></ul><ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field.</li></ul><ul><li>Ability to work independently as well as collaboratively in a team environment.</li></ul><ul><li>Previous experience in the tech industry, particularly mobile apps, is a strong plus.</li></ul>Job Type: Full-timePay: Up to Rs40,000.00 per monthWork Location: In person

ASO and Google Ads specialist- Android App growth

Comtanix

Please read thoroughly before you apply.Location: Bahria Town, Phase 8, Rawalpindi Timing: 6 PM &ndash; 3 AMComtanix is a fast-growing IT situated in Bahria Phase 8, Rawalpindi. Currently we are looking for experienced SEO Specialist to manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.Who we are looking for:We are looking for a SEO Specialist with 2-3 years of experience as SEO Supervisor/Team Lead, who will be responsible for implementing SEO and social media strategies for our clients. The SEO Analyst should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.Job Responsibilities:&middot; Developing and implementing effective search engine optimization (SEO) strategies&middot; Coordinating content, design, social media marketing and other activities&middot; Managing offsite and onsite optimization projects and reporting on team performance&middot; Help to create and support marketing content to socialize and use for social media purposes (e.g, customer videos briefs, customer case studies, blog posts, posts from analysts and customers)&middot; Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities&middot; Development and execution of communication/content strategies via social communities in coordination with SEO goals&middot; Keep pace with SEO, search engine, social media and internet marketing industry trends and developments&middot; Monitor and administer web analytics dashboards, reports, key reporting tools, and point out key areas of importance in accordance with client goals&middot; Monitor social media performance and take corrective measures to improve like creating Fan Pages etc.&middot; Collect data and report on traffic, rankings and other SEO aspects&middot; Work with social media and PPC teams to optimize campaigns.Requirements:&middot; Must be experienced as a Team Lead/ Supervisor&middot; Good Communication skills&middot; Good Leadership skills&middot; Ability to work in night shift&middot; Bachelor&rsquo;s Degree in Relevant Field&middot; Knowledge of HTML/CSS&middot; Familiarity with relevant tools and web analytics tools (e.g. Google Analytics, Web Trends)SkillsKeywords Searching, Digital Marketing Techniques, Google Ad words Knowledge, SMM E-Commerce, SEO Ranking, On Page SEO, OFF Page SEO, Keywords knowledge, SEO Copywriting.Job Type: Full-timePay: Rs50,000.00 - Rs70,000.00 per monthWork Location: In person

SEO Specialist

Raast Solutions

Salary: PKR 150,000 - 200,000/- per month Job Type: Full-Time Work Timings: 7:00 AM &ndash; 4:00 PM (PKT) Work Arrangement: Hybrid (Onsite, with 1 day per week Work-from-Home) Location: SaidPur Road, Rawalpindi, PakistanJob OverviewRaast Solutions is seeking a talented and dedicated Digital Marketing Specialist (Female) to join our growing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns across various platforms. You will play a major role in enhancing our brand awareness, driving website traffic, generating leads, and ensuring a strong online presence.Key Responsibilities<ul><li>Plan, execute, and optimize digital marketing campaigns across multiple channels including social media, Google Ads, and email.</li><li>Manage and grow social media accounts (Facebook, Instagram, LinkedIn, X, etc.) with engaging and creative content.</li><li>Perform SEO/SEM to improve search rankings and drive organic traffic.</li><li>Track, analyze, and report performance of all digital campaigns, ensuring ROI and KPIs are met.</li><li>Create, edit, and manage content for websites, blogs, and other digital platforms.</li><li>Collaborate with the design and content teams for visuals, graphics, and creatives.</li><li>Conduct market research to identify trends, competitors, and opportunities.</li><li>Assist in developing marketing strategies aligned with company goals.</li><li>Manage online reputation and respond to inquiries/comments in a professional manner.</li><li>Support sales and business development teams with lead generation campaigns.</li></ul>Qualifications &amp; Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li><li>Proven work experience (minimum 2&ndash;3 years) as a Digital Marketing Specialist or in a similar role.</li><li>Strong knowledge of SEO, SEM, Google Analytics, and paid advertising campaigns.</li><li>Hands-on experience with social media platforms, content creation, and ad management.</li><li>Excellent communication and writing skills.</li><li>Ability to analyze data and provide actionable insights.</li><li>Creative mindset with strong attention to detail.</li><li>Self-motivated, disciplined, and able to work under minimal supervision.</li></ul>What We Offer<ul><li>Competitive salary of PKR 200,000/- per month.</li><li>Hybrid work model (1 day WFH per week).</li><li>Professional growth opportunities.</li><li>A collaborative, learning-friendly work environment.</li><li>Exposure to international clients and projects.</li></ul>How to ApplyIndeed or you can send an email to Hr@raastsolutions.comJob Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthExperience:<ul><li>Digital Marketing Executive: 2 years (Required)</li><li>International Work : 1 year (Required)</li></ul>Location:<ul><li>Rawalpindi Saidpur Road (Required)</li></ul>Work Location: In person

Digital Marketing Specialist (Female)

Explore 57+ Ad specialist in Rawalpindi this September. Find roles across top companies and apply now to boost your career.