paid media strategist

REVISION

<div>Title Options
Paid Media Strategist
Role Overview
The Digital Media Strategist combines strategic paid media planning with hands‑on campaign coordination. This role partners closely with internal teams and external agency partners to translate brand goals into actionable media plans, manage day‑to‑day execution readiness, and support ongoing optimization through meaningful performance insights.
Key Responsibilities
Media Planning &amp; Strategy<ul><li>
Translate brand priorities, promotional moments, and product launches into clear channel‑specific briefs.</li><li>
Partner with agencies to develop integrated, full‑funnel paid media plans; review recommendations for alignment with objectives and budget.</li><li>
Contribute to audience strategies, test design, channel selection, and flighting.</li><li>
Support the evolution of paid media frameworks across awareness, consideration, and conversion initiatives.</li></ul>
Campaign Execution &amp; Coordination<ul><li>
Manage campaign readiness workflows including brief creation, creative routing, legal/regulatory reviews, asset delivery, and tracking setup.</li><li>
Coordinate with Brand, Creative, eCommerce, and Analytics to ensure campaign assets, messaging, and onsite experiences align with media requirements.</li><li>
Partner with agency teams to confirm trafficking, QA, pixel/UTM accuracy, and go‑live sequencing.</li><li>
Support retail media or franchisee alignment as needed (e.g., page readiness, POS support, and localized messaging accuracy).</li></ul>
Performance Monitoring &amp; Optimization<ul><li>
Track pacing, delivery, frequency, and early performance signals across paid channels.</li><li>
Partner with agencies to recommend tactical optimizations related to bidding, audience refinement, creative rotation, and placements.</li><li>
Support KPI development and ensure reporting consistency across all channels.</li></ul>
Reporting &amp; Insights<ul><li>
Assist in developing recurring performance reports by summarizing highlights, variances, and actionable next steps.</li><li>
QC performance data and collaborate with analytics partners to validate insights and trends.</li><li>
Contribute to insights‑driven recommendations that inform upcoming campaigns and long‑term paid media strategy.</li></ul>
Testing &amp; Continuous Improvement<ul><li>
Execute A/B and multivariate tests for creative, copy, placements, and audiences.</li><li>
Document test outcomes and ensure learnings are shared and applied across future campaigns.</li><li>
Track platform innovations, market shifts, and competitive activity; develop POVs to guide strategic evolution.</li></ul>
Cross‑Functional &amp; Operational Support<ul><li>
Maintain tight alignment with internal teams to ensure media plans reinforce broader marketing calendars and product priorities.</li><li>
Prepare campaign recaps, optimization summaries, and stakeholder presentations.</li><li>
Serve as a dependable partner to both internal teams and agency collaborators, ensuring clarity, alignment, and high‑quality execution at all times.</li></ul>
Qualifications<ul><li>
3&ndash;5 years of experience in digital media planning, activation, or performance marketing (agency or in‑house).</li><li>
Strong working knowledge of platforms: Meta, TikTok, Google Ads, Amazon Ads, and DSPs.</li><li>
Familiarity with media planning fundamentals including reach/frequency, funnel strategies, budget allocation, and KPI frameworks.</li><li>
Experience coordinating creative routing, trafficking requirements, landing page readiness, and campaign QA.</li><li>
Comfortable reviewing data, dashboards, and reporting tools; able to translate performance shifts into actionable recommendations.</li><li>
Strong organization, communication, and project management skills with the ability to manage multiple simultaneous workstreams.</li><li>
Collaborative, detail‑oriented, and eager to expand strategic ownership.</li><li>
Bachelor&rsquo;s degree in Marketing, Advertising, Communications, or related field preferred.</li></ul></div>

Paid Media Strategist

Loyal To Cumbria

We are seeking a Paid Media & Performance Strategist to manage and optimize digital advertising campaigns across paid search, social, display, and programmatic channels. You will drive measurable growth, maximize ROI, and ensure campaigns align with business objectives. What You'll Do <ul> <li>Plan, execute, and optimize paid media campaigns across platforms like Google Ads, Meta Ads, LinkedIn, TikTok, and programmatic networks.</li> <li>Analyze campaign performance and provide data driven recommendations to improve ROI.</li> <li>Collaborate with creative and content teams to produce high performing ad creatives.</li> <li>Conduct audience segmentation, targeting, and bid strategy optimization.</li> <li>Monitor KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.</li> <li>Stay updated on paid media trends, platform updates, and industry best practices.</li> <li>Manage budgets, track spend, and ensure campaigns deliver on goals.</li> </ul> What We're Looking For <ul> <li>Bachelor's degree in Marketing, Business, or related field.</li> <li>3-5 years of experience in digital advertising, performance marketing, or paid media.</li> <li>Hands on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, or programmatic platforms.</li> <li>Strong analytical skills and ability to interpret campaign data to optimize performance.</li> <li>Excellent collaboration, communication, and project management skills.</li> </ul> Bonus Points For <ul> <li>Experience with retargeting, conversion tracking, and attribution modeling.</li> <li>Knowledge of marketing automation and CRM integration for paid campaigns.</li> <li>Familiarity with A/B testing, landing page optimization, and creative strategy.</li> </ul> Why You'll Love Working Here <ul> <li> Drive measurable growth through strategic paid campaigns</li> <li> Collaborate with creative, analytics, and marketing teams</li> <li> Flexible hybrid or remote work options</li> <li> Opportunity to innovate and experiment with advanced paid media strategies</li> </ul>

Paid Media & Performance Strategist

NEWFORM

<div>ABOUT
Newform is a performance marketing agency that oversees ~100m/yr in spend for tech and mobile brands. We help category disruptors (Betr, ElevenLabs, Binance etc) scale paid social with our short-form content-led approach. We have an in-house content team that creates thousands of human ads a month with the goal of driving efficient growth for our clients.
THE ROLE
As a creative strategist, you will lead the creative operation from A-&gt;Z for your assigned clients. You will be responsible for strategizing, concepting, and executing on paid ad concepts, leveraging our in-house content team and external network of creators. As a creative strategist, you are responsible for connecting the data to the creative. You have an eye for what creative is good, but also are analytical and use data to inform your strategy and execution.
RESPONSIBILITIES<ul><li>
Serve as the main point of contact on content for assigned clients</li><li>
Lead UGC ad scripting, paid media content strategy, and execution with creators</li><li>
Partner with editors to bring ads to life</li><li>
Manage multiple clients and projects simultaneously with precision</li><li>
Analyze performance data to continuously improve content performance and scale</li><li>
Stay ahead of UGC + paid ads trends to keep clients on the cutting edge</li></ul>
REQUIREMENTS<ul><li>
MUST have hands-on experience with paid ads (Meta, TikTok, or similar)</li><li>
Strong communication and organizational skills</li><li>
A sharp eye for what makes a winning paid ad creative</li><li>
Ability to manage creative production workflows</li><li>
(Preferred) Creator or acting experience</li></ul>
BENEFITS<ul><li>
This is a full-time in-office position (NYC). Strategists are expected to be in office 3-4 days/week.</li><li>
Competitive compensation (70-100k/yr base)</li><li>
Competitive bonus (top strategists earn 30%+ bonuses)</li><li>
Company-paid health, dental, and vision insurance</li><li>
300/mo commuter benefit</li><li>
Annual team offsites (last two were Tulum, Mexico and Hokkaido, Japan)</li></ul></div>

Creative strategist (paid social)

YO IT CONSULTING

<div>Job Title - Senior Ad Strategist 
Location - Gurgaon 
Experience - 3-6 years 
Work Mode - Work From Office 
 
Must Haves - 
 
Paid Media (Facebook/Meta Ads) 
Paid Channels (Google Ads, Tiktok,Linkedin) 
 
Roles and Responsibilities:- 
 
<ul><li>3-6 years of deep, hands-on paid media experience, primarily Facebook/Meta Ads, with exposure to Google Ads, TikTok, LinkedIn, or programmatic platforms.</li><li>Proven track record managing, optimizing, and scaling high-budget campaigns across complex client accounts.</li><li>Strong technical proficiency with paid media platform nuances, creative testing, audience targeting, bid management, and funnel optimization.</li><li>Working knowledge of tracking infrastructure, including Google Tag Manager, Meta Pixel, and conversion APIs, with an ability to implement and troubleshoot tracking setups across platforms.</li><li>Comfortable working alongside business consultants, translating strategic goals into executable campaign plans.</li><li>Data-fluent with ability to analyze campaign metrics, derive insights, and implement automation or AI-driven enhancements.</li><li>Effective communicator, able to explain technical performance details to non-technical stakeholders and clients.</li><li>Experience mentoring or managing junior paid media professionals is preferred.</li></ul> 

Required Skillset:- 
<ul><li>Strong analytical skills; comfortable interpreting data and making data-driven optimization decisions.</li><li>Experience with marketing automation, AI tools, and scripting or light coding for campaign efficiency.</li><li>Excellent written and verbal communication skills for client and internal stakeholder collaboration.</li><li>Proven ability to multitask across multiple accounts in a fast-paced, high-agency environment</li></ul></div>

Senior Ad Strategist

San Diego Wave FC

<div><div>WE&rsquo;D LOVE FOR YOU TO JOIN US!</div><div>
San Diego Wave F&uacute;tbol Club is on a mission to build a world class home for players and fans. We are seeking a dynamic, forward-thinking individual to join our mission to share our story, win championships, increase, and delight our fans. We&rsquo;re making memories and engaging our community through this beautiful game.</div><div>
</div><div>
SUMMARY:</div><div>
San Diego Wave F&uacute;tbol Club is seeking a dynamic, creative thinker to own the Club&rsquo;s paid media ecosystem and is the internal lead for developing and executing a unified digital advertising strategy across paid social, programmatic, connected TV and emerging channels. The goal is direct: scale qualified leads, grow the fan base and drive measurable revenue for Ticketing, Merchandise, Youth Soccer, Partnerships and Marketing. This leader designs and optimizes full-funnel, data-driven campaigns that move fans from awareness to purchase. They operate with precision, partner tightly with internal teams, and ensure every dollar invested is accountable to performance. 
 
This is a full-time role based in San Diego, California. Depending on education, skill set, and experience, the annual base salary range is $80,000-90,000. 
</div><div>
ROLE RESPONSIBILITIES 
Digital Advertising Strategy &amp; Execution</div><ul><li>
Build and manage a holistic paid media strategy across Paid Social, Programmatic, Display, Search and CTV</li><li>
Own planning,execution and optimization of all paid campaigns to deliver revenue, lead volume and fan acquisition targets</li><li>
Translate business priorities across Ticketing, Merchandise, Partnerships and Soccer Operations into channel-specific campaign plans</li><li>
Run a full test-and-learn roadmap covering audiences, creative, copy and conversion flow</li><li>
Manage pacing, budgets and in-flight optimization across all platforms</li></ul><div>
Optimization, Attribution &amp; Measurement</div><ul><li>
Own backend pixel tracking, tagging and campaign attribution across Meta, Google and programmatic partners</li><li>
Evaluate performance through ROAS, CPA, conversion rate, lead quality and attributed revenue</li><li>
Partner with Business Strategy &amp; Analytics to validate data integrity, build reports and ensure consistent measurement</li><li>
Identify drop-offs in the funnel and implement solutions to improve efficiency</li></ul><div>
Reporting, Insights &amp; Forecasting</div><ul><li>
Deliver weekly, monthly and campaign-level reporting with clear insights and next steps</li><li>
Forecast performance, build pacing models and support annual budget allocation</li><li>
Surface trends, saturation points and opportunities to scale spend profitably</li><li>
Present results and recommendations to Marketing leadership and cross-functional stakeholders</li><li>
Manage GA4 event configuration, conversion tracking and attribution reporting to ensure accuratemeasurement across paid channels</li></ul><div>
Channel Growth &amp; Innovation</div><ul><li>
Evaluate and test new platforms, targeting capabilities and technologies</li><li>
Integrate paid programs with the Club&rsquo;s owned channels (email, SMS, organic social and web) to create cohesive fan journeys</li><li>
Ensure all creative assets are built to platform spec and optimized for performance</li><li>
Partner with Creative, Brand and Content to translate insight into higher-performing assets</li></ul><div>
Cross-Functional Partnership</div><ul><li>
Align closely with Ticketing leaders on on-sale priorities, revenue targets and strategies</li><li>
Work directly with Merchandise on product drops, limited-edition campaigns and Shopify conversion optimization</li><li>
Partner with Business Intelligence and Analytics team to align on reporting frameworks, revenue attribution and audience insights and forecasting models that guide media strategy</li><li>
Partner with Marketing to validate tagging, troubleshoot discrepancies and ensure full-funnel visibility from impression to purchase</li><li>
Support Youth Soccer and Community initiatives through lead-driving media programs</li><li>
Collaborate with the Marketing team on segmentation, tracking and automation</li><li>
Manage external agencies and vendors to ensure best-in-class execution, when needed</li><li>
Adapt quickly as business needs evolve.</li></ul><div> 

QUALIFICATIONS: 
Required Qualifications</div><ul><li>
5&ndash;7 years of experience in paid media strategy, planning and execution</li><li>
Hands-on experience building and optimizing campaigns across Meta (Facebook/Instagram), TikTok, YouTube programmatic ad platforms, and streaming/Connected TV advertising</li><li>
Demonstrated success scaling revenue-driving campaigns, ideally for a sports property, entertainment brand, or agency</li><li>
Hands-on experience with Google Analytics 4 (GA4), including event set up, conversion confirmation and performance reporting</li><li>
Strong understanding of attribution, pixel implementation, tracking and analytics</li><li>
Strong analytical skills with the ability to translate data into actionable insights and recommendations</li><li>
Skilled in audience development, segmentation and full-funnel optimization</li><li>
High operational rigor and comfort managing multiple concurrent campaigns</li><li>
Strong communication skills with the ability to influence internal stakeholders</li><li>
Willingness to work non-traditional hours including evenings, weekends and all home matches</li></ul><div>
 Preferred Qualifications</div><ul><li>
Bachelor&rsquo;s degree (BA/BS) preferably in marketing, communication or journalism</li><li>
Minimum three (3) years relevant work experience, preferably with a sports property</li><li>
Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts</li><li>
Proficiency in Photoshop, Adobe Premiere, and Microsoft Office</li><li>
Excellent writing and proof-reading skills, including superior attention to detail, a strong handle of grammar, punctuation and voice</li><li>
Team player who strives to help the club achieve key business objectives, including driving value for corporate partners, creating ticket sales and merch opportunities, and promoting broadcast tune-in &ndash; while maintaining maximum exposure with minimal invasiveness into fan timelines/feeds</li><li>
Ability to multitask, prioritize and problem solve, and manage time effectively within a fast-paced environment</li><li>
In-depth knowledge of analytics software, content management systems and SEO tools</li><li>
Ability to strive under pressure and in tight deadlines</li><li>
Proactive thinker who brings creativity to the job every day</li><li>
Willingness to work flexible hours, including nights and weekends when needed</li><li>
Ability to take ideas from concept to execution</li><li>
Excellent organization skills</li><li>
Proven experience in collaborating with peers across departments to brainstorm, create and execute on-brand content</li></ul><div>
PREFERRED QUALIFICATIONS:</div><ul><li>
Bachelor&rsquo;s degree in marketing, business, analytics or related field</li><li>
Experience with programmatic DSPs, CTV platforms, Ticketmaster One, Shopify and/or Salesforce Marketing Cloud</li><li>
Experience inside a sports team or fast-paced, high-growth environment</li><li>
Familiarity with media mix modeling, incrementality testing and CAC/LTV frameworks</li><li>
Proficiency in Adobe Creative Cloud a plus</li></ul><div> 
If you meet the above qualifications and are ready to take on the challenge of leading our professional soccer club to success, we want to hear from you. Please submit your resume and cover letter detailing your relevant experience and why you are the ideal candidate for the position.</div><div>
</div><div>
APPLY TODAY</div><div>
Our people are our club. We believe different backgrounds and experiences bring new ideas and perspectives. We encourage talented candidates from underrepresented and underserved backgrounds to apply. We&rsquo;re excited to welcome new members of our team who share our passion. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.</div></div>

Senior Manager, Paid Media

NoeticMinds Consulting

Job OverviewWe are hiring a Bangalore-based Social Media Strategist &amp; Performance Marketing Specialist who can independently manage social media strategy and paid advertising for business growth.This role requires someone who understands how to turn ad spend into revenue, scale campaigns, and build brand presence across digital platforms.You will be responsible for handling real business ad budgets and driving measurable performance outcomes.Key ResponsibilitiesSocial Media Strategy<ul><li>Plan and execute end-to-end social media strategies</li><li>Create monthly content and growth plans aligned with business objectives</li><li>Improve reach, engagement, and brand positioning</li><li>Work closely with creative teams for ad creatives and content</li></ul>Performance Marketing<ul><li>Manage and optimize Meta (Facebook &amp; Instagram) ad campaigns</li><li>Handle ₹5&ndash;7 lakhs business ad budget</li><li>Optimize campaigns for:</li><li>ROAS</li><li>Leads</li><li>Sales &amp; conversions</li><li>Run A/B testing on creatives, audiences, and copies</li><li>Scale winning campaigns and reduce ad wastage</li></ul>Analytics &amp; Reporting<ul><li>Track performance metrics: CTR, CPA, ROAS, conversions</li><li>Prepare weekly and monthly performance reports</li><li>Use data insights to improve campaign results continuously</li></ul>Required Qualifications<ul><li>MBA (Marketing / Digital Marketing preferred)</li><li>1&ndash;3 years of relevant experience in:</li><li>Social Media Strategy</li><li>Performance Marketing / Paid Ads</li><li>Experience handling live ad budgets is mandatory</li></ul>Key Skills &amp; Keywords (ATS Optimized)<ul><li>Performance Marketing</li><li>Meta Ads / Facebook Ads</li><li>Instagram Growth Strategy</li><li>Paid Campaign Optimization</li><li>ROI &amp; ROAS Driven Marketing</li><li>Audience Targeting &amp; Retargeting</li><li>Data &amp; Analytics Focused Marketing</li></ul>Salary &amp; Incentives<ul><li>Fixed Salary: ₹18,000 &ndash; ₹20,000 per month</li><li>Incentives: Performance-based (linked to ad results &amp; growth)</li><li>Fast growth opportunity for high performers</li></ul>Experience Level<ul><li>Junior to Mid-Level (1&ndash;3 Years)</li><li>Ideal for candidates looking to grow into senior performance roles</li></ul>Social Media Strategist &amp; Performance Marketing Specialist &ndash; Bangalore(Meta Ads &bull; Growth Marketing &bull; ROI Driven)Job Type: Full-timePay: ₹18,000.00 - ₹20,000.00 per monthWork Location: Hybrid remote in Bengaluru, Karnataka

Social Media Strategist & Performance Marketing Specialist

Plum Media

Job Description &ndash; Junior Social Media StrategistCompany: Plum Media Location: Saket, New Delhi Salary: Up to ₹25,000 per month Job Type: Full-time Experience: must have minimum 7-8 months relevant internship experienceAbout Plum MediaPlum Media is a creative digital marketing agency specializing in social media strategy, content creation, branding, and performance-driven campaigns. We partner with diverse brands to build strong digital presence and impactful communication.Role OverviewWe are looking for a motivated Junior Social Media Strategist to support our senior strategy team in developing, managing, and optimizing campaigns for multiple clients. The ideal candidate should have internship experience in social media and a good understanding of digital trends, audience behavior, and brand communication.Key Responsibilities<ul><li>Assist senior strategists in building effective social media strategies for clients</li><li>Support in content planning, calendar drafting, and brainstorming campaigns</li><li>Conduct market, competitor, and trend research to generate insights</li><li>Prepare client presentations, decks, and performance reports</li><li>Coordinate with designers, content creators, and copywriters for execution</li><li>Participate in client calls and help with basic client communication</li><li>Analyze platform insights and share recommendations for improvement</li><li>Stay updated with the latest digital trends, tools, formats, and platform updates</li></ul>Requirements<ul><li>Must have internship experience in social media, strategy, or digital marketing</li><li>Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and emerging platforms</li><li>Good knowledge of brand communication, audience analysis, and campaign planning</li><li>Comfortable making visually appealing presentations (Google Slides/Keynote/PPT)</li><li>Strong communication and basic client-management skills</li><li>Creative mindset with attention to detail</li><li>Ability to work collaboratively in a fast-paced agency environment</li></ul>Why Join Plum Media?<ul><li>Work with a creative and energetic digital team</li><li>Hands-on exposure to multiple brands and industries</li><li>Learning and growth opportunities with senior strategists</li><li>Friendly and collaborative work culture</li></ul>Job Type: Full-timePay: ₹20,000.00 - ₹25,000.00 per monthBenefits:<ul><li>Paid sick time</li><li>Paid time off</li></ul>Work Location: In person

Junior Social Media Strategist

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