pay per click strategist

Devronix Solutions

We&rsquo;re hiring a hands&#8209;on Google Ads expert to own end&#8209;to&#8209;end strategy and execution across Search, Performance Max, Shopping, Display, and YouTube. You&rsquo;ll manage budgets, structure accounts to scale efficiently, implement bulletproof conversion tracking (GA4 + GTM), and drive measurable growth with a rigorous testing roadmap.What You&rsquo;ll Do (Key Responsibilities)<ul><li>Architect &amp; manage Google Ads campaigns (Search, PMax, Shopping, Display, Video) across multiple accounts/verticals.</li><li>Build robust account structures: SKAGs/intent clusters, audience layering, brand vs non&#8209;brand separation, exact/broad match strategy.</li><li>Own daily pacing, bid/budget adjustments, and scaling logic using Targets (tCPA/tROAS), Maximize Conv/Value, and manual CPC where useful.</li><li>Implement conversion tracking end&#8209;to&#8209;end: GA4 events, GTM tags/triggers, Enhanced Conversions, offline imports (GCLID), phone call tracking.</li><li>Launch disciplined testing roadmaps: ad copy hooks, RSAs pinning strategy, assets, sitelinks, audiences, landing page variants (with CRO input).</li><li>Build &amp; maintain negative keyword systems (shared lists), SQR mining, brand safety, and placement exclusions.</li><li>Create Shopping feeds and optimize product data (title, attributes, custom labels) for PMax/Shopping.</li><li>Produce clean reporting dashboards in Looker Studio with business&#8209;level KPIs (CPA, ROAS, MER, LTV/CAC) and narrative insights.</li><li>Collaborate with design/dev on landing page speed, UX, and conversion&#8209;rate improvements; brief new variants based on data.</li><li>Proactively mitigate click fraud and wasted spend; recommend tooling and IP/device rules as needed.</li><li>Stay current with Google Ads/GA4 updates; codify learnings into internal playbooks and SOPs.</li></ul>Must&#8209;Have Qualifications<ul><li>1-3+ years in a dedicated PPC role with ownership of monthly budgets &ge; [insert typical range, e.g., PKR 1M+/AED 40K+/USD 10K+].</li><li>Demonstrable success hitting CPA/ROAS targets (please attach 1&ndash;2 redacted case studies or screenshots with context).</li><li>Strong command of: Google Ads, Google Ads Editor, GA4, Google Tag Manager, Looker Studio.</li><li>Solid understanding of attribution (data&#8209;driven, last&#8209;click, first&#8209;party data), Enhanced Conversions, and server&#8209;side/event&#8209;based measurement concepts.</li><li>Advanced Excel/Sheets skills (pivots, lookups, query, regex, basic scripts).</li><li>Excellent English communication (client&#8209;facing reporting &amp; insights).</li></ul>Nice&#8209;to&#8209;Have<ul><li>Experience with e&#8209;commerce feeds (Merchant Center), Shopify/WooCommerce, and feed rules.</li><li>Basic CRO/UX familiarity; ability to brief landing page tests.</li><li>Familiarity with Scripts/Rules, SA360, or automation frameworks.</li><li>Experience with brand safety &amp; click fraud tools (e.g., ClickCease, CHEQ).</li><li>Working knowledge of Meta Ads/LinkedIn Ads a plus.</li></ul>KPIs You&rsquo;ll Own<ul><li>Qualified conversions &amp; revenue growth (vs. cost)</li><li>Target CPA/tROAS and overall MER</li><li>Impression share on high&#8209;intent terms</li><li>CTR, CVR, CPC, AOV, LTV/CAC improvements</li><li>Page speed &amp; landing&#8209;page CVR improvements (working with dev/design)</li></ul>Tools You&rsquo;ll UseGoogle Ads, Ads Editor, GA4, GTM, Looker Studio, Google Sheets, Merchant Center, Tag&#8209;based call tracking, [Optional: SEMrush/Ahrefs/SpyFu], [Optional: Click&#8209;fraud protection].Job Type: Full-timePay: Rs70,000.00 - Rs200,000.00 per monthWork Location: In person

Google Ads PPC Expert

4nodes Technologies

Position: Google/Meta Ads and PPC Specialist Location: Tajpura Scheme, Canal Road Type: Full-time Department: MarketingJob Overview:We are seeking a detail-oriented and motivated Associate Google/Meta Ads and PPC Specialist to support our digital marketing efforts. This role involves managing and optimizing pay-per-click (PPC) campaigns across Google Ads and Meta platforms, analyzing performance metrics, and contributing to overall advertising strategies to drive traffic and conversions.Key Responsibilities:<ul><li>Assist in the creation, management, and optimization of Google Ads and Meta ad campaigns.</li><li>Conduct keyword research and competitive analysis to identify opportunities for growth.</li><li>Monitor campaign performance and generate reports on key metrics, including impressions, clicks, conversions, and ROI.</li><li>Collaborate with the marketing team to develop compelling ad copy and creative assets.</li><li>Implement A/B testing strategies to optimize ad performance.</li><li>Analyze data and make recommendations for campaign adjustments to improve results.</li><li>Stay updated on industry trends and best practices in PPC advertising.</li><li>Support the development of landing pages and other assets to enhance conversion rates.</li><li>Help manage budgets and ensure efficient allocation of ad spend.</li></ul>Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field (or equivalent experience).</li><li>1-2 years of experience in Google Ads and/or Meta advertising (internships included).</li><li>Familiarity with PPC best practices and digital marketing principles.</li><li>Basic knowledge of Google Analytics and tracking tools.</li><li>Strong analytical skills and the ability to interpret data effectively.</li><li>Excellent written and verbal communication skills.</li><li>Detail-oriented with strong organizational skills and the ability to manage multiple tasks.</li><li>Proficiency in Microsoft Excel or Google Sheets; experience with data visualization tools is a plus.</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs70,000.00 per monthApplication Question(s):<ul><li>Current Salary/ Salary Expectations?</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>License/Certification:<ul><li>Presence in Lahore and able to come office in Tajpura (Required)</li></ul>Work Location: In person

Google/Meta Ads and PPC Specialist

Horizon Tech

Horizon Tech is seeking an experienced Google Ad words PPC Specialist to manage and optimize our paid advertising campaigns across Google Ads platform. The ideal candidate will have proven expertise in driving qualified traffic, maximizing ROI, and scaling advertising performance for business growth.Key Responsibilities:Campaign Management<ul><li>Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, YouTube).</li><li>Develop comprehensive keyword strategies and conduct ongoing keyword research.</li><li>Create compelling ad copy and optimize for maximum click-through rates.</li><li>Set up and manage conversion tracking and analytics integration.</li><li>Monitor daily campaign performance and make data-driven optimizations.</li></ul>Strategy &amp; Optimization<ul><li>Develop PPC strategies aligned with business objectives and budget constraints.</li><li>Conduct competitor analysis and market research for advertising opportunities.</li><li>Implement A/B testing for ad copy, landing pages, and campaign elements.</li><li>Optimize campaigns for improved Quality Score, lower CPC, and higher conversion rates.</li><li>Manage bid strategies and budget allocation across multiple campaigns.</li></ul>Analytics &amp; Reporting<ul><li>Generate detailed performance reports with actionable insights.</li><li>Track and analyze KPIs including CTR, CPC, CPA, ROAS, and conversion rates.</li><li>Present campaign performance and recommendations to stakeholders.</li><li>Use Google Analytics, Google Tag Manager, and other tracking tools.</li><li>Identify trends and opportunities for campaign improvement.</li></ul>Account Management<ul><li>Manage monthly advertising budgets ranging from $X to $Y.</li><li>Collaborate with creative team for ad creatives and landing page optimization.</li><li>Stay updated with Google Ads features, policies, and industry best practices.</li><li>Handle multiple client accounts/projects simultaneously.</li><li>Provide strategic recommendations for campaign scaling.</li></ul>Required Qualifications:Technical Skills<ul><li>Minimum 3 years hands-on experience managing Google Ads campaigns.</li><li>Google Ads certification (Search, Display, Shopping preferred).</li><li>Proficiency in Google Analytics, Google Tag Manager, and conversion tracking.</li><li>Experience with Google Ads Editor and bulk campaign management.</li><li>Knowledge of Excel/Google Sheets for data analysis and reporting.</li><li>Understanding of HTML/CSS for basic landing page optimization.</li></ul>Experience Requirements<ul><li>Proven track record of managing monthly ad spend of $XX,XXX+.</li><li>Experience in LED lightings preferred but not mandatory.</li><li>Demonstrated success in improving campaign ROI and reducing CPA.</li><li>Experience with e-commerce/lead generation campaigns.</li><li>Knowledge of audience targeting and remarketing strategies.</li></ul>Soft Skills<ul><li>Strong analytical mindset with attention to detail.</li><li>Excellent written and verbal communication skills.</li><li>Ability to work independently and manage multiple projects.</li><li>Problem-solving skills and proactive approach.</li><li>Time management and deadline-oriented work style.</li></ul>Preferred Qualifications:Additional certifications<ul><li>Google Analytics, Facebook Ads, Microsoft Ads.</li><li>Experience with Google Ads scripts and automation.</li><li>Knowledge of other digital marketing channels (SEO, Social Media).</li><li>Experience with marketing automation tools.</li><li>Understanding of attribution models and customer journey mapping.</li><li>Must have Digital Marketing Certification.</li></ul>Key Performance Indicators<ul><li>Campaign ROI improvement.</li><li>Cost per acquisition reduction.</li><li>Click-through rate optimization.</li><li>Quality Score improvement.</li><li>Monthly revenue attribution from PPC campaigns.</li></ul>Other Details<ul><li>Job Timings: Night shift following US EST (Full Time).</li><li>Office location: Shaheed-E-Millat Road, off to Shahrah-e-Faisal, Karachi.</li></ul>Job Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthExperience:<ul><li>managing Google Ads campaigns.: 3 years (Required)</li><li>e-commerce/lead generation campaigns.: 3 years (Required)</li></ul>Work Location: In personApplication Deadline: 30/09/2025

Google Ad words PPC Specialist

Call for Services

Job Description:We are seeking a highly skilled and results-driven PPC and Meta Ads Specialist with three to four years of proven experience in the management and optimization of paid advertising campaigns. The ideal candidate will be responsible for planning, executing, and overseeing paid campaigns across platforms, including Google Ads and Meta (Facebook and Instagram), as well as other digital channels, to increase web traffic, generate leads, and enhance conversion rates.Key Responsibilities:&middot; Plan, create, and manage UK, USA PPC campaigns on Google Ads and Meta platforms (Facebook, Instagram).&middot; Conduct keyword research, audience targeting, and competitor analysis.&middot; Optimize campaigns for maximum ROI, improving CTR, conversion rates, and reducing cost per acquisition.&middot; Monitor daily performance of campaigns, budgets, and bids.&middot; Develop and test ad creatives, landing pages, and audience segments.&middot; Prepare weekly and monthly performance reports with insights and recommendations.&middot; Stay up to date with digital advertising trends, tools, and platform updates.&middot; Collaborate with the marketing team to align campaigns with business goals.Perks &amp; Benefits:Competitive salary commensurate with experience.Performance-based bonuses.Opportunities for professional growth and training.A collaborative and innovative work environment.Annual dinner.Annual trips.Job Type: Full-timePay: Rs50,000.00 - Rs100,000.00 per monthApplication Question(s):1. How much experience do you have with Meta/Google Ads and social media management?2. What is your expected salary?4. What is your area of residence in Lahore?5. What is your notice period, and what is the reason for switching?Job Type: Full-timePay: Rs50,000.00 - Rs100,000.00 per monthWork Location: In person

PPC and Meta Ads Expert

Yes.inc

<div>
 
 Yes inc is built on our founders, Ash Barbour&rsquo;s, vision that human insights are now the most valuable asset in the age of AI and automation.We interview and publish perspectives from leaders across banking, fintech, treasury, and capital markets&mdash;helping professionals and companies establish thought leadership at scale.
 
 
 Tasks
 
 
 As a SEO Expert Commentary, you will:
 
 
 <ul>
 
 <li>
 Share your professional insights on search engine optimization, including on-page strategy, technical SEO, link-building, and algorithm updates, through short written or recorded contributions.
 </li>
 
 <li>
 Answer curated interview questions that highlight your expertise and perspective on industry trends.
 </li>
 
 <li>
 Collaborate with our editorial team to ensure clarity, accuracy, and authority in published content.
 </li>
 
 <li>
 Represent your industry knowledge in expert-led media features, research articles, and AI-optimized publications.
 </li>
 
 </ul>
 
 Requirements
 
 <ul>
 
 <li>
 Senior experience in SEO, with a strong background in technical SEO, on-page optimization, content strategy, link-building, and adapting to algorithm updates.
 </li>
 
 <li>
 Strong communication skills and ability to explain complex topics simply.
 </li>
 
 <li>
 Willingness to contribute on a flexible, part-time basis (remote).
 </li>
 
 <li>
 Interest in thought leadership, professional visibility, and shaping the conversation in your domain.
 </li>
 
 </ul>
 
 Benefits
 
 
 
 Paid contributions
 
 on a per-answer basis.
 
 
 
 Your expertise featured across global professional networks and media.
 
 
 
 Opportunity to build visibility as an
 
 authority
 
 in your industry.
 
 
 
 Flexible contribution schedule &mdash; engage as little as one insight per month.
 
 
 
 Join a growing panel of respected professionals shaping the future of consulting content.
 
</div>

SEO Expert Commentary - Paid

Create Max

Job Description:We are seeking a highly skilled and results-oriented PPC &amp; Meta Ads Expert with 3&ndash;4 years of proven experience in managing and optimizing paid advertising campaigns. The ideal candidate will be responsible for driving traffic, leads, and conversions through strategic campaign planning and execution across Google Ads, Meta (Facebook &amp; Instagram), and other digital platforms.Key Responsibilities:* Plan, create, and manage PPC campaigns across Google Ads and Meta platforms.* Conduct keyword research, audience targeting, and competitor analysis.* Optimize campaigns to maximize ROI by improving CTR, conversion rates, and lowering CPA.* Monitor campaign performance, budgets, and bids on a daily basis.* Develop and test ad creatives, landing pages, and audience segments.* Generate weekly and monthly performance reports with actionable insights.* Stay updated with the latest digital advertising trends and platform updates.* Collaborate with the marketing team to align campaigns with business objectives.Requirements:* Bachelor&rsquo;s degree in Marketing, Business, or a related field (preferred).* 3&ndash;4 years of hands-on experience in PPC and Meta Ads campaign management.* Strong expertise in Google Ads, Meta Ads Manager, and analytics tools.* Proven experience with A/B testing, remarketing, and conversion tracking.* Excellent analytical, problem-solving, and reporting skills.* Ability to manage multiple campaigns and meet deadlines.* Strong communication skills and attention to detail.* Experience running campaigns for limo or black car services will be a strong advantage.Perks &amp; Benefits:* Competitive salary based on experience.* Performance-based bonuses.* Professional development and training opportunities.* Collaborative and growth-driven work environment.Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

PPC & Meta Ads Expert

Premier Home (Pvt) Ltd

About the RolePremier Housewares is seeking a skilled and performance-driven Amazon PPC Executive to join our dynamic team in Gulberg. The ideal candidate will have hands-on experience in creating, managing, and scaling Amazon Sponsored Ads campaigns, with a proven ability to optimize performance, control costs, and maximize profitability.Key Responsibilities<ul><li>Plan, launch, and manage Amazon PPC campaigns across Seller and Vendor accounts.</li><li>Conduct keyword research, competitor analysis, and effective optimisation.</li><li>Monitor campaigns daily, applying data-driven strategies to achieve target ACOS/ROAS.</li><li>Manage budgets efficiently and optimize TACOS for sustainable growth.</li><li>Regularly analyze search term reports and apply negative keywords where necessary.</li><li>Prepare detailed performance reports and share actionable insights with management.</li><li>Stay up to date with the latest Amazon Advertising trends and features.</li><li>Collaborate with the Graphics and SEO teams to align advertising with brand goals.</li><li>Work closely with the team to meet and exceed sales and performance targets.</li></ul>Requirements<ul><li>Minimum 2+ years of experience in Amazon PPC management.</li><li>Strong knowledge of Amazon Advertising Console and campaign optimization strategies.</li><li>Proficiency with tools like Helium 10, Jungle Scout, or similar.</li><li>Solid understanding of CPA, CTR, CPC and organic ranking strategies.</li><li>Strong analytical, problem-solving, and reporting skills.</li><li>Ability to work independently and in a collaborative team environment.</li></ul>What We Offer<ul><li>Competitive salary package.</li><li>Onsite role at our Gulberg, Lahore office.</li><li>Career growth opportunities within a supportive and professional environment.</li><li>Opportunity to work with a globally recognized brand.</li></ul>To Apply: Send your CV to Maheen.tariq@premierhousewares.co.uk with the subject line: Amazon PPC Executive &ndash; Your NameJob Type: Full-timePay: Rs80,000.00 - Rs150,000.00 per monthWork Location: In person

Amazon PPC Expert

Search 10000+ Pay per click strategist jobs near you this October. New roles added regularly across leading industries. Apply today.