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principal product marketing manager platform narrative growth

Intuit

<div><h2 class="jobSectionHeader">Overview</h2>
As a Principal Product Marketing Manager on the Customer Growth team, you&rsquo;ll define how Intuit brings its platform innovation and QuickBooks ecosystem to market. You&rsquo;ll craft compelling narratives that connect customer needs to product magic, driving growth through bold, insight-driven marketing. Partnering across Product, Brand, Research, and GTM, you&rsquo;ll shape how millions of customers experience the value of Intuit&rsquo;s platform &mdash; and help write the next chapter of our transformation story. 
At Intuit, our mission is to power prosperity around the world. We build intuitive web, mobile, and cloud solutions that give people and businesses more money, more time, and more confidence. Intuit&rsquo;s Global Business Solutions Group (GBSG) delivers solutions that help businesses thrive &mdash; from finding customers to managing invoices, payroll, accounting, payments, and lending. As part of the U.S. Marketing organization for QuickBooks, the newly formed Customer Growth team is looking for a Principal Product Marketing Manager to lead how we position and bring Intuit&rsquo;s platform innovation to market. You&rsquo;ll drive the strategic narratives and go-to-market (GTM) execution that connect our QuickBooks ecosystem, offering strategy, and platform transformation story to millions of customers. This role sits at the intersection of strategy, storytelling, and execution &mdash; shaping how we communicate innovation, guide product launches, and activate multi-channel campaigns that inspire growth. You&rsquo;ll partner across Product, Brand, Research, Strategic Communications, and GTM to craft research-backed narratives that define the future of our platform. You&rsquo;ll move fast, navigate ambiguity, and collaborate deeply across teams &mdash; driving bold innovation while making a meaningful impact on our customers&rsquo; lives and livelihoods. 
At Intuit, you&rsquo;ll help power prosperity for millions of customers by connecting innovation, empathy, and execution. You&rsquo;ll work with inspired teams who lead with heart and data, driving growth that makes a measurable difference for small businesses everywhere. 
Responsibilities 
<ul><li>
Shape the Platform Narrative: Lead the platform positioning narrative &mdash; the source of truth that informs GTM execution. Translate platform innovation into clear, inspiring customer-backed messaging in partnership with QuickBooks ecosystem product marketing teams.</li><li>
Evolve the Platform Messaging Playbook: Own and refine the Platform Messaging Hierarchy, defining how we position Intuit&rsquo;s platform and merchandising innovation. Partner with Market Research, Content Design, and Product Marketing peers to ensure alignment with customer insights and business priorities.</li><li>
Drive GTM Release Strategy: Lead the major and minor GTM release strategy - bringing together the who (target audience), what (product launches), and why (customer pain points being solved) alongside the platform positioning and messaging narrative - as input to the GTM channel teams who will craft and execute the GTM releases.</li><li>
Drive Campaign Excellence: Lead quarterly prospecting campaigns that drive acquisition and engagement for the QuickBooks ecosystem. Define messaging strategy and &ldquo;magic moments,&rdquo; guide the integrated marketing team and agency partners, and ensure creative reflects product truths and customer insights.</li><li>
Partner with Brand: Collaborate with Brand on major campaigns. Ensure product marketing strategy and messaging hierarchy come through clearly in creative assets, product explainers, and brand storytelling.</li><li>
Lead Cross-Functional Collaboration: Build trusted relationships across GTM, Product, Design, and Strategic Comms to ensure seamless execution and consistent messaging across all touchpoints.</li></ul> 
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at [1] Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: 
Bay Area California: $197,000-266,500 
New York $198,00-268,000 
Qualifications
Experience &amp; Expertise<ul><li>
12+ years in product marketing, go-to-market strategy, or related roles in SaaS, technology, or consumer marketing.</li><li>
Proven success leading product or platform positioning and executing large-scale integrated campaigns.</li><li>
Deep experience partnering with creative agencies, product design, and brand teams to deliver unified campaigns.</li><li>
Strong analytical skills &mdash; adept at using customer and market data to inform insights, positioning, and recommendations.</li><li>
Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field (MBA a plus).</li></ul> 
Leadership &amp; Influence
Leadership Presence: Confident communicator able to influence and align stakeholders across marketing, product, and executive levels (VP/SVP). 
Customer-Obsessed: Leads with insights and advocates for customer needs across the organization. 
Collaborative Leader: Thrives in cross-functional environments, bringing clarity and cohesion to complex initiatives. 
Strategic &amp; Creative Thinking Storytelling: Exceptional written, verbal, and presentation skills &mdash; able to simplify complexity and craft narratives that inspire action. 
Analytical Mindset: Balances creative intuition with data-driven decision-making. 
Versatile Operator: Comfortable moving between strategy and execution, balancing long-term narrative evolution with short-term delivery. 
Curious and Bold: Embraces experimentation, challenges assumptions, and drives innovation grounded in insight. 
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</div>

Principal Product Marketing Manager, Platform Narrative & Growth

StackAI

<div><h2 class="jobSectionHeader">About StackAI</h2>
StackAI is the leading no-code AI workflow platform that empowers businesses to build, deploy, and scale AI-powered workflows without needing deep ML expertise. With 35,000+ users, 300+ paying customers, and a rapidly expanding enterprise footprint, our mission is to democratize access to LLMs and bring AI into the hands of every operator, not just developers.
Backed by Y Combinator and Gradient Ventures, we&rsquo;re building the foundational platform for the AI-driven future of work. We move fast, ship daily, and care deeply about craft.
As Senior Designer, you&rsquo;ll play a critical role in shaping the visual identity, product experience, and customer-facing storytelling that define StackAI.<h1 class="jobSectionHeader">
The Role</h1>
We&rsquo;re looking for a multidisciplinary Senior Designer who can own end-to-end design across product, marketing, web, and brand. This is a high-impact role for someone who loves shaping 0 1 experiences, building crisp interfaces, and translating complex AI concepts into intuitive visuals.
You&rsquo;ll partner closely with our founders, engineering, product, and growth teams to elevate everything from our website and product UI, to case studies, tutorials, social content, investor decks, and more.
This role is ideal for someone who thrives in fast-moving environments, loves solving ambiguity with design thinking, and wants to help build a category-defining AI product from the ground up.<h1 class="jobSectionHeader">
What You&rsquo;ll Do</h1><h3 class="jobSectionHeader">
Product Design</h3><ul><li>
Own end-to-end design for new features and improvements across StackAI&rsquo;s no-code builder, workflow editor, data tools, integrations, and analytics.</li><li>
Translate complex AI/LLM concepts into intuitive, powerful interfaces.</li><li>
Deliver high-fidelity Figma designs, prototypes, and design specs for engineering.</li><li>
Collaborate closely with founders, engineers, and product managers to iterate quickly and ship high-quality updates daily.</li><li>
Establish scalable design systems and reusable components as the product surface grows.</li></ul><h3 class="jobSectionHeader">
Brand &amp; Marketing Design</h3><ul><li>
Lead the evolution of StackAI&rsquo;s visual identity and narrative across all customer touchpoints.</li><li>
Redesign and maintain our website to improve conversion, SEO, and product clarity.</li><li>
Design marketing materials for product launches, campaigns, integration partners, and enterprise sales.</li><li>
Produce high-quality visuals, diagrams, animations, and assets for tutorials, case studies, social media, and events.</li></ul><h3 class="jobSectionHeader">
Strategy &amp; Leadership</h3><ul><li>
Bring design leadership to roadmap discussions, product reviews, and GTM planning.</li><li>
Introduce best-in-class design practices that scale with the company.</li><li>
Mentor future designers as we grow the design team through 2025&ndash;2026.</li></ul><h1 class="jobSectionHeader">
Who You Are</h1><ul><li>
5+ years of experience in Product Design, Brand Design, or a blend of both, ideally in a high-growth SaaS, productivity tool, or AI/ML environment.</li><li>
Mastery of Figma with a strong portfolio showcasing clean UI, thoughtful UX flows, and polished branding.</li><li>
Exceptional visual craft with the ability to simplify complexity into elegant interfaces and storytelling.</li><li>
Experience owning end-to-end design for both product and marketing (you enjoy being versatile).</li><li>
Obsession with consistency, detail, and building scalable design systems.</li><li>
Comfortable working closely with founders, moving fast, and iterating daily.</li><li>
Strong communication and ability to present design rationale to cross-functional partners.</li><li>
Bonus: experience with motion design, illustration, or front-end implementation.</li></ul><h1 class="jobSectionHeader">
Why Join StackAI</h1><ul><li>
High ownership: You&rsquo;ll directly shape a platform used by thousands of operators, engineers, analysts, and enterprise teams.</li><li>
Fast execution culture: We ship quickly, experiment often, and value strong thinking paired with rapid execution.</li><li>
Category creation: Help define the visual identity and UX of one of the first AI workflow platforms.</li><li>
Massive impact: Join a small, world-class team with outsized influence on product, brand, and GTM.</li><li>
Great company culture: Collaborative, transparent, founder-led, mission-driven, and design-forward.</li></ul></div>

Senior Designer

Linqia

<div>Linqia is an innovative start-up in the growing influencer marketing industry. Located in downtown San Francisco, you'll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment.

At Linqia, we deliver guaranteed influencer marketing results for our clients, by working with some of the world's largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. The Linqia platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.

We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win.
<h3 class="jobSectionHeader">
Responsibilities:</h3>

Act as principal liaison between client, agency, and Linqia internal teams to:
<ul>
<li>Act as the principal liaison between clients, agencies, and internal Linqia teams.</li>
<li>Serve as a senior strategic member of cross-functional client teams to understand business goals and translate them into impactful paid social media strategies across platforms and devices.</li>
<li>Oversee and manage paid social and programmatic media campaigns in collaboration with the Paid Social Analysts team to deliver results that consistently meet or exceed client expectations.</li>
<li>Leverage real-time data, ongoing testing, and insights from campaign performance to optimize strategies and effectively manage campaigns.</li>
<li>Generate and deliver comprehensive, clear, and actionable campaign wrap-up reports to clients, highlighting insights, learnings, and recommended next steps.</li>
<li>Execute and analyze third-party measurement studies, including sales lift, brand lift, mobile proximity, and TV tune-in metrics.</li>
<li>Collaborate closely with Sales and Success teams to identify and implement new revenue-generating opportunities, product updates, measurement solutions, and strategy enhancements.</li>
<li>Partner with Product and Engineering teams to communicate client feedback and prioritize delivery of new product features, bug fixes, and enhancements.</li>
</ul><h3 class="jobSectionHeader">Qualifications:</h3>
<ul><li>4-5 years of experience in paid media, with a strong preference for paid social experience.</li>
<li>Proven expertise in utilizing digital and social media advertising effectively to drive traffic, conversions, and brand awareness. Familiarity with blogger/influencer communities is advantageous.</li>
<li>Exceptional client-facing skills with a track record of effectively communicating expertise and strategic recommendations to external stakeholders.</li>
<li>Strong critical thinking abilities to drive strategic client solutions.</li>
<li>Proven ability to navigate ambiguity, proactively identifying opportunities for innovation and strategic improvements.</li>
<li>Effective team player, skilled at managing priorities and optimizing time management.</li>
<li>Demonstrated ownership, accountability, and commitment to achieving results.</li>
<li>Excellent troubleshooting capabilities, with a creative and collaborative approach to overcoming challenges and driving resolution.</li>
<li>Ability to thrive in a dynamic, high-growth startup environment.</li>
<li>Bachelor's degree required.</li>
<li>Passion for digital and social marketing.</li>
<li>Must currently reside in the San Francisco Bay Area and be available to commute to the San Francisco office 3 times per week.</li></ul> 


This position description is intended to describe the duties most frequently performed by an individual in this position. Linqia is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

Headhunters and recruitment agencies may not submit resumes or candidates through this Web site or directly to employees. Linqia does not accept unsolicited headhunter and agency resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with us.</div>

Senior Paid Media & Measurement Strategist, Influencer Marketing

<div>Linqia is an innovative start-up in the growing influencer marketing industry. Located in downtown San Francisco, you'll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment.

At Linqia, we deliver guaranteed influencer marketing results for our clients, by working with some of the world's largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. The Linqia platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.

We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win.
<h3 class="jobSectionHeader">
Responsibilities:</h3>

Act as principal liaison between client, agency, and Linqia internal teams to:
<ul>
<li>Act as the principal liaison between clients, agencies, and internal Linqia teams.</li>
<li>Serve as a senior strategic member of cross-functional client teams to understand business goals and translate them into impactful paid social media strategies across platforms and devices.</li>
<li>Oversee and manage paid social and programmatic media campaigns in collaboration with the Paid Social Analysts team to deliver results that consistently meet or exceed client expectations.</li>
<li>Leverage real-time data, ongoing testing, and insights from campaign performance to optimize strategies and effectively manage campaigns.</li>
<li>Generate and deliver comprehensive, clear, and actionable campaign wrap-up reports to clients, highlighting insights, learnings, and recommended next steps.</li>
<li>Execute and analyze third-party measurement studies, including sales lift, brand lift, mobile proximity, and TV tune-in metrics.</li>
<li>Collaborate closely with Sales and Success teams to identify and implement new revenue-generating opportunities, product updates, measurement solutions, and strategy enhancements.</li>
<li>Partner with Product and Engineering teams to communicate client feedback and prioritize delivery of new product features, bug fixes, and enhancements.</li>
</ul><h3 class="jobSectionHeader">Qualifications:</h3>
<ul><li>1-3 years of experience in paid media, with a strong preference for paid social experience.</li>
<li>Proven expertise in utilizing digital and social media advertising effectively to drive traffic, conversions, and brand awareness. Familiarity with blogger/influencer communities is advantageous.</li>
<li>Exceptional client-facing skills with a track record of effectively communicating expertise and strategic recommendations to external stakeholders.</li>
<li>Strong critical thinking abilities to drive strategic client solutions.</li>
<li>Proven ability to navigate ambiguity, proactively identifying opportunities for innovation and strategic improvements.</li>
<li>Effective team player, skilled at managing priorities and optimizing time management.</li>
<li>Demonstrated ownership, accountability, and commitment to achieving results.</li>
<li>Excellent troubleshooting capabilities, with a creative and collaborative approach to overcoming challenges and driving resolution.</li>
<li>Ability to thrive in a dynamic, high-growth startup environment.</li>
<li>Bachelor's degree required.</li>
<li>Passion for digital and social marketing.</li>
<li>Must currently reside in the San Francisco Bay Area and be available to commute to the San Francisco office 3 times per week.</li></ul> 


This position description is intended to describe the duties most frequently performed by an individual in this position. Linqia is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

Headhunters and recruitment agencies may not submit resumes or candidates through this Web site or directly to employees. Linqia does not accept unsolicited headhunter and agency resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with us.</div>

Paid Media & Measurement Strategist, Influencer Marketing

<div>Linqia is an innovative start-up in the growing influencer marketing industry. Located in downtown San Francisco, you'll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment.

At Linqia, we deliver guaranteed influencer marketing results for our clients, by working with some of the world's largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. The Linqia platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.

We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win.
<h3 class="jobSectionHeader">
Role:</h3>

The Influencer Marketing Campaign Associate, internally known as the Brand Success Manager, is responsible for the successful execution of Linqia's influencer marketing programs. This role requires a blend of strategic thinking, client management, and operational execution to ensure high-quality campaign performance and client satisfaction. 


The Brand Success Manager is a collaborative team player who thrives in a fast-paced environment, managing end-to-end campaign execution while balancing client needs, influencer partnerships, and internal team coordination. They are detail-oriented, highly organized, and proactive in problem-solving, ensuring every campaign delivers measurable success. 


The Brand Success Manager reports to the Director of Operations.
<h3 class="jobSectionHeader">
Responsibilities:</h3>

Act as principal liaison between client, agency, and Linqia internal teams to:
<ul>
<li>Partner with Fortune 500 brands to deliver best-in-class influencer marketing campaigns.</li>
<li>Support and facilitate content ideation, development, and delivery to align with campaign objectives.</li>
<li>Serve as the primary point of contact for influencers, managing onboarding and overall campaign experience.</li>
<li>Track social media trends, analyze campaign performance, and generate impact-driven insights and strategic recommendations.</li>
<li>Gain a deep understanding of client product and marketing goals to proactively propose campaign content, strategy, and optimization ideas.</li>
<li>Own and facilitate all aspects of the Linqia campaign planning, execution, and analysis process for clients. Including managing campaign calendar, monitoring and optimizing campaign results, writing creative briefs, and developing campaign analysis reports.</li>
<li>Identify trends to enhance the overall client experience and to improve team efficiency.</li>
</ul><h3 class="jobSectionHeader">Qualifications:</h3>
<ul><li>1 - 3 years of marketing or account management experience.</li>
<li>Knowledge of how to effectively use various forms of digital/social media advertising to drive traffic and brand awareness. Team player with the ability to prioritize and manage time effectively.</li>
<li>Demonstrated ability to take ownership and accountability.</li>
<li>Strong troubleshooting skills, with creative ability to lead internal teams to overcome challenges and achieve resolution.</li>
<li>Ability to thrive in a rapidly growing start up environment that is developing and growing quickly.</li>
<li>4-year college degree.</li>
<li>Passionate about digital, social, and influencer marketing.</li>
<li>Currently located in the San Francisco Bay Area &amp; able to come into our office +2 days a week.</li>
</ul>
This position description is intended to describe the duties most frequently performed by an individual in this position. Linqia is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Headhunters and recruitment agencies may not submit resumes or candidates through this Web site or directly to employees. Linqia does not accept unsolicited headhunter and agency resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with us.</div>

Influencer Marketing Campaign Associate

Healthleap

<div>HealthLeap is an AI start-up revolutionizing healthcare through predictive analytics, initially focused on disease-related malnutrition&mdash;a critical form of patient deterioration affecting virtually every hospital condition. Our mission is to maximize health outcomes globally by building a scalable AI platform that screens patients comprehensively using electronic health records (EHRs), labs, clinical notes, and more.
We're experiencing explosive growth, with contracts and pilots at top US health systems like Cedars-Sinai, Intermountain Health, Penn Medicine, and many others. We have unprecedented access to EHR data (far more than competitors: 10s of billions of tokens per hospital + vast structured data across 100% of inpatients), positioning us to expand into additional conditions like pressure ulcers, congestive heart failure, infections, readmissions, and mortality predictions. With a unique strategy and no direct competitors (due to our 2+ year lead and regulatory advantages), we are setting out to become a $100B+ company.
The Opportunity
As the Head of Marketing, you will build HealthLeap&rsquo;s entire marketing function from the ground up. This role is for someone who loves rolling up their sleeves. You will partner with our team and personally own everything from strategy to execution - messaging, product marketing, content, demand generation, campaigns, PR, events, customer storytelling, website, and more.
This is a rare opportunity to shape how a brand-new discipline in healthcare - AI-powered screening - is understood, adopted, and scaled across the industry. You won&rsquo;t just market a product; you will create and define an entirely new category.
You will also have gold in your hands from day one: top-tier VCs have invested in us, and we are already partnering with some of the most innovative health systems in the country- including Penn Medicine, Intermountain Health, Houston Methodist, Cedars-Sinai, and Emory. We have exceptional results, published evidence, and case studies that demonstrate real impact- yet we have never done any real PR or marketing around these successes. The raw material is extraordinary; it simply needs the right leader to shape it into category-defining storytelling.
This is a rare chance to craft the identity of one of the most impactful companies in healthcare AI while building a function, a category, and a lasting market presence from 0 1.
Responsibilities<ul><li>
Build and own HealthLeap&rsquo;s end-to-end marketing function, processes, and roadmap</li><li>
Develop and continuously refine our core messaging, value propositions, and category narrative targeting both our ICP as well as local Bay Area talent.</li><li>
Lead product marketing efforts across positioning, market research, differentiation, and competitive intelligence</li><li>
Create high-quality content across formats and functions: enablement materials, pitch decks, GTM assets, whitepapers, case studies, videos, web copy, and more.</li><li>
Own top-of-funnel through a rigorous Account-Based Marketing (ABM) approach - including targeted outbound BD outreach, social amplification, campaigns, personalized messaging, and coordinated multi-channel touchpoints to warm, activate, and convert priority health system accounts</li><li>
Own digital strategy, including website development, social presence, analytics, optimization, and SEO</li><li>
Manage event strategy and field execution</li><li>
Build and scale the marketing team as the company grows</li><li>
Track and report on marketing performance, KPIs, funnel health, and revenue contribution</li></ul>
Requirements<ul><li>
Proven experience building and leading a marketing function in a fast-growing startup (0 1 or 1 N)</li><li>
A strong portfolio of prior marketing work demonstrating clarity, creativity, and impact across formats</li><li>
Deep experience with Account-Based Marketing (ABM) and multi-channel outbound motions (email, social, executive outreach, targeted lists) within B2B enterprise SaaS</li><li>
Demonstrated success driving top-of-funnel pipeline, demand generation, and measurable revenue outcomes</li><li>
Strong analytical mindset with expertise in marketing analytics, attribution, funnel management, and experiment design</li><li>
Hands-on execution ability across content, campaigns, messaging, events, digital, and brand &mdash; comfortable rolling up your sleeves in the early stages</li><li>
Thrives in a fast-paced, ambiguous environment with founder-level ownership, urgency, and accountability</li></ul>
Nice-to-Haves<ul><li>
Experience in healthcare or selling into health systems</li><li>
Demonstrated success in building a category or launching a net-new product</li><li>
A strong personal social presence and ability to leverage it for thought leadership and brand amplification</li></ul>
If you're passionate about applying frontier AI to real-world impact, join us in building healthcare's future.</div>

Head of Marketing

Bariendo Inc

<div><h2 class="jobSectionHeader">Overview</h2><ul><li>
Head of Marketing</li><li>
Total Compensation: $180-220K base + equity</li><li>
Schedule: Full-time, 40 hours/week</li><li>
Location: Hybrid, 3 days in our San Francisco office, 2 days remote</li><li>
Role Type: Full-time</li></ul><h2 class="jobSectionHeader">
About Bariendo</h2>
Bariendo is on a mission to cure obesity. Founded by Harvard Medical School professors, we are pioneering quick, non-surgical weight loss procedures that are 7x safer than surgery and more effective and affordable than the best medications. Our digital health platform combines telehealth, distributed clinics, and an expert care team in endoscopic weight loss to deliver lasting, affordable results for the 40% of Americans struggling with obesity.
We&rsquo;re growing rapidly with a vision to become the one-stop shop for obesity management, offering the most comprehensive set of interventions available online and via our distributed partner clinics. Join us to help patients reclaim their lives.<h2 class="jobSectionHeader">
About This Role</h2>
We&rsquo;re looking for a data-obsessed, consumer-focused Head of Marketing who has owned a marketing engine end-to-end from acquisition to retention, in a high-growth consumer health, wellness, or clinical brand.
This role is perfect for someone who:<ul><li>
Has deep performance marketing experience and lives comfortably in budgets, dashboards, attribution, and optimization.</li><li>
Has built and led a marketing organization before.</li><li>
Knows how to manage agencies, people, partners, and patient-facing programs. 
Can blend quantitative rigor with creative brand instincts.</li><li>
Understands the unique customer journey of a health, wellness, clinical, or care-delivery brand.</li></ul>
You&rsquo;ll oversee our marketing budget, drive paid acquisition strategy, build our patient ambassador and influencer programs, and own all content, lifecycle, PR, and brand initiatives. Your north star is efficient, scalable patient growth.
This is the opportunity of a lifetime to build the brand for the next great consumer medical procedure &mdash; something that could stand alongside LASIK or IVF in both recognition and impact.
In the near term, this is a hands-on, high-impact role &mdash; perfect for a builder who thrives in ambiguity and loves getting in the weeds. You&rsquo;ll be both strategist and doer, testing creative, writing copy, and optimizing campaigns before scaling a team. If you need layers of support to move fast, this isn&rsquo;t the right fit.
Bariendo is backed by a world-class group of investors including BrandProject, ensuring you&rsquo;ll have the capital and support to scale impact fast.<h2 class="jobSectionHeader">
What You&rsquo;ll Do</h2><h3 class="jobSectionHeader">
Performance Marketing</h3><ul><li>
Lead all paid acquisition efforts and manage our digital marketing agency across Meta, Google, YouTube, and more.</li><li>
Build, manage, and optimize a $5M+ annual performance budget with clear accountability to CAC, ROAS, and patient volume targets.</li><li>
Own attribution, funnel performance, and forecasting; turn insights into action.</li></ul><h3 class="jobSectionHeader">
Consumer Marketing &amp; Growth</h3><ul><li>
Develop and execute the full marketing strategy across paid, owned, and earned channels.</li><li>
Build and scale lifecycle programs: email, SMS, retargeting, and content journeys.</li><li>
Map and continuously refine the full patient journey, from awareness through retention and referral.</li><li>
Own website optimization, CRO, landing page testing, and demand-generation creative.</li></ul><h3 class="jobSectionHeader">
Patient Ambassador, Influencer, and PR Programs</h3><ul><li>
Build and manage our patient ambassador program, ensuring patient stories drive referrals, credibility, and community.</li><li>
Oversee influencer, affiliate, and PR strategies to amplify reach and trust.</li><li>
Work directly with patients, press, creators, and partners.</li></ul><h3 class="jobSectionHeader">
Content &amp; Brand</h3><ul><li>
Oversee all content marketing: SEO, organic social, educational content, blog, and email.</li><li>
Shape brand narrative across channels and ensure medical accuracy with warmth and accessibility.</li><li>
Lead creative development and manage agencies, freelancers, and vendors.</li><li>
Balance brand-building with measurable performance outcomes.</li></ul><h3 class="jobSectionHeader">
Leadership &amp; Cross-Functional Collaboration</h3><ul><li>
Lead and grow a small team; oversee agency partners and contractors.</li><li>
Collaborate closely with clinical, operations, growth, and product teams.</li><li>
Bring a systems mindset to measurement, experimentation, reporting, and optimization.</li></ul><h2 class="jobSectionHeader">
What We&rsquo;re Looking For</h2><ul><li>
7-15+ years of marketing experience with at least 3+ years leading performance marketing at a consumer health, wellness, or clinical brand.</li><li>
Demonstrated success owning an entire marketing engine E2E, including paid acquisition, lifecycle, content, PR/influencers, and brand.</li><li>
Deep expertise managing multi-million-dollar performance budgets and hitting aggressive CAC/ROAS targets.</li><li>
Strong quantitative mindset - able to use data, experimentation, and dashboards to drive decisions.</li><li>
Experience managing teams, agencies, creators, and cross-functional partners.</li><li>
Comfortable working with patient stories, health-focused messaging, and regulated-ish environments.</li><li>
Ability to simplify clinical/medical topics into compelling, conversion-friendly content.</li><li>
Track record of building predictable, scalable funnels in a consumer environment.</li><li>
Familiarity with creative testing frameworks used by performance agencies preferred.</li><li>
Background in a high-growth and/or early stage startup or multi-location healthcare business preferred.</li></ul><h2 class="jobSectionHeader">
What Makes This Job Amazing</h2><ul><li>
Mission + Performance: Combine impact-driven healthcare storytelling with data-driven growth marketing.</li><li>
Autonomy: Own the full content engine &mdash; strategy, execution, and measurement.</li><li>
Fast Feedback Loops: Work with leadership that values iteration, analytics, and results over vanity metrics.</li><li>
Career Growth: Build the foundation of a scalable performance content function from the ground up, with significant opportunity for advancement as the company grows.</li><li>
Hybrid Flexibility: Three days in our San Francisco office, two days remote.</li></ul><h2 class="jobSectionHeader">
Total Rewards</h2><ul><li>
Competitive salary with equity in a high growth, seed-stage startup</li><li>
Comprehensive health benefits (medical, dental, vision)</li><li>
11 paid holidays, 15 personal vacation days, 10 wellness days</li><li>
Hybrid work, 3 days in-office 2 days remote</li></ul></div>

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