product marketing specialist

Artxpro Private Limited

Responsibilities:<ul><li>Plan, create, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook &amp; Instagram), TikTok, and YouTube platforms.</li><li>Conduct keyword research, audience targeting, pixel/conversion tracking, and competitor analysis to improve campaign performance.</li><li>Develop compelling ad copies, creatives, and campaign structures aligned with client goals and brand tone.</li><li>Monitor daily performance, analyze data, and prepare weekly and monthly performance reports.</li><li>Optimize campaigns for CTR, CPC, CPA, ROAS, and conversions to ensure maximum ROI.</li><li>Stay updated with platform trends, algorithm changes, and best practices across all paid media channels.</li><li>Collaborate with creative, SEO, and content teams for integrated digital marketing campaigns.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in BBA, Marketing, or a related field.</li><li>1 to 1.5 years of hands-on experience running Google, Meta, TikTok, and YouTube Ads.</li><li>Google Ads Certification is a plus.</li><li>Strong understanding of Google Analytics, Meta Business Manager, Tag Manager, pixels, and conversion tracking.</li><li>Excellent analytical, problem-solving, and communication skills.</li><li>Ability to manage multiple campaigns and clients simultaneously.</li></ul>Location: P.E.C.H.S. Block 6, KarachiTo Apply: Interested candidates send their resume with the subject line &ldquo;performance Marketing Specialist&rdquo; to job@artxpro.com.Job Type: Full-timeWork Location: In person

Performance Marketing Specialist

Softech Worldwide

<div>
 We are looking for a highly analytical and execution-oriented Senior Product Marketing Analyst to drive and scale our lead intelligence, intent-driven demand programs, and pipeline analytics. This role is ideal for someone who thrives in a fast-paced, AI-driven environment and wants to directly influence revenue outcomes&mdash;not just activity metrics.
 
 
 VIDIZMO is a U.S.-based technology company headquartered in Tysons, Virginia, and a Microsoft Solutions Partner across Data &amp; AI, Infrastructure, and Digital &amp; App Innovation. Through our AI-powered Intelligence Hub, we help Fortune 500 enterprises, government agencies, and public sector organizations securely manage, analyze, and govern complex data with full control and compliance.
 
 
 Our Multimodal AI Data Intelligence Platform uses Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) to enable advanced capabilities such as automated tagging, redaction, summarization, OCR, translation, subtitle generation, object detection and tracking, intelligent search, sentiment and emotion analysis, topic extraction, document classification, and facial recognition.
 
 
 Key Responsibilities
 
 
 Lead Scoring &amp; Funnel Management
 
 
 <ul>
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 Design, manage, and refine product-level lead scoring frameworks.
 </li>
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 Align MQL criteria with real-world sales qualification expectations.
 </li>
 <li>
 Continuously improve scoring models using behavioral signals, firmographics, and conversion performance.
 </li>
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 Apply score decay, negative scoring, and lifecycle controls to preserve funnel accuracy.
 
 
 </li>
 </ul>
 Intent-Driven Demand Programs
 
 
 <ul>
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 Identify and track high-intent buyer actions across the customer journey.
 </li>
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 Build automation workflows that fast-track sales-ready leads while nurturing earlier-stage interest.
 </li>
 <li>
 Segment audiences by product focus, buyer persona, and purchasing stage to improve engagement and conversion.
 
 
 </li>
 </ul>
 Content &amp; Objection Intelligence
 
 
 <ul>
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 Convert sales feedback and call insights into actionable content and messaging improvements.
 </li>
 <li>
 Guide the development of enablement assets that proactively address objections and sales bottlenecks.
 </li>
 <li>
 Own the intent-based content framework, determining which assets to expand, refine, or sunset.
 
 
 </li>
 </ul>
 Pipeline &amp; Performance Analytics
 
 
 <ul>
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 Maintain distinct reporting for traffic performance and pipeline/revenue contribution.
 </li>
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 Deliver regular insights on what drives lead creation versus deal closure.
 </li>
 <li>
 Challenge surface-level metrics and shift focus toward revenue-impacting indicators.
 
 
 </li>
 </ul>
 Sales &amp; Cross-Functional Collaboration
 
 
 <ul>
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 Work closely with Sales leadership, SDR teams, and Product Marketing stakeholders.
 </li>
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 Facilitate regular funnel and performance reviews.
 </li>
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 Recommend data-backed adjustments to campaigns, scoring logic, and positioning.
 
 
 </li>
 </ul>
 Marketing Systems Ownership (HubSpot)
 
 
 <ul>
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 Own advanced HubSpot configurations, including workflows, attribution models, and lifecycle stages.
 </li>
 <li>
 Implement automation to improve operational efficiency across marketing and sales.
 </li>
 <li>
 Ensure the platform remains scalable, reliable, and aligned with evolving business needs.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Computer Science, IT, or a related discipline.
 </li>
 <li>
 Demonstrated experience supporting product-focused or technology-driven marketing initiatives.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 4&ndash;7+ years of experience in Marketing Operations, Revenue Operations, Growth, or similar roles.
 </li>
 <li>
 Strong hands-on experience with HubSpot CRM, including advanced automation, attribution, and lifecycle design.
 </li>
 <li>
 Excellent analytical skills paired with practical business decision-making ability.
 </li>
 <li>
 Proven ability to work autonomously, take ownership, and think with a revenue-first mindset.
 </li>
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 Experience influencing cross-functional teams without formal authority.
 </li>
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 Comfort making trade-offs based on impact, urgency, and business priorities.
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 Data-oriented approach with the ability to contextualize insights for real-world execution.
 </li>
 <li>
 Track record of aligning marketing execution with sales outcomes and revenue growth.
 
 
 </li>
 </ul>
 
 Essential Skills
 
 
 
 The ideal candidate brings strong commercial awareness and can translate high-level objectives into measurable outcomes. Proficiency in using AI tools&mdash;including consistent use of platforms such as ChatGPT&mdash;to improve efficiency and decision-making is expected. A strong ownership mindset and the ability to drive results with minimal task-level direction are critical to success.
 
 
 Why Join Us?
 
 
 <ul>
 <li>
 Work at the intersection of artificial intelligence, digital transformation, and public safety technology.
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 Be part of a fast-growing global SaaS organization with strong strategic partnerships, including Microsoft IP Co-Sell.
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 Collaborate with a motivated, innovative, and internationally distributed team.
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 Competitive compensation with performance-based incentives.
 </li>
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 Opportunity to directly shape go-to-market execution for industry-leading AI-powered products.
 
 
 </li>
 </ul>
 Time zone: Est 9am-6pm
 
 
 Multiple Locations: Global (Pakistan, USA, Mexico, Colombia, Brazil, Eastern Europe, Latin America, and more)
</div>

Senior Product Marketing Analyst

Juggernaut Solutions Pvt Ltd

Company DescriptionJuggernaut Digital is a leading digital marketing and lead generation agency located in DHA Phase VIII Karachi. We specialize in providing businesses with cutting-edge solutions to help them grow and succeed in today's competitive digital landscape. Our comprehensive range of services includes search engine optimization (SEO), pay-per-click (PPC) advertising, marketplaces account management, and pay-per-lead generation. We pride ourselves on our ability to stay ahead of the curve and provide our clients with innovative solutions that give them a competitive edge.Role DescriptionThis is a full-time on-site role for a Graphic Design Specialist at Juggernaut Digital. The Graphic Design Specialist will be responsible for creating and editing graphics, designing logos and branding materials, and performing image editing tasks. The Graphic Design Specialist will work closely with the team to develop visually appealing and impactful designs that align with our clients' needs and goals.Mandatory Requirements:<ul><li>Minimum 3 years of relevant experience</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, PDF Acrobat).</li><li>Proficiency in Figma</li><li>Have extensive experience in designing visual elements for both print (product labels) and web (images, infographics, banners, etc.).</li><li>Experience in editing infographics for Amazon, including creation, editing, and post-production.</li><li>Pay obsessive attention to detail, delivering polished and professional results.</li><li>Have a strong grasp of design principles: composition, color theory, typography, and layout.</li><li>Provide proven graphic design skills with a proper portfolio or examples to share.</li><li>Be fluent in English for effective cross-team collaboration remotely.</li><li>Be able to use Clickup, Skype, Google Drive, Google Docs, Google Sheets, and We-transfer.</li></ul>Additional/Plus Requirements:<ul><li>Have experience with product photography, including post-production editing and product manipulation.</li><li>Be proficient in video editing software (Adobe Premiere Pro, After Effects).</li><li>Have experience in video production for Amazon and social media, including editing and post-production.</li><li>Show enthusiasm for staying updated on design and video editing trends for Amazon and social media.</li><li>Experience in logo design and branding</li></ul>Qualifications<ul><li>Ability to work well in a team and collaborate with other departments</li><li>Strong creativity and problem-solving abilities</li><li>Experience in the digital marketing industry is a plus</li><li>Bachelor's degree in Graphic Design or related field</li></ul>Job Type: Full-timePay: Rs45,000.00 - Rs60,000.00 per monthApplication Question(s):<ul><li>Are you located in Karachi? specify your residential area.</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Graphic Designing: 3 years (Required)</li></ul>Work Location: In person

Graphic Designer

DigitalTolk

<div>Role Purpose<div>
The SEO &amp; Growth Marketing Specialist is responsible for strengthening brand recognition, improving organic and paid search performance, and driving B2B inbound growth across key markets including Sweden, the UK, and the DACH region. The role focuses on long-term SEO value creation, product marketing support, and measurable lead generation through data-driven marketing initiatives.</div> 
Key Responsibilities<ul><li><div>
Improve the competitive positioning of company websites across all regions.</div></li><li><div>
Increase overall Domain Authority (DA) over time.</div></li><li><div>
Continuously monitor website health and identify and resolve SEO issues.</div></li><li><div>
Track, analyze, and report on SEO performance, rankings, and website visibility on a regular basis.</div></li><li><div>
Support the product marketing function through SEO-driven insights and analysis.</div></li><li><div>
Conduct keyword and competitor research related to product positioning and go-to-market strategies once the product marketing function is established.</div></li><li><div>
Plan, execute, and optimize paid Google Search campaigns to support lead generation and growth objectives.</div></li><li><div>
Collaborate with sales and marketing teams to align traffic acquisition strategies with lead conversion goals.</div></li><li><div>
Own and manage SEMrush, ensuring optimal usage for SEO performance and competitive analysis.</div></li><li><div>
Work with Metabase or other analytics systems to deliver accurate and recurring reporting on SEO performance and business impact.</div></li><li><div>
Measure, analyze, and clearly communicate the value added by SEO and paid search initiatives through data-driven reporting.</div></li></ul> 
Required Skills &amp; Qualifications<ul><li><div>
Proven 5 years of experience in SEO (technical, on-page, and off-page).</div></li><li><div>
Strong experience in generating content for SEO purposes and an understanding in best practice for SEO preferably in a B2B setting.</div></li><li><div>
Hands-on experience with Search Console and SEMrush is a must. Experience with Matomo is beneficial but not required. Experience with other SEO tools like AHREFs or Screaming Frog is also beneficial.</div></li><li><div>
Experience managing or supporting Google Search (paid) and with any other paid marketing function is also beneficial.</div></li><li><div>
Strong analytical skills with the ability to translate data into actionable insights.</div></li><li><div>
Experience working with B2B inbound marketing and lead generation.</div></li><li><div>
Ability to manage multiple markets and adapt strategies to regional requirements.</div></li></ul></div>

SEO & Growth Marketing Specialist Remote

<div>
 
 Role Purpose
 
 
 
 The SEO &amp; Growth Marketing Specialist is responsible for strengthening brand recognition, improving organic and paid search performance, and driving B2B inbound growth across key markets including
 
 Sweden, the UK, and the DACH region
 
 . The role focuses on long-term SEO value creation, product marketing support, and measurable lead generation through data-driven marketing initiatives.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Improve the competitive positioning of company websites across all regions.
 </li>
 <li>
 Increase overall Domain Authority (DA) over time.
 </li>
 <li>
 Continuously monitor website health and identify and resolve SEO issues.
 </li>
 <li>
 Track, analyze, and report on SEO performance, rankings, and website visibility on a regular basis.
 </li>
 <li>
 Support the product marketing function through SEO-driven insights and analysis.
 </li>
 <li>
 Conduct keyword and competitor research related to product positioning and go-to-market strategies once the product marketing function is established.
 </li>
 <li>
 Plan, execute, and optimize paid Google Search campaigns to support lead generation and growth objectives.
 </li>
 <li>
 Collaborate with sales and marketing teams to align traffic acquisition strategies with lead conversion goals.
 </li>
 <li>
 Own and manage SEMrush, ensuring optimal usage for SEO performance and competitive analysis.
 </li>
 <li>
 Work with Metabase or other analytics systems to deliver accurate and recurring reporting on SEO performance and business impact.
 </li>
 <li>
 Measure, analyze, and clearly communicate the value added by SEO and paid search initiatives through data-driven reporting.
 
 
 </li>
 </ul>
 
 Required Skills &amp; Qualifications
 
 
 
 <ul>
 <li>
 Proven 5 years of experience in SEO (technical, on-page, and off-page).
 </li>
 <li>
 Strong experience in generating content for SEO purposes and an understanding in best practice for SEO preferably in a B2B setting.
 </li>
 <li>
 Hands-on experience with Search Console and SEMrush is a must. Experience with Matomo is beneficial but not required. Experience with other SEO tools like AHREFs or Screaming Frog is also beneficial.
 </li>
 <li>
 Experience managing or supporting Google Search (paid) and with any other paid marketing function is also beneficial.
 </li>
 <li>
 Strong analytical skills with the ability to translate data into actionable insights.
 </li>
 <li>
 Experience working with B2B inbound marketing and lead generation.
 </li>
 <li>
 Ability to manage multiple markets and adapt strategies to regional requirements.
 </li>
 </ul>
</div>

GreatDubai

Job Description:We are looking for a TikTok Shop Specialist who can manage, optimize, and scale TikTok Shop accounts. The ideal candidate should have hands-on experience with TikTok Shop operations, product listing, influencer coordination, and TikTok Ads to drive sales and revenue growth.Key Responsibilities:<ul><li>Set up and manage TikTok Shop accounts</li><li>Upload and optimize product listings (titles, descriptions, pricing, visuals)</li><li>Coordinate with creators / affiliates / influencers</li><li>Manage TikTok Shop campaigns, flash sales &amp; promotions</li><li>Handle order processing, returns, and customer support coordination</li><li>Monitor store performance, sales, and conversion metrics</li><li>Run or coordinate TikTok Ads for product scaling</li><li>Stay updated with TikTok Shop policies and trends</li></ul>Requirements:<ul><li>6 months &ndash; 2 years experience with TikTok Shop</li><li>Proven record of TikTok Shop sales or store growth</li><li>Strong understanding of TikTok algorithms &amp; trending content</li><li>Experience with influencer/affiliate marketing</li><li>Basic knowledge of e-commerce operations</li><li>Good communication and coordination skill</li></ul>Job Type: Full-timePay: Rs40,000.00 - Rs60,000.00 per monthWork Location: In person

TikTok Shope Specialist

HR Ways

About ClientYour One-Stop Shop for B2B Connections, Business Listings, and Digital Growth ﻿Job Purpose:﻿ ﻿We are looking for an Marketing Specialist ﻿to plan, coordinate, and execute successful product launches by working closely with the designing team, product development team, and sales team, while validating product potential through market visits and structured launch planning.﻿﻿Key Responsibilities﻿Product Launch﻿ ﻿﻿Management﻿﻿<ul><li>Plan and execute end-to-end product launch activities (pre-launch, launch, and post-launch).</li><li>Develop launch timelines, checklists, and go-to-market plans.</li><li>Ensure product availability, pricing alignment, and launch readiness.</li><li>Coordinate launch execution across regions and channels.﻿</li></ul>Cross-Functional Coordination:﻿<ul><li>Coordinate with designing team for packaging, labels, brochures, POS materials, and digital creatives.</li><li>Liaise with product development / R&amp;D team for product features, specifications, USPs, and trials.</li><li>Work closely with sales team for launch targets, schemes, and dealer communication.</li><li>Act as central coordination point between marketing, sales, production, and supply chai﻿n.</li></ul>Market Research &amp; Field Visits:﻿<ul><li>Visit markets, dealers, distributors, and applicators to assess product demand and potential.</li><li>Collect competitor intelligence, pricing data, and market feedback.</li><li>Validate product positioning, packaging, and price acceptance.</li><li>Share structured market insights with management and product teams.</li></ul>Launch Planning &amp; Execution:﻿<ul><li>Prepare detailed launch plans including target segments, regions, schemes, and promotional activities.</li><li>Support product demos, dealer meetings, and launch events.</li><li>Assist in training sales teams on product features and selling points</li></ul>P﻿ost-Launch Review &amp; Reporting:﻿<ul><li>Track initial sales performance and market response.</li><li>Collect post-launch feedback and improvement recommendations.</li><li>Prepare launch performance reports for management review.</li></ul>Key Skills &amp; Competencies:<ul><li>Strong coordination and project management skills</li><li>Market understanding and analytical thinking</li><li>Effective communication and presentation skills</li><li>Ability to translate technical features into market language</li><li>Willingness to travel for market visits﻿</li></ul>Required ﻿Qualifications<ul><li>Bachelors degree in Marketing, Business Administration, or related field.</li><li>2&ndash;4 years of experience in marketing or product launch roles</li><li>Manufacturing / FMCG / Paint industry experience preferred</li></ul>Key Performance Indicators (KPIs):<ul><li>Timely and successful product launches</li><li>Early-stage sales performance</li><li>Quality of launch planning and execution</li><li>Market feedback quality and actionability</li></ul>Other Details:Work Type: Onsite ﻿Working Days: Monday to Friday Work Time: 9 am to 6pm ﻿Experience: 2-4 years ﻿Employment Type: Full-time ﻿Location: ﻿KarachiAbout HR Ways:&quot;HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M to stay updated or visit www.hrways.co to know more.Job Type: Full-timeWork Location: In person

Marketing Executive

Explore 943+ Product marketing specialist in Karachi Pakistan this January. Find roles across top companies and apply now to boost your career.

943 product marketing specialist jobs IN Karachi Pakistan

Performance Marketing Specialist

Senior Product Marketing Analyst

Graphic Designer

SEO & Growth Marketing Specialist Remote

SEO & Growth Marketing Specialist Remote

TikTok Shope Specialist

Marketing Executive