programmatic media buyer

GIVA

<div>
 <p>
  Dear Applicants,
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are looking for Marketing associate at our Head Office -Bangalore.
 </p>
 <p>
  Interested candidate can go through the below job description and apply.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Key Responsibilities::
   </u>
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Brand Campaign Strategy &amp; Planning
  </strong>
 </p>
 <ul>
  <li>
   Plan, execute, and scale digital branding campaigns across YouTube, DV360/Programmatic, Meta (Brand), OTT platforms (Hotstar, JioCinema, Zee5), and high-impact display channels.
  </li>
  <li>
   Own end-to-end brand media planning including audience selection, funnel design, frequency mapping, and platform-level budget allocations.
  </li>
  <li>
   Build full-funnel brand frameworks &mdash; Awareness &rarr; Consideration &rarr; Preference &rarr; Demand &mdash; aligned with monthly/quarterly brand objectives.
  </li>
 </ul>
 <p>
  <strong>
   Execution &amp; Optimization
  </strong>
 </p>
 <ul>
  <li>
   Run high-impact brand campaigns optimized for reach, frequency, video completions, brand lift, and engagement quality.
  </li>
  <li>
   Own campaign setup, pacing, optimization, creative rotation, and delivery quality across all platforms.
  </li>
  <li>
   Ensure brand safety, viewability, and inventory quality by working closely with DSP partners, ad networks, and publishers.
  </li>
 </ul>
 <p>
  <strong>
   Analytics, Measurement &amp; Brand Lift
  </strong>
 </p>
 <ul>
  <li>
   Track, measure, and report branding KPIs &mdash; View Rate, CPV, VTR, CPM, CTR (Upper-Funnel), Frequency, Reach, Brand Lift, Incrementality.
  </li>
  <li>
   Analyze platform insights, audience performance, geo performance, and content affinity to identify high-performing cohorts.
  </li>
  <li>
   Work with analytics tools (GA4, Appsflyer, Data Studio, MOAT, Nielsen, Kantar, etc.) to quantify brand impact on search uplift, organic traffic, remarketing pool growth, and assisted conversions.
  </li>
 </ul>
 <p>
  <strong>
   Creative Strategy &amp; Collaboration
  </strong>
 </p>
 <ul>
  <li>
   Work with creative, design, and production teams to ensure brand campaigns use the right hooks, formats, lengths and platform-native storytelling.
  </li>
  <li>
   Provide data-backed recommendations on creative direction, messaging, and ad sequencing.
  </li>
  <li>
   Build multi-creative experiments to identify the best-performing video/edit variants.
  </li>
 </ul>
 <p>
  <strong>
   Cross-Functional Collaboration
  </strong>
 </p>
 <ul>
  <li>
   Coordinate with Product, Content, CRM, Offline Brand, and Performance teams to create unified brand + growth journeys.
  </li>
  <li>
   Partner with media agencies, DSP partners, and publisher teams for new solutions, beta features, and premium inventory opportunities.
  </li>
 </ul>
 <p>
  <strong>
   Reporting &amp; Insights
  </strong>
 </p>
 <ul>
  <li>
   Build weekly and monthly reporting dashboards with clear insights and recommendations.
  </li>
  <li>
   Present brand performance, learnings, and next steps to leadership.
  </li>
  <li>
   Maintain a central library of brand best practices and create standard operating frameworks for campaign execution.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Who Will Qualify
  </strong>
 </p>
 <ul>
  <li>
   1+ years of experience in digital branding, video advertising, or programmatic media buying.
  </li>
  <li>
   Hands-on experience with YouTube Ads, DV360, Meta Brand Campaigns, and at least one OTT media buying ecosystem.
  </li>
  <li>
   Strong understanding of upper-funnel metrics, ad delivery mechanics, targeting layers, and brand measurement methodologies.
  </li>
  <li>
   Highly data-driven with the ability to interpret large datasets and turn them into actionable insights.
  </li>
  <li>
   Familiarity with GA4, Appsflyer, Brand Lift studies, MOAT, Nielsen/Kantar, or similar measurement tools.
  </li>
  <li>
   Ability to manage large budgets with disciplined planning, pacing, and reporting.
  </li>
  <li>
   Strong communication and storytelling skills &mdash; able to turn campaign results into compelling narratives.
  </li>
  <li>
   Self-driven, proactive, and comfortable working in a fast-moving startup environment.
  </li>
 </ul>
 <p>
 </p>
</div>


Marketing Associate

InMobi

<div></div><div><div><div><b>InMobi Advertising</b> is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.</div>
<div>
Through <b>Glance AI,</b> we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery. Spanning diverse categories such as fashion, beauty, travel, accessories, home d&eacute;cor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi&rsquo;s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.</div>
<div>
Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company&rsquo;s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.</div>
<div>
At<b> InMobi Advertising</b>, you&rsquo;ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com</div>
</div><div></div><div><div><b>
Who are we and What do we do?</b></div>
<div>
InMobi Group&rsquo;s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company&rsquo;s 2018 World&rsquo;s Most Innovative Companies.</div>
<div><b>
What&rsquo;s the InMobi family like?</b></div>
<div>
Consistently featured among the &ldquo;Great Places to Work&rdquo; in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.</div>
<div><b>
What do we promise?</b></div>
<div>
We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.</div>
<div><b>
Team Overview</b></div>
<div>
InMobi&rsquo;s Media Buying team works to manage revenue operations and is focused solely on buying media for the company, globally (including China Export Demand) across UA, REM and Brand Awareness. We are focused on winning new business, growing InMobi&rsquo;s market share, and developing our reputation of being an industry leader.</div>
<div><b>
What will you be doing :</b></div>
<div>
As part of the Media Buying team, you will be playing a critical operations and revenue management role at InMobi. You would be completely responsible for setting campaigns, managing and delivering revenue on the &ldquo;DSP Platform&rdquo; and you are expected to work closely with all stakeholders (regional sales, supply, product, engineering, marketing and ad ops teams) to drive cross functional support to maximize revenue delivered. He/ she would have to drive revenue reporting and tracking, data analytics and develop insights into supply needs, pricing optimization, product/ tech liaising exercises.</div>
<div>
We are looking for sharp, analytical and growth oriented professionals who can solve complex problems in a structured manner, have experience of working in cross functional roles and develop close strategic relationships with stakeholders, while proactively and clearly communicating data and insights to sales, supply, product teams and to global leadership.</div>
<div>
You are expected to work for growing the Revenue and Margin for the region/pod allocated by actively collaborating with Customer Success/ Sales teams by understanding the capabilities of the DSP Platform.</div>
<div><b>
Key Responsibilities</b></div>
<ul>
<div>Day to day management of mobile display/video campaigns across various DSPs/Platforms (onboarding, Creation, Optimization, Reporting and insights etc).</div>
<div>Complete ownership of revenue (plus margin) management for a portfolio of advertiser clients - Work on the account growth strategy with the Sales and Account Management team.</div>
<div>Close Monitoring of campaign behavior and ability to act instantly on important issues affecting revenue for the company. Meet and exceed campaign goals through campaign strategy and optimization.</div>
<div>Work with huge volumes of data to arrive at meaningful insights and strategies about the campaigns.</div>
<div>Own weekly exec level revenue/ margin reporting for the portfolio of accounts.</div>
<div>Ability to work with various stakeholders like Account management, Product and Tech team to identify and maximize revenue opportunities.</div>
<div>Ability to take ownership and getting things done in the stipulated time.</div>
</ul>
<div><b>What do we require from you?</b></div>
<ul>
<div>At least 2 years of experience in a role encompassing Account/ Revenue management and data analysis, preferably (not mandatory) from digital/ programmatic/ad tech background.</div>
<div>Tech or B.Sc in Statistics, Mathematics, or other quantitative or analytical field.</div>
</ul>
<div><b>Ideal candidates must possess:</b></div>
<ul>
<div>Good relationship management skills, communication, attention to detail, analytical mindset, technical aptitude with a basic to medium level understanding of the digital ad marketplace.</div>
<div>Strong, robust MS Excel skills and proven competency in data analysis and logical reasoning.</div>
<div>Prior client facing experience while owning revenue management for a product/ business line/ account/ geography (Good to have)</div>
<div>Ability to work across different global cultures and in a matrix style environment.</div>
<div>Structured thinking: Ability to think through issues in a structured manner and use different frameworks to solve problems.</div>
<div>Communication skills: Ability to present recommendations in a logical and clearly articulated manner.</div>
<div>Basic to medium proficiency in the ad tech ecosystem of ad exchanges/ networks, DSPs, 1st and 3rd party audience targeting and technology, online measurement, ad-operations, delivery and measurement platforms.</div>
</ul>
<div><b>Nice to have:</b></div>
<ul>
<div>Outstanding teamwork, organizational &amp; interpersonal skills, with tremendous attention to detail.</div>
<div>Ability to work across different global cultures and in a matrix style environment</div>
</ul>
<div>InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.</div></div><div></div><div><div><b><br>
The InMobi Culture</b></div>
<div>
At InMobi, culture isn&rsquo;t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.</div>
<div>
We thrive on challenges and seize every opportunity for growth. Our core values &mdash; thinking big, being passionate, showing accountability, and taking ownership with freedom &mdash; guide us in every decision we make.</div>
<div>
We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.</div>
<div>
InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.</div>
<div>
Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!</div></div></div>

Lead Analyst - Programmatic Buying

Digital Vibes - Marketing Agency

<p><b>We&rsquo;re Hiring | Media Buyer Full-time </b></p><p>We&rsquo;re looking for a skilled and results-driven <b>Media Buyer</b> to join our growing marketing agency. If you have a strong understanding of media planning, buying, and performance-driven campaigns, this role is for you.</p><p>Location: Maadi, Cairo &ndash; Egypt</p><p>Work Mode: <b>Full-time (On-site)</b></p><p><b>Requirements: -</b></p><ul><li>2&ndash;5 years of experience in media buying (agency experience preferred).</li><li>Proven expertise in planning and executing campaigns across multiple media channels. Skills: Strong knowledge of local media vendors and pricing structures.</li><li>Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics platforms. Excellent negotiation and vendor management skills.</li><li>Analytical mindset with ability to measure and optimize campaign performance. Exceptional communication and presentation skills.</li><li>Fluency in English (Arabic is a plus). Preferred Experience with programmatic advertising and campaign optimization.</li><li>Familiarity with industries such as luxury, clinic, real estate, or hospitality.</li></ul><p>Interested. Send your CV or apply directly via WhatsApp: 01109700734 or via Email: jobs@digitalvibesmarketing.com</p><p>Job Type: Full-time</p><p>Pay: Up to E&pound;30,000.00 per month</p><p>Work Location: In person</p>

Media Buyer

ManpowerGroup Middle East

<div>
 <p>
  <strong>
   Digital Media Buyer &ndash; Digital Health Solutions
  </strong>
 </p>
 <p>
  <strong>
   Location:
  </strong>
  Abu Dhabi, UAE
 </p>
 <p>
  <strong>
   Type:
  </strong>
  Full-time
 </p>
 <p>
  <br/>
 </p>
 <p>
  Our client is a leading digital healthcare solutions provider, delivering transformative platforms that are shaping the future of healthcare in the region. Their portfolio includes advanced systems such as:
 </p>
 <ul>
  <li>
   A pioneering Health Information Exchange (HIE) connecting thousands of facilities for secure patient data sharing.
  </li>
  <li>
   A unified mobile app empowering users with appointment booking, teleconsultations, health records access, and personalized wellness insights.
  </li>
  <li>
   Secure data exchange platforms for healthcare claims and prescribing, plus upcoming AI-driven innovations.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  With rapid expansion in national and regional projects, our client is seeking an experienced
  <strong>
   Digital Media Buyer
  </strong>
  to build and optimize paid media strategies that drive brand visibility, qualified traffic, lead generation, and adoption of their digital health solutions.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Business Justification
  </strong>
 </p>
 <p>
  Our client currently lacks dedicated in-house expertise in digital advertising, paid media management, and search engine optimization. This gap limits opportunities for lead generation, brand visibility, and user adoption across their solutions. Adding a specialized Digital Media Buyer will optimize advertising spend, strengthen digital presence, drive targeted traffic, and significantly enhance the impact of product launches and activation campaigns through strategic, data-driven paid media execution.
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Media Planning &amp; Buying
  </strong>
 </p>
 <ul>
  <li>
   Research and select optimal digital advertising platforms (Google Ads, Meta, LinkedIn, X/Twitter, programmatic networks).
  </li>
  <li>
   Manage ad execution and inventory across display, video, search, and social channels.
  </li>
  <li>
   Allocate budgets strategically across channels and campaigns.
  </li>
  <li>
   Develop media plans aligned with product launches and marketing objectives.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Campaign Management
  </strong>
 </p>
 <ul>
  <li>
   Set up and launch paid advertising campaigns across multiple platforms.
  </li>
  <li>
   Configure advanced targeting (demographics, interests, behaviors, keywords, lookalike audiences).
  </li>
  <li>
   Manage bidding strategies and optimize for cost-efficiency (CPC, CPM, CPA, ROAS).
  </li>
  <li>
   Conduct A/B testing of creatives, copy, landing pages, and targeting.
  </li>
  <li>
   Monitor performance in real-time and implement data-driven optimizations.
  </li>
  <li>
   Implement conversion tracking, pixels, and UTM parameters for accurate attribution.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Search Engine Optimization (SEO)
  </strong>
 </p>
 <ul>
  <li>
   Conduct keyword research and competitive analysis for organic opportunities.
  </li>
  <li>
   Optimize website content, meta tags, and technical SEO elements.
  </li>
  <li>
   Monitor search rankings and organic traffic performance.
  </li>
  <li>
   Implement on-page and off-page SEO best practices.
  </li>
  <li>
   Collaborate with content teams on SEO-optimized material.
  </li>
  <li>
   Track and report on organic search metrics.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Performance Analysis &amp; Reporting
  </strong>
 </p>
 <ul>
  <li>
   Track key metrics (CTR, CPC, conversion rates, ROAS, Quality Score).
  </li>
  <li>
   Generate detailed performance reports with actionable insights.
  </li>
  <li>
   Identify trends, opportunities, and optimization areas.
  </li>
  <li>
   Recommend budget reallocation based on data.
  </li>
  <li>
   Calculate and report ROI/ROAS across channels.
  </li>
  <li>
   Monitor competitor activities and industry benchmarks.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Platform &amp; Tool Expertise
  </strong>
 </p>
 <ul>
  <li>
   Maintain deep expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, X(Twitter) Ads, and analytics tools (Google Analytics, etc.).
  </li>
  <li>
   Manage remarketing and retargeting campaigns.
  </li>
  <li>
   Stay current on platform updates, new features, and industry best practices.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Required Experience and Skills
  </strong>
 </p>
 <ul>
  <li>
   3&ndash;5 years in digital media buying, paid advertising, or performance marketing.
  </li>
  <li>
   Proven track record managing significant ad budgets with measurable ROI.
  </li>
  <li>
   Expertise in Google Ads (Search, Display, Video, Shopping) and Google Analytics.
  </li>
  <li>
   Proficiency in social platforms (Meta Ads Manager, LinkedIn Campaign Manager, X/Twitter Ads).
  </li>
  <li>
   Solid knowledge of SEO principles, keyword research, and on-page/off-page optimization.
  </li>
  <li>
   Experience with B2B or B2G digital marketing campaigns.
  </li>
  <li>
   Strong ability to optimize campaigns for performance and cost-efficiency.
  </li>
  <li>
   Analytical mindset with excellent data interpretation skills.
  </li>
  <li>
   Understanding of conversion tracking, attribution modeling, and analytics.
  </li>
  <li>
   Experience in healthcare or technology sectors is a plus.
  </li>
  <li>
   Excellent English communication; Arabic is an advantage.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  This role offers the opportunity to play a pivotal part in accelerating digital health transformation in Abu Dhabi and beyond, within a dynamic and innovative environment. If you're a performance-driven media professional passionate about impactful digital campaigns, we'd love to hear from you!
 </p>
</div>


Digital Media Buyer – Digital Health Solutions

Adsparkx Media

<div><div><b>About Adsparkx:</b></div><div>
Adsparkx is a leading Global Performance Marketing Agency headquartered in India. We have been empowering brands since 2014 helping them acquire high quality and engaging users globally via data-driven decisions. We are innovators, hustlers and ad- tech moguls/experts who function with the belief of catalyzing a disruptive change in the industry by providing empowered and customized digital experiences to consumers/brands.</div><div>
Adsparkx unlocks the full potential of your business with its diligent workforce, catering to worldwide clients at their time zones. We operate globally and have offices in Gurgaon, Chandigarh, Singapore and US. We value partnerships and have maintained sustainable relationships with reputed brands, shaping their success stories through services like Affiliate Marketing, Branding, E-commerce, Lead Generation, and Programmatic Media Buying. We have helped navigate over 200 brands to success. Our clientele includes names like Assurance IQ, Inc, Booking.com, Groupon, etc. If you wish to change the game of your brand, visit us here- https://adsparkx.com</div><div>
</div><div><b>
Job Title:</b> Jr Media Analyst</div><div><b>
Job Location:</b> Sector 66, Gurugram, Haryana
</div><div><b>Employment Type:</b> Full Time</div><div><b>
Experience Required:</b> 1-2 years</div><div></div><h1 class="jobSectionHeader"><b><br>
The objective of this role:</b></h1><div>
The objective of this role is to manage and execute Facebook ad campaigns, focusing on generating profitable results. The media buyer will leverage their analytical skills to test, optimize, and scale campaigns while producing engaging ad creatives.</div><h1 class="jobSectionHeader"><b>
Key Responsibilities:</b></h1><ul><li>
Create and test ad creatives for Facebook and other social platforms.</li><li>
Scale successful campaigns, with the goal of driving 5-6 figure ad spend per day.</li><li>
Analyze campaign performance and make data-driven decisions to optimize results.</li><li>
Ensure campaigns are delivering profitable returns.</li></ul><h1 class="jobSectionHeader"><b>
Requirements and skills:</b></h1><ul><li>Previous experience in running Facebook ads or similar platforms (e.g., TikTok).</li><li>Strong analytical and decision-making skills.</li><li>Excellent communication skills and ability to work autonomously.</li><li>Highly creative, proactive, and results-driven.</li><li>Confident in scaling high-budget campaigns.</li></ul><h1 class="jobSectionHeader"><b>
Preferred skills and knowledge:</b></h1><ul><li>Experience in copywriting and creating short-form ads.</li><li>Familiarity with performance marketing in the financial sector.</li><li>Knowledge of social media trends and staying up to date with platform developments.</li><li>Proficiency with Facebook Ads Manager and other campaign management tools.</li></ul><h1 class="jobSectionHeader"><b>
Why Adsparkx?</b></h1><ul><li>A supportive and collaborative work environment.</li><li>Opportunities for professional growth and development.</li><li>Be part of a forward-thinking team shaping the future of Marketing &amp; technology.</li><li>Fun Fridays</li><li>A chance to explore your talent</li><li>Exposure of working with international market</li></ul></div>

Jr. Media Analyst

BitsclanITSolutions

<p>We are seeking a results-driven B2B Lead Generation Specialist with a strong focus on Omni-Channel Account-Based Marketing (ABM) to drive targeted lead generation efforts for our IT services offerings. This role is crucial to our sales and marketing alignment, where your goal will be to identify, engage, and nurture high-value prospects across multiple channels.</p><p>You will work closely with the marketing, sales, and business development teams to plan and execute ABM campaigns that deliver qualified leads from enterprise and mid-market accounts.</p><p><b>Key Responsibilities:</b></p><p>Develop and execute ABM campaigns across multiple channels &ndash; email, LinkedIn, paid media, content syndication, webinars, and events &ndash; targeting key accounts and personas.</p><p>Use intent data, firmographics, technographics, and behavior analytics to build and prioritize account lists.</p><p>Build and maintain account intelligence through research tools (e.g., ZoomInfo, Lusha, LinkedIn Sales Navigator).</p><p>Collaborate with sales and SDRs to ensure alignment on ICP, messaging, and account targeting.</p><p>Segment and personalize outreach based on buying stage, industry, and persona.</p><p>Measure, track, and optimize campaign performance using tools like HubSpot, Salesforce, or similar CRM/automation tools.</p><p>Create reports and dashboards to analyze the effectiveness of ABM programs and suggest improvements.</p><p>Partner with content and design teams to craft value-driven assets for each stage of the buyer journey.</p><p><b>Required Skills &amp; Qualifications:</b></p><ul><li>3 to 4 years of experience in B2B lead generation, with at least 2 years in ABM-focused roles.</li><li>Prior/proven experience in IT Services-based lead generation will be preferred.</li><li>Strong understanding of omni-channel outreach and engagement strategies.</li><li>Proficiency in tools like LinkedIn Sales Navigator, ZoomInfo, HubSpot/Marketo, CRM (e.g., Salesforce), and analytics platforms.</li><li>Experience running multi-touch campaigns that blend outbound and inbound strategies.</li><li>Excellent written and verbal communication skills.</li><li>Ability to analyze data, derive insights, and act on findings.</li><li>Self-starter with a performance-driven mindset and strong collaboration skills.</li></ul><p><b>Nice to Have:</b></p><p>Experience working with APAC, US, or EMEA markets.</p><p>Familiarity with programmatic advertising and retargeting strategies.</p><p>Exposure to B2B SaaS or IT consulting companies.</p><p>Job Type: Full-time</p><p>Work Location: In person</p>

Lead Generation Executive

Texas Children's Hospital

<div><p>We&rsquo;re looking for a Paid Media Manager, someone who&rsquo;s ready to be part of a growing team with amazing opportunities. In this position, you&rsquo;ll be responsible for leading and executing cross-channel paid media strategies for the organization, including, but not limited to, brand, service line, research, philanthropic, health plan, and Austin market campaigns. This role will plan media across digital and traditional channels, with a required specialization in digital platforms (programmatic, SEO, SEM, social). The Paid Media Manager leads a team of channel specialists, and collaborates closely with internal partners and external vendors while ensuring campaigns are delivered on time, optimized for performance, and aligned with organizational priorities.
</p><p>Think you&rsquo;ve got what it takes?
</p><div><b>Job Duties &amp; Responsibilities
</b><br>
<ul><li>Develops integrated media strategies across digital and traditional channels, including programmatic, SEO/SEM, paid social, broadcast &amp; streaming TV, out of home, audio and emerging platforms
</li><li>Evaluates and negotiates opportunities in local and national markets
</li><li>Ensures media recommendations align with campaign goals, audience segmentation, creative strategy, and business objectives
</li><li>Serves as the in-house digital media subject matter expert with hands-on knowledge of programmatic, SEO, SEM, and paid social
</li><li>Oversees platform strategy, optimization, measurement framework, and performance insights across all channels
</li><li>Monitors campaign performance and optimizes in real-time for efficiency and effectiveness
</li><li>Manages, mentors, and supports a team of paid media specialists and coordinators
</li><li>Collaborates with external partners and internal marketing, brand, creative and analytics/digital teams
</li></ul></div><div><b>Skills &amp; Requirements
</b><br>
<ul><li>Bachelor&rsquo;s degree in marketing/advertising, journalism, healthcare, hospitality/events or related field required
</li><li>Master&rsquo;s degree in business administration, health administration, or MS in related field preferred
</li><li>5 years of paid media planning and buying experience required
</li><li>Prior agency and/or healthcare experience preferred
</li><li>Local and national buying experience preferred</li></ul></div></div>

Manager of Paid Media

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