search engine optimization (seo) manager Jobs in New York United States

search engine optimization (seo) manager

junior analyst, search engine marketing Jobs in New York United States

junior analyst, search engine marketing

search optimization specialist Jobs in New York United States

search optimization specialist

senior seo manager Jobs in New York United States

senior seo manager

seo analyst Jobs in New York United States

seo analyst

search engine optimization specialist

B&H Photo Video

<div>
 <p>
  <strong>
   Job Overview:
  </strong>
 </p>
 <p>
  The SEO Expert is responsible for maximizing search engine rankings for B&amp;H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&amp;H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Essential Responsibilities:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop a viable/robust SEO strategy based on SEO best practices and data analytics
  </li>
  <li>
   Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
  </li>
  <li>
   Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
  </li>
  <li>
   Prioritize projects, initiatives and areas of focus based on data analysis
  </li>
  <li>
   Conduct keyword research for individual projects
  </li>
  <li>
   Track and provide regular status reports on ranking positions
  </li>
  <li>
   Request appropriate content and/or refresh existing content to support Search engine ranking needs
  </li>
  <li>
   Request additions and/or modifications to existing category and/or landing pages
  </li>
  <li>
   Develop and implement link building and interlinking strategies
  </li>
  <li>
   Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
  </li>
  <li>
   Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Specific Knowledge, Skills and Abilities:
  </strong>
 </p>
 <ul>
  <li>
   Strong analytic skills, high attention to detail and accuracy
  </li>
  <li>
   Ability to prioritize, multi-task and work with multiple teams on a variety of projects
  </li>
  <li>
   Ability to effectively interact with all levels of end users and technical resources
  </li>
  <li>
   Strong project management and communication skills
  </li>
  <li>
   Energetic and self-motivated
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Preferred Education, Experience and Licenses:
  </strong>
 </p>
 <ul>
  <li>
   Proven SEO experience
  </li>
  <li>
   In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  </li>
  <li>
   Working knowledge of HTML, CSS, and JavaScript development and constraints
  </li>
  <li>
   Knowledge of ranking factors and search engine algorithms
  </li>
  <li>
   Up-to-date with the latest trends and best practices in SEO and SEM
  </li>
 </ul>
</div>


Search Engine Optimization Specialist

Harnham

<div>
 <p>
  <strong>
   SEO Strategist - AI/LLM
  </strong>
 </p>
 <p>
  <strong>
   Boutique Marketing Agency (Fully Remote, NYC Metro Area)
  </strong>
 </p>
 <p>
  <strong>
   Salary:
  </strong>
  $120,000 - $140,000
 </p>
 <p>
  <strong>
   Posted by:
  </strong>
  Harnham, on behalf of a boutique marketing agency
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Overview
  </strong>
 </p>
 <p>
  Harnham is partnered with a boutique, strategy-driven marketing agency that is redefining how brands grow in the era of AI. The agency blends creativity, data, and precision to help clients achieve measurable results across digital channels.
 </p>
 <p>
  <br/>
 </p>
 <p>
  With the rapid evolution of search driven by AI, large language models (LLMs), and generative search, this team is seeking an experienced SEO Strategist who not only understands the technical and creative sides of SEO but also how emerging AI trends are shaping the future of organic visibility.
 </p>
 <p>
  <br/>
 </p>
 <p>
  This is a fully remote role offering the chance to work with innovative brands, contribute to forward-thinking SEO strategy, and collaborate with a highly skilled cross-functional team.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   The Role
  </strong>
 </p>
 <p>
  As an SEO Strategist, you will play a pivotal role in developing and executing organic growth strategies across a diverse client portfolio. You will analyze performance data, identify opportunities for optimization, and guide content and technical teams in implementing impactful SEO initiatives.
 </p>
 <p>
  You will bring a strong understanding of how AI, LLMs, and generative search experiences such as Google&rsquo;s Search Generative Experience are transforming the SEO landscape, helping clients adapt proactively and maintain visibility as search evolves.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  &bull; Develop and manage holistic SEO strategies that drive organic growth and align with client business goals
 </p>
 <p>
  &bull; Conduct keyword research, competitive and technical audits, and backlink analyses
 </p>
 <p>
  &bull; Incorporate AI and LLM-driven search changes into long-term strategic planning
 </p>
 <p>
  &bull; Collaborate with content and web development teams to ensure best practices are embedded across all deliverables
 </p>
 <p>
  &bull; Translate complex SEO and AI concepts into actionable recommendations for clients
 </p>
 <p>
  &bull; Monitor performance, analyze KPIs, and deliver clear, data-driven insights and reporting
 </p>
 <p>
  &bull; Stay informed on evolving search algorithms, generative search experiences, and AI content frameworks
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Skills and Experience
  </strong>
 </p>
 <p>
  &bull; 6+ years of SEO experience, ideally within an agency setting
 </p>
 <p>
  &bull; Proven track record of delivering measurable organic growth across multiple clients or verticals
 </p>
 <p>
  &bull; Strong knowledge of technical SEO, on-page and off-page optimization, and site architecture
 </p>
 <p>
  &bull; Awareness of how AI and large language models are reshaping search behaviors and SERP structures
 </p>
 <p>
  &bull; Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, and GA4
 </p>
 <p>
  &bull; Strong analytical skills and the ability to turn data into meaningful insights
 </p>
 <p>
  &bull; Excellent communication and presentation skills, confident in client-facing environments
 </p>
 <p>
  &bull; Experience with structured data, schema, and page performance optimization is a plus
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Bonus Experience
  </strong>
 </p>
 <p>
  &bull; Familiarity with AI-assisted content tools such as ChatGPT, Jasper, Clearscope, or SurferSEO
 </p>
 <p>
  &bull; Understanding of Google&rsquo;s Search Generative Experience and zero-click trends
 </p>
 <p>
  &bull; Interest in thought leadership or the intersection of SEO and AI innovation
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Why Join This Agency:
  </strong>
 </p>
 <p>
  &bull; Fully remote, with flexibility to work from anywhere within the NYC Metro area or nearby time zones
 </p>
 <p>
  &bull; Innovation-driven culture at the forefront of digital marketing and AI strategy
 </p>
 <p>
  &bull; Autonomy and impact, with the opportunity to own strategic initiatives and influence client growth
 </p>
 <p>
  &bull; Competitive salary up to $140K, based on experience, plus benefits
 </p>
 <p>
  &bull; Collaborative, growth-focused environment that values curiosity, creativity, and development
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   How to Apply
  </strong>
 </p>
 <p>
  If you are a forward-thinking SEO strategist excited by the intersection of search, AI, and innovation, we would love to hear from you. Apply via Harnham with your resume and a brief summary of your recent SEO successes and strategic insights.
 </p>
 <p>
 </p>
</div>


Allied Global Marketing

<div>
 <p>
  <strong>
   Allied Global Marketing
  </strong>
  is a leading full-service
  <strong>
   entertainment
  </strong>
  ,
  <strong>
   culture
  </strong>
  , and
  <strong>
   lifestyle-marketing
  </strong>
  agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of
  <strong>
   24 offices and over 500 colleagues across the globe
  </strong>
  , providing resources and relationships that our partners and clients know and trust.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Salary:
  </strong>
  $70,000-$75,000
 </p>
 <p>
  <strong>
   Location:
  </strong>
  Remote (U.S.) - East Coast hours strongly preferred
 </p>
 <p>
  <strong>
   Department:
  </strong>
  Strategy &amp; Innovation
 </p>
 <p>
  <strong>
   Reports To:
  </strong>
  VP, Strategy &amp; Innovation
 </p>
 <p>
  <strong>
   Employment Type:
  </strong>
  Full-time
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Position Overview
  </strong>
 </p>
 <p>
  Allied Global Marketing is seeking an innovative and experienced
  <strong>
   Search Optimization Specialist
  </strong>
  to join our Technology team. This role combines deep hands-on expertise in Search Engine Optimization (SEO) and App Store Optimization (ASO) with strategic oversight of AI-driven workflows and tools.
 </p>
 <p>
  <br/>
 </p>
 <p>
  As a senior individual contributor in a fast-paced agency environment, you&rsquo;ll optimize web and app ecosystems across a range of clients and industries&mdash;leading technical SEO audits and implementations, driving ASO growth strategies, and actively integrating AI tools to scale and evolve our optimization practices.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Who You Are
  </strong>
 </p>
 <p>
  You&rsquo;re a hands-on optimizer fluent in the evolving languages of search whether it&rsquo;s metadata, structured data, or machine-generated copy. You thrive in technical detail but think like a strategist, always aligning optimizations with performance goals. You&rsquo;re curious about AI not just as a tool, but as a transformation&mdash;ready to experiment, implement, and iterate in real-time.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Lead and implement technical SEO projects, including:
  </li>
  <li>
   Technical site audits and on-page improvements
  </li>
  <li>
   Schema markup and structured data development
  </li>
  <li>
   Log file analysis and crawl budget optimization
  </li>
  <li>
   Drive ASO strategies to improve visibility and conversion in the Apple App Store, Google Play, and other app marketplaces.
  </li>
  <li>
   Translate complex SEO/ASO findings into actionable insights for client teams and stakeholders with varying levels of technical knowledge.
  </li>
  <li>
   Support strategy and account teams in client presentations, audits, and performance reviews as needed.
  </li>
  <li>
   Optimize app metadata (titles, descriptions, keywords), visual assets (screenshots, previews), and manage review strategies.
  </li>
  <li>
   Conduct keyword research and competitive analysis for both SEO and ASO, using AI-enhanced and traditional tools.
  </li>
  <li>
   Investigate and respond to the evolving impact of LLM-based search experiences (e.g., ChatGPT, Claude, Perplexity) on discoverability, brand presence, and content optimization strategies.
  </li>
  <li>
   Manage and optimize AI-powered workflows for search optimization using tools such as:
  </li>
  <li>
   Surfer SEO, NeuronWriter, ChatGPT (SEO)
  </li>
  <li>
   AppTweak, Sensor Tower (ASO)
  </li>
  <li>
   Align SEO/ASO efforts with Paid Media and Earned Media strategies to maximize holistic campaign performance and synergy across channels.
  </li>
  <li>
   Manage multiple optimization projects in parallel, ensuring timely delivery and alignment with project scopes and client goals.
  </li>
  <li>
   Monitor and maintain the accuracy, tone, and brand alignment of AI-generated content and optimization outputs.
  </li>
  <li>
   Continuously evaluate emerging AI-powered platforms to ensure Allied remains on the cutting edge of SEO/ASO innovation.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Required Qualifications
  </strong>
 </p>
 <ul>
  <li>
   3&ndash;5 years of hands-on experience in technical SEO implementation and strategy.
  </li>
  <li>
   Proven expertise in:
  </li>
  <li>
   Schema markup and structured data
  </li>
  <li>
   Technical audits, crawl management, and site architecture
  </li>
  <li>
   SEO analytics and reporting (e.g., GA4, Search Console)
  </li>
  <li>
   Demonstrated experience in ASO strategy and execution, including metadata optimization and competitive performance tracking.
  </li>
  <li>
   Experience presenting SEO/ASO strategies and findings directly to clients, including the ability to explain technical concepts clearly and persuasively to non-technical stakeholders.
  </li>
  <li>
   Practical experience with AI-driven SEO and ASO tools (e.g., Surfer SEO, NeuronWriter, AppTweak, Sensor Tower, ChatGPT).
  </li>
  <li>
   Strong analytical and problem-solving skills; comfortable using data to drive decisions.
  </li>
  <li>
   Excellent written and verbal communication skills, including client-facing presentation.
  </li>
  <li>
   Passion for testing and integrating AI into search optimization workflows.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Details:
  </strong>
 </p>
 <ul>
  <li>
   Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company paid holidays.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
  </em>
 </p>
</div>


Search Optimization Specialist

Workday

<div>
 <strong>
  Your work days are brighter here.
  <br/>
  <br/>
 </strong>
 We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.
 <br/>
 <br/>
 <strong>
  About The Team
  <br/>
  <br/>
 </strong>
 At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
 <br/>
 <br/>
 The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.
 <br/>
 <br/>
 <strong>
  About The Role
  <br/>
  <br/>
 </strong>
 Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).
 <br/>
 <br/>
 Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.
 <br/>
 <br/>
 This position reports to the Global Search Lead.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.
  </li>
  <li>
   Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.
  </li>
  <li>
   Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.
  </li>
  <li>
   Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.
  </li>
  <li>
   Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.
  </li>
  <li>
   Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.
  </li>
  <li>
   Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.
  </li>
  <li>
   Perform technical SEO audits to identify and help resolve website issues that hinder search performance.
  </li>
  <li>
   Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.
  </li>
  <li>
   Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.
  </li>
  <li>
   Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.
  </li>
  <li>
   Support the definition of SEO processes to continue to drive scale and efficiency.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  To succeed in this role you should be someone others might describe as:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.
  </li>
  <li>
   Results-oriented, creative, and highly organized with meticulous Attention to Detail.
  </li>
  <li>
   Possessing excellent verbal and written Communication and presentation skills.
  </li>
  <li>
   A fun, ethical, and passionate team player with a sense of humor.
  </li>
  <li>
   Possessing foundational content writing and editing skills.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About You
  <br/>
  <br/>
 </strong>
 <strong>
  Basic Qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree or equivalent experience.
  </li>
  <li>
   5+ years of experience in SEO.
  </li>
  <li>
   Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.
  </li>
  <li>
   Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.
  </li>
  <li>
   Solid MS Excel skills (vlookups, pivot tables, data analysis).
  </li>
  <li>
   Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.
  </li>
  <li>
   Proven experience managing regional SEO, especially for multi-language and multi-country strategies.
  </li>
  <li>
   Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Other Qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
  </li>
  <li>
   Self-starter with the ability to work independently and as part of a team.
  </li>
  <li>
   Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.
  </li>
  <li>
   Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.
  </li>
  <li>
   Minimum of 2+ years working in the B2B SaaS vertical (preferred)
  </li>
  <li>
   Agency experience (preferred)
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Workday Pay Transparency Statement
  <br/>
  <br/>
 </strong>
 The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please click here.
 <br/>
 <br/>
 Primary Location: USA.MA.Boston
 <br/>
 <br/>
 Primary Location Base Pay Range: $105,000 USD - $157,500 USD
 <br/>
 <br/>
 Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD
 <br/>
 <br/>
 <strong>
  Our Approach to Flexible Work
  <br/>
  <br/>
 </strong>
 With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
 <strong>
  spend at least half (50%) of our time each quarter in the office or in the field
 </strong>
 with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
 <br/>
 <br/>
 Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
 <br/>
 <br/>
 Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
 <br/>
 <br/>
 <strong>
  Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
  <br/>
  <br/>
 </strong>
 At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.
 <br/>
 <br/>
 Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.
 <br/>
 <br/>
 In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.
 <br/>
 <br/>
 ,
 <br/>
 <br/>
</div>


Search Engine Optimization (SEO) Manager

CLEAR

<div>
 <p>
  Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 30+ million passionate members and hundreds of partners around the world, CLEAR&rsquo;s identity platform is transforming the way people live, work, and travel. Whether it&rsquo;s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.
 </p>
 <p>
  As CLEAR&rsquo;s Website &amp; SEO Lead, you&rsquo;ll own our website as a core growth channel driving traffic, engagement, and enrollments. You&rsquo;ll lead day-to-day SEO and content initiatives, grow our blog and FAQs, and ensure our site is always optimized to tell CLEAR&rsquo;s story. Partnering closely with the Paid Media and Creative teams, you&rsquo;ll use SEO and website insights to optimize campaigns and landing pages, maximizing performance across channels.
 </p>
 <p>
  You&rsquo;ll bring a marketer&rsquo;s mindset to SEO by blending content strategy and data-driven optimization. Collaborating with Creative and Marketing, you&rsquo;ll execute website strategies that improve the customer journey and strengthen CLEAR&rsquo;s presence in the search landscape. Your work will directly shape how customers find, experience, and enroll with CLEAR driving measurable growth and impact.
 </p>
 <p>
  &nbsp;
 </p>
 <p>
  <em>
   <strong>
    What you'll do:
   </strong>
  </em>
 </p>
 <ul>
  <li>
   Own website strategy &amp; management: Oversee CLEAR&rsquo;s website as a marketing channel ensuring content, UX, and performance align with business goals.
  </li>
  <li>
   Lead SEO marketing initiatives: &nbsp;Drive organic growth by improving search visibility through keyword research, on-page optimization, and enhanced results (e.g., FAQs, how-to guides, events).
  </li>
  <li>
   Build a content engine: Develop and scale a blog strategy that strengthens our thought leadership and fuels enrollments by garnering organic search engine and LLM-referral traffic.
  </li>
  <li>
   Implement structured data: Leverage structured data Schema Markup to increase appearances in SERP Features and visibility in LLMs, statically for individual pages and programmatically where feasible.
  </li>
  <li>
   Maintain content quality &amp; governance: Ensure all web content follows SEO best practices, brand guidelines, and provides a clear, consistent user experience.
  </li>
  <li>
   Partner with paid media: Collaborate on campaign landing pages and site optimizations that improve customer journeys and maximize ROAS and conversion rates.&nbsp;
  </li>
  <li>
   Support launches &amp; campaigns: Work cross-functionally with Product, Creative, and Marketing to execute site enhancements for campaigns, product launches, and always-on programs.
  </li>
  <li>
   Manage site health &amp; best practices: Monitor site speed, metadata, and overall performance to ensure a smooth user experience and strong search visibility.
  </li>
  <li>
   Track &amp; optimize performance: Leverage Google Tag Manager and analytics tools (GA4, Search Console, Looker) to track key website events, run A/B tests, and turn insights into continuous improvements.&nbsp;
  </li>
  <li>
   Analyze and improve customer journeys: Evaluate how visitors move through the site and enhance their experience by making pages faster, easier to use, and aligned with Google&rsquo;s performance standards.
  </li>
  <li>
   Site testing &amp; personalization: Launch testing and personalization initiatives on the sitewide or individual page level, leveraging insights from said initiatives to improve the production site&rsquo;s conversation rate.
  </li>
  <li>
   Search innovation: Balance today&rsquo;s SEO best practices with the future of AI-powered discovery, helping CLEAR remain visible and relevant as customer search behaviors evolve.
  </li>
 </ul>
 <p>
  &nbsp;
 </p>
 <p>
  <em>
   <strong>
    How you'll measure success:
   </strong>
  </em>
 </p>
 <ul>
  <li>
   Demonstrate tangible improvements in website traffic, user engagement, and overall SEO performance and share progress with leadership.
  </li>
  <li>
   Expand CLEAR&rsquo;s content footprint through a blog and FAQ strategy that drives engagement and thought leadership.
  </li>
  <li>
   Execute A/B tests and optimizations that measurably improve enrollments across the website.
  </li>
  <li>
   Develop strong partnerships with Marketing and Creative teams by collaborating effectively to deliver website strategies, campaigns, and content that support CLEAR&rsquo;s growth goals.
  </li>
 </ul>
 <p>
  &nbsp;
 </p>
 <p>
  <em>
   <strong>
    What you're great at:
   </strong>
  </em>
 </p>
 <ul>
  <li>
   A passion for improving the customer experience through innovative web and SEO strategies.&nbsp;
  </li>
  <li>
   Proven success managing websites as core marketing channels with a track record of enhancing site performance to meet business goals.
  </li>
  <li>
   Proficiency in WebFlow and Webflow Optimize (FKA Intellimize) or similar website-building platforms.
  </li>
  <li>
   Skilled in Google Analytics, Google Search Console, Google Tag Manager, and data visualization tools like Looker.
  </li>
  <li>
   Proficiency with Google Suite (Docs, Sheets, Slides) for reporting, analysis, and collaboration.
  </li>
  <li>
   A solid understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers on website enhancements.
  </li>
  <li>
   GEO/AEO/AIO initiatives and strategies to drive visibility in LLMs and Google AI Overviews
  </li>
  <li>
   The ability to balance short-term wins with long-term strategic growth.
  </li>
  <li>
   Exceptional communication and collaboration skills, especially in working closely with Product, Creative, and Marketing teams.
  </li>
  <li>
   A self-starter with a data-driven mindset, continuously striving to drive improvement and change, while owning and leading SEO and website strategy.
  </li>
 </ul>
 <p>
  &nbsp;
 </p>
 <p>
  <em>
   <strong>
    How You'll be Rewarded:
   </strong>
  </em>
 </p>
 <p>
  At CLEAR, we help YOU move forward - because when you&rsquo;re at your best, we&rsquo;re at our best. You&rsquo;ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning &amp; development with stipends and reimbursement programs.&nbsp;
 </p>
 <p>
  We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match.
  <span>
   The base salary range for this role is $130,000-$160,000, depending on levels of skills and experience.
  </span>
 </p>
 <p>
  <em>
   <span>
    The base salary range represents the low and high end of CLEAR&rsquo;s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR&rsquo;s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
   </span>
  </em>
 </p>
 <p>
  <span>
   <em>
    <span>
     CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
    </span>
   </em>
  </span>
 </p>
 <p>
 </p>
 <span>
 </span>
 <span>
 </span>
 <p>
  &nbsp;
 </p>
</div>


SEO and Website Lead

The Hearst Corporation

<div><p><b>About Us
</b></p><p>We&rsquo;re a professional services company at the intersection of marketing and technology &mdash; partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.
</p><p>We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.
</p><p>We are part of the Hearst Corporation, the world&rsquo;s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
</p><p><b>Your Impact
</b></p><p>As an Associate Director of SEO, you will lead and develop our SEO strategy to drive organic growth and ensure the success of our clients' digital marketing campaigns. You will be responsible for collaborating with other practices, managing high-profile client accounts, and developing more junior SEO team members. Your role will involve strategic planning, execution, and continuous optimization of SEO practices to enhance our clients' online visibility and performance. This role requires a deep understanding of SEO best practices, analytics, and the ability to stay ahead of industry trends. The Associate Director, alongside other senior leaders, will integrate SEO offerings into new business pursuits. The ideal candidate will have a proven track record of successful SEO engagements, excellent leadership skills, and the ability to work collaboratively with cross functional teams to realize outcomes for clients. This is a full-time role and requires 2 days per week in the office.
</p><p><b>What you&rsquo;ll do
</b></p><p><b>Strategic Planning and Client management
</b></p><ul><li>Develop and implement comprehensive SEO focused strategies that align with clients' business goals.
</li><li>Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
</li><li>Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
</li><li>Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
</li></ul><p><b>Execution, Optimization, Reporting and Analysis
</b></p><ul><li>Oversee the execution of comprehensive SEO programs, including technical SEO, content optimization, link building, and adjacent services (ie. content creation, CMS enhancements, landing pages, and digital analytics).
</li><li>Utilize advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor, analyze, and report on campaign performance.
</li><li>Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements.
</li><li>Develop and deliver comprehensive SEO, SERP, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
</li><li>Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
</li></ul><p><b>Leadership, Team Management &amp; Collaboration
</b></p><ul><li>Mentor and develop more junior SEO professionals, fostering a culture of continuous learning and innovation.
</li><li>Bring SEO leadership to cross functional teams with resources from Business Solutions and Transformation Strategy, Experience Design &amp; Content Solutions, Media and Digital Solutions, to deliver cohesive and effective digital marketing strategies.
</li><li>Stay up-to-date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.
</li></ul><p><b>New Business &amp; Marketing support
</b></p><ul><li>Create demand for iCrossing services through developing industry POVs and thought leadership papers
</li><li>Craft compelling client case studies to support marketing influenced leads
</li><li>Lead New Business proposal content and oral presentations focused on SEO and related services
</li><li>Develop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients.
</li></ul><p><b>Who you are
</b></p><p><b>Skills / Experience
</b></p><ul><li>7+ years&rsquo; experience with SEO for agencies or brands
</li><li>Experience developing junior SEO practitioners with demonstrated leadership skills
</li><li>Bachelor&rsquo;s degree in business, marketing, computer science, information technology, or related field strongly preferred
</li><li>Extensive understanding of SEO principles, best practices, and industry trends
</li><li>Strong analytical skills; ability to draw conclusions from data and take action accordingly
</li><li>Results driven with strong business acumen
</li><li>Strong Web analytics experience across key platforms like Google Analytics &amp; Adobe Analytics
</li><li>Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript and web design technologies
</li><li>Experience in new business process; including prospect discovery, sales pitches, and roadmap development
</li><li>Possess strong storytelling and presentation capabilities.
</li><li>Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary
</li><li>Highly organized with excellent analytical, time management, problem-solving and project management abilities
</li><li>Proven ability to manage multiple projects and clients simultaneously.
</li><li>Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
</li><li>Excellent communication skills, both written and verbal
</li><li>Strong mathematical, analytical and writing skills
</li>Able to work well in a team environment and have a positive attitude<br>
<li>
</li></ul><p></p><p>For New York City, the estimated salary range for this position is between $115,000 and $135,000. For Chicago, the estimated salary range for this position is between $104,000 and $122,000. The range for this position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.
</p><p>We also offer a competitive benefits package that includes:
</p><ul><li>Medical, dental, vision, life and disability insurance
</li><li>401(k) Retirement Plan
</li><li>Flexible Spending &amp; Health Savings Account
</li><li>Paid holidays, vacation, and sick time
</li><li>Parental Leave
</li><li>Employee assistance program and other company benefits</li></ul></div><p></p>
<br>Degree Level :

Associate SEO Director

<div><div>Your work days are brighter here.</div><div></div><div>
We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.</div><div></div><div>
About the Team</div>
At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.<br>
<br>
The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.<div></div><div>
About the Role</div><div></div><div>
Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).</div><div></div><div>
Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.</div><div></div><div>
This position reports to the Global Search Lead.</div><div></div><div>
Responsibilities</div><ul><li><div>
Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.</div></li><li><div>
Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.</div></li><li><div>
Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.</div></li><li><div>
Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.</div></li><li><div>
Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.</div></li><li><div>
Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.</div></li><li><div>
Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.</div></li><li><div>
Perform technical SEO audits to identify and help resolve website issues that hinder search performance.</div></li><li><div>
Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.</div></li><li><div>
Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.</div></li><li><div>
Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.</div></li><li><div>
Support the definition of SEO processes to continue to drive scale and efficiency.</div></li></ul><div></div><div>
To succeed in this role you should be someone others might describe as:</div><ul><li><div>
A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.</div></li><li><div>
Results-oriented, creative, and highly organized with meticulous Attention to Detail.</div></li><li><div>
Possessing excellent verbal and written Communication and presentation skills.</div></li><li><div>
A fun, ethical, and passionate team player with a sense of humor.</div></li><li><div>
Possessing foundational content writing and editing skills.</div></li></ul><div></div><div>
About You</div><div></div><div>
Basic Qualifications:</div><ul><li><div>
Bachelor&rsquo;s degree or equivalent experience.</div></li><li><div>
5+ years of experience in SEO.</div></li><li><div>
Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.</div></li><li><div>
Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.</div></li><li><div>
Solid MS Excel skills (vlookups, pivot tables, data analysis).</div></li><li><div>
Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.</div></li><li><div>
Proven experience managing regional SEO, especially for multi-language and multi-country strategies.</div></li><li><div>
Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.</div></li></ul><div></div><div>
Other Qualifications:</div><ul><li><div>
Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.</div></li><li><div>
Self-starter with the ability to work independently and as part of a team.</div></li><li><div>
Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.</div></li><li><div>
Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.</div></li><li><div>
Minimum of 2+ years working in the B2B SaaS vertical (preferred)</div></li><li><div>
Agency experience (preferred)</div></li></ul><div><br>
Workday Pay Transparency Statement</div><div></div><div>
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please <div>click here</div>.</div><div></div>
Primary Location: USA.NY.New York City<br>
<div></div>
Primary Location Base Pay Range: $110,400 USD - $165,600 USD<br>
<div></div>
Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD<div><br>
Our Approach to Flexible Work</div><div><br>
With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote &quot;home office&quot; roles also have the opportunity to come together in our offices for important moments that matter.</div><div></div><div>
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.</div><div></div><div>
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.</div><div></div><div>
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!</div><div>
At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.</div><div></div><div><br>
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.</div><div></div><div><br>
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.</div></div>

Explore 263+ Search engine optimization specialist in New York United States this December. Find roles across top companies and apply now to boost your career.

263 search engine optimization specialist jobs IN New York United States

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SEO and Website Lead

Associate SEO Director

Search Engine Optimization (SEO) Manager