search engine optimization (seo) manager Jobs in New York United States

search engine optimization (seo) manager

junior analyst, search engine marketing Jobs in New York United States

junior analyst, search engine marketing

search engine optimization specialist Jobs in New York United States

search engine optimization specialist

associate seo director Jobs in New York United States

associate seo director

senior manager, affiliate marketing Jobs in New York United States

senior manager, affiliate marketing

senior seo manager

Later

<div>
 Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform&reg;, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
 
 
 Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence&trade;), and Later, the best social media management platform (now Later Social&trade;) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
 
 
 We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.
 
 
 We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
 
 
 
 About this position:
 
 
 
 We're looking for a Senior SEO Manager to lead Later's organic growth engine and drive measurable impact across demand generation. In this role, you'll be both a strategic leader and a hands-on practitioner&mdash;developing and executing SEO strategies that grow qualified traffic, improve conversion rates, and strengthen Later's authority in the creator and social media space.
 
 
 Reporting to the VP of Demand Generation, you'll own Later's SEO roadmap, partner cross-functionally with Web, Product Marketing, and Content teams, and set high standards for technical and content-driven SEO execution. This is a critical, high-visibility role across all lines of business (Later Influence, Later Social, and Mavely) with direct impact on revenue growth and regular exposure to senior leadership.
 
 
 
 What you'll be doing:
 
 
 
 
 Strategy
 
 
 
 <ul>
 <li>
 Own Later's full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business.
 </li>
 <li>
 Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth.
 </li>
 <li>
 Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance.
 
 
 </li>
 </ul>
 
 Technical/ Execution
 
 
 
 <ul>
 <li>
 Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy.
 </li>
 <li>
 Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology.
 </li>
 <li>
 Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture).
 </li>
 <li>
 Manage technical SEO initiatives&mdash;site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful).
 </li>
 <li>
 Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries.
 </li>
 <li>
 Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition.
 </li>
 <li>
 Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation.
 </li>
 <li>
 Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions.
 
 
 </li>
 </ul>
 
 Team / Collaboration
 
 
 
 <ul>
 <li>
 Serve as Later's SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns.
 </li>
 <li>
 Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy.
 </li>
 <li>
 Partner with Web for technical SEO, site health, and on-site optimizations.
 </li>
 <li>
 Partner with Product Marketing to embed SEO into GTM motions and campaign planning.
 </li>
 <li>
 Mentor junior SEO contributors (current or future) and establish SEO best practices across teams.
 </li>
 <li>
 Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally.
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 Act as the hands-on manager and subject matter expert for SEO at Later.
 </li>
 <li>
 Balance day-to-day execution with setting strategy, frameworks, and processes for scalable growth.
 </li>
 <li>
 Foster a culture of testing, learning, and continuous optimization.
 
 
 </li>
 </ul>
 
 Research/Best Practices
 
 
 
 <ul>
 <li>
 Stay ahead of evolving SEO landscapes including AI search (GEO, SGE, Perplexity, ChatGPT Overviews) and voice/social search.
 </li>
 <li>
 Monitor competitors and industry leaders, identifying opportunities to differentiate Later.
 </li>
 <li>
 Share insights and evangelize SEO best practices across Marketing and Growth teams.
 
 
 </li>
 </ul>
 
 What success looks like:
 
 
 
 <ul>
 <li>
 Within the first 90 days, you've delivered a full SEO audit, identified quick wins, launched initial priority initiatives, and built dashboards that clearly connect SEO performance to revenue.
 </li>
 <li>
 By 6 months, SEO is driving measurable growth in trials, mid-market/enterprise leads, and creator sign-ups, with best practices embedded across Content, Web, and Marketing.
 </li>
 <li>
 Later consistently ranks on the first page (and top 3) for high-priority keywords across all lines of business, with improvements in Core Web Vitals, site speed, and indexation.
 </li>
 <li>
 Later is recognized as an authority in the space, with high-quality backlinks, top-tier press mentions, and a scalable roadmap for continued growth in AI and emerging search channels.
 
 
 </li>
 </ul>
 
 What you bring:
 
 
 
 <ul>
 <li>
 5&ndash;7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments.
 </li>
 <li>
 Track record of driving measurable growth through SEO (traffic, conversions, pipeline).
 </li>
 <li>
 Advanced proficiency in on-page, off-page, and technical SEO.
 </li>
 <li>
 Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude.
 </li>
 <li>
 Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows.
 </li>
 <li>
 Experience managing authority-building efforts and backlink acquisition.
 </li>
 <li>
 Strong analytical skills; comfortable with keyword data, content performance, and attribution.
 </li>
 <li>
 Excellent communication and collaboration skills; able to influence across technical and creative teams.
 </li>
 <li>
 Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
 </li>
 <li>
 Experience in creator/social media marketing space.
 </li>
 <li>
 Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics).
 </li>
 <li>
 Basic knowledge of HTML, CSS, and JavaScript.
 
 
 </li>
 </ul>
 
 How you work:
 
 
 
 <ul>
 <li>
 Driven by Impact: You deliver results that matter&mdash;prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
 </li>
 <li>
 Strategic &amp; Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
 </li>
 <li>
 Curious &amp; Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast&mdash;challenging the status quo with a mindset of improvement.
 </li>
 <li>
 Collaborative &amp; Resilient: You thrive in change by staying resourceful, solution-focused, and positive&mdash;removing roadblocks, sharing insights, and keeping morale high.
 </li>
 <li>
 Accountable &amp; Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
 </li>
 <li>
 Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
 
 
 </li>
 </ul>
 
 Our approach to compensation:
 
 
 
 We take a market-based &amp; data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
 
 
 Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
 
 
 To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
 
 
 Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
 
 
 Salary Range:
 
 
 $ 130,000 - $ 155,000 USD
 
 
 
 
 
 Where we work:
 
 
 
 We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
 
 
 
 Diversity, inclusion, and accessibility:
 
 
 
 At Later, we are committed to fostering a culture rooted in an
 
 inclusion-first mindset at every level
 
 of the company, embracing the importance of hiring and
 
 building teams for culture add rather than culture fit
 
 . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
 
 
 We are committed to creating a
 
 diverse environment
 
 and are proud to be an
 
 equal opportunity employer
 
 . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
 
 
</div>

Senior SEO Manager

Ricciardi Group

As an Associate Digital Strategist at The Ricciardi Group, you will join our client teams in a pivotal, client-facing role, specializing in B2B demand generation. This is your opportunity to rapidly advance your career by working closely with a Senior Digital Strategist, gaining hands-on exposure across the full marketing spectrum&mdash;from brand positioning to detailed campaign activation. You will be an integral part of driving successful digital outcomes for our client portfolio.Your primary focus is execution and operational leadership. You will take direct ownership of the core campaign mechanics: leading day-to-day project management, flawlessly setting up and managing digital campaigns, and delivering clear, incisive performance reporting and optimizations. This foundational role is dedicated to mastering the processes that ensure projects are delivered on time, on budget, and effectively translate strategy into measurable action.We require proven experience with B2B marketing principles. If you are passionate about digital marketing and eager to own the operational side of a demand generation strategy, this role offers a clear and accelerated growth path within the agency.What you&rsquo;ll do.You will be directly responsible for all digital initiatives on the accounts that you work for, from project management to execution based on the clients&rsquo; needs. This includes supporting strategic development to creative activation across all marketing channels, but primarily through digital and social channels; communicating and collaborating with client, creative, strategy and digital teams to keep us on point, on budget and on time.You will be the primary lead on the operational tasks, campaign setup, and reporting, while supporting the Senior Strategist on all other tasks.Campaign Management &amp; Reporting:<ul><li>Directly responsible for maintaining and owning the media plan document, ensuring accuracy across budget, flight, and channel allocation.</li><li>Directly responsible for the setup, deployment, and operational management of paid digital advertising campaigns across channels (e.g., LinkedIn, Google Ads, programmatic).</li><li>Own the process of trafficking campaign assets (e.g., creative files, tracking tags) to appropriate ad platforms and vendors, ensuring all assets are launched correctly and on time.</li><li>Execute in-flight optimizations and pull data for regular campaign reporting, translating raw data into actionable insights for the Senior Strategist.</li><li>Support the Senior Strategist in reviewing and refining the overall media strategy and assist in the development of client-facing communications related to campaign performance.</li></ul>Web Analytics &amp; Data:<ul><li>Manage client web analytics platforms (e.g., Google Analytics, Google Tag Manager) to support regular and ad-hoc performance reporting.</li></ul>Marketing Automation (MarTech):<ul><li>Directly responsible for the operational tasks within client Marketing Automation platforms (e.g., HubSpot, Marketo, Pardot). This includes audience segmentation, data hygiene, campaign setup (ad-hoc emails, landing pages), and supporting the development of nurture and scoring programs.</li></ul>Search Engine Optimization<ul><li>Assist the Senior Strategist with technical SEO audits, keyword research and ongoing content-based SEO recommendations.</li></ul>Social Media:<ul><li>Assist with the management of client social media presence, including audience research, scheduling and posting content, social listening, and preparing performance reports.</li></ul>Project Leadership:<ul><li>Lead the day-to-day project management: prepare and manage detailed project timelines, ensure internal and client meetings are set up efficiently, and distribute clear meeting recaps with defined next steps.</li></ul>Client &amp; Internal Communications:<ul><li>Support the preparation and refinement of client materials (presentations, emails, reports).</li><li>Act as a key support in preparing initial briefing documents, coordinating stakeholder interviews, conducting competitive analysis, and compiling industry trend research to inform the strategic approach.</li></ul>Operational Excellence:<ul><li>Conduct daily client news scans relevant to their business and industry.</li><li>Maintain and organize all client files and account resources (e.g., Google Drive) to ensure account continuity and efficiency.</li></ul>Pay: $67,000.00 - $75,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible spending account</li><li>Health insurance</li><li>Health savings account</li><li>Paid time off</li><li>Vision insurance</li></ul>Application Question(s):<ul><li>Are you proficient in HubSpot CRM?</li><li>Are you proficient in Digital Campaign Management?</li></ul>Experience:<ul><li>B2B Digital Marketing: 2 years (Preferred)</li></ul>Ability to Commute:<ul><li>New York, NY 10014 (Preferred)</li></ul>Work Location: Hybrid remote in New York, NY 10014

Associate, Digital Strategy

Dream Factory of Brooklyn

Volunteer Senior Content WriterCommitment: Volunteer | ~10 hours per week | Minimum 1-year commitmentRole Overview: We are seeking an experienced, passionate Volunteer Senior Content Writer to elevate the voice of Dream Factory of Brooklyn through thoughtful and strategic storytelling. With over 10 years of content writing experience, you will lead the creation of compelling, mission-driven content that deepens community engagement and inspires action. This senior role is ideal for a seasoned writer who believes in the power of words to create change and wants to use their talents to support critically and chronically ill children.Key Responsibilities:<ul><li>Lead Content Strategy: Shape and guide the organization&rsquo;s content direction, ensuring it supports our goals and resonates with our community.</li><li>Content Creation: Craft original, high-quality blog posts that spotlight our mission, showcase dream stories, address relevant social topics, and promote upcoming events and campaigns.</li><li>Email Marketing: Write impactful email newsletters and communications that update our audience, highlight successes, and drive engagement and donations.</li><li>Cross-Team Collaboration: Partner with marketing, fundraising, and programming teams to align messaging across platforms and contribute to broader campaign efforts.</li><li>Editorial Oversight: Review and edit content produced by junior writers or interns, ensuring consistency, clarity, and alignment with our brand voice.</li><li>Brand Voice Leadership: Refine and maintain Dream Factory of Brooklyn&rsquo;s tone, ensuring all written materials reflect our values of hope, compassion, and empowerment.</li><li>SEO Optimization: Apply SEO best practices to maximize content visibility and engagement.</li></ul>Qualifications:<ul><li>Minimum 10 years of professional content writing experience.</li><li>Outstanding writing, editing, and storytelling skills with a strong portfolio showcasing versatility and depth.</li><li>Demonstrated ability to distill complex ideas into clear, engaging content for diverse audiences.</li><li>Strong understanding of SEO and digital content best practices.</li><li>Experience collaborating with cross-functional teams in a mission-driven environment.</li><li>Self-starter with excellent time management and a commitment to quality.</li><li>Deep passion for community service and social impact initiatives.</li></ul>Why Join Us? As a senior volunteer, you&rsquo;ll play a pivotal role in shaping our narrative and amplifying the voices of children and families in need. You&rsquo;ll have the opportunity to leave a lasting impact and mentor other content creators while supporting a cause that truly makes a difference.Job Type: ContractWork Location: Hybrid remote in New York, NY 10017

Volunteer Senior Content Writer

Hudson Creative

We are seeking a Digital Marketing Intern to join our team in January 2026, as part of a 5-month training program designed to teach, mentor, and prepare outstanding interns for a full-time role and career path. This internship is intended for recent college graduates (or soon-to-be graduates) with less than 1 year of relevant digital marketing experience who are excited for practical training and development by our amazing team.This role is a great opportunity for the technically-adept with a strong interest in digital marketing and an appetite for learning how paid ads, SEO, Social Media, and email marketing intersect in the restaurant/hospitality industries.Quick Facts:<ul><li>Internship Period: January - May 2026 (flexible start and end dates)</li><li>Location: NYC</li><li>Work policy: Hybrid with 3 days per week onsite at our midtown office (Grand Central)</li><li>Hours: Full-Time (preferred); Part-Time (at least 24 hours per week)</li><li>Compensation: $2,200/month for full-time; Prorated accordingly for part-time</li><li>Mentorship: Daily progress check-ins with your manager to ensure growth and successful completion of the internship</li></ul>What You'll Do &amp; Learn:You&rsquo;ll support real client work and get hands-on exposure across key areas of digital marketing:Paid Media<ul><li>Learn how to set up and support paid campaigns (Google Ads, Meta, LinkedIn, etc.)</li><li>Assist with basic monitoring, pacing checks, and pulling performance data</li></ul>Social Media &amp; Content<ul><li>Help brainstorm and draft content for social media and email</li><li>Assist with scheduling, engagement, or performance checks</li></ul>SEO &amp; Website Support<ul><li>Assist with keyword research, on-page optimizations, and local listings</li><li>Support more complex website updates across multiple CMS platforms, including WordPress, Shopify, Squarespace and BentoBox with guidance from the team</li><li>Help QA new website pages or updates to ensure accuracy, functionality, and proper tracking</li></ul>Client Experience &amp; Strategy<ul><li>Join internal and external meetings to observe how strategies are developed</li><li>Participate in team discussions on trends, optimization opportunities, and campaign planning</li><li>Contribute ideas and ask questions in a supportive environment</li></ul>Who You Are:<ul><li>Rising seniors or new graduates who recently finished their degree in advertising, marketing, business administration, communications or related field</li><li>Passion for advertising and the hospitality industry</li><li>Curious about how paid media, SEO, social, email, and web all work together</li><li>Excellent time management and organizational skills</li><li>Strong attention to detail, especially when handling data or website updates</li><li>A team player who thrives in a fast-paced environment and is ready to contribute and learn</li><li>Working knowledge of Excel/Google Sheets</li><li>Familiarity with tools like Google Ads, Meta Business Suite, or Google Analytics is a plus</li><li>Prior experience or interest in the restaurant and hospitality industry is a plus</li></ul>Why This Internship?<ul><li>A structured, supportive learning environment</li><li>Exposure to multiple digital channels to find your strengths and interests</li><li>Real work for hospitality brands and hands-on training with our senior team</li><li>A clear development path with potential for full-time placement</li></ul>Perks:<ul><li>Flexible hybrid work policy with convenient office location near Grand Central Station</li><li>Team events including happy hours and quarterly wellness activities</li><li>Cold brew, coffee, tea and kombucha on tap, as well as office snacks for the midday pick-me-up</li><li>Exposure to a wide network of hospitality and industry partners</li><li>Growth-oriented culture with room to take on responsibility quickly</li></ul>Interview Process:Jumpstart your career at . Please include both a resume and cover letter for consideration.<ul><li>Round 1: Video interview with our hiring manager to discuss your digital marketing and career interests.</li><li>Round 2: Live practical marketing exercise to apply your understanding and skillset</li><li>Round 3: Video interview with a member of our marketing team to share your analysis and strategic approach.</li><li>Round 4: On-site interview with our account director.</li></ul>About Us:Hudson Creative is a data-driven digital marketing agency that specializes in the design, strategy and execution of campaigns to help brands grow online. Our clients include widely recognized industry leaders, and range from multi-location restaurant groups and F&amp;B brands, to law firms and tourism boards, and beyond. Our experienced team has a strong passion for driving meaningful results that make game-changing business impacts for clients.Pay: $17.00 - $17.50 per hourExpected hours: 40 per weekWork Location: Hybrid remote in New York, NY 10017

Digital Marketing Intern

The Hearst Corporation

<div>About Us
We&rsquo;re a professional services company at the intersection of marketing and technology &mdash; partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.
We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.
We are part of the Hearst Corporation, the world&rsquo;s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
Your Impact
As an Associate Director of SEO, you will lead and develop our SEO strategy to drive organic growth and ensure the success of our clients' digital marketing campaigns. You will be responsible for collaborating with other practices, managing high-profile client accounts, and developing more junior SEO team members. Your role will involve strategic planning, execution, and continuous optimization of SEO practices to enhance our clients' online visibility and performance. This role requires a deep understanding of SEO best practices, analytics, and the ability to stay ahead of industry trends. The Associate Director, alongside other senior leaders, will integrate SEO offerings into new business pursuits. The ideal candidate will have a proven track record of successful SEO engagements, excellent leadership skills, and the ability to work collaboratively with cross functional teams to realize outcomes for clients. This is a full-time role and requires 2 days per week in the office.
What you&rsquo;ll do
Strategic Planning and Client management
<ul><li>Develop and implement comprehensive SEO focused strategies that align with clients' business goals.
</li><li>Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
</li><li>Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
</li><li>Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
</li></ul>Execution, Optimization, Reporting and Analysis
<ul><li>Oversee the execution of comprehensive SEO programs, including technical SEO, content optimization, link building, and adjacent services (ie. content creation, CMS enhancements, landing pages, and digital analytics).
</li><li>Utilize advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor, analyze, and report on campaign performance.
</li><li>Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements.
</li><li>Develop and deliver comprehensive SEO, SERP, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
</li><li>Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
</li></ul>Leadership, Team Management &amp; Collaboration
<ul><li>Mentor and develop more junior SEO professionals, fostering a culture of continuous learning and innovation.
</li><li>Bring SEO leadership to cross functional teams with resources from Business Solutions and Transformation Strategy, Experience Design &amp; Content Solutions, Media and Digital Solutions, to deliver cohesive and effective digital marketing strategies.
</li><li>Stay up-to-date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.
</li></ul>New Business &amp; Marketing support
<ul><li>Create demand for iCrossing services through developing industry POVs and thought leadership papers
</li><li>Craft compelling client case studies to support marketing influenced leads
</li><li>Lead New Business proposal content and oral presentations focused on SEO and related services
</li><li>Develop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients.
</li></ul>Who you are
Skills / Experience
<ul><li>7+ years&rsquo; experience with SEO for agencies or brands
</li><li>Experience developing junior SEO practitioners with demonstrated leadership skills
</li><li>Bachelor&rsquo;s degree in business, marketing, computer science, information technology, or related field strongly preferred
</li><li>Extensive understanding of SEO principles, best practices, and industry trends
</li><li>Strong analytical skills; ability to draw conclusions from data and take action accordingly
</li><li>Results driven with strong business acumen
</li><li>Strong Web analytics experience across key platforms like Google Analytics &amp; Adobe Analytics
</li><li>Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript and web design technologies
</li><li>Experience in new business process; including prospect discovery, sales pitches, and roadmap development
</li><li>Possess strong storytelling and presentation capabilities.
</li><li>Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary
</li><li>Highly organized with excellent analytical, time management, problem-solving and project management abilities
</li><li>Proven ability to manage multiple projects and clients simultaneously.
</li><li>Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
</li><li>Excellent communication skills, both written and verbal
</li><li>Strong mathematical, analytical and writing skills
</li>Able to work well in a team environment and have a positive attitude 
<li>
</li></ul>For New York City, the estimated salary range for this position is between $115,000 and $135,000. For Chicago, the estimated salary range for this position is between $104,000 and $122,000. The range for this position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.
We also offer a competitive benefits package that includes:
<ul><li>Medical, dental, vision, life and disability insurance
</li><li>401(k) Retirement Plan
</li><li>Flexible Spending &amp; Health Savings Account
</li><li>Paid holidays, vacation, and sick time
</li><li>Parental Leave
</li><li>Employee assistance program and other company benefits</li></ul></div>
 Degree Level :

Associate SEO Director

Allied Global Marketing

<div>
 
 
 Allied Global Marketing
 
 is a leading full-service
 
 entertainment
 
 ,
 
 culture
 
 , and
 
 lifestyle-marketing
 
 agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of
 
 24 offices and over 500 colleagues across the globe
 
 , providing resources and relationships that our partners and clients know and trust.
 
 
 
 
 
 
 Salary:
 
 $70,000-$75,000
 
 
 
 Location:
 
 Remote (U.S.) - East Coast hours strongly preferred
 
 
 
 Department:
 
 Strategy &amp; Innovation
 
 
 
 Reports To:
 
 VP, Strategy &amp; Innovation
 
 
 
 Employment Type:
 
 Full-time
 
 
 
 
 
 
 Position Overview
 
 
 
 Allied Global Marketing is seeking an innovative and experienced
 
 Search Optimization Specialist
 
 to join our Technology team. This role combines deep hands-on expertise in Search Engine Optimization (SEO) and App Store Optimization (ASO) with strategic oversight of AI-driven workflows and tools.
 
 
 
 
 
 As a senior individual contributor in a fast-paced agency environment, you&rsquo;ll optimize web and app ecosystems across a range of clients and industries&mdash;leading technical SEO audits and implementations, driving ASO growth strategies, and actively integrating AI tools to scale and evolve our optimization practices.
 
 
 
 
 
 
 Who You Are
 
 
 
 You&rsquo;re a hands-on optimizer fluent in the evolving languages of search whether it&rsquo;s metadata, structured data, or machine-generated copy. You thrive in technical detail but think like a strategist, always aligning optimizations with performance goals. You&rsquo;re curious about AI not just as a tool, but as a transformation&mdash;ready to experiment, implement, and iterate in real-time.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead and implement technical SEO projects, including:
 </li>
 <li>
 Technical site audits and on-page improvements
 </li>
 <li>
 Schema markup and structured data development
 </li>
 <li>
 Log file analysis and crawl budget optimization
 </li>
 <li>
 Drive ASO strategies to improve visibility and conversion in the Apple App Store, Google Play, and other app marketplaces.
 </li>
 <li>
 Translate complex SEO/ASO findings into actionable insights for client teams and stakeholders with varying levels of technical knowledge.
 </li>
 <li>
 Support strategy and account teams in client presentations, audits, and performance reviews as needed.
 </li>
 <li>
 Optimize app metadata (titles, descriptions, keywords), visual assets (screenshots, previews), and manage review strategies.
 </li>
 <li>
 Conduct keyword research and competitive analysis for both SEO and ASO, using AI-enhanced and traditional tools.
 </li>
 <li>
 Investigate and respond to the evolving impact of LLM-based search experiences (e.g., ChatGPT, Claude, Perplexity) on discoverability, brand presence, and content optimization strategies.
 </li>
 <li>
 Manage and optimize AI-powered workflows for search optimization using tools such as:
 </li>
 <li>
 Surfer SEO, NeuronWriter, ChatGPT (SEO)
 </li>
 <li>
 AppTweak, Sensor Tower (ASO)
 </li>
 <li>
 Align SEO/ASO efforts with Paid Media and Earned Media strategies to maximize holistic campaign performance and synergy across channels.
 </li>
 <li>
 Manage multiple optimization projects in parallel, ensuring timely delivery and alignment with project scopes and client goals.
 </li>
 <li>
 Monitor and maintain the accuracy, tone, and brand alignment of AI-generated content and optimization outputs.
 </li>
 <li>
 Continuously evaluate emerging AI-powered platforms to ensure Allied remains on the cutting edge of SEO/ASO innovation.
 </li>
 </ul>
 
 
 
 
 
 Required Qualifications
 
 
 <ul>
 <li>
 3&ndash;5 years of hands-on experience in technical SEO implementation and strategy.
 </li>
 <li>
 Proven expertise in:
 </li>
 <li>
 Schema markup and structured data
 </li>
 <li>
 Technical audits, crawl management, and site architecture
 </li>
 <li>
 SEO analytics and reporting (e.g., GA4, Search Console)
 </li>
 <li>
 Demonstrated experience in ASO strategy and execution, including metadata optimization and competitive performance tracking.
 </li>
 <li>
 Experience presenting SEO/ASO strategies and findings directly to clients, including the ability to explain technical concepts clearly and persuasively to non-technical stakeholders.
 </li>
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 Practical experience with AI-driven SEO and ASO tools (e.g., Surfer SEO, NeuronWriter, AppTweak, Sensor Tower, ChatGPT).
 </li>
 <li>
 Strong analytical and problem-solving skills; comfortable using data to drive decisions.
 </li>
 <li>
 Excellent written and verbal communication skills, including client-facing presentation.
 </li>
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 Passion for testing and integrating AI into search optimization workflows.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Details:
 
 
 <ul>
 <li>
 Benefits: This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company paid holidays.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
 
 
</div>

Search Optimization Specialist

<div>About us
We&rsquo;re a professional services company at the intersection of marketing and technology &mdash; partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.
We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form the iCrossing community. What we do starts with our people.
We are part of the Hearst Corporation, the world&rsquo;s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
Your Impact
As the SEO Director, you will lead and evolve our SEO strategy to drive organic growth and ensure the success of our clients&rsquo; digital marketing campaigns. This role requires deep SEO expertise, strong leadership, and a forward-thinking mindset that embraces emerging search paradigms such as generative AI, zero-click search, and multi-modal discovery. You will position SEO as a driver of broader business outcomes and help shape integrated solutions across client engagements. The ideal candidate has a proven track record of successful SEO initiatives, excellent leadership skills, and the ability to work collaboratively across cross-functional teams to deliver client impact. This full-time role requires 2 days per week in the office.
Key Responsibilities
Client management and leadership
<ul><li>Lead end-to-end the direction and day-to-day execution of client engagements, including direct management of the engagement team members on the account.
</li><li>Ensure resources are allocated and staffed to facilitate delivery, including collaboration with Discipline Leads to ensure alignment to delivery plans and commercial targets
</li><li>Build an operational model that drives business outcomes and improve engagement leadership practices across the team through methodology and clear, repeatable processes. Monitor, enhance and evolve operational model over time to meet and exceed client expectations in the context of business goals/outcomes, client org structure, business transformation trajectory.
</li><li>Provide client solutions to develop custom approaches and solutions to client&rsquo;s business challenges. Drive development of appropriate staffing plans to deliver against new initiatives and client annual renewals.
</li><li>Build strong and lasting relationships with multiple client contacts. Develop relationships with key client partners to help evangelize iCrossing's expertise as a strategic and pragmatic delivery partner, with guidance and partnership from executive sponsors.
</li><li>Develop a detailed knowledge of iX&rsquo;s services, capabilities, and differentiators
</li><li>Cultivate client relationships through content, communication, reliability and relatability
</li><li>Mentor and nurture talent on the team
</li><li>Collaborate, develop and strategize account plans with executive sponsors and other team members.
</li><li>Strategically guide the client partnership, including greater incorporation of insights into plans and vision for the client, and targeting broader business goals
</li><li>Track progress toward goals and commitments at an executive level, and reporting on them to decision-makers both purely to inform them and to drive progress toward greater advancement
</li><li>Partner with competency leaders on problem mitigation and risk management communications
</li></ul>Strategic Search Optimization
<ul><li>Develop and implement comprehensive SEO focused strategies that align with clients' business goals.
</li><li>Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
</li><li>Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
</li><li>Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
</li></ul>Operational Excellence for Search Optimization
<ul><li>Own the execution of comprehensive SEO programs, including AI search strategy, technical SEO, content optimization, off-site popularity, and adjacent services (ie. Content Creation, CMS enhancements, landing pages, and digital analytics).
</li><li>Champion advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor, analyze, and report on campaign performance.
</li><li>Lead opportunities for optimization and growth, and implement changes to
</li></ul>improve and expand SEO focused engagements.
<ul><li>Deliver Optimization results as demonstrated through comprehensive reporting including performance metrics, insights, and actionable recommendations.
</li><li>Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
</li></ul>Thought Leadership and Growth
<ul><li>Create demand for iCrossing services through developing industry POVs and thought leadership papers
</li><li>Create compelling case studies that demonstrate success and innovation across SEO and connected services
</li><li>Lead new business efforts by shaping proposals, participating in pitch meetings, and representing SEO capabilities in integrated solutions
</li><li>Develop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients.
</li></ul>Who You Are
<ul><li>8+ years of SEO experience in a digital agency, consultancy, or enterprise environment, with a proven track record of driving measurable business outcomes
</li><li>3+ years of experience managing SEO teams or direct reports, with a demonstrated ability to grow and mentor talent
</li><li>Deep expertise across technical SEO, on-page and off-page optimization, AI-driven search, and cross-channel integration
</li><li>Proven success leading complex, enterprise-scale SEO programs with defined ROI
</li><li>Strong familiarity with tools and platforms including GA4, Adobe Analytics, Google Search Console, Semrush, Screaming Frog, Looker Studio, and emerging AI-powered SEO technologies
</li><li>Comfortable working in modern CMS environments and proficient in HTML, CSS, and JavaScript fundamentals
</li><li>Skilled in developing and delivering data-informed strategies, performance reports, and consultative recommendations to senior and C-level stakeholders
</li><li>Experienced in new business development, including opportunity scoping, proposal writing, and client presentations
</li><li>Highly organized, with exceptional project management skills and the ability to thrive in a fast-paced, matrixed environment
</li><li>Clear, confident communicator and storyteller, capable of translating complexity into clear action and business impact
</li><li>Bachelor's degree in marketing, business, computer science, or a related field preferred
</li>Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint 
<li>
</li></ul>For New York City, the estimated salary range for this position is between $135,000 and $155,000. For Chicago, the estimated salary range for this position is between $122,000 and $140,000. The range for this position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.
We also offer a competitive benefits package that includes:
<ul><li>Medical, dental, vision, life and disability insurance
</li><li>401(k) Retirement Plan
</li><li>Flexible Spending &amp; Health Savings Account
</li><li>Paid holidays, vacation, and sick time
</li><li>Parental Leave
</li><li>Employee assistance program and other company benefits.</li></ul></div>
 Degree Level :

SEO Director

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