senior manager digital marketing

NRG Energy

<div>As an NRG employee, we encourage you to take charge of your career and development journey. We invite you to explore exciting opportunities across our businesses. You&rsquo;ll find that our dynamic work environment provides variety and challenge. Your growth is key to our ongoing success&mdash;take the lead in shaping your career development, goals and future! 


JOB SUMMARY:
The Sr. Digital Marketing Manager will be responsible for managing the multi-brand strategy for .com management, prioritization, maintenance, and optimization. Within this role, the Sr. Digital Marketing Manager prioritizes the backlog of enhancements and remediations, ensuring that customer experience is paramount and business value is optimized. This role will work closely with brand strategy, regional go-to-market, marketing communications, Digital, and IT teams to ensure alignment. The position requires strong influencing skills, collaboration, process, an understanding of industry best practices, and a passion for creating communications that support the customer journey. This role will manage a team of digital marketing specialists and will be charged with developing the team structure to support the needs of the business across brands and regions. The Sr. Digital Marketing Manager will discover, prioritize, champion, and support execution of personalized customer journeys through automation and other platforms. This role will assess status of websites and develop roadmaps to enhance performance and success. A successful candidate will demonstrate a(n):<ul><li>
Passion for leadership and growing high-performing teams</li><li>
Expertise in process improvement and project management methodologies</li><li>
Ability to develop, implement and execute strategic marketing plans</li><li>
Ability to effectively communicate to Sr. Management and cross-functionally</li><li>
Ability to manage through ambiguity.</li></ul><div></div> 
Essential Duties/Responsibilities:<ul><li>
Lead digital marketing team toward effective, efficient, and optimal management of .com for several brands across multiple geographies.</li><li>
Leads SEO and GEO search strategy for .com</li><li>
Develop team processes to effectively manage .com, including testing strategies, page optimization strategies, maintenance strategies, and reporting strategies.</li><li>
Develop roadmap plan for various omnichannel digital projects to enhance .com or execute data-led consumer journeys (i.e. evaluate stakeholder requests, develop creative briefs in conjunction with strategy team to develop channel plan).</li><li>
Investigate opportunities for dynamic content and develop roadmap to organize and execute.</li><li>
Uncover opportunities for efficiencies to enable speed to market for digital content creation to support the creative services team.</li><li>
Identifies business requirements and needs through evaluation of goals and partnership with go-to-market teams.</li><li>
Manages, maintains, and optimizes several websites within the brand portfolio.</li><li>
Support the implementation of the ideal customer experience for C&amp;I Business and SMB segments, including prospects, customers and brokers across regions, and supporting the multi-platform web strategy.</li><li>
Drive initiatives by conducting research, identifying opportunities, developing short term and long-term action plans, executing initiatives, and communicating with stakeholders.</li><li>
Facilitate weekly check-ins with clients and cross-functional partners to set expectations, manage scope changes and discuss prioritization of requests.</li><li>
Develop and empower team members and support their career paths as they learn and grow.</li><li>
Prioritize development backlog, considering multiple factors including business value, cost, brand strategy, and time savings.</li><li>
Use tools such as customer journey maps to identify strengths and opportunities and communicate these to the broader organization from the perspective of the prospect or customer.</li><li>
Work with digital, analytics and market research teams to track and drive initiatives for key metrics.</li><li>
The ideal candidate is highly analytical, curious, able to identify and tell a story with data, and a self-starter who is a fast learner - creating and delivering projects that truly impact customer loyalty.</li><li>
Communicate and document short-term and long-term goals, requirements, deliverables, and release dates, as well as program results and impact.</li><li>
Collaborate with other region / brand customer experience leads to identify and share best practices and ideas.</li><li>
Monitor and evaluate competitors and identify ways to adopt their best practices.
</li><li>Perform other duties as assigned.</li></ul><div></div> 
MINIMUM QUALIFICATIONS:<ul><li>
Bachelor&rsquo;s degree in Marketing, Advertising, Business or equivalent discipline.</li><li>
10+ years in digital and marketing experience with 5+ leading direct reports.</li><li>
Project management experience required.</li><li>
Ability to manage a team with competing priorities and initiatives.</li><li>
Online, web, and/or mobile experience required.</li></ul><div></div> 
PREFERRED QUALIFICATIONS:<ul><li>
Working knowledge of digital marketing best practices.</li><li>
Coordinates with external marketing agencies.</li><li>
Proven ability to adapt in a flexible and fast-paced environment.</li><li>
Demonstrated ability to translate customer and prospect needs into requirements.
</li><li>Ability to use hard data and metrics to back up assumptions.</li><li>
Excellent written and verbal communication skills; i.e. effectively communicates with internal groups on ideas and resolves issues; presents complex information in a clear, concise manner.</li><li>
Ability to work in a team environment or independently.</li><li>
Ability to accept feedback.</li><li>
Ability to take initiative and be proactive.</li><li>
Expert user of Microsoft Office, especially Excel and PowerPoint.</li><li>
Experience working within content management systems and digital platforms</li><li>
MBA Preferred</li></ul><div></div> 
PHYSICAL REQUIREMENT:<ul><li>
Occasionally requires lifting as appropriate to perform duties and responsibilities.</li></ul>
WORKING ENVIRONMENT:<ul><li>
Hybrid 4x per week and open office environment</li><li>
Some overtime required as special projects arise.</li><li>
Day travel and some overnight stays.</li></ul>

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.
Official description on file with Talent.</div>

Senior Manager, Digital Marketing

Robert Half

<div>
 
 
 Senior Manager, Digital IT Communications
 
 
 
 
 Location:
 
 Houston, TX (4x a week onsite)
 
 
 
 Employment Type:
 
 FT Contract | 53 Weeks
 
 
 
 Department:
 
 Digital IT / Internal Communications
 
 
 
 About the Role
 
 
 
 The Digital IT organization is seeking an outgoing, strategic, and highly organized Senior Manager to lead internal communications and content development for IT employees and consultants. In this role, you will help shape internal engagement initiatives, translate complex concepts into clear communication strategies, and build strong relationships at all levels of the organization.
 
 
 The ideal candidate brings experience in both IT communications and change management, with a passion for storytelling, collaboration, and organizational alignment.
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead the creation, management, and distribution of communication projects from concept through completion.
 </li>
 <li>
 Serve as a trusted advisor and key messaging partner, recommending enhancements to communication strategies and content clarity.
 </li>
 <li>
 Develop and execute IT communication plans that simplify complex technical concepts for diverse internal audiences.
 </li>
 <li>
 Design and produce visual assets and graphics to support communication efforts.
 </li>
 <li>
 Collaborate closely with senior IT leadership and cross-functional teams to ensure message consistency and impact.
 </li>
 <li>
 Plan, coordinate, and host events&mdash;both virtual and in-person&mdash;to support engagement initiatives.
 </li>
 <li>
 Develop reusable content templates (email, PowerPoint, etc.) to improve communication efficiency across the organization.
 </li>
 <li>
 Bridge communication efforts between corporate teams and the Digital organization to support strategic alignment and process improvement.
 
 </li>
 </ul>
 
 
 Required Skills &amp; Qualifications
 
 
 <ul>
 <li>
 Previous experience in a similar role supporting IT/Digital senior leaders.
 </li>
 <li>
 Strong writing, editing, and storytelling skills with exceptional attention to detail and tone.
 </li>
 <li>
 Excellent strategic planning, organization, and proactive self-management abilities.
 </li>
 <li>
 Demonstrated understanding of IT change management practices.
 </li>
 <li>
 Experience using internal communication platforms such as Staffbase.
 </li>
 <li>
 Proficiency in Microsoft 365 tools (Word, PowerPoint, SharePoint).
 </li>
 <li>
 Experience with creative platforms such as Adobe Creative Cloud and Canva.
 </li>
 </ul>
 
 &bull;
 
 Preferred Attributes
 
 
 <ul>
 <li>
 Ability to translate technical information into concise, engaging communications.
 </li>
 <li>
 Strong interpersonal and relationship‑building skills.
 </li>
 <li>
 Comfort working in fast-paced, highly collaborative environments.
 </li>
 <li>
 Creative mindset with the ability to bring new ideas to internal communication strategies.
 
 </li>
 </ul>
 Innovation starts with people.
 
 &reg;
 
 
 
 
 Robert Half is the world&rsquo;s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
 
 
 
 
 Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
 
 
 
 
 All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
 
 
 
 
 &copy; 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking &ldquo;Apply Now,&rdquo; you&rsquo;re agreeing to Robert Half&rsquo;s Terms of Use.
 
</div>

Principal Manager, Project

Instant Solutions Associates

Job Overview We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess expertise in digital marketing channels, content creation, and data analytics to develop and execute comprehensive marketing strategies. This role requires a creative thinker with strong analytical skills, capable of managing multiple campaigns across various platforms to increase engagement, generate leads, and support sales objectives. The Marketing Manager will play a pivotal role in shaping our brand presence both online and offline, ensuring alignment with business goals and market trends.Responsibilities<ul><li>Develop and implement integrated marketing strategies across digital and traditional channels, including SEO, social media marketing, email marketing, print advertising, and performance marketing.</li><li>Manage and optimize advertising campaigns on platforms such as Facebook Advertising, Google AdWords, and other paid media channels to maximize ROI.</li><li>Oversee content marketing initiatives, including copywriting, blog posts, product descriptions, and multimedia content creation using Adobe Creative Suite tools.</li><li>Utilize marketing automation tools and analytics platforms like Google Analytics to track campaign performance, analyze data trends, and refine strategies accordingly.</li><li>Coordinate multichannel marketing efforts to ensure consistent messaging across all platforms including E-commerce sites built on WordPress or similar CMS.</li><li>Conduct market research to identify new opportunities in B2B marketing, product positioning, and customer segmentation.</li><li>Collaborate with sales teams to develop advertising sales strategies that support revenue growth.</li><li>Manage budgets for campaigns and projects while ensuring efficient allocation of resources.</li><li>Stay updated on industry best practices in digital marketing, HTML coding for landing pages or email templates, and emerging trends in performance marketing.</li></ul>Requirements<ul><li>Proven experience in digital marketing roles with a strong understanding of SEO, social media marketing, multichannel campaigns, and advertising sales.</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress development, HTML coding basics, Google Analytics, Google AdWords, Facebook Advertising tools, and email marketing platforms.</li><li>Demonstrated ability to manage multiple projects simultaneously while meeting deadlines.</li><li>Strong analytical skills with experience in data-driven decision-making using analytics tools.</li><li>Excellent copywriting skills with the ability to craft compelling content tailored for various audiences.</li><li>Experience in B2B marketing strategies and product management is highly desirable.</li><li>Ability to research market trends and adapt strategies accordingly.</li><li>Strong organizational skills with budgeting experience for large-scale campaigns. This position offers an exciting opportunity for a motivated marketing professional eager to lead innovative campaigns that make a measurable impact on business growth.</li></ul>Job Type: Part-timePay: $20.00 - $25.00 per hourExpected hours: 12 per weekWork Location: Hybrid remote in Houston, TX 77027

Marketing Manager

The MedEquip Shop

<div>About MedEquip Shop
MedEquip Shop is a growing medical equipment provider with a strong presence in retail and rentals, offering a wide range of products for seniors and caregivers. We're seeking a talented Digital Marketing Manager to help us scale our online and in-store sales and establish a larger footprint in the Houston area.
We are committed to offering top-quality products and services to our customers, and we need an innovative marketer who can help us leverage digital strategies to reach more people, both in-store and online.<div></div> 
Key Responsibilities:<ul><li>
Digital Strategy Development: Develop and execute a comprehensive digital marketing strategy focused on driving both in-store and online sales. This includes SEO, SEM, content marketing, paid media campaigns, and email marketing.</li><li>
Brand Awareness &amp; Customer Acquisition: Increase brand visibility online and drive customer acquisition in the local Houston market through targeted digital campaigns. Develop strategies to capture leads potential customers.</li><li>
E-commerce Development: Grow MedEquip Shop's e-commerce platform for local sales, ensuring seamless integration with the existing physical store. Build an engaging, user-friendly website optimized for local SEO to attract and convert customers.</li><li>
Social Media Management: Oversee social media presence, creating engaging content that resonates with customers. This includes Facebook, Instagram, Google My Business, and YouTube.</li><li>
Paid Media Campaigns: Plan, execute, and optimize paid ad campaigns (Google Ads, Facebook Ads, etc.) to boost online sales and foot traffic to the store.</li><li>
Customer Retention: Develop strategies to retain existing customers through email marketing, loyalty programs, and remarketing campaigns.</li><li>
Analytics &amp; Reporting: Utilize analytics tools (Google Analytics, social media insights, etc.) to measure the effectiveness of campaigns and provide monthly reports to leadership, adjusting strategies as necessary for continuous improvement.</li><li>
Collaboration with Sales Team: Work closely with the sales team to ensure that both online and in-store efforts align with overall sales objectives, improving customer experience and maximizing conversion.</li></ul> 
Key Competencies:<ul><li>
Digital Marketing Expertise: Proven experience in developing and executing successful digital marketing campaigns with a focus on both B2C and local marketing.</li><li>
E-commerce &amp; SEO Knowledge: Experience in building, optimizing, and scaling an online store, including understanding SEO best practices for local businesses.</li><li>
Social Media Marketing: Ability to craft compelling social media campaigns targeted to both seniors and their caregivers, with a focus on Facebook, Instagram, and Google My Business.</li><li>
Paid Media &amp; PPC Management: Expertise in managing paid media campaigns on platforms like Google Ads, Facebook Ads, and others, with a track record of increasing conversions and reducing cost per acquisition.</li><li>
Strong Analytical Skills: Proficiency in analytics tools (Google Analytics, Facebook Ads Manager, etc.) to interpret data and optimize campaigns for better performance.</li><li>
Strong Communication &amp; Project Management: Ability to work cross-functionally with sales, customer service, and leadership teams to drive business goals.</li><li>
Adaptability &amp; Problem-Solving: Ability to quickly adapt to changing market trends and solve complex problems creatively.</li></ul> 
Preferred Qualifications:<ul><li>
Bachelor's degree in Marketing, Business, or related field.</li><li>
5+ years of experience in digital marketing, with at least 2 years in a management role.</li><li>
Previous experience in the healthcare, medical equipment, or related industries is a plus.</li><li>
Familiarity with marketing tools such as GoHighlevel, Canva, Shopify, SEMrush, etc</li></ul></div><div></div>

Digital Marketing Manager

Exquisite Hair Junkies

Overview We are seeking a dynamic and strategic Street Marketing Team Manager to lead our on-the-ground marketing initiatives. This role involves overseeing street-level promotional campaigns, coordinating team activities, and implementing innovative marketing strategies to enhance brand visibility. The ideal candidate will possess a strong background in digital and multichannel marketing, with expertise in SEO, social media marketing, content creation, and advertising sales. As a key leader, you will drive engagement through creative outreach efforts and data-driven decision-making to maximize campaign effectiveness.Responsibilities<ul><li>Develop and execute street marketing campaigns aligned with overall marketing strategies.</li><li>Lead and manage a team of street marketers, providing training, guidance, and performance feedback.</li><li>Coordinate promotional activities across multiple channels including print advertising, social media platforms, and digital marketing tools.</li><li>Utilize SEO, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation tools to optimize campaign reach and engagement.</li><li>Create compelling content for promotional materials using Adobe Creative Suite and copywriting skills.</li><li>Conduct research to identify target audiences and market trends to inform campaign strategies.</li><li>Manage budgets for street marketing initiatives ensuring efficient allocation of resources.</li><li>Collaborate with product management and sales teams to align outreach efforts with business objectives.</li><li>Track campaign performance metrics and generate reports to evaluate success and identify areas for improvement.</li><li>Stay updated on industry best practices in performance marketing, e-commerce, B2B marketing, and digital advertising trends.</li></ul>Skills<ul><li>Proficiency in SEO, social media marketing, content marketing, and multichannel marketing strategies.</li><li>Experience with Adobe Creative Suite for designing promotional materials.</li><li>Strong knowledge of digital marketing platforms including Google Analytics, Google AdWords, Facebook Advertising, email marketing tools, and marketing automation software.</li><li>Familiarity with WordPress, HTML coding basics, and website management for content updates.</li><li>Excellent research skills to analyze market data and consumer insights.</li><li>Effective copywriting abilities for creating engaging promotional content.</li><li>Proven experience in advertising sales and performance marketing campaigns.</li><li>Ability to manage budgets efficiently while maximizing ROI on campaigns.</li><li>Strong leadership skills with the ability to motivate and guide a team of street marketers.</li><li>Analytical mindset with the ability to interpret data insights for strategic decision-making. This role offers an exciting opportunity to lead innovative street-level marketing campaigns that directly impact brand growth while utilizing a broad skill set across digital platforms and traditional advertising channels.</li></ul>Job Types: Full-time, ContractPay: $19.50 - $21.50 per hourWork Location: On the road

Street Marketing Team Manager

Texas Children's Hospital

<div>We&rsquo;re looking for a Paid Media Manager, someone who&rsquo;s ready to be part of a growing team with amazing opportunities. In this position, you&rsquo;ll be responsible for leading and executing cross-channel paid media strategies for the organization, including, but not limited to, brand, service line, research, philanthropic, health plan, and Austin market campaigns. This role will plan media across digital and traditional channels, with a required specialization in digital platforms (programmatic, SEO, SEM, social). The Paid Media Manager leads a team of channel specialists, and collaborates closely with internal partners and external vendors while ensuring campaigns are delivered on time, optimized for performance, and aligned with organizational priorities.
Think you&rsquo;ve got what it takes?
<div>Job Duties &amp; Responsibilities
 
<ul><li>Develops integrated media strategies across digital and traditional channels, including programmatic, SEO/SEM, paid social, broadcast &amp; streaming TV, out of home, audio and emerging platforms
</li><li>Evaluates and negotiates opportunities in local and national markets
</li><li>Ensures media recommendations align with campaign goals, audience segmentation, creative strategy, and business objectives
</li><li>Serves as the in-house digital media subject matter expert with hands-on knowledge of programmatic, SEO, SEM, and paid social
</li><li>Oversees platform strategy, optimization, measurement framework, and performance insights across all channels
</li><li>Monitors campaign performance and optimizes in real-time for efficiency and effectiveness
</li><li>Manages, mentors, and supports a team of paid media specialists and coordinators
</li><li>Collaborates with external partners and internal marketing, brand, creative and analytics/digital teams
</li></ul></div><div>Skills &amp; Requirements
 
<ul><li>Bachelor&rsquo;s degree in marketing/advertising, journalism, healthcare, hospitality/events or related field required
</li><li>Master&rsquo;s degree in business administration, health administration, or MS in related field preferred
</li><li>5 years of paid media planning and buying experience required
</li><li>Prior agency and/or healthcare experience preferred
</li><li>Local and national buying experience preferred</li></ul></div></div>

Manager of Paid Media

East Houston Medical Center Wallisville

Social Media and Event Marketing Manager- Bilingual (English/Spanish) East Houston Medical Center | Houston, TXEast Houston Medical Center is seeking a Social Media and Event Marketing Manager to lead strategic digital storytelling, community engagement, and bilingual brand communication across English and Spanish audiences. This position plays a key role in enhancing the hospital&rsquo;s public presence and strengthening meaningful connections with the communities we serve.The selected candidate will oversee all aspects of social media management, event marketing, and brand communication initiatives&mdash;transforming hospital programs, patient experiences, and community partnerships into cohesive, impactful campaigns that reflect our mission of compassionate care and clinical excellence.Position SummaryThe Social Media and Event Manager will design and execute high-impact digital and event campaigns that inspire, educate, and engage both English- and Spanish-speaking audiences. This role requires a creative storyteller who can capture the heart of patient care, highlight our healthcare professionals, and build trust with the diverse communities we serve.Key Responsibilities<ul><li>Develop, manage, and execute social media strategies across all platforms (Facebook, Instagram, LinkedIn, Twitter, LinkedIn, and TikTok X, etc.) in English and Spanish, ensuring alignment with brand goals.</li><li>Create engaging multimedia content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and video editing software.</li><li>Create authentic, story-driven content showcasing our mission, people, and community involvement.</li><li>Coordinate and host internal and external hospital events that strengthen community relationships.</li><li>Collaborate with Human Resources, Nursing &amp; Clinical Administration, and Leadership teams to create messages aligned with brand identity.</li><li>Monitor engagement metrics, trends, and audience feedback to continuously optimize campaigns.</li><li>Serve as the on-site liaison for media and community partners at sponsored events.</li><li>Implement SEO best practices and conduct keyword research to optimize content visibility and increase organic reach.</li><li>Utilize social listening tools to monitor brand sentiment, industry trends, and competitor activities for actionable insights.</li><li>Manage social media advertising campaigns on Facebook Ads and other platforms to maximize engagement and conversions.</li><li>Coordinate and promote live or virtual events through social media channels, ensuring high attendance and active participation.</li><li>Track performance metrics with Google Analytics, web analytics tools, and Buffer or Hootsuite dashboards to refine campaigns continually.</li><li>Foster relationships with media outlets, influencers, partners, and community organizations through public relations efforts.</li><li>Oversee branding consistency across all digital channels while maintaining a lively voice that energizes our audience.</li><li>Engage with followers proactively by responding to comments, messages, and reviews in both English and Spanish to strengthen community ties.</li></ul>Integrated summary<ul><li>Plan, develop, and execute bilingual (English/Spanish) social media and event marketing campaigns that promote hospital services, culture, and community impact.​</li><li>Manage day-to-day content creation, posting, and engagement across social channels while coordinating internal and external events that support growth and community presence.​</li><li>Partner with leadership, clinical teams, and community organizations to create story-driven content and events that strengthen the East Houston Medical Center brand.​</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Public Relations, or a related field.</li><li>Proven experience (3+ years) managing bilingual (English/Spanish) social media campaigns and events.</li><li>Exceptional writing and storytelling skills in both English and Spanish.</li><li>Strong organizational and project management abilities.</li><li>Experience in healthcare, hospitality, or community organizations preferred.</li><li>Proficiency with social media analytics, scheduling tools, and event coordination software.</li></ul>Why Join East Houston Medical Center<ul><li>Be part of a compassionate team making a meaningful difference every day.</li><li>Shape how our hospital&rsquo;s story is told across Houston&rsquo;s diverse communities.</li><li>Competitive compensation and benefits package.</li></ul>If you are a passionate communicator ready to connect stories, culture, and healthcare in both English and Spanish &mdash; we&rsquo;d love to meet you.Job Type: Full-timeBenefits:<ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Social Media and Event Marketing Manager- Bilingual (English/Spanish)

Explore 127+ Senior manager digital marketing in Houston United States this January. Find roles across top companies and apply now to boost your career.