biotech sales and marketing manager Jobs in Boston

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senior marketing manager

Realmo.COM

Senior Marketing ManagerLocation: [Boston, MA or Partly Remote] Employment Type: Full-TimeAbout the CompanyRealmo is a technology-driven platform providing analytics and intelligent reporting for the U.S. commercial real estate market. By aggregating millions of property records, market transactions, and location insights, we deliver data-powered intelligence, deep analytics, and decision-support tools for brokers, investors, developers, and property owners. Our mission is to make commercial real estate more transparent, accessible, and actionable through advanced reporting, AI-powered insights, and intuitive digital tools.About the RoleWe are seeking a highly motivated and experienced Senior Marketing Manager to lead our marketing initiatives, elevate brand visibility, and drive growth across multiple channels. This role requires a strategic thinker with a strong background in digital marketing, public relations, and brand management, capable of both planning and executing campaigns.Key Responsibilities<ul><li>Marketing Strategy &amp; Leadership</li><li>Develop and implement comprehensive marketing strategies aligned with company goals.</li><li>Oversee marketing campaigns from concept to execution and performance analysis.</li><li>Manage budgets, timelines, and reporting to ensure measurable ROI.</li><li>Digital &amp; Social Media</li><li>Set up, manage, and optimize company social media channels to maximize engagement and growth.</li><li>Create data-driven content strategies and monitor analytics to refine performance.</li><li>Public Relations &amp; Communications</li><li>Draft and distribute compelling press releases to relevant media outlets.</li><li>Build and maintain strong relationships with media partners, journalists, and influencers.</li><li>Serve as the primary point of contact for PR and brand reputation management.</li><li>Brand Awareness &amp; Growth</li><li>Lead initiatives to strengthen brand positioning, identity, and awareness across markets.</li><li>Ensure consistent brand messaging across all marketing channels and collateral.</li><li>Drive partnerships, sponsorships, and events that enhance visibility and credibility.</li></ul>SkillsThe ideal candidate should possess the following skills:<ul><li>Proficiency in SEO and digital marketing techniques.</li><li>Experience in social media marketing across multiple platforms.</li><li>Strong understanding of multichannel marketing strategies.</li><li>Knowledge of advertising sales processes.</li><li>Familiarity with Adobe Creative Suite for design purposes.</li><li>Expertise in content marketing and B2B marketing approaches.</li><li>Experience with marketing automation tools.</li><li>Strong analytical skills with experience using Google Analytics.</li><li>Proficient in email marketing strategies.</li><li>Knowledge of HTML for basic website management tasks.</li><li>Strong research skills to stay updated on industry trends.</li><li>Excellent copywriting abilities for diverse formats.</li><li>Experience in Facebook Advertising campaigns.</li><li>Understanding of product management principles.</li><li>Budgeting experience related to marketing initiatives.</li><li>Familiarity with print advertising strategies.</li><li>Knowledge of Google AdWords for paid search campaigns. If you are a results-driven marketer looking to make an impact in a fast-paced environment, we encourage you to apply for this exciting opportunity as a Senior Marketing Manager.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, or related field (Master&rsquo;s preferred).</li><li>5+ years of experience in marketing management, preferably in Real Estate.</li><li>Proven success in social media strategy, PR campaigns, and brand development.</li><li>Strong copywriting and content creation skills.</li><li>Excellent leadership, project management, and communication abilities.</li><li>Analytical mindset with the ability to measure, report, and optimize performance.</li></ul>What We Offer<ul><li>Competitive salary and performance-based bonuses.</li><li>Professional development opportunities.</li><li>Dynamic, innovative, and collaborative work environment.</li></ul>Job Types: Full-time, Part-timePay: $95,115.71 - $114,547.95 per yearExpected hours: 25 &ndash; 40 per weekAbility to Commute:<ul><li>Boston, MA 02110 (Preferred)</li></ul>Ability to Relocate:<ul><li>Boston, MA 02110: Relocate before starting work (Preferred)</li></ul>Work Location: Hybrid remote in Boston, MA 02110

Senior Marketing Manager

Thought Industries, Inc.

<div>Company Description 
Thought Industries powers the Business of Value - enabling enterprises to unlock growth across the customer lifecycle. From our Boston headquarters, we help organizations drive measurable impact, maximize customer lifetime value, and fuel innovation through our leading enterprise solutions. Unlock growth with us - where your potential meets boundless possibilities.
Senior Mgr of Corporate and Brand Marketing, owns and executes Thought Industries&rsquo; brand strategy to position us as a global leader. Reporting to the Senior Vice President of Marketing, this role drives alignment across teams to enhance brand visibility, simplify messaging, and create a strong market voice. Success in this role means building awareness, generating pipeline, and inspiring prospects and customers. 
Job Description<ul><li> 
Corporate Marketing Strategy 
Define and execute a comprehensive corporate and brand marketing strategy that aligns with Marketing, Sales, Customer Success, and Product to exceed overall business goals. 
</li><li>Website Ownership 
Own and manage the Thought Industries website, both wordpress and hubspot, ensuring timely updates, design refreshes, and SEO optimization in partnership with Content and Demand Generation leads. 
</li><li>Brand Ownership 
Maintain a cohesive and impactful brand identity across all channels. Align internal corporate decks, oversee the design of external-facing assets, campaign visuals, and the website to ensure consistent, high-quality representation. 
</li><li>Social Media Leadership 
Guide and support the Influencer &amp; Community Manager to drive brand awareness, advocacy, and lead generation through organic social media strategies. 
</li><li>External Brand Promotion 
Expand brand visibility through multi-channel PR initiatives and partnerships, while collaborating with event teams to maximize Thought Industries&rsquo; presence and influence. 
</li><li>Video &amp; Thought Leadership 
Lead initiatives to position Thought Industries as an industry disruptor and thought leader through video content, storytelling, and strategic awareness campaigns. 
</li><li>Brand Advocacy &amp; Creativity 
Strengthen brand awareness with outside-the-box strategies that step away from traditional corporate norms. Focus on storytelling being relatable and real in content, and leverage memberships, partnerships, and collaborations across go-to-market teams.</li><li>
Reporting &amp; Analytics 
Measure and report on the performance and ROI of all corporate and brand marketing initiatives. Provide actionable insights to guide optimization and ongoing improvements.</li></ul> 
Qualifications<ul><li> 
Bachelor&rsquo;s degree in marketing, business, or a related field is preferred.</li><li>
6+ years of experience in B2B SaaS-focused brand strategy or corporate marketing.</li><li>
Proven success in a fast-paced, startup environment, with the ability to balance strategic vision and hands-on execution.</li><li>
Strong experience managing external agencies, including design and website vendors.</li><li>
Demonstrated ability to plan and execute brand strategies that resonate in a growing tech environment.</li><li>
Expertise working collaboratively with direct sales teams, product management, and customer success teams.</li><li>
Advanced WordPress knowledge and strong SEO skills.</li><li>
Creative thinker with a proven ability to elevate brand presence and recognition.</li><li>
Experience driving analyst relations and leveraging them for thought leadership and pipeline generation.</li><li>
Exceptional written and verbal communication skills, with a proven ability to simplify complex messages for diverse audiences.</li><li>
Track record of leading cross-departmental initiatives and collaborating with senior leadership teams.</li><li>
Experience in external learning or online learning technology is highly desirable.</li><li>
Passionate, motivated, and eager to innovate, educate, and inspire</li></ul> 
Additional Information 
All your information will be kept confidential according to EEO guidelines.
The salary for this position is $135,000 with bonus eligibility of $5,000 USD.<div></div>
Thought Industries does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. Employment decisions at Thought Industries are based on merit, qualifications, and abilities.</div>

Senior Manager, Corporate Marketing

Boston Medical Center

<div>POSITION LOCATION: Hybrid
Under the direction of the Senior Director of Strategic Communications, the External Communications Senior Manager oversees the strategic execution of external communications for Boston Medical Center Health System (BMC Health System) and is responsible for advancing media relations, thought leadership, and conference and forum engagement that directly promotes and benefits BMC Health System&rsquo;s profile and reputation.
The External Communications Senior Manager will work with executive and clinical leadership, providers, and other stakeholders across the health system to develop and implement a broad, proactive external communications strategy and tactics in support of BMC Health System&rsquo;s strategic goals, with a focus on high-priority initiatives and audiences and externally trending opportunities.
The External Communications Senior Manager will also work closely with Communications leaders to advance strategic initiatives and support issues management. All engagements should underscore BMC Health System&rsquo;s approach to modeling a transformational kind of excellence in healthcare where clinical and operational innovation meets health equity and access.
Your Chance to Be Part of a Team That is Making a Difference
This is a unique opportunity to join a growing and dynamic Marketing and Communications team that is building our reputation and making a difference in the lives of our patients and community members. We are looking for visionary team players who want to be part of our mission to boldly transform healthcare. We offer our employees an array of wellbeing services, competitive pay, and a wide range of benefits, including a highly subsidized health care plan for employees and their family members. 
About Boston Medical Center Health System 
Boston Medical Center Health System is dedicated to advancing discovery and access to care, partnering with our communities, and developing scalable approaches to restore and maintain health.
With more than 15,000 dedicated employees, BMC Health System is built on the principle of comprehensive, compassionate care across our founding academic medical center, two hospitals in the community, a network of community health centers, a Medicaid managed health plan, physician groups, and solutions for specialty pharmacy access and sustainability initiatives.
ESSENTIAL RESPONSIBILITIES / DUTIES:<ul>
<li>
Proactively identifies and develops breakthrough opportunities in collaboration with senior administrators and clinicians to draw attention to BMC Health System&rsquo;s key focus areas.</li>
<li>Provide executive communications support for strategic messaging, speaking opportunities, and conference management.
</li><li>Develops proactive media relations plans and manages media inquiries, ensuring opportunities align with BMC Health System strategies and objectives.</li>
<li>Stays abreast of national and local health news and communications trends to forecast reputational headwinds and tailwinds and keep system leaders informed.</li>
<li>Ensures value-consistent, quality, and compelling news and thought leadership content, including press releases, feature articles, op-eds, podcasts, blogs, speaker remarks, and social media posts.</li>
<li>Works closely with leaders across BMC Health System hospitals, WellSense Health Plan, Clearway Health, Oakwell, Boston HealthNet, and other entities to identify reputational opportunities and manage risks.</li>
<li>Serves as spokesperson across BMC Health System to manage reputational risks and respond to crisis situations.</li>
<li>Identifies and develops spokespeople who can best represent BMC Health System in the media and external events, lead media training, and support speaking engagements.</li>
<li>Oversee emergency communications and incident response media relations support for BMC Health System.</li>
<li>Directly supervise a Communications Specialist. Assign work, performance manage, and promote professional development.</li>
<li>Focus on driving BMC Health System&rsquo;s key initiatives with metrics and reporting.</li>
</ul>
(The above statements in this job description are intended to depict the general nature and level of work assigned to the employee(s) in this job. The above is not intended to represent an exhaustive list of accountable duties and responsibilities required).
REQUIRED EDUCATION &amp; EXPERIENCE:<ul><li>
Bachelor's degree required, and a minimum of ten years of external communications, media management, and related operational experience.</li></ul>
PREFERRED EDUCATION AND EXPERIENCE:<ul>
<li>
Master&rsquo;s degree preferred.</li>
<li>At least five years of strategic planning and management of a team is preferred.</li>
</ul>
CERTIFICATIONS, LICENSES, REGISTRATIONS REQUIRED:
N/A
CERTIFICATIONS, LICENSES, REGISTRATIONS PREFERRED :
N/A
KNOWLEDGE, SKILLS &amp; ABILITIES:<ul>
<li>
Excellent verbal, written, and interpersonal communication skills.</li>
<li>Proven ability to translate a strategic plan into tactical excellence.</li>
<li>Capable of communications program development, implementation, metrics, and evaluation.</li>
<li>Must be highly organized self-started, able to manage multiple priorities in a fast-paced and complex organizational environment.</li>
<li>Proficient in standard client software in a healthcare office setting (i.e., MS Word, Excel, Access, Web Browsers, etc.).</li></ul> 
Equal Opportunity Employer/Disabled/Veterans
According to the FTC, there has been a rise in employment offer scams. Our current job openings are listed on our website and applications are received only through our website. We do not ask or require downloads of any applications, or &ldquo;apps&rdquo; job offers are not extended over text messages or social media platforms. We do not ask individuals to purchase equipment for or prior to employment.</div>

External Communications Senior Manager

829 Studios

<div>The Senior SEO Manager is a senior position on the Search Engine Optimization team. Reporting to Associate Director of SEO and/or Director of SEO, you&rsquo;ll be responsible for managing relationships with high-profile clients, curating unique growth strategies, and executing technical, on-page, and off-page optimizations, and mentoring direct reports with the opportunity to manage. An ideal candidate for this role will demonstrate strong written and oral communication skills, ability to work independently and in teams, as well as deep understanding of advanced SEO tactics.
You will be expected to build data-informed and keyword-focused content strategies by analyzing and optimizing clients&rsquo; owned content, as well as creating new SEO-driven content recommendations. The Senior SEO Manager must have the ability to effectively execute and present audits to prospective clients, lead strategy on large-scale accounts, identify training opportunities and help refine internal processes within the department. Experience managing teams and creating SOPs is strongly preferred.
What You'll Do:<ul><li>
Create and execute unique SEO campaigns for clients in SaaS, e-commerce, and other industries</li><li>
Conduct thorough keyword research and strategize holistic content strategy implementation</li><li>
Generate insightful performance reports while educating clients about the impacts of different SEO initiatives</li><li>
Support entry-level team members on their individual client projects and career growth</li><li>
Contribute to the continuous development of internal processes and training resources</li></ul>
What You'll Bring:<ul><li>
6+ years of SEO experience (agency preferred)</li><li>
1-2 years of managing direct reports</li><li>
Mastery of crawling and auditing tools (SEMRush, ScreamingFrog, AHrefs, Moz, or similar)</li><li>
Strong ability to analyze data and organic performance (Google Analytics, Google Search Console, Google Trends, PageSpeed Insights, etc.)</li><li>
Exposure to off-page and listing management platforms (Yext, Google Business Profile, etc.)</li></ul>
Benefits and Perks We Provide<ul><li>
Remote Workplace. You have the option to work at our office in Boston or remotely in the following states: MA, NH, RI, ME, CT, NY, NJ, NC, TN, FL, IL, MO, TX, UT, AZ, PA, CA, VA, OH, and CO.</li><li>
Paid Time Off. Receive generous paid vacation benefits that increase each year you&rsquo;re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.</li><li>
401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.</li><li>
Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.</li><li>
Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.</li><li>
Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.</li><li>
Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.</li><li>
Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.</li></ul>
What We Believe
At 829 Studios, we boldly embrace diversity, inclusivity, and equal opportunity. Our goal: a team rich in backgrounds, perspectives, and talents. Why? Because inclusivity powers our brilliance and client success. We are an Equal Opportunity Employer that is committed to equal employment opportunities regardless of race, religion, creed, color, sex, pregnancy, sexual orientation, gender, gender identity, national origin, disability, mental illness, age, ancestry, genetic information, military service, or any other status protected under applicable federal, state, or local laws.
Who We Are
829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic &ndash; a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more. By committing not only to our growth as a company, but the development of our employees and teams&rsquo;, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation&rsquo;s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies), HubSpot's Top Digital Agencies list, and a we are and employee-certified Great Place to Work.
NmhD2P02hk</div>

Senior SEO Manager

Vertex Pharmaceuticals

<div>Job Description
General Summary:
The HCP Marketing, Sr. Manager participates in the day-to-day execution of the marketing strategy by developing marketing tactics that achieve our business objectives ensuring they are delivered to customers effectively. The Sr. Manager will execute HCP activities through peer-to-peer and non-personal promotion (NPP) channels, driving awareness and education of our approved therapies.
Key Duties and Responsibilities:
<ul><li>Develops/updates existing HCP marketing materials that are aligned with marketing strategy and business objectives.
</li><li>Lead branded peer-to-peer activities including speaker programs (content creation, bureau set up, etc.) and advisory boards.
</li><li>Support other critical HCP marketing initiatives and tactical execution (e.g. media planning NPP pull-through).
</li><li>Analyzes multi-channel usage metrics for performance reporting and assessing needs for future updates.
</li><li>Manages ad agencies to develop tactics in support of annual brand planning.
</li><li>Cultivates strong partnerships with cross-functional teams and communications review committees to support business goals.
</li></ul>Knowledge and Skills:
<ul><li>Ability to understand key elements of brand strategy and incumbent's role in executing that strategy within target market.
</li><li>Experience with NPP, multi-channel branded and unbranded campaigns that drive HCP awareness and engagement.
</li><li>Ability to understand market insights and implications, and translate to innovative tactics and solutions for customers.
</li><li>Proficient in MS Office applications, including PowerPoint, Excel and Word
</li><li>Exhibits ownership and broad accountability for assigned projects and internal assignments; understands when it is appropriate to flag issues to management.
</li><li>Experience in DTC pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
</li></ul>Education and Experience:
<ul><li>Bachelor's degree in marketing, business, scientific area, or related field
</li><li>Typically requires 6 years of experience or the equivalent combination of education and experience
</li></ul>#LI-KW1
Pay Range:
$138,400 - $207,600
Disclosure Statement:
<div><div><div><div>The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
</div></div></div></div>Flex Designation:
Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status:
In this Hybrid-Eligible role, you can choose to be designated as:
 
1. Hybrid : work remotely up to two days per week; or select
 
2. On-Site : work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex&rsquo;s Policy on Flex @ Vertex Program and may be changed at any time. 
 
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com</div>

HCP Marketing (US T1D), Sr. Manager

<div>Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow &ndash; all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Senior Web Analyst
PTC is looking for a Senior Web Analyst to join the Digital Marketing team, supporting the ptc.com marketing site with a special focus on e-commerce optimization. Through daily, weekly, and monthly reporting; running A/B tests; and collaborating on web optimization initiatives, this strategic role seeks to always be improving web outcomes to support our marketing initiatives and, most importantly, our users&rsquo; experiences. Using dedicated web optimization best practices through the Growth-Driven Design methodology, the Senior Web Analyst will assess the performance of key KPIs on our landing pages, and hypothesize, implement, and test solutions to remove user friction and improve the web experience. This role will cover full site analysis and initiatives for reporting for all business units, but will have a particular focus on PTC store analysis and reporting. This role will also be responsible for all maintenance and management of Google Tag Manager and Google Search Console.
PTC.com is a highly interactive website serving several unique business units for the company, so quality experience with web data and analysis is critical to assess what&rsquo;s performing well, what&rsquo;s not working, and what steps we should take to improve performance.
This is an exciting role, as you will be working on one of the most interactive websites in the Industrial space. Considering that ~70% of the buyer&rsquo;s journey happens in the digital space, this is a strategically critical role for PTC. Our current search visibility score is 3X that of our competitors&mdash;join us in our mission to make the website even more customer-centric, personalized, and optimized for conversion!
This role sits in the Digital Experience Marketing organization and works closely with the UX/UI designers as well as our Strategy and Marketing Analytics teams.
Day-To-Day:
<ul><li>Assess performance of key landing page KPIs to find areas of opportunity or reproduction at scale
</li><li>Report on web performance, updates, improvements, and areas of opportunity
</li><li>Evaluate heat mapping performance with Mouseflow
</li><li>Develop strategy and execution of A/B tests to improve experiences with VWO
</li><li>Run strategic user testing on new designs and experiences to gather qualitative insights
</li><li>Identify, evaluate, and propose digital experience improvements based on successful performance KPIs
</li><li>Perform root-cause analysis on dead-end experiences or areas of user friction
</li><li>Produce web performance reports for key marketing stakeholders
</li><li>Maintain dashboards and filters for scalable reporting with the Marketing Analytics team
</li><li>Regularly communicate with Digital Marketing leadership and web strategy teams to discuss direction, strategy, and priority
</li><li>Manage, maintain, and debug all tags and triggers in Google Tag Manager
</li></ul>Preferred Skills and Knowledge:
<ul><li>2-5 years of experience with web data analysis and KPI assessment
</li><li>Creative thinker willing to test extensive ideas and apply learnings to future activities
</li><li>Knowledge of web best practices
</li><li>Strong knowledge of qualitative and quantitative analysis
</li><li>An understanding of website/user data, SEO optimization, and analytics capabilities
</li><li>Strong technical documentation and analytics reporting skills &middot; Strong communication skills for both technical and strategy conversations regarding the web as well as data report outs to stakeholders
</li></ul>Preferred Experience:
<ul><li>Minimum of 2+ years&rsquo; experience in marketing analysis
</li><li>Minimum of 2+ years&rsquo; experience in web strategy, UX/UI, and user research in a corporate environment
</li><li>Minimum of 2+ years&rsquo; experience in marketing
</li><li>Minimum of 2+ years working in and/or managing Google Tag Manager
</li></ul>Basic Qualifications:
<ul><li>Reporting and analysis skills
</li><li>Experience with Microsoft Excel, Google Analytics 4, Looker Studio, Google Tag Manager, and Qlik/PowerBI
</li><li>Experience with or interest in heatmapping tools and data
</li><li>Some understanding of user experience best practices
</li><li>Ability to be in commute into Boston on a hybrid model minimum 2-days a week
</li></ul>At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Life at PTC is about more than working with today&rsquo;s most cutting-edge technologies to transform the physical world. It&rsquo;s about showing up as you are and working alongside some of today&rsquo;s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you&rsquo;ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here .&quot;</div>

Senior Web Analyst

Well Dot

<div>Company: The mission of Well (https://www.well.co/) is to transform healthcare through our unique impact on our members' health and happiness. We do this through our differentiated consumer experience and world-class data and analytics engine that drive engagement and behavior change. Our product &mdash; a consumer health engagement platform &mdash; integrates concierge services, behavioral health, telemedicine, care management and wellness services to drive sustained engagement, lower costs and improve the health of members. In addition to our product, we know our team makes us unique. We&rsquo;re a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture with generous benefits, which you can learn more about here: https://www.well.co/careers.

Position Title: Digital Product Marketing Manager

Reporting to: Senior Director of Product Marketing

Location: Chapel Hill, NC; Minneapolis, MN; Newton, MA; New York, NY

Compensation: Manager, Digital Product Marketing ($100,000), depending on qualifications, plus bonus potential and benefits

Job Summary: We are seeking a creative, execution-focused Digital Product Marketing Manager to build and optimize our full-funnel growth engine. In this pivotal role, you will own demand generation, paid acquisition, growth experiments, and martech infrastructure. This is an opportunity to shape our digital strategy, influence product&ndash;market fit, and drive exponential customer acquisition for our B2B well-being solution. You will work closely with product, sales, and content teams to ensure a consistent and compelling brand message that resonates with HR leaders, benefits managers, and other key stakeholders in the corporate wellbeing space. The ideal candidate is a self-starter who fosters a collaborative and team environment that supports innovation, creativity, and continuous learning.

Key Responsibilities:

Sales Enablement Support:
<ul>
<li><ul><li>Collaborate with Sales to develop and maintain marketing collateral, including pitch decks, product one-pagers, case studies, and FAQs that clearly articulate value to employer clients and benefits consultants.</li>
<li>Assist in maintaining and optimizing the internal sales asset library to ensure teams have access to the most current messaging and tools.</li>
</ul></li>
</ul>Cross-Functional Campaign Execution:
<ul>
<li><ul><li>Contribute to multi-channel campaigns focused on key client segments, verticals, or strategic initiatives (e.g., GLP-1 cost management, DEI, musculoskeletal health).</li>
<li>Coordinate execution across email, paid media, social, and events.</li>
</ul></li>
</ul>Social Media Management:
<ul>
<li><ul><li>Develop, schedule, and publish engaging content across all relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to promote product features, updates, and company news, specifically tailored for a B2B audience in the HR/benefits sector.</li>
<li>Monitor social channels for trends, engagement opportunities, and competitor activity within the wellbeing and HR tech industries.</li>
<li>Analyze social media performance and provide insights for continuous improvement.</li>
</ul></li><li>Email Marketing:</li>
<li><ul><li>Assist in the creation, segmentation, and deployment of email campaigns (e.g., newsletters, product updates, promotional emails, case studies) to nurture leads and engage existing B2B clients and prospects.</li>
<li>Conduct A/B testing on email elements (subject lines, CTAs, content) to optimize performance.</li>
<li>Track email campaign metrics (open rates, click-through rates, conversions) and report on effectiveness.</li>
</ul></li><li>Website Content Management:</li>
<li><ul><li>Support the regular updating and optimization of website content, including product pages, landing pages, and blog posts, ensuring accuracy and SEO best practices relevant to B2B wellbeing solutions.</li>
<li>Collaborate with content creators to ensure all website content aligns with marketing objectives and brand guidelines, emphasizing value propositions for corporate clients.</li>
</ul></li><li>Paid Media Support:</li>
<li><ul><li>Assist in the execution and optimization of paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) targeting HR professionals and decision-makers in the B2B space, under the guidance of the marketing manager.</li>
<li>Monitor campaign performance, track KPIs, and contribute to reporting on ad spend effectiveness.</li>
</ul></li><li>Conferences &amp; Events Coordination:</li>
<li><ul><li>Support the planning and execution of virtual and in-person industry conferences, webinars, and other events focused on HR, benefits, and corporate well-being.</li>
<li>Coordinate logistics, marketing materials (e.g., brochures, presentations), and pre/post-event communications.</li>
<li>Assist with lead capture and follow-up strategies for events, ensuring alignment with sales goals.</li>
</ul></li>
</ul>Preferred Qualifications
<ul>
<li>Bachelor's degree in Marketing, Communications, Business, or a related field (MBA, MPH, MHA a plus).</li>
<li>5+ years of proven digital marketing experience, with prior experience in demand generation, growth marketing, and event strategy - in the digital health or employer benefits space.</li>
<li>Proven track record developing and executing multi-channel B2B digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI</li>
<li>Familiarity with email marketing platforms (e.g., Salesforce Marketing Account Engagement and Salesforce Marketing Cloud).</li>
<li>Basic understanding of website content management systems (e.g., WordPress, Webflow).</li>
<li>Knowledge of website analytics, including measurement, analysis, benchmarking and campaign measurement, as well as development of reporting, is required.</li>
<li>Exposure to paid media platforms (e.g., Google Ads, LinkedIn Ads Manager).</li>
<li>Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance.</li>
<li>Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.</li>
<li>Creative thinker, always open to trying innovative and unique marketing strategies.</li>
<li>Desire and ability to succeed in a demanding, creative, and entrepreneurial environment.</li>
<li>Direct experience in the well-being, HR, or benefits industry.</li>
<li>Basic graphic design skills (e.g., Canva, Adobe Creative Suite).</li>
</ul>
Additional Job Information

Well is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare. We welcome team members who are passionate about that mission. We embrace diversity and are committed to building an inclusive team.

Well is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. We seek diversity and encourage individuals from underrepresented groups to apply.</div>

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