director of marketing

marketing manager-east coast Jobs in Boston

marketing manager-east coast

product manager

marketing manager

Canopy Service Partners

<div>Canopy Service Partners is a collaborative and growth-oriented organization dedicated to supporting local Partner businesses through innovative marketing solutions. As a Marketing Manager based on the East Coast, you will play a key role in shaping and executing marketing strategies that drive lead generation and business growth. This position offers the opportunity to work in a dynamic environment where creativity, strategic thinking, and measurable results are highly valued. You will have the chance to make a significant impact by leading a variety of marketing initiatives, collaborating with both internal teams and external agencies, and helping to define the future of our marketing efforts. If you thrive in a fast-paced setting and are passionate about delivering results, this is an excellent opportunity to advance your career.<h2 class="jobSectionHeader">
Responsibilities</h2><ul><li>
Develop and manage a comprehensive content calendar aligned with the needs of local Partner businesses.</li><li>
Plan and execute earned and owned media initiatives, including email, direct mail, and social media campaigns, overseeing audience strategy, messaging, design, and campaign trafficking.</li><li>
Oversee the execution of marketing campaigns across multiple channels, such as owned, earned, social media, SEM, SEO, offline, and local sponsorships.</li><li>
Coordinate the development of creative assets with external agencies for digital marketing, offline marketing, and sales enablement initiatives.</li><li>
Manage digital media projects, ensuring timely delivery through collaboration with internal teams and agency vendors.</li><li>
Collaborate with key partners to identify business needs and develop tailored marketing solutions.</li><li>
Work closely with the Director of Performance Marketing to translate strategic objectives into actionable marketing initiatives and manage quarterly and monthly budgets for all marketing channels.</li><li>
Coordinate internal and external efforts to ensure alignment with overall business goals and proper prioritization of projects.</li><li>
Execute targeted email and newsletter campaigns using the companys CRM email marketing system.</li><li>
Lead the review and analysis of performance reports for assigned partners, providing insights on daily, weekly, monthly, quarterly, and yearly metrics.</li><li>
Travel occasionally for Partner and team on-site meetings (approximately 20%).</li></ul><h2 class="jobSectionHeader">
Qualifications</h2><ul><li>
Proficiency with digital media marketing tools such as Google Analytics, Google Ads, SEM Rush, and MailChimp (or comparable systems).</li><li>
Strong project management and prioritization skills, with the ability to oversee multiple projects simultaneously and manage deadlines (experience with Monday.com is a plus).</li><li>
Creative mindset with the ability to develop innovative and engaging marketing content.</li><li>
Excellent communication skills for effective collaboration with team members, external vendors, and Partners.</li><li>
Strong problem-solving skills to address challenges during marketing campaign execution.</li><li>
Solid understanding of the marketing funnel and how different channels contribute to business objectives.</li></ul><h2 class="jobSectionHeader">
Benefits</h2>
Employees who work 30+ hours per week are considered full-time and become eligible for our benefits after just 30 days of employment.<ul><li>
Competitive pay with opportunities for 40+ hours per week</li><li>
Paid time off (PTO) and holidays for work-life balance</li><li>
Overtime opportunities during storm cleanup and peak seasons</li><li>
Long-term disability insurance (employer paid)</li><li>
Short-term disability insurance (employer paid)</li><li>
Basic life &amp; AD&amp;D insurance (employer paid)</li><li>
401(k) retirement plan with up to 4% company match to help you save for the future</li><li>
Flexible Insurances Options: Employees can choose the health, dental, and vision plans that best fit their needs and budget, giving control over premiums and out-of-pocket costs.</li></ul>
Health Insurance (Cigna Plans): Employees can choose the plan that works best for them and their families:<ul><li>
Cigna OAP (Open Access Plus) broad provider access</li><li>
Cigna OAP IN in-network focused, lower out-of-pocket costs</li><li>
Cigna HDHP (High-Deductible Health Plan) lower premiums with HSA compatibility</li></ul>
 Dental Insurance (Cigna Plans): Flexible options to fit coverage needs and budget:<ul><li>
2025 Cigna Dental PPO Low Plan basic coverage at a lower premium</li><li>
2025 Cigna Dental PPO High Plan enhanced coverage with higher benefits</li></ul>
Vision Insurance (Cigna Plan):<ul><li>
2025 Cigna Vision Plan comprehensive coverage for exams, lenses, and frames</li></ul>
Additional Optional Benefits<ul><li>
The option of a Health Savings Account (HSA) with $250 employer contribution if on a High-Deductible Health Plan, or a Flexible Spending Account (FSA) for health, dental/vision, and dependent care.</li><li>
Pre-tax commuter benefits (parking, transit, vanpool)</li><li>
Legal assistance plan</li><li>
Supplemental coverage options: critical illness, accident, and hospital indemnity insurance</li></ul>

Offered compensation: $90,000/yr - $120,000/yr</div>

Marketing Manager-East Coast

Mill Creek Residential

At Mill Creek Residential we are committed to building a diverse, equitable and inclusive workplace where our associates can grow and bring their whole selves to work. This starts with our recruiting and hiring process. We want you to know that we encourage you to apply if this job excites you, even if you don’t meet 100% of the requirements. You may just be the right candidate for this role, or another role and make your mark at Mill Creek.
 
The Regional Marketing Manager is responsible for a portfolio of 20 to 35 communities within a specified geographic area. The Regional Marketing Manager will partner with Community and Regional Managers to drive leads and tours to communities, maintain/improve occupancy levels, and ensure integrity of the Modera, Amavi, Alister and Beckett brands. The Regional Marketing Manager will work closely with the Corporate Marketing and Communications Team and the Digital Marketing Team and report to the Regional Vice President of Property Marketing.
 
Essential Functions/Responsibilities
 <ul>
<li>Develop and implement comprehensive marketing strategies to support stabilized and lease-up communities in achieving budgeted occupancy</li>
<li>Optimize digital presence, including but not limited to property websites, SEO, PPC, ILS (Internet Listing Services), and social media to maximize lead generation</li>
<li>Identify and execute grassroots and hyper-local marketing initiatives tailored to each community’s target demographic</li>
<li>Partner with site teams to ensure consistent execution of marketing strategies and brand messagin</li>
<li>Monitor and analyze marketing performance metrics, including lead conversion rates, website traffic, digital ad performance, and occupancy trends in collaboration with Marketing Analyst</li>
<li>Collaborate with marketing vendors and ad agencies to optimize marketing spend and campaign performance</li>
<li>Conduct competitive market research to identify trends, positioning opportunities, and demand drivers for assigned communities</li>
<li>Serve as the marketing expert and consultant for regional leadership, community teams, and onsite leasing associates. Stay current on rapidly changing marketing landscape</li>
<li>Train and support leasing teams in utilizing marketing tools and local outreach strategies</li>
<li>Work closely with internal teams, including Property Management, Digital Marketing, and Creative Services, to ensure strategic alignment</li>
<li>Provide marketing guidance on new developments, including creating a comprehensive strategy, aligning on signage and branding, coordinating promotional efforts, and ensuring a cohesive marketing approach across all channels</li>
<li>Manage and track marketing budgets for assigned communities, ensuring efficient allocation of resources to maximize ROI</li>
<li>Ensure all marketing efforts comply with Mill Creek Residential brand standards and Fair Housing regulations</li>
</ul>
Education and/or Experience
 <ul>
<li>5+ years of multifamily marketing experience in a regional marketing role.</li>
<li>Bachelor’s degree in Marketing, Business or Communications or related field preferred but not required</li>
</ul>
Skills/Specialized Knowledge
 <ul>
<li>Excellent verbal and written communication, presentation, and relationship-building skills</li>
<li>CRM (Entrata and Yardi) a plus</li>
<li>Highly organized with ability to manage multiple projects simultaneously</li>
<li>Experience with project management tools (Smartsheet or Monday.com) is a plus</li>
<li>Strong analytical and data interpretation skills, especially in Google Analytics and BI dashboards</li>
</ul>
About the Benefits of joining the Mill Creek Team
 <ul>
<li>Competitive compensation</li>
<li>Comprehensive medical, dental and vision</li>
<li>Employer sponsored short and long term disability, Life and ADD insurance</li>
<li>401k with employer matching</li>
<li>Paid time off benefits: Vacation, Sick, Holidays</li>
</ul>
Mill Creek is an Equal Opportunity Employer
 Are you ready to contribute to the success of Mill Creek Residential? If so, apply today and become part of an organization that believes in uncompromising integrity, celebrating successes, continuous improvement, and working hard, smart and together!

Regional Marketing Manager-Boston, MA

Starburst

<div><div><h2 class="jobSectionHeader">About Starburst</h2>

Starburst is the data platform for analytics, applications, and AI, unifying data across clouds and on-premises to accelerate AI innovation. Organizations&mdash;from startups to Fortune 500 enterprises in 60+ countries&mdash;rely on Starburst for fast data access, seamless collaboration, and enterprise-grade governance on an open hybrid data lakehouse. Wherever data lives, Starburst unlocks its full potential, powering data and AI from development to deployment. By future-proofing data architecture, Starburst helps businesses fuel innovation with AI.</div><h2 class="jobSectionHeader">
About the role</h2>

We are seeking an experienced Manager, ABM &amp; Enterprise Campaigns to design and execute programs that create and accelerate pipeline within Starburst's enterprise segment (&gt;$1B annual revenue).

This role will partner closely with Product Marketing, Field Marketing, Partner Marketing, and the SDR organization to design and execute multi-touch enterprise campaigns including ABM-driven Expand motions within existing customers.

The ideal candidate blends ABM expertise, solutions marketing fluency, and project management excellence. They will act as the orchestrator across teams, ensuring that high-value programs launch on time, hit the right audience, and equip Sales with the materials they need to convert interest into opportunity.

This role is a critical accelerator of our enterprise growth strategy.
<h3 class="jobSectionHeader">
As a Manager, ABM &amp; Enterprise Campaigns at Starburst you will:</h3>
<h4 class="jobSectionHeader">Enterprise Campaign Orchestration</h4>
<ul><li>Build and manage enterprise campaigns that integrate ABM, partner co-marketing, events, and outbound plays.</li>
<li>Develop campaign briefs that connect narrative, target account needs, and proof points to measurable goals.</li>
<li>Coordinate execution across PMM, Field Marketing, Partner Marketing, Studio, and SDR teams.</li>
<li>Maintain the enterprise campaign calendar and ensure alignment to quarterly GTM priorities.</li>
<li>Define KPIs for each campaign: engagement, MQA conversion, opportunity creation, pipeline influence.</li>
<li>Track performance and optimize based on leading indicators (intent, content engagement, executive interactions).</li>
<li>Partner with RevOps for reporting and forecasting program impact.</li>
<li>Own campaign timelines, stakeholder communication, tasks, and dependencies.</li>
<li>Ensure Sales and SDR teams receive the right enablement materials at the right time.</li>
<li>Run campaign post-mortems and optimize for repeatability.</li>
<li>Build reusable assets (one-pagers, slides, use case briefs) that power ABM, outbound, and partner motions.</li>
<li>Ensure campaigns incorporate the right combination of messaging, proof, and value articulation.</li>
</ul><h4 class="jobSectionHeader">ABM for Expand Motions</h4>
<ul><li>Lead ABM programs (1:1, 1:few, 1:many) focused on growing existing customers, surfacing whitespace, and expanding product adoption.</li>
<li>Partner with Sales and Customer Marketing to identify account triggers, intent signals, and relevant value propositions.</li>
<li>Develop personalized account marketing plans and plays, account days, digital surround, content packages, and follow-up sequences that drive deeper engagement.</li>
</ul><h3 class="jobSectionHeader">Some of the things we look for:</h3>
<ul><li>5+ years in enterprise B2B marketing, with experience in ABM, campaign management, or solutions marketing.</li>
<li>Demonstrated ability to run multi-touch campaigns across outbound, events, partners, and content channels.</li>
<li>Strong, collaborator with project management skills; able to drive cross-functional teams and hold stakeholders accountable.</li>
<li>Experience working with enterprise sales teams and aligning programs to active opportunities.</li>
<li>Excellent writing, presentation and communication skills; highly organized, detail-driven, and proactive.</li>
<li>Experience in data, cloud, analytics, or AI infrastructure preferred.</li>
</ul><h3 class="jobSectionHeader">Where could this role be based?</h3>
<ul><li>This role is based in our Boston or San Francisco office and follows a hybrid model, with an expectation of being onsite 1-2 days per week.</li>
</ul><div><h2 class="jobSectionHeader">Build your career at Starburst</h2>

All-Stars have the opportunity and freedom to realize their true potential. By building alongside top talent, we're empowered to take ownership of our careers and drive meaningful change. Anchored in industry-proven technology and unprecedented success, All-Stars are taking on the challenge everyday to disrupt our industry &ndash; and the future.

Our global workforce is supported by a competitive Total Rewards program that reflects our commitment to a rewarding and supportive work environment. This includes a variety of benefits like competitive pay, attractive stock grants, flexible paid time off, and more.

We are committed to fostering an intentional, inclusive, and diverse culture that drives deep engagement, authentic belonging, and an exceptional All-Star experience. We believe that diversity of thought, perspective, background and experience will enable us to own what we do, drive our success and empower our All-Stars to show up authentically.

Starburst provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state 
 or local laws.</div></div>

Manager, ABM & Enterprise Campaigns

InvoiceCloud

<div><div>About InvoiceCloud:

InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It's an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com.</div>
Job Details:

We are seeking a highly skilled and results-oriented Digital Marketing Lead to support the Demand Generation organization. This role plays a critical part in accelerating pipeline growth, increasing brand visibility, and strengthening thought leadership across enterprise government, utility, and insurance markets.

The ideal candidate operates as a proactive, data-driven partner&mdash;owning digital strategy from planning through execution, navigating long and complex sales cycles, and translating technical payment and compliance concepts into compelling digital programs that deliver measurable business impact.

Success Profile:
This role is anchored in our company's core competencies&mdash;These competencies reflect the mindsets and behaviors that define success in this role. We outline how each competency translates into real-world actions and outcomes specific to this role.

Results Driven
<ul>
<li>Owns end-to-end digital demand generation programs across paid search, paid social, display, SEO, ABM platforms, and industry media to drive qualified pipeline growth.</li>
<li>Launches, monitors, and optimizes campaigns with a focus on lead quality, funnel conversion, and revenue impact within long enterprise sales cycles.</li>
<li>Tracks and analyzes performance across channels, using KPIs and dashboards to evaluate effectiveness and recommend data-backed optimization strategies.</li>
<li>Manages digital marketing budgets with discipline, ensuring strong ROI, efficient cost-per-lead metrics, and alignment to growth targets.</li>
</ul>
Customer-Centric
<ul>
<li>Designs digital strategies tailored to enterprise buyers across government, utility, and insurance verticals, aligning messaging to the needs of CFOs, treasury leaders, billing operations, and IT stakeholders.</li>
<li>Partners with product marketing to translate complex payment technology, compliance, and regulatory topics into clear, compelling digital content.</li>
<li>Oversees the distribution of blogs, whitepapers, webinars, videos, and solution briefs to ensure content resonates with priority verticals and buyer stages.</li>
<li>Builds targeted ABM programs for named accounts, ensuring the right message reaches the right audience at the right time.</li>
</ul>
Innovator
<ul>
<li>Continuously experiments with channels, formats, testing strategies, and conversion optimization to improve campaign performance and engagement.</li>
<li>Leverages intent data, personalization tools, and marketing automation to increase relevance and effectiveness across digital touchpoints.</li>
<li>Applies AI and automation to enhance campaign optimization, performance analysis, and content experimentation&mdash;reducing manual effort while improving speed and precision of execution.</li>
<li>Identifies and evaluates emerging digital tools and techniques to strengthen demand generation capabilities and maintain a competitive edge.</li>
</ul>
Takes Ownership
<ul>
<li>Operates autonomously as the owner of digital marketing strategy and execution, from planning and launch through reporting and optimization.</li>
<li>Builds strong cross-functional alignment with sales, product marketing, and leadership to ensure digital programs support enterprise sales motions.</li>
<li>Develops and maintains reporting that clearly communicates marketing's contribution to pipeline and revenue.</li>
<li>Proactively identifies risks, gaps, and opportunities, adjusting programs to align with evolving business priorities.</li>
</ul>
Requirements
<ul>
<li>5+ years of experience in B2B digital marketing, ideally within payments, fintech, SaaS, or enterprise software.</li>
<li>Proven experience driving demand generation across paid media, SEO, ABM platforms, and digital content channels.</li>
<li>Experience marketing to government, utility, or insurance audiences strongly preferred.</li>
<li>Strong analytical mindset with the ability to interpret data, optimize performance, and tie efforts to pipeline and revenue.</li>
<li>Exceptional communication skills with the ability to simplify complex technical concepts.</li>
<li>Proficiency with tools such as Google Ads, LinkedIn Advertising, ABM platforms (e.g., Demandbase, 6sense, Terminus), CRM systems (Salesforce), and MAPs (Marketo, HubSpot, or Pardot).</li>
<li>Ability to thrive in regulated environments with long and complex sales cycles.</li>
</ul><div>
InvoiceCloud is committed to providing equal employment opportunities to all employees and applicants. We do not tolerate discrimination or harassment of any kind based on race, color, religion, age, sex, nationality, disability, genetic information, veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected under applicable laws.

This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave, compensation, and training.

If you require a disability-related or religious accommodation during the application or recruitment process, and wish to discuss possible adjustments, please contact jobs@invoicecloud.com.

Click here to review InvoiceCloud's Job Applicant Privacy Policy.

For recruitment agencies: InvoiceCloud does not accept unsolicited resumes from agencies. Please do not forward resumes to our job aliases, employees, or any other company location. InvoiceCloud is not responsible for any fees associated with unsolicited submissions.</div></div>

Digital Marketing Lead (Demand Gen)

Gather Health

<div>Description:

Who we are:
Gather Health delivers Social Primary Care to older adults. Through our unique and differentiated care model and proprietary technology, Gather Health&rsquo;s solution drives substantial care outcomes by addressing the whole person needs of our target demographic: older, dual eligible adults, the fastest growing government segment. To address the needs of these clinically and socially complex patients, Gather Health&rsquo;s Social Primary Care solution is comprehensive and wholistic in nature, encompassing care and community within the four walls of Gather Health Centers and in the homes of its patients.
Gather&rsquo;s model achieves superior care by individualizing care and is reinforced by a three-prong approach: a unique care model quarterbacked by PCPs and supported by multi-disciplinary care teams, tailored Social Care Plans that are led by Gather Guides and facilitated by deeply rooted community partners, and a proprietary &ldquo;Tech Enabled Home Model.&rdquo;
Founded in 2022 and born out of the Healthcare Foundry Portfolio, Gather Health is addressing a $1 trillion market in primary care for older adults. Today, Gather Health operates in Massachusetts and is working with a multitude of payer partners on aligning value-based care economics to deliver integrated care. Gather&rsquo;s leadership team has a track record of building and scaling innovative primary care platforms focused on vulnerable populations, including VillageMD and Commonwealth Care Alliance. Gather has raised $30M backed by Maverick Ventures, Khosla, and HC9 Ventures.
Summary of the Director of Marketing Role: This newly established position will be responsible for developing and executing comprehensive branding and marketing strategies tailored to engage older adults, as well as the community agencies, providers, and other referral sources that support them. The successful candidate will design marketing initiatives that embody our person-centered philosophy and effectively communicate the value of our socially-supported care model in improving patient outcomes. In collaboration with our Growth, Operations, and Clinical teams, the Director of Marketing will produce compelling narratives demonstrating our contributions to health equity and community wellness, while supporting the organization&rsquo;s continued growth. 
Day-to-day duties:<ul><li>
Develop and manage our brand messaging across all touchpoints to ensure consistency with our mission and values</li><li>
Own the company website as a primary growth channel including UX, messaging, conversion rate, SEO, landing pages, CTAs and content performance</li><li>
Manage the marketing automation CRM including lead capture, scoring, routing, nurturing workflows, automated email sequences and lifecycle campaigns</li><li>
Build comprehensive marketing strategies that reach older adults in underserved communities and educate them about our unique care model focusing on digital marketing strategies</li><li>
Develop patient engagement campaigns including direct outreach materials, community event planning, and digital presence management</li><li>
Create provider relationship marketing materials to strengthen referral partnerships with hospitals, specialists, and community organizations</li><li>
Develop and implement a measurement framework to track patient acquisition, gauge community awareness, and analyze campaign effectiveness</li><li>
Own the marketing budget, partnering with leadership to forecast needs and demonstrate a clear return on investment</li></ul>
Requirements: 
Minimum Requirements:<ul><li>
Bachelor's degree in Marketing, Communications, or related field</li><li>
5+ years of healthcare marketing experience is required; demonstrated expertise in patient acquisition and community engagement is highly desirable.</li><li>
Proven ability to build marketing functions in startup or growth-stage healthcare organization</li><li>
Strong writing and storytelling skills with ability to create compelling content across multiple channels</li><li>
Experience with digital marketing platforms, social media management, and graphic design tools</li><li>
Knowledge of healthcare marketing compliance requirements and patient privacy regulations</li><li>
Ability to work independently while collaborating effectively across growth, operations, and clinical teams</li><li>
Demonstrated success in community-based marketing and local market penetration strategies</li><li>
Familiarity with Salesforce and marketing automation tools</li><li>
Experience marketing within a value-based care model is a significant plus.</li></ul> 
We are committed to supporting every aspect of your life by offering a total rewards package designed to support your health, financial security, and work-life balance:<ul><li>
Health: Comprehensive medical, dental, and vision with day-one eligibility</li><li>
Protection: Company-paid Life, Short-Term, and Long-Term Disability insurance</li><li>
Retirement: 401(k) with company match and immediate vesting</li><li>
Time Off: Generous PTO that increases with tenure and 11 paid company holidays</li><li>
Wellness: Employee Assistance Program (EAP) and supplemental benefit options</li></ul> 
Gather Health is committed to equal employment opportunity. At Gather, we embrace diversity and are dedicated to creating an inclusive workplace for all candidates and team members. Employment decisions are made without consideration of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, marital status, age, disability, political beliefs, military experience, genetic information, or any other characteristic protected under federal, state, or local legislation.
Gather Health uses E-Verify to confirm the work authorization of newly hired employees.</div>

Director of Marketing

Flywire

<div>Company Description 
Are you ready to trade your job for a journey? Become a FlyMate!
Passion, excitement &amp; global collaboration are all core to what it means to be a FlyMate. At Flywire, we&rsquo;re on a mission to deliver the world&rsquo;s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.
What more do we need to truly be unstoppable? Perhaps, that is you!
Who we are: 
Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We&rsquo;ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.
Today we support more than 4,800 clients across the global education, healthcare, travel &amp; B2B industries, with diverse payment methods across 240 countries &amp; territories and more than 140 currencies.
With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices world-wide, we&rsquo;re looking for FlyMates to join the next stage of our journey as we continue to grow. 
 
 
Job Description 
The Opportunity
We&rsquo;re looking for a forward-thinking and tech-savvy Senior Digital Marketing Specialist to lead the execution and optimization of digital campaigns, web content, and performance marketing &mdash; while also identifying and integrating AI technologies to drive efficiency, personalization, and growth. This role blends digital marketing expertise with a passion for innovation, automation, and data-driven decision-making. 

Key Responsibilities: 
Digital Campaigns &amp; Execution<ul><li>
Plan, launch, and manage digital marketing campaigns across paid, owned, and earned channels.</li><li>
Own the setup and performance of paid media campaigns (Google Ads, LinkedIn, etc.), including targeting, messaging, optimizations and reporting; evaluate and test new channels</li><li>
Collaborate with vertical teams to strategize on relevant audiences, messaging, and goals</li></ul>
Website &amp; SEO/GEO Management<ul><li>
Manage website content publishing and optimization using our CMS platform and A/B testing tools (Optimizely)</li><li>
Conduct regular SEO/GEO audits (technical and on-page) and implement enhancements</li><li>
Optimize site structure, metadata, and content for both user experience and search visibility (SEO and GEO).</li></ul>
AI Integration &amp; Process Innovation<ul><li>
Research, evaluate, and implement AI tools across marketing workflows (e.g., content generation, ad optimization, segmentation, analytics).</li><li>
Build and maintain AI-assisted automations to improve campaign delivery, reporting, and personalization.</li><li>
Collaborate with cross-functional teams to test AI solutions in real-world marketing processes and scale successful implementations.</li></ul>
Data Analysis &amp; Reporting<ul><li>
Analyze campaign performance and web analytics to generate actionable insights.</li><li>
Build dashboards and regular reports using tools like Google Analytics 4, Looker Studio, and AI-driven analytics platforms.</li>
Measure impact of AI initiatives on marketing KPIs and business outcomes. 
<li>
</li></ul> 
 
Qualifications 
What we are looking for<ul><li>
4&ndash;6 years of experience in digital marketing, marketing operations, or performance marketing.</li><li>
Hands-on experience with AI or automation tools in a marketing context (e.g., ChatGPT, Claude, Jasper, Zapier).</li><li>
Proficiency with digital marketing tools: Google Ads, GA4, SEO platforms (Ahrefs, SEMrush), and CMS platforms</li><li>
Strong understanding of SEO, paid media, analytics, and content workflows.</li><li>
Ability to synthesize complex data into clear, actionable strategies.</li><li>
Curiosity, adaptability, and a strong interest in emerging technologies.</li><li>
This role is based out of our Boston office 2/3 days a week, So please only apply if this location is a suitable commute</li></ul>
Preferred (Nice to Have):<ul><li>
Experience with prompt engineering or training AI models for marketing purposes.</li>
Background in marketing automation platforms (e.g., HubSpot, Marketo). 
<li>
</li></ul> 
 
Additional Information 
What We Offer:<ul><li>
Competitive compensation, including Restricted Stock Units</li><li>
Employee Stock Purchase Plan (ESPP)</li><li>
Flying Start - Our immersive Global Induction Program</li><li>
Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media</li><li>
Dynamic &amp; Global Team (we have been collaborating virtually for years!)</li><li>
Wellbeing Programs (Mental Health, Wellness) with Global FlyMates</li><li>
Be a meaningful part in our success - every FlyMate makes an impact</li><li>
Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days!</li><li>
Great Talent &amp; Development Programs</li></ul>
Submit today and get started!
We are excited to get to know you! Throughout our process you can expect to meet with different FlyMates including the Hiring Manager, Peers on the team, the VP of the department, and a skills assessment. Your Talent Acquisition Partner will walk you through the steps and be your &ldquo;go-to&rdquo; person for any questions.
Flywire is an equal opportunity employer. With over 30 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we&rsquo;re excited to watch our unique culture evolve with each new hire.
Flywire is an equal opportunity employer.
The US base salary range for this full-time position is $ 70,000-$95,000 plus commission, restricted stock units and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job-related skills, experience, relevant education and training.
#LI-hybrid</div>

Senior Digital Marketing Specialist

Boston Personal Injury Law Firm

Job Title: Director of Performance Marketing &amp; GrowthLocation: Boston, MA (Hybrid)The Mandate: Strategic Vision + Hands-On ExecutionAbout the Role: We are a premier Boston-based law firm with a strong market presence and a talented team in place (Events, Community, Digital).Player-Coach &mdash; a leader who can define the high-level strategy AND roll up their sleeves to build the infrastructure that powers it. We don't need a &quot;coordinator.&quot; We need a Doer. You will serve as the strategic glue for our department, partnering with our existing Marketing Director, Director of Business Development, Senior Digital Strategist, Social Media Manager, and Firm Ambassador acting as the Technical &amp; Creative Architect who turns our marketing operations into a predictable, data-driven revenue driver.Core Responsibilities (The &quot;Execution&quot; List)1. HubSpot Architecture &amp; Automation (You Build This)<ul><li>Hands-On Implementation: You will architect and build our HubSpot workflows, lead scoring models, and nurturing sequences utilizing the team and resources around you to ensure that all necessary functionality is met.</li><li>The &quot;Engine&quot; Builder: You are responsible for ensuring every lead&mdash;whether from a handshake at an event or a click on Google&mdash;is captured, tracked, and nurtured automatically and effectively.</li></ul>2. Active Digital Optimization (Co-Pilot the Ad Spend)<ul><li>Audit &amp; Execute: We have a Senior Digital Strategist managing day-to-day PPC/LSA. Your job is to be the active co-pilot and auditor. You will dive into the ad accounts yourself to identify wasted spend, spot negative keyword opportunities, and implement advanced bidding strategies to help the team move performance from &quot;good&quot; to &quot;elite.&quot;</li><li>Data Integrity: You will set up the attribution models (CallRail, CRM integration) to ensure we have a &quot;Single Source of Truth.&quot; You must be able to prove exactly which dollar generated which signed case.</li></ul>3. Creative Direction &amp; Brand Standards (You Define This)<ul><li>Write the Briefs: You won't just review agency proposals; you will write the creative strategies. You will drive the concepting for TV, OTT, and Video to ensure our messaging attracts high-value clients (TBI, Catastrophic), not just volume.</li><li>Elevate the Content: You will set the editorial standard for our social media and web content. You will provide direct, constructive feedback to our social team to transition our brand voice from &quot;casual&quot; to &quot;authoritative market leader.&quot; and ensure brand voice consistency across all platforms.</li></ul>4. Vendor Management<ul><li>Hold the Line: You are the primary strategic contact for external creative and web agencies. You will audit their work for quality and ROI. If a vendor isn't performing, you fix the strategy or find a replacement.</li></ul>Qualifications (The &quot;Doer&quot; Checklist)<ul><li>HubSpot Expert: You have deep, hands-on experience building complex automation in HubSpot. You don't ask an agency to build the workflow; you build it.</li><li>Data Fluency: You can log into Google Ads or GA4 and extract insights without needing a report prepared for you.</li><li>High-Stakes Experience: Proven success in &quot;High-Consideration&quot; industries (Legal, B2B SaaS, Financial Services). You understand that selling trust requires a different approach than high-volume e-commerce.</li><li>Creative Chops: You have experience writing compelling headlines, ad copy, or creative briefs. You understand the intersection of &quot;Brand&quot; and &quot;Performance.&quot;</li><li>Collaborative Leadership &amp; EQ: You have the emotional intelligence to mentor and elevate existing team members while maintaining high standards for output. You know how to lead through influence, not just command.</li></ul>First 90 expectation timeline:Day 30: Strategic Creative &amp; Brand Elevation Launch a comprehensive Creative &amp; Brand Strategy for TV, OTT, and digital channels, establishing a new authoritative voice designed to attract high-value catastrophic cases while setting the roadmap for long-term scalable growth. To be reviewed and approved by key stakeholders.Day 60: Diagnostic Audit &amp; Efficiency Roadmap Perform a technical deep-dive into the firm&rsquo;s HubSpot architecture, ad accounts, and data attribution to deliver a Waste &amp; Opportunity Report that identifies immediate cost-savings and fixes pain points in the lead-to-signed-case funnel.Day 90: Infrastructure Build &amp; Data Integrity Architect and personally implement the firm&rsquo;s &quot;Growth Engine&quot; by building automated HubSpot workflows, lead scoring, and attribution dashboards that provide a single source of truth for every marketing dollar spent.Job Type: Full-timePay: $100,000.00 - $150,000.00 per yearWork Location: In person

Director of Performance Marketing & Growth

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