digital marketing associate Jobs in Atlanta

digital marketing associate

web analytics specialist - digital marketing Jobs in Atlanta

web analytics specialist - digital marketing

seo digital marketing specialist

RedBrick Web Solutions

<p><b>SEO Manager- Digital Marketing Solutions</b></p><p>Atlanta, GA</p><p>$70,000 - $80,000 a year</p><p>Full-time</p><p>Benefits: company-sponsored health insurance, vacation &amp; holidays</p><p>RedBrick Web Solutions is dedicated to helping home service companies, e-commerce brands, and growth-minded businesses dominate their markets through results-driven SEO, PPC, and web design. We cut through the fluff and focus on what matters: measurable results, lead generation, and long-term ROI.</p><p>We&rsquo;re growing fast and are looking to bring on a strategic <b>SEO Manager</b> who can own the organic search strategy for our clients and internal projects. This role will play a critical part in driving growth through content-driven SEO, technical improvements, and data-backed decision-making.</p><p><b>Key Responsibilities</b></p><ul><li>Develop and implement SEO strategies to grow organic traffic for RedBrick and our clients, with a focus on local and content-driven SEO.</li><li>Conduct deep keyword research, competitive analysis, and search intent mapping to guide strategy and content planning.</li><li>Audit and optimize existing content while spearheading the creation of new, SEO-focused content aligned with client goals.</li><li>Collaborate with account managers, designers, and developers to ensure websites are optimized for both users and search engines.</li><li>Create and test data-backed hypotheses to improve rankings, CTR, and conversion rates.</li><li>Monitor SEO performance, prepare detailed reports, and present insights to both internal teams and clients.</li><li>Stay ahead of search engine evolution&mdash;including AI-powered search and Generative Engine Optimization (GEO) to keep clients competitive.</li><li>Identify and capitalize on emerging trends, seasonal opportunities, and industry shifts to maximize organic visibility.</li></ul><p><b>Skills &amp; Qualifications</b></p><ul><li>5+ years of SEO experience, preferably in an agency environment.</li><li>Strong expertise in SEO tools (Ahrefs, SEMrush, Google Search Console, Screaming Frog, etc.).</li><li>Proven ability to create and implement SEO strategies that drive measurable results.</li><li>Strong content strategy background, with the ability to optimize and collaborate with writers/designers for SEO-friendly content.</li><li>Analytical mindset with experience measuring SEO impact and forecasting growth opportunities.</li><li>Excellent communication and presentation skills; comfortable leading client conversations.</li><li>Experience with technical SEO (site audits, schema, Core Web Vitals) is highly valued.</li><li>Previous content writing/editorial experience is a plus.</li></ul><p>If you're ready to drive growth, lead with integrity, and play a part in our mission, apply now.</p><p>Job Type: Full-time</p><p>Pay: $70,000.00 - $80,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li></ul><p>Ability to Commute:</p><ul><li>Atlanta, GA 30339 (Required)</li></ul><p>Work Location: In person</p>

SEO Digital Marketing Specialist

Brown Bag Marketing

<p>Brown Bag Marketing is an Atlanta Digital Marketing Agency that combines future-focused strategy with expert execution across traditional and modern marketing channels. The agency offers innovative solutions to help drive growth and convert leads, with a team of specialists spanning development, copywriting, design, CRM, social media, paid advertising, and photo/video. We are located in Sandy Springs and are in the office at least 2 - 3 days per week.</p><p><b>Role Description &amp; Responsibilities:</b></p><p>As a Digital Marketing Specialist, you will be a key Digital Marketing Operations team member. This role encompasses executing, optimizing, and analyzing multi-channel digital marketing campaigns. In addition, you will be involved in paid media, marketing automation tools (HubSpot, Salesforce), and SEO. The ideal candidate will have some experience in digital marketing and a good understanding of marketing automation, operational processes, and marketing channels.</p><p><b>Desired Experience</b>: Recent college grad - 1 year of experience*</p><p><b>Desired Qualifications:</b></p><ul><li>Digital Marketing skills and background knowledge</li><li>Strong communication and presentation skills</li><li>Ability to implement digital marketing campaigns</li><li>Knowledge of SEO and SEM practices</li><li>Experience with email marketing and lead generation tools</li><li>Analytical and critical-thinking skills</li><li>Strong organizational skills and productivity levels</li><li>Bachelor's degree in Marketing, Advertising, or related field</li><li>Feeling comfortable with numbers and being naturally curious about the data behind the analytics is essential</li></ul><p><b>Desired Certifications:</b></p><ul><li>Google certifications preferred (such as Google Analytics 4, Google Search Ads, Google Display Ads, etc.)</li><li>SEO certifications preferred (such as SEMRush or Ahrefs)</li><li>CRM certifications preferred (such as HubSpot, Salesforce, Marketo, etc.)</li></ul><p><i>*Recent graduates are encouraged to apply if the desired experience level has been met through internships and/or classroom projects.</i></p><p>Job Type: Full-time</p><p>Pay: $55,000.00 - $65,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Employee assistance program</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Ability to Commute:</p><ul><li>Atlanta, GA 30328 (Required)</li></ul><p>Work Location: Hybrid remote in Atlanta, GA 30328</p>

Digital Marketing Associate

Venuiti Solutions

<p><b>Job Description &ndash; Digital Marketing &amp; Web Analytics Specialist</b></p><p><b>Position Overview</b></p><p>The Digital Marketing &amp; Web Analytics Specialist plays a hands-on, technical, and analytical role in driving marketing performance across paid media, email/marketing automation, SEO, and analytics. This role combines precision in execution with strategic thinking&mdash;ensuring campaigns are built accurately, tagged correctly, tested thoroughly, and analyzed for actionable insights.</p><p>This position requires a <b>data-driven mindset</b>, strong problem-solving skills, and the ability to connect tactical actions with broader marketing goals. You will be expected to interpret complex datasets, uncover the &ldquo;why&rdquo; behind performance trends, and make strategic recommendations that improve outcomes. As a critical thinker, you will proactively identify opportunities, address potential risks, and guide decision-making through a blend of technical expertise and marketing insight.</p><p><b>Key Responsibilities &amp; Time Allocation</b></p><p><b>1. Analytics &ndash; 25%</b></p><ul><li>Configure, maintain, and QA tracking tags and conversion actions across various platforms (e.g., Kentico, other CMS environments, analytics tools).</li><li>Perform simple code updates to support campaign tracking and reporting accuracy.</li><li>Build and maintain dashboards (e.g., Looker Studio) with clear, actionable visualizations.</li><li>Deliver recurring reporting presentations with meaningful insights, context, and recommendations.</li><li>Apply critical thinking to identify trends, anomalies, and potential performance drivers.</li><li>Conduct QA/testing of all tracking implementations prior to launch.</li></ul><p><b>2. Paid Media &ndash; 20%</b></p><ul><li>Write and develop ad copy and creative for search, display, and retargeting campaigns.</li><li>Configure retargeting audiences and campaign parameters.</li><li>Implement A/B and multivariate tests using platforms such as Google Ads, Optimizely, or Clarity.</li><li>Monitor and optimize campaigns against KPIs using both tactical adjustments and strategic insights.</li><li>Apply analytical thinking to identify underperforming elements and recommend data-backed improvements.</li></ul><p><b>3. Email &amp; Marketing Automation &ndash; 30%</b></p><ul><li>Design image assets and create on-brand email layouts.</li><li>Configure, test, and deploy email campaigns in Mailchimp or equivalent tools.</li><li>Consult on CRM/Marketing Automation process improvements.</li><li>Configure and maintain engagement studio workflows or other marketing automations.</li><li>Implement tagging and basic code adjustments for email tracking and personalization.</li><li>Apply a strategic approach to audience segmentation, personalization, and workflow automation.</li><li>QA/test all emails, automations, and audience segments before send.</li></ul><p><b>4. Design &ndash; 10%</b></p><ul><li>Create wireframes for web projects and collaborate with developers for implementation.</li><li>QA/test design elements for usability, responsiveness, and functionality before launch.</li><li>Think critically about user experience and propose refinements that support conversion goals.</li></ul><p><b>5. SEO &ndash; 15%</b></p><ul><li>Conduct SEO data analysis using tools like Semrush and Google Search Console.</li><li>Develop technical SEO recommendations and monitor implementation.</li><li>Use analytical skills to identify high-value optimization opportunities.</li><li>QA/test applied SEO changes to ensure accuracy and track performance impact.</li></ul><p><b>Skills &amp; Qualifications</b></p><ul><li>Strong analytical and problem-solving skills with the ability to turn complex data into clear, actionable strategies.</li><li>Proven critical thinking skills, able to assess multiple factors before recommending a course of action.</li><li>Strategic mindset&mdash;capable of aligning executional work with overarching marketing and business objectives.</li><li>Deep understanding of web analytics, tagging, and tracking best practices.</li><li>Proficiency in Google Analytics 4, Looker Studio, and tag management systems.</li><li>Experience with A/B testing platforms (Optimizely, Clarity) and paid media channels.</li><li>Proficiency in email platforms (e.g., Mailchimp) and CRM/Marketing Automation tools.</li><li>Basic HTML/CSS skills for implementing tags, tracking, and template adjustments.</li><li>Excellent QA/testing mindset with a focus on accuracy and functionality.</li><li>Strong communication skills and ability to present data-driven insights to stakeholders.</li></ul><p>Job Types: Full-time, Contract</p><p>Pay: Up to $35.00 per hour</p><p>Application Question(s):</p><ul><li>Do you require sponsorship? </li></ul><p>Ability to Commute:</p><ul><li>Atlanta, GA 30303 (Required)</li></ul><p>Work Location: In person</p>

Web Analytics Specialist - Digital Marketing

Alloy

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 This is a hybrid (in-person &amp; remote) opportunity to work in our Atlanta office.
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 Meaningful connections. Measurable results. Alloy delivers precision storytelling and experiences for imaginative tech brands.
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 Our global team has deep industry expertise that cover all facets of the customer journey, from engaging creative experiences built with innovative technology to full communication strategies backed by measurable performance marketing. Our cross-channel solutions help global innovative brands engage with their buyers, shape public opinion, build lasting influence, create new categories and accelerate growth and market share.
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 This client work has earned widespread industry recognition, including Technology Agency of the Year and more. Behind it all is a crew of nerds, rebels and creatives. Founded in 2012, Alloy has been called a Best Place to Work (10 times to be exact), but we call ourselves The Uncommon Crew.
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 As our story continues to unfold, one thing remains the same &mdash; different is in our DNA.
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  Job Description
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 Role details
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 As the Senior Director of Demand Generation for Alloy, you will lead our Demand Generation practice across Paid Media, SEO/AEO Lifecycle Marketing (including email and automation) and Analytics. You&rsquo;ll be responsible for developing and overseeing integrated demand generation strategies for our diverse portfolio of B2B and B2C clients, ensuring their campaigns drive measurable pipeline, revenue growth, and long-term performance. Given the rapidly evolving nature of this area, our ideal candidate brings a strong interest in and knowledge of AI-enabled tools and processes, including the ability to embrace new ways of thinking and working.
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 You&rsquo;ll bring deep expertise in demand generation channels, with strong roots in paid media execution (paid search, LinkedIn, ABM, paid social, and programmatic display) while also guiding client strategy across SEO/AEO and lifecycle/email marketing. This role requires a strategic thinker who is also hands-on &mdash; able to set the vision, manage a growing team, dive into the data to deliver client success and stay on top of industry trends and shifts.
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  Key Responsibilities
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 Client &amp; strategy leadership
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   Serve as the senior lead for demand generation strategy across Paid, SEO/AEO, Lifecycle/Email Marketing and Analytics for all agency clients
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   Act as a trusted advisor to clients, developing channel plans aligned with business goals, buyer journeys and industry trends
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   Oversee integrated, multi-channel campaigns for both B2B and B2C clients, ensuring strategies are measurable, scalable and innovative
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   Set a high bar for curiosity and innovation when it comes to AI adoption, toolsets and critical thinking
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 Team management &amp; growth
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   Lead and mentor demand generation specialists across Paid, SEO/AEO, Lifecycle/Email Marketing and Analytics
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   Build and refine the operational model for the practice, including agency resourcing, freelance/partner support and future hiring needs
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   Foster collaboration across departments to ensure seamless campaign execution
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 Campaign &amp; channel management
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   Guide the execution of campaigns across paid search, social, programmatic display, ABM, SEO/AEO, and email/lifecycle marketing
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   Ensure channel strategies are integrated, cohesive and optimized for client-specific KPIs
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   Leverage AI tools, automation and advanced analytics to optimize efficiency and performance
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   Proactively identify and flag trends and insights across client campaigns and channels, with recommendations on ways to pivot as needed.
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 Performance optimization &amp; analytics
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   Continuously monitor KPIs across channels; identify insights, trends and opportunities for optimization
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   Oversee the creation of client-facing reporting dashboards, distilling complex performance data into contextual insights and actionable recommendations
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   Champion testing and experimentation across creative, messaging and targeting
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 Competitive &amp; industry insights
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   Stay ahead of digital marketing, SEO/AEO, and performance media trends to guide client recommendations, and to inform our work across other departments (e.g., PR, Experience)
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   Conduct regular analyses of competitors, platforms and market shifts to strengthen demand generation strategies for Alloy and its clients
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 Core requirements
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   7&ndash;10 years of experience in demand generation, performance marketing and/or digital media, ideally within an agency environment
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   Proven success in leading integrated strategies and campaigns across Paid Media, SEO/AEO, Email/Lifecycle Marketing and Analytics
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   Deep expertise in how to create full lifecycle strategies that cross channels (including Google Ads, LinkedIn, ABM, paid social, SEO/AEO and automation platforms)
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   Deep experience with analytics tools, tag management and dashboard reporting
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   Strong analytical skills; ability to translate performance data into actionable insights for clients
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   Background in B2B marketing and account-based marketing approaches; B2C experience a plus
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   Excellent client communication and presentation skills; comfortable advising senior stakeholders
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   Strong attention to detail and ability to manage multiple client accounts simultaneously
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   Self-motivated, collaborative and results-oriented, with a strong sense of ownership and accountability
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 The Benefits
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   Competitive salary
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   Merit-based bonuses and promotions
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   A flexible hybrid work model
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   Unlimited PTO (yes, really - average PTO agency-wide is 20-days) + 10 additional agency-wide holidays
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   Summer Fridays
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   401K Match
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   6-year workiversary paid sabbatical
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   Medical and dental benefits (including HSA/FSA)
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   Paid Parental Leave
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   Professional Development Stipends
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   Annual Retreats
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   Cell phone reimbursement
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   Peloton Membership
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   Employee referral bonuses
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   New business referral bonuses
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   Quarterly culture events &ndash; we get a little competitive, you&rsquo;ve been warned
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 Our Commitment
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 Inclusivity and respect are two virtues that this company was built on from day one. Alloy does not discriminate based on race, religion, national origin, age, sex, gender, disability, sexual orientation, or any other protected category. We want the best people, and it doesn&rsquo;t matter what you look like or who your friends are. We also believe that the workplace should be comfortable and safe. If you need reasonable accommodation at any point in the application or interview process, please let us know.
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Senior Director of Demand Generation

Arthritis Foundation

<div><div><div><div><p><b>Job Title</b></p><p><b><br>
Manager, Web Delivery</b></p></div><div><p><b><br>
Department</b></p><p><b><br>
Home Office | Marketing &amp; Communications</b></p></div><div><p><b><br>
Classification</b></p><p><b><br>
Grade 7 SS A: Range from $75,000.00/yr</b></p></div><div><p><b><br>
FLSA Status</b></p><p><b><br>
Full Time | Exempt</b></p></div><div><p><b><br>
Supervisor (title)</b></p><p><b><br>
VP, Strategic Communications &amp; Operations</b></p></div><div><p><b><br>
Location</b></p><p><b><br>
Atlanta, GA</b></p></div></div></div><p></p><p><b><br>
POSITION SUMMARY </b><i>(Basic purpose or primary function of job)</i></p><div><div><div><p>
The Manager, Web Delivery, will be responsible for managing and optimizing all web-related initiatives driven by the Marketing &amp; Communications department. This position serves as the central coordinator between the internal digital experience team, external web development agency, and cross-functional marketing stakeholders to ensure projects are delivered on time, within scope, and aligned to strategic goals.</p><p>
The Manager will establish clear workflows and intake processes for web requests, translate business needs and wireframes into actionable project tasks, and ensure consistent use of the organization&rsquo;s CMS platform and component library. The ideal candidate is detail-oriented, process-driven, and highly collaborative, with a strong understanding of website management, vendor management, content strategy, and marketing technology integration (Salesforce CMS and Salesforce Marketing Cloud). This role also supports efforts in personalization, AI-driven optimization, and flexible testing frameworks to drive continuous improvement and fundraising outcomes.</p></div></div></div><p></p><p><b><br>
JOB RESPONSIBILITIES </b>(<i>Principal responsibilities or job duties)</i></p><div><div><div><p><b>
Project &amp; Workflow Management</b></p><ul><li>
Develop, implement, and manage standardized workflows for intake, scoping, and delivery of web requests.</li><li>
Serve as the primary liaison between Strategy &amp; Planning, Digital Experience, Content Editors, Analytics, Marketing Channels, and the external web development agency.</li><li>
Translate wireframes and stakeholder requirements into clear specifications, timelines, and deliverables.</li><li>
Establish project milestones, manage timelines, and track progress to ensure timely delivery.</li><li>
Provide transparent reporting on project status, risks, and priorities to leadership and stakeholders.</li></ul><p><b>
Web Platform &amp; Content Management</b></p><ul><li>
Maintain a deep understanding of the CMS platform web component library, personalization and other CMS capabilities.</li><li>
Support the Sr. Director, Digital Experience by ensuring content and creative requirements align with CMS and component capabilities to inform wireframing and other digital experience design activities.</li><li>
Collaborate with content editors, content strategy and planning team and creative teams to prepare assets (copy, images, video) that adhere to specifications and optimize for performance.</li><li>
Partner with the web development agency to oversee implementation, testing, and launch of new features, templates, and site enhancements.</li><li>
Conduct quality assurance (QA) testing across devices, browsers, and modules.</li></ul><p><b>
Cross-Team Collaboration &amp; Optimization</b></p><ul><li>
Partner with Digital Experience team to ensure successful interpretation of their goals and objectives to deliver a positive and accessible user experience.</li><li>
Partner with Marketing Insights &amp; Optimization to ensure SEO, accessibility, and GEO best practices are integrated into site updates.</li><li>
Collaborate with colleagues responsible for data-driven marketing to support personalization, AI-driven optimization, audience targeting, and integrations with Salesforce Marketing Cloud.</li><li>
Support flexible testing frameworks (A/B, multivariate, personalization testing) to optimize digital experiences and fundraising outcomes.</li><li>
Train and support internal stakeholders on web request processes, helping them articulate business needs effectively.</li><li>
Proactively identify opportunities to streamline workflows, reduce bottlenecks, and enhance web project efficiencies.</li><li>
Monitor emerging trends in web project management, personalization, and CMS best practices.</li></ul></div></div></div><p></p><p><b><br>
REQUIRED EXPERIENCE &amp; EDUCATION</b></p><div><div><ul><li>
5&ndash;7 years&rsquo; experience in digital project/program management, web operations, or related field</li><li>
Bachelor&rsquo;s degree in Marketing, Communications, Information Systems, or related field (or equivalent work experience)</li><li>
Strong project management background with demonstrated success leading cross-functional teams and vendor relationships</li><li>
Expertise in web content management systems (Kentico CMS experience preferred)</li><li>
Familiarity with Salesforce Marketing Cloud or other enterprise marketing automation platforms</li><li>
Solid understanding of SEO, accessibility standards, and digital analytics best practices</li><li>
Excellent organizational, communication, and facilitation skills</li><li>
Ability to balance multiple priorities in a fast-paced environment</li><li>
Strong problem-solving skills with a proactive, solutions-oriented mindset</li><li>
Agency-side experience or prior work with external vendors a plus</li><li>
Experience managing large-scale web replatform and/or redesign projects a plus</li><li>
Project Management certification (PMP, CSM, or equivalent) preferred but not required, as well as experience with project management systems like Hive, Jira, etc.</li></ul></div><br>
</div><h1 class="jobSectionHeader"><b>
ESSENTIAL JOB FUNCTIONS AND TIME ALLOCATIONS</b></h1><div><div><div><p>
Project planning, workflow development, and intake management</p><p><br>
30%</p></div><div><p><br>
Cross-team collaboration &amp; stakeholder communication</p><p><br>
25%</p></div><div><p><br>
CMS/web platform management and QA oversight</p><p><br>
20%</p></div><div><p><br>
Vendor management &amp; coordination with external agency</p><p><br>
15%</p></div><div><p><br>
Reporting, optimization, and best practices support</p><p><br>
10%</p></div><div><p><br>
Total</p><p><br>
100%</p></div></div></div></div>

Manager, Web Delivery

Cox Media Group

<div><p><b>Location: GA-Atlanta</b></p><p><b>
Job Title: Digital Media Strategist (Atlanta Radio)</b></p><p></p><div><div><div><h2 class="jobSectionHeader"><b><br>
Position Overview</b></h2></div><div><p>
The Digital Media Strategist will work with CMG sales team members to grow digital revenue by accompanying the sales team in the field or virtually to conduct customer needs analysis and present client facing solutions. The Digital Media Strategist must understand all CMG Local Solutions digital product offerings and how to leverage them to meet the client's strategic objectives. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships &amp; premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation. The Digital Media Strategist must be analytical, organized, solution minded, consultative and customer centric. We are looking to expand our team with smart, digitally savvy individuals with an insatiable appetite to learn and make an impact. Join a company that provides opportunity, training, and an innovative environment.</p><p></p><p><br>
In this role, you will work in collaboration with our local market sales team and CMG Local Solutions team members to protect and grow the digital investments of our existing clients and secure new revenue from non-advertisers. The Digital Media Strategist will attend client-facing meetings to uncover client&rsquo;s marketing goals, then develop, present, and propose digital media strategies and tactics directly to the clients with our sales team.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
Essential Duties and Responsibilities</b></h2></div><div><ul><li>
Attending client needs assessment meetings with sales team to uncover client&rsquo;s goals.</li><li>
Build strategic recommendations and proposals that align with clients&rsquo; goals.</li><li>
Present digital recommendations and strategies with our local market sales team to clients.</li><li>
Meet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunities.</li><li>
Complete appropriate insertion order details for all digital campaigns that are sold.</li><li>
Partner with CMG Local Solutions campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessments.</li><li>
Consult and educate Account Executives and clients on the ever-changing digital media environment and on CMG Local Solutions&rsquo; suite of digital marketing products.</li><li>
Collaborate regularly with CMG Local Solutions team members, including sales &amp; marketing, product marketing, campaign operations, performance management, and digital marketing analysts.</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Minimum Qualifications</b></h2></div><div><ul><li>
Results oriented individual who strategically pursues business with energy and drive.</li><li>
The ability to execute sales tactics, implement marketing strategies and deliver effective sales presentations with passion, and consistently asks for the business.</li><li>
Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and in the latest industry trends</li><li>
Tech-savvy with solid computer skills is a must</li><li>
Must be available for occasional overnight travel as required</li><li>
Valid US driver&rsquo;s license and clean driving record with reliable transportation</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Preferred Qualifications</b></h2></div><div><ul><li>
Bachelor&rsquo;s Degree preferred</li><li>
Previous outside sales experience preferred, but candidates with a strong competitive drive are encouraged to apply.</li></ul></div></div></div><p><b>
About Cox Media Group</b><br>
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit <b>www.coxmediagroup.com</b></p><p>
Req #: 1805 #LI-Onsite</p></div>

Digital Media Strategist (Atlanta Radio)

Finexio

<div>
 <strong>
  Finexio
 </strong>
 is the leader in AP Payments as a Service, the leading embedded payments approach for business-to-business payments. Finexio simplifies the way businesses process and receive B2B payments by integrating electronic payments and cash flow improvement solutions directly into customers' accounts payable and procurement software.
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 <br/>
 Our vision is a world in which finance leaders only have to decide "what" to pay- Finexio's software seamlessly handles the "how" and the "when".
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 We are seeking a results-driven Lead Generation Specialist to focus exclusively on identifying, attracting, and converting high-quality prospects into our sales pipeline. This role is designed for a data-obsessed marketing professional who thrives on hitting lead generation targets and optimizing conversion funnels.
 <br/>
 <br/>
 The ideal candidate will own the entire lead generation process from initial awareness through marketing qualified leads, managing multi-channel campaigns, nurturing sequences, and conversion optimization. You'll be responsible for executing digital advertising strategies, creating compelling lead magnets, and implementing sophisticated marketing automation workflows that consistently deliver qualified opportunities to the sales team.
 <br/>
 <br/>
 This position requires deep expertise in demand generation tactics, with hands-on experience in email marketing, SEO, targeted ad conversion, content syndication, and marketing automation best practices. You'll work closely with sales to ensure lead quality and conversion rates while maintaining detailed performance analytics and attribution reporting.
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  Responsibilities
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  <li>
   Campaign Strategy &amp; Execution: Design and launch multi-channel demand generation campaigns across email, social media, and content syndication platforms while optimizing budget allocation and targeting to maximize lead volume and quality within established cost-per-lead parameters
  </li>
  <li>
   Lead Magnet Development &amp; Optimization: Create compelling gated content including whitepapers, webinars, demos, and assessment tools while continuously testing and optimizing landing pages, forms, and conversion paths to improve lead capture rates and reduce acquisition costs
  </li>
  <li>
   Marketing Automation &amp; Nurturing: Build and manage sophisticated lead nurturing workflows, drip campaigns, and behavioral triggers using email HubSpot and Salesforce while segmenting audiences and personalizing content to move prospects through the funnel efficiently
  </li>
  <li>
   Paid Advertising Management: Execute and optimize ad campaigns across Google Ads, LinkedIn, and other relevant platforms while managing budgets, conducting A/B tests, analyzing performance metrics, and adjusting targeting and creative elements to improve lead generation ROI
  </li>
  <li>
   Lead Scoring &amp; Qualification: Develop and refine lead scoring models based on demographic, firmographic, and behavioral data while working closely with sales teams to establish qualification criteria and ensure smooth handoff of marketing qualified leads (MQLs) to sales development representatives
  </li>
  <li>
   Conversion Rate Optimization: Conduct systematic testing of landing pages, forms, calls-to-action, and user experience elements while analyzing conversion funnels to identify bottlenecks and implement improvements that increase lead-to-opportunity conversion rates
  </li>
  <li>
   Performance Analytics &amp; Reporting: Monitor and analyze key metrics including lead volume, cost-per-lead, conversion rates, lead quality scores, and pipeline contribution while creating detailed reports that demonstrate ROI and inform strategic decision-making for campaign optimization
  </li>
  <li>
   Sales &amp; Marketing Alignment: Collaborate closely with sales development and account executive teams to gather feedback on lead quality, refine ideal customer profiles, and optimize lead routing processes while ensuring marketing efforts directly support sales objectives and revenue targets
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor's degree in Marketing, Business, or related field (MBA a plus)
  </li>
  <li>
   5-7 years B2B lead generation or demand generation experience
  </li>
  <li>
   Proven track record of meeting lead generation quotas and cost-per-lead targets
  </li>
  <li>
   Deep understanding of B2B sales funnels and lead qualification processes
  </li>
  <li>
   Advanced project management and campaign coordination abilities
  </li>
  <li>
   HubSpot power user
  </li>
  <li>
   Salesforce for lead tracking and sales alignment
  </li>
  <li>
   Google Analytics, Google Ads, LinkedIn Campaign Manager
  </li>
  <li>
   Google Tag Manager and marketing attribution platforms
  </li>
  <li>
   Landing page builders (Unbounce, Lead pages) and basic HTML/CSS knowledge
  </li>
  <li>
   A/B testing tools and conversion rate optimization platforms
  </li>
  <li>
   Data analysis and reporting capabilities with Excel/Google Sheets proficiency
  </li>
  <li>
   Marketing automation certifications (HubSpot, Google Ads, LinkedIn) preferred
  </li>
  <li>
   Experience in SaaS, FinTech, or complex B2B sales environments a plus
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Benefits
  <br/>
  <br/>
 </strong>
 Why You'll Love Working at Finexio:
 <br/>
 <br/>
 <ul>
  <li>
   Culture: We are a humble, client-first team that is focused on collaborative data-driven success
  </li>
  <li>
   Speed: We move fast, love new ideas and give you the opportunity to push your limits
  </li>
  <li>
   Growth: We are expanding rapidly into new markets, launching new services and creating a world-class company
   <br/>
   <br/>
  </li>
 </ul>
 What We Offer:
 <br/>
 <br/>
 <ul>
  <li>
   The chance to work in a fast-paced start-up environment with experienced industry leaders
  </li>
  <li>
   An environment where you can dive deep into the latest technologies and make a real, measurable impact
  </li>
  <li>
   Employee Engagement - Quarterly virtual team building activities and monthly team lunches
  </li>
  <li>
   Competitive salary and stock options
  </li>
  <li>
   Medical, dental, and vision
  </li>
  <li>
   Unlimited Vacation Policy
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Compensation: $65,000 - $88,000 Base Salary
 </strong>
</div>


Lead Generation Specialist

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