digital marketing specialist Jobs in Houston United States

digital marketing specialist

social media and marketing manager

Tremco CPG Inc.

<div>Tremco Construction Products Group (CPG), part of RPM International Inc., unites industry-leading building envelope solutions manufacturers, service providers and trusted brands&mdash;including Tremco, Nudura, Dryvit, Willseal, Weatherproofing Technologies, Inc. and Weatherproofing Technologies Canada&mdash;to deliver comprehensive, integrated building systems. With operations spanning North America, Europe, Asia-Pacific, India and Latin America, Tremco CPG has a global presence supported by regional businesses and distributors who understand local market needs for commercial, industrial and residential construction and restoration projects.
GENERAL PURPOSE OF THE JOB:
The Content Marketing Specialist assists in the development and curation of technical marketing content to ensure thought leadership, engage customers, drive leads and achieve Tremco CPG brands&rsquo; business goals in the construction and architecture sectors. The Content Marketing Specialist must be a skilled writer with the ability to strike a balance between precise technical writing and creative storytelling to educate our target audiences about building science and our roofing, HVAC, structural framing, exterior facades, waterproofing and other building material solutions.
The Content Marketing Specialist must be able to produce written content that is accessible across online and print platforms and utilize digital measurement tools and platforms to evaluate content performance.
This is a hybrid role working out of the Houston office several days a week.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
<ul><li>Works with the Content Marketing Manager to:
<ul><li>Develop the annual content marketing plan;
</li><li>Establish metrics for measuring the performance of specific pieces of content as well as campaigns and the overall content program; and
</li><li>Utilize data to adjust content strategy as needed.
</li></ul></li><li>Collaborates with/interviews internal and external subject matter experts (For example, Product Line Management, Technical Services, Design Engineering, and Sales.) to draft and edit technical content pieces that engage key audiences, increase website traffic and ultimately drive leads. Content types include, but are not limited to, blog posts, white papers, articles, e-books, project profiles, presentations/webinars, and industry award submissions.
</li><li>Repurposes content in a variety of formats for different audiences and platform preferences. Examples include brainstorming how educational articles can be turned into short-form social media posts or converting a webinar into a blog article.
</li><li>Identifies appropriate topics for new content development through a variety of methods including collaborating with our SEO Specialist and Social Media Specialist, conducting online research, reading print and digital industry publications, attending trade shows, and monitoring competitor and industry association activities.
</li><li>Solicits content contributions from third parties, including architects, consultants, specifiers and contractors, to draft, edit and disseminate these works.
</li><li>Assists with internal communication projects as needed.
</li><li>Develops and coordinates cross-channel content campaigns in alignment with the Marcom Specialists and Digital Marketing team.
</li><li>Publishes content with related photos and videos to brand websites through our CMS system, Kentico.
</li></ul>EDUCATION REQUIREMENT:
Bachelor&rsquo;s degree in Marketing, Communications, Journalism, English or related field.
EXPERIENCE REQUIREMENT:
<ul><li>2-4 years&rsquo; experience in copywriting, digital marketing, social media or content marketing where most of the time was spent writing and editing content for a technical audience.
</li><li>Experience in construction, architecture, building materials, or a related industry is preferred but not required.
</li></ul>CERTIFICATES, LICENSES, REGISTRATIONS:
Priority consideration will be given to candidates with relevant certifications such as HubSpot Content Marketing and Google Digital Marketing &amp; E-commerce Certificates (preferred, not required)
OTHER SKILLS, ABILITIES, AND QUALIFICATIONS:
<ul><li>Excellent writing and oral communication skills.
</li><li>Ability to understand technical subject matter and produce compelling content for technical audiences, including contractors, architects, consultants and engineers, in a range of lengths and formats for a variety of media platforms such as blog posts, emails, articles, videos and case studies.
</li><li>Creative flair and an eye for effective graphic design.
</li><li>Thorough understanding of the digital marketing space and a passion for learning and growing as new technologies emerge.
</li><li>Understanding of digital media including website layouts, display advertising, search engine optimization (SEO) and social media.
</li><li>Experience with digital media measurement tools and platforms to tie content marketing campaigns to lead acquisition.
</li><li>Ability to work under pressure and prioritize tasks in a high-volume work environment where guidelines and deadlines often change.
</li><li>Excellent organizational skills and ability to manage projects involving cross-functional teams.
</li><li>Experience with photo editing and graphic design software such as Canva or the Adobe Creative Suite (InDesign, PhotoShop, Illustrator) is preferred.
</li><li>May include travel up to 10%.
</li><li>Knowledge of building construction, architecture, material science and/or related fields is preferred.
</li></ul>PHYSICAL DEMANDS: Incumbent must be able to stand, walk, sit, use hands, reach, talk, hear, and lift up to 25 lbs.
BENEFITS AND COMPENSATION:
The hourly rate/salary range for applicants in this position generally ranges between $48,426 and 60,532 and $ . This range is an estimate, based on potential employee qualifications, operations, needs, and other considerations permitted by law.
The Company offers a variety of benefits to its employees, including but not limited to health insurance, paid holidays, paid time off, 401(k) Savings and Trust &amp; Plan with company match, Company Pension Plan, Performance Based Bonus/Commission, and continuing education.
All qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.</div>

Content Marketing Specialist

BeeWell Senior Care

Overview We are seeking a motivated and detail-oriented Marketing Assistant to join our dynamic marketing team. The ideal candidate will support various marketing initiatives and campaigns, contributing to our overall marketing strategy. This role requires a blend of creativity and analytical skills, as you will assist in executing multichannel marketing efforts, analyzing performance metrics, and creating engaging content across platforms.Responsibilities<ul><li>Assist in the development and execution of marketing campaigns across various channels including social media, email, and print advertising.</li><li>Conduct research to identify market trends, customer preferences, and competitive analysis to inform marketing strategies.</li><li>Support SEO efforts by optimizing website content and ensuring best practices are followed for improved search engine visibility.</li><li>Create compelling content for blogs, social media posts, email newsletters, and other marketing materials.</li><li>Manage social media accounts by scheduling posts, engaging with followers, and analyzing performance metrics.</li><li>Utilize tools such as Google Analytics to track campaign performance and generate reports on key metrics.</li><li>Collaborate with the sales team to align marketing strategies with sales goals and support advertising sales initiatives.</li><li>Assist in managing the company&rsquo;s website using WordPress; basic HTML knowledge is a plus for making updates.</li><li>Help coordinate product management tasks and budgeting for marketing projects.</li><li>Stay updated on industry trends in digital marketing, e-commerce, B2B marketing, and performance marketing.</li></ul>Skills<ul><li>Proficiency in digital marketing techniques including SEO, content marketing, email marketing, and social media marketing.</li><li>Familiarity with Adobe Creative Suite for designing promotional materials is highly desirable.</li><li>Experience with multichannel marketing strategies and tools for effective campaign execution.</li><li>Strong analytical skills with the ability to interpret data from Google Analytics and other analytics platforms.</li><li>Knowledge of Google AdWords for managing online advertising campaigns effectively.</li><li>Excellent copywriting skills for creating persuasive content that resonates with target audiences.</li><li>Ability to work collaboratively within a team environment while also being self-motivated to complete tasks independently.</li><li>Strong organizational skills with attention to detail in managing multiple projects simultaneously. If you are passionate about marketing and eager to learn in a fast-paced environment, we encourage you to apply for this exciting opportunity as a Marketing Assistant!</li></ul>Job Type: Part-timePay: $15.00 - $22.00 per hourExpected hours: 8 &ndash; 20 per weekWork Location: Hybrid remote in Houston, TX 77027

Marketing Assistant

National Trench Safety

<div>The Project &amp; Design Coordinator keeps marketing projects organized, documented, and on schedule. Manages project tools, coordinates deliverables, supports design and production, maintains timelines and files, routes artwork for review, and updates marketing materials and web content. This role works closely with the Strategic Marketing Manager and Brand Manager to support campaigns, trade shows, and daily marketing operations. 
Key Responsibilities<ul><li>
Build and maintain project tracking systems in Asana, Teams, or similar tools for requests, timelines, and updates.</li><li>
Coordinate daily tasks and deadlines for campaigns, trade shows, and internal initiatives.</li><li>
Support the Brand Manager by updating existing graphics, layouts, and templates in Adobe Creative Suite based on provided direction and established brand standards.</li><li>
Format PowerPoint presentations, sales materials, and internal slides using existing templates.</li><li>
Manage the approved LinkedIn posting calendar and schedule company posts.</li><li>
Support trade show logistics: vendor forms, booth materials, shipping, and post-event follow-ups.</li><li>
Review online store proofs, verify logo placement, and coordinate with vendors on custom item requests.</li><li>
Update Google Business listings for branches, including new openings or relocations.</li><li>
Post approved SharePoint announcements and assist with WordPress content updates.</li><li>
Maintain a clean, organized asset library for photos, videos, and creative files.</li><li>
Proof marketing materials and internal files for accuracy before release.</li><li>
Keep shared folders, project archives, and vendor documentation current.</li><li>
Other responsibilities as assigned</li></ul> 
Knowledge and Skills<ul><li>
Experience using Asana, Teams, or similar project management tools.</li><li>
Working knowledge of LinkedIn posting, WordPress, Google Business Profiles and social media management</li><li>
Strong proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) for updates</li><li>
Advanced PowerPoint and Microsoft Office skills.</li><li>
Exceptional communication and vendor management skills</li><li>
Solid organization, project management skills and attention to detail</li></ul> 
Qualifications<ul><li>
Bachelor's degree in marketing, communications or related field preferred.</li><li>
Minimum of (3) three years of marketing coordination, production, or project support, preferably in the manufacturing or construction industry.</li></ul></div>

Project and Design Coordinator

Meridian Signs

Manager of Ecommerce &ndash; ShopifyAbout Kronbergs Flags and FlagpolesKronbergs Flags and Flagpoles is a premier supplier of American-made flags, flagpoles, and custom flag solutions for residential, commercial, institutional, and governmental use. Founded over 70 years ago, we are one of the largest and most trusted flag suppliers in Texas. Our reputation is built on quality products, exceptional customer service, and deep expertise in patriotic display.As we continue to grow, we are investing in the future of our ecommerce operations and are seeking a skilled and driven professional to help lead that transformation.Position SummaryWe are looking for an experienced and innovative Manager of Ecommerce to take full ownership of our online sales channels, with a primary focus on our Shopify store. This role is central to our company&rsquo;s strategic plan to become the leading ecommerce destination for U.S.-made flags.The ideal candidate will have a strong background in ecommerce management, digital marketing, and customer acquisition strategies, and be comfortable working across B2C and B2B customer segments. You will oversee the online customer journey from discovery through conversion and retention, helping drive sales, improve user experience, and grow brand awareness.Key ResponsibilitiesEcommerce Operations &amp; Site Management<ul><li>Manage, maintain, and optimize our Shopify store, including product listings, collections, SEO, content updates, and apps/integrations.</li><li>Identify and implement enhancements to improve site performance, navigation, and user experience.</li><li>Oversee daily ecommerce operations, including order flow, inventory sync, customer service coordination, and third-party integrations.</li></ul>Digital Marketing &amp; Customer Acquisition<ul><li>Develop and execute digital marketing campaigns including Google Ads (Search, Display, Shopping), paid social (Facebook, Instagram, etc.), and email marketing.</li><li>Collaborate on content strategy to promote seasonal campaigns, new product launches, and promotional events.</li><li>Monitor campaign performance, perform testing, and provide regular reporting with actionable insights.</li></ul>Marketplace Expansion &amp; Channel Management<ul><li>Manage and grow third-party sales channels such as Amazon, eBay, and other relevant platforms.</li><li>Ensure consistency in branding, pricing, and product information across all channels.</li></ul>Analytics &amp; Reporting<ul><li>Track key performance indicators including conversion rate, average order value, return on sales, traffic sources, and customer retention.</li><li>Use data to guide ecommerce strategy and optimize performance.</li></ul>Cross-functional Collaboration<ul><li>Work with operational teams to ensure a seamless experience from browsing to post-purchase.</li><li>Coordinate with leadership on ecommerce goals and budget planning.</li></ul>Qualifications<ul><li>3&ndash;5 years of hands-on experience managing a Shopify-based ecommerce store.</li><li>Proficiency in Google Ads, Google Analytics, SEO, email marketing tools (e.g., Klaviyo, Mailchimp), and social media advertising platforms.</li><li>Experience selling on Amazon, eBay, or other marketplaces strongly preferred.</li><li>Strong understanding of ecommerce KPIs and conversion optimization tactics.</li><li>Experience with B2B and B2C ecommerce.</li><li>Detail-oriented with excellent organizational and project management skills.</li><li>Ability to work independently and collaboratively in a fast-paced environment.</li></ul>Compensation &amp; Benefits<ul><li>Competitive salary based on experience with significant upside with performance</li><li>Health and wellness benefits</li><li>401(k) with company match</li><li>Paid time off (PTO) and holidays</li></ul>Join Our TeamIf you&rsquo;re a results-driven ecommerce professional ready to help shape the future of a trusted American brand, we&rsquo;d love to hear from you.Apply now and help Kronbergs become the online leader in U.S.-made flags and flagpoles.Job Type: Full-timePay: $50,000.00 - $75,000.00 per yearExperience:<ul><li>Shopify: 3 years (Required)</li><li>E-Commerce: 5 years (Required)</li></ul>Work Location: In person

Manager of Ecommerce - Shopify

Geospace Technologies

<div>The role of Digital Marketing Specialist at Geospace Technologies supports targeted marketing activities for the global business enterprise including all business units and subsidiaries. The Digital Marketing Specialist reports directly to the Vice President of Global Marketing.
This role the specialist will contribute to the overall corporate and product marketing initiatives through the company&rsquo;s digital platforms including websites, social media, email campaigns and other digital channels. As the digital lead, this role requires on solid communication with other departments to effectively execute objectives and coordinate with colleagues to accomplish tasks.
Key Responsibilities:<ul><li>
Plan, write/develop and execute digital components of marketing campaigns to include email blasts, web pages, blog posts, social media postings and podcasts</li><li>
Plan, develop and execute digital advertising campaigns (Google Ads, LinkedIn Sponsored Content, etc.). Identifies trends and insights and optimizes spend and performance based on the insights.
</li><li>Engage in marketing automation and email marketing campaigns to support lead nurturing.</li><li>
Manage online assets of the company managing corporate website, SEO/SEM, CTAs, UTMs and other online engagement and analytics tools. Assist in maintaining the corporate website by providing insights/current trends of the digital landscape.
</li><li>Track website analytics, campaign metrics, and digital KPIs and support communication of digital marketing campaign activities and analytic data to executive leadership.
</li><li>Collaborate with internal teams to create landing pages and optimize user experience.</li><li>
Identify critical conversion points and drop-off points and optimize user funnels.</li><li>
Recommend and implement digital best practices.</li><li>
Manage agencies and other vendor partners associated with digital assets.</li></ul>
To succeed in this role, the Digital Marketing Specialist will:<ul><li>
Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.</li><li>
Represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders</li></ul><ul><li>
Support marketing department annual goals by identifying and recommending strategies for success with emphasis on digital tools</li><li>
Communicate regularly and proactively with the VP of Global Marketing on project status</li></ul>
Benefits:
At Geospace our employees enjoy benefits to support their physical, financial, and emotional wellness. These benefits include:
<ul><li>Comprehensive medical, dental and vision plans
</li><li>401(k) with a percentage match
</li><li>Supplemental insurance options
</li><li>Paid time off program with paid holidays
</li></ul>Paid volunteer hours, and charitable giving matches
<ul><li>Bachelor&rsquo;s degree in communications, marketing, advertising, or a related field, or three (3) years of relevant experience</li><li>
Experience with website management tools &ndash; Wordpress preferred</li><li>
Graphic design, photography or videography experience preferred (Adobe Suite, Canva, etc.)</li><li>
Proficiency with digital marketing management tools (Monday.com and HubSpot experience preferred)</li><li>
Strong critical thinking and organizational skills</li><li>
Computer literacy, particularly in Microsoft Office</li><li>
Ability to represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders</li></ul></div>

Digital Marketing Specialist

Optidge

<div>Description:

About Us
Optidge is a home-grown remote-first digital marketing agency supporting small and medium businesses with SEO, paid media, and web development services. We&rsquo;re a team of ~40 spread through the US and internationally, aligning to values of Mentorship, Stewardship, Excellence, and Communication.
The Role:
The Paid Social Associate will report into the Paid Media Lead, focusing on client deliverables across Meta, LinkedIn, Google, and other social advertising platforms. We have scoped this role between 15-20 hours per week, with a budget of $22 to $25 per hourly rate.
This role is perfect for an early career candidate or someone looking to grow their paid social skills from a baseline level into an expert over time.
Day To Day and Year 1:<ul><li>
Build and launch ads through multiple social platforms (Meta, Reddit, Tiktok, etc), upholding a high standard of excellence while balancing cost and ROI.</li><li>
Assess campaign performance on established KPIs, surfacing high level and strategic insights to your team for broader campaign impact</li><li>
Own the first pass of monthly reporting for Social client accounts</li><li>
Support the creative briefing process and development of creative content for client deliverables</li></ul>
Within 3 months you&rsquo;ll&hellip;<ul><li>
Have completed onboarding, understand our client operations, and begun work on client Paid Social projects.</li><li>
Have successfully begun support work on 4-5 client accounts, working collaboratively with Strategists/Specialists to complete deliverables</li><li>
Operate day to day with little or no supervision needed.</li></ul>
By 6 months you&rsquo;ll&hellip;<ul><li>
Fully own your responsibilities for ad building and campaign performance, acting as a strategic support to our Strategists and Specialists</li><li>
Support client projects and deliverable management through email and slack communication across team lines</li></ul>
At 12+ months you&rsquo;ll&hellip;<ul><li>
Be a trusted, integrated member of the Paid Media Team that both clients and team members trust to own &ldquo;first touch&rdquo; Paid Social campaign work</li><li>
Grow your portfolio of client projects to a full workload of 7-9 active projects</li><li>
Have identified 1-2 areas of improvement for processes, tools, or workflows to support company initiatives.</li></ul>
Requirements: 
Your Experience
To be successful in this role, you should have accomplished the below and be confident in owning each area on our team:<ul><li>
Experience managing or supporting paid social campaigns for clients across a variety of platforms</li><li>
Expertise with and client campaign experience using Meta Ads, LinkedIn Ads, Google Ads, Reddit Ads, and other social media platforms.</li><li>
Strong client relationship management, resulting in strong CSAT and account expansion through upsells or cross-selling.</li><li>
Experience working in a small agency or a startup in a remote environment - you know how to navigate a little chaos with a calm head.</li></ul>
Why Optidge?
Our team is a blend of full-time employees and fractional contractors. This allows each individual the flexibility to do work they enjoy in the structure they prefer. Regardless of your employee classification, we offer benefits that align to our values, including:<ul><li>
Individual growth plans that help you achieve your ideal career path</li><li>
Incredible company culture. We are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships.</li><li>
Great career growth opportunity. You&rsquo;ll have direct access to agency leadership and graduate level university training.</li></ul></div>

Paid Social Associate

Befitnow Canada

Join Our Fast-Growing Team! Video Editor &amp; Graphic Designer WantedLocation: Houston, TX (near IAH Airport) Compensation: $40,000 &ndash; $60,000 per year (based on experience and qualifications) Employment Type: Full-timeAbout BeFitNow USA: BeFitNow USA is a fast-growing fitness equipment retailer serving both commercial and residential clients. We help people and businesses live healthier, more active lives through top-quality fitness solutions. Our team is expanding, and we&rsquo;re looking for a creative Graphic Designer to help us tell our story and showcase our products in exciting ways.What You&rsquo;ll Do:<ul><li>Bring our products to life through engaging content for social media, marketing campaigns, and our website.</li><li>Design eye-catching graphics for digital and print marketing, from social posts to promotional materials.</li><li>Collaborate with marketing and sales teams to develop visual concepts that grab attention and drive sales.</li><li>Keep our brand consistent and fresh across all creative projects.</li><li>Stay ahead of design trends and video techniques to continually elevate our content.</li></ul>What We&rsquo;re Looking For:<ul><li>Proven experience as a graphic designer.</li><li>Skilled in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, etc.).</li><li>Strong storytelling and visual communication skills.</li><li>Ability to manage multiple projects, meet deadlines, and maintain attention to detail.</li><li>Experience with motion graphics, animation, or e-commerce/retail content is a plus.</li></ul>Why You&rsquo;ll Love Working Here:<ul><li>Competitive salary: $40k &ndash; $60k, based on experience.</li><li>Work on diverse, creative projects that showcase the latest in fitness equipment.</li><li>Join a fast-growing company with opportunities for professional growth and advancement.</li><li>Collaborative, supportive, and dynamic work environment.</li></ul>Job Type: Full-timePay: $40,000.00 - $60,000.00 per yearBenefits:<ul><li>Paid time off</li></ul>Work Location: In person

Graphic Designer for Fitness Brand

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