Segment Lead

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

Lead Lifestyle Insights among his/ her own target segment representatives. Function providing the organisation with the current and emerging market Trends. Supporting all product owners with rich & relevant insights to deliver our One More Service Strategy. This would be achieved through leading a group of segment representatives (4-5) to deliver relatable insights on their daily interests, passions & challenges. They are responsible for creating endless opportunities for Vodafone to become the Ultimate Lifestyle Partner for all Egyptians.

• Responsible for handling the respondents representing his/ her segment and meeting with them for almost 3-4 times a week either on a one-on one level or in a group context.
• Provide real-time insights about target segment’s new trends and lifestyle through consolidating comprehensive weekly reports.
• In charge of covering & reporting all target segment’s new trends emerging on disparate digital platforms in terms of social, behavioral or lifestyle shifts, as well as scrapping comments via Social Listening Tools on a weekly basis.
• Responsible for delivering powerful and actionable data-driven marketing insights related to target segment.
• Managing Operations for recruitment, venues & transportation for segment representatives with Lifestyle Insights Manager.

Who you are

• Previous 3-5 years work experience in corporate or agency. Qualitative research background is a plus.
• Excellent communication and moderation skills.
• Good eye for potential opportunities & ability to extract data from segment respondents.
• Ability to work in multitasks under pressure.
• Ability to maintain focus and drive over prolonged periods.
• Tech Savvy and ability to utilize digital tools for insights generation.
• Structured approach to gathering, integrating & presenting data.
• Strong communication and negotiation skills.
• Excellent use of search engines & AI tools.
• Attention to detail and persistence to gather new insights

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.