Semantic SEO Specialist

We are looking for a highly strategic Semantic SEO Specialist who understands how to build topical authority, dominate search intent, and scale organic traffic.

This is not a basic SEO role — we need someone who can architect entire content ecosystems, not just optimize pages.

Location & Timings

PECHS Block 6, Karachi (On-site)

Female Timings: 11:00 AM – 8:00 PM

Male Timings: 1:00 PM – 10:00 PM

Role Overview

You will be responsible for owning the SEO growth strategy across multiple brands, with a strong focus on:

• Semantic SEO
• Topical authority building
• Technical SEO & Core Web Vitals
• Content architecture & internal linking

Your goal is simple: turn websites into category leaders on Google.

Key Responsibilities

1. Topical Authority & Content Strategy

• Build topic clusters, silos, and content maps
• Identify primary, secondary, and long-tail keyword opportunities
• Develop strategies to dominate entire niches, not just rank single pages
• Align content with search intent (informational, transactional, commercial)

2. Semantic SEO Execution

• Optimize content using entities, NLP, and structured data thinking
• Work closely with content writers to ensure depth, relevance, and authority
• Implement internal linking strategies that strengthen topical signals

3. Technical SEO & Core Web Vitals

• Audit and optimize:

o Page speed

o Mobile performance

o Indexing & crawlability

• Improve Core Web Vitals (LCP, CLS, INP)
• Work with developers to implement technical fixes

4. On-Page & Content Optimization

• Optimize meta titles, descriptions, headings, and schema
• Ensure content meets EEAT (Experience, Expertise, Authority, Trust)
• Continuously refresh and improve existing content

5. Data Analysis & Reporting

• Track rankings, traffic, and performance metrics
• Identify growth opportunities through data
• Present insights in clear, high-quality reports

Must-Have Requirements

• 4–6+ years of experience in SEO (with strong semantic SEO exposure)
• Proven experience in topical authority building
• Strong understanding of:

Search intent mapping

Content clustering

Internal linking strategies

• Hands-on experience with:

o Google Search Console

o Google Analytics

o SEO tools (Ahrefs, SEMrush, Screaming Frog, SpyFu etc.)

Technical Expertise Required

• Core Web Vitals optimization
• Technical SEO audits
• Schema markup & structured data
• Indexing, crawling, and site architecture

What Sets You Apart

• You think in systems, not pages
• You understand how Google ranks topics, not just keywords
• You can connect content + technical SEO + UX into one strategy
• You are proactive, analytical, and execution-focused

Bonus Skills

• Experience with e-commerce SEO (Amazon, Etsy, Shopify)
• Familiarity with AI-driven content workflows
• Basic understanding of UX/UI and conversion optimization

What You’ll Be Working On

• Scaling organic growth for high-performance brands
• Building category dominance strategies
• Working alongside developers, content teams, and strategists

Job Type: Full-time

Application Question(s):

• How many years of experience do you have in SEO?
• What is your current salary?
• What is your expected salary?

Work Location: In person