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Senior Ad Strategist

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Senior Ad Strategist

Location: Gurgaon (In-office)
Experience: 3–6 Years
Compensation: ₹12–24 LPA (Based on experience and skillset)

Role Overview

We are looking for a Senior Ad Strategist — a hands-on paid media specialist with deep expertise in Meta/Facebook Ads and a strategic understanding of multi-platform advertising. This role involves owning end-to-end campaign strategy, execution, optimization, and reporting, while collaborating with cross-functional teams to deliver impactful and scalable advertising outcomes.

The ideal candidate is analytical, innovative, and confident in translating data insights into actionable strategies that drive business results.

Key Responsibilities

  • Develop, implement, and manage paid media strategies across platforms (Meta, Google, LinkedIn, etc.).
  • Drive performance marketing initiatives aligned with client business goals.
  • Execute advanced creative testing, audience segmentation, bidding, and funnel optimization strategies.
  • Manage tracking and measurement infrastructure, including Meta Pixel, Google Tag Manager, and Conversion APIs.
  • Continuously analyze performance data and generate actionable insights for optimization.
  • Leverage AI tools, automation, and analytics to enhance efficiency and scalability.
  • Collaborate with consultants, creative teams, and analysts to deliver cohesive marketing campaigns.
  • Mentor and guide junior team members to ensure consistent execution quality.
  • Stay updated with evolving advertising trends, technologies, and platform changes.

Required Skills & Qualifications

  • 3–6 years of hands-on experience in Meta/Facebook Ads (cross-channel experience preferred).
  • Proven expertise in campaign setup, optimization, and data interpretation.
  • Strong analytical skills with the ability to derive insights from metrics and performance reports.
  • Proficiency in tracking tools, ad platforms, and automation technologies.
  • Understanding of marketing funnels, attribution models, and conversion tracking.
  • Excellent communication and presentation skills.
  • Experience mentoring or leading a small performance team is an advantage.

Why Join:

  • Strategic Impact: Shape data-driven advertising strategies for high-growth clients.
  • Collaborative Culture: Work with senior marketing consultants and cross-functional experts.
  • Growth Opportunity: Accelerate your career through hands-on leadership and innovation.
  • Cutting-Edge Tools: Operate with the latest in AI, automation, and performance analytics.

Job Type: Full-time

Pay: ₹100,000.00 - ₹200,000.00 per month

Work Location: In person

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