Senior Analyst

Position Overview :

We are seeking a highly skilled and experienced Adobe Real-time Customer data platform (RTCDP) and Adobe Journey Optimizer (AJO) consultant to join our growing MarTech team.

The ideal candidate will be responsible for support & maintenance, design, use case development, and implementation within the Adobe Experience Platform ecosystem (RTCDP, AJO, CJA). Key elements of the role involve handling technical issues and ensuring our customers are set up for success. You will field questions, log and work on high priority issues, meet with Customers regularly, and manage escalations while working with the Client’s team and Adobe Support team.

The over-arching goal is to ensure that you can anticipate and avoid issues, identify and mitigate against risk. You will also be required to fully document all customer cases and customer problem interactions to ensure business growth and customer satisfaction.

Key Responsibilities :

Adobe RT-CDP Platform Expertise:

• Serve as a platform expert with POC or implementation experience in Adobe Experience Platform Real-Time CDP

• Hands-on experience configuring Adobe Experience Platform RTCDP, including creating schemas, ingesting data from a variety of sources, configuring identity resolution, profiling, segmentation, and connecting destinations for activation using RT-CDP. Experience with AEP data ingestion, transformation, and activation is needed
• Expert knowledge of Data Architecture, ETL and AEP Data Schema. Strong understanding of data modelling principles and best practices within the AEP ecosystem. Responsible for maintaining robust data pipelines.
• Proficient in AEP APIs, Web SDKs, Mobile SDKs and integrations with other MarTech platforms (Adobe Journey Optimizer, Adobe Target, Customer Journey Analytics etc.).
• Troubleshoot and resolve data quality issues and performance bottlenecks.

AJO Platform Expertise:

• Design, build and optimize custom journeys to support complex campaign logic and real-time personalization using Adobe Journey Optimizer.
• Strong understanding of AJO modules including but not limited to Campaigns & Journeys along with activities involved in it – Events, Audience, Orchestration activities, Content Fragments, Channel configurations.

• Campaign development experience- Build and execute AJO Campaigns with relevant Target list (API based OR read segment or audience qualification) and using various communication channels like Email, SMS, Push notifications.

• Monitor campaign performance, run tests, and report on KPIs using AJO out of the box reports – Strong understanding of the out of the box reports for AJO journey and Campaigns (24-Hrs and All-time reports), analyze the Campaign effectiveness/insights

• Technical issue resolution - Diagnose, troubleshoot, and resolve technical issues

Project Management & Collaboration:

• Effectively communicate technical concepts to both technical and non-technical audiences.
• Collaborate with cross-functional teams (e.g. Martech, Marketing Operations, Adobe Support) to understand the issues and support fixing problems.
• Collaborate with team members and stakeholders to ensure successful project outcomes.
  Stay abreast of the latest advancements in AEP and related technologies.
• Continuously learn and expand your knowledge of data management, data science, and customer experience.

Good to have:

• Adobe Experience Cloud tool certification (either Adobe RT-CDP, Adobe Journey Optimizer is a plus)
• Experience with Adobe Target, Customer Journey Analytics & Adobe launch is a plus
• Knowledge of Experience with Adobe Launch (Adobe Web SDK, Mobile SDK) is a plus.
• Experience with agile methodologies and project management is a plus.
• Knowledge of Web Technologies like HTML, and CSS would be a plus

• Good to have knowledge and understanding to develop and implement custom solutions within the AEP environment using Adobe REST APIs and scripting languages (e.g., JavaScript, Python) and other relevant tools for any required automation use-cases

Key Skills & Qualifications :

• Bachelor’s degree in computer science, Engineering, or a related field (or equivalent experience).
• Overall IT Experience of 6+ years, with minimum 2+ years of hands-on development experience with Adobe Journey Optimizer (AJO) and Adobe RT-CDP
• Familiarity with Adobe Experience platform stacks (RTCDP, AJO, CJA), data integration processes, data privacy regulations (GDPR, CCPA) and best practices for managing customer data in AEP ecosystem.
• Proficiency in SQL and intermediate to advanced data analysis
• Experience with Adobe REST APIs to investigate and resolve data related issues
• Ability to systematically and effectively troubleshoot problems while ensuring customer satisfaction within stated service level goals
• Proven ability to diagnose and troubleshoot complex implementation issues.