Scope:
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This role is responsible for owning the marketing analytics suite in Power BI—designing, building, and maintaining dashboards, conducting deep-dive analyses, and enabling stakeholders with actionable insights to optimize campaigns, pipeline contribution, and ROI.
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This involves working closely with each marketing function to understand their data needs and delivering actionable insights.
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The position requires a proactive approach to problem-solving and the ability to communicate complex data concepts in a clear and concise manner.
Our Current Technical Environment:
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Databricks: Utilized for big data processing and collaborative analytics.
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SQL: Employed to query and manage relational databases.
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Python: Used for data manipulation, analysis, and automation of tasks.
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Power BI: The primary tool for data visualization and dashboard creation.
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GenBI: An emerging tool for natural language querying and business intelligence.
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Marketing Tech Stack: Salesforce, Marketo, 6Sense, Drift, SalesLoft, L
What You'll Do:
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Design, build, and maintain scalable Power BI dashboards and reports that track campaign and tactic performance, marketing impact, funnel health, and pipeline.
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Utilize Databricks and SQL for data extraction, transformation, and analysis.
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Apply Python for advanced data analytics and automation of reporting processes.
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Translate business questions into analytical frameworks and deliver clear, data-driven recommendations to Marketing leadership.
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Collaborate closely with centralized BI and data teams to improve and manage data pipelines, integrations, and governance as they relate to marketing systems (CRM, MAP, web analytics, etc.).
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Own the accuracy, reliability, and refresh cadence of marketing reporting datasets.
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Conduct ad-hoc analyses to uncover growth opportunities, optimize conversion funnels, and evaluate the effectiveness of marketing programs.
What We Are Looking For:
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Bachelor’s or master’s degree in data science, Business Analytics, Computer Science, or a related field with 5 - 8 Years of work experience.
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Proven experience in similar BI, data analysis, or analytics roles, with a focus on marketing or revenue analytics.
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Experience with marketing systems such as Salesforce, Marketo, and 6sense is highly desirable.
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Strong analytical and problem-solving skills with attention to detail.
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Experience with data science, decision science, and advanced analytics techniques.
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Familiarity with natural language querying and GenBI is a plus.
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Excellent communication and interpersonal skills, with the ability to work collaboratively with global teams.
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Ability to manage multiple projects and priorities in a fast-paced environment.
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Flexibility to work on a schedule that accommodates US stakeholders.
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here:
Core Values
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.