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Senior Brand Manager, 0TC

Istanbul, Turkey

About Haleon

Hi. We’re Haleon. A world-leading consumer healthcare company with exceptional category-leading brands – including Sensodyne, Centrum, Panadol, Otrivine. We have a clear purpose: to deliver better everyday health with humanity. For billions of people around the globe.

We are currently recruiting for Senior Brand Manager, OTC. This position reports to Marketing Director, Turkey and is based in İstanbul. The purpose of this role is to develop and implement marketing plans for assigned products within allocated budget in accordance with marketing strategies to achieve market share objectives.

Key Responsibilities:

Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity
Understand consumer/patient priorities and identify the key questions to be addressed around value for the brand/portfolio, apply these insights to inform and drive key marketing/detailing decisions
Take full responsibility for the preparation and execution of pre-launch activities, coordinate and align all strategic functions towards the launch strategy to meet company goals
Supporting the Preparation and managing Business Plan, Annual A&P Budget and Communication / Media Plan/detailing plans/detailing/expert plans with P&L responsibility
Develop winning Market Activation Plans (MAPs) in the context of the patient, expert, HCPs, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares
Executing patient and market research for in depth understanding; analysing and evaluating the results and transforming the outcomes into strategies &actions
Implementing action plan by tracking brand performance and monitoring market dynamics by reviewing and analysing market share, Rx share performance and Monthly Sales Reviews from various data sources.
Leading creative, media, PR and digital agencies through marketing strategies
Working closely with Sales Team and conducting market visits and analysing the necessary improvement priorities and development areas
Supporting all kinds of national and regional congresses working closely with the expert team. Leading all kinds of detailing materials and relations with key HCPs.
Working closely with the medical detailing manager and giving support for building relationships with external experts, key stakeholders and developing a plan to communicate and collaborate appropriately

Your areas of knowledge and expertise that matter most for this role

Graduate degree on Industrial Engineering, Business Management, Economics, or related areas
Brand Management experience for min 5-6 years in related categories
Good problem solving and project management skills, with delivery focus, ability to work to tight timelines and to manage priorities
Persuasive communicator in English, with strong ability to work collaboratively in a multi-functional environment
Project management experience in a cross-functional environment

What we offer?

None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication, energy, effort. So, we look to reward your contribution with a benefits package that includes but not limited to:

Annual bonuses that reflect Haleon’s performance
Hybrid@Haleon – our philosophy to hybrid work and supporting individuals work/life balance
Childcare support – we offer enhanced maternity and paternity paid leave options for those important times as well as childcare options
Life Insurance and Private Medical Package – with additional preventive healthcare services for employees to provide protection and peace of mind
Health and Wellbeing - programmes that take care of you physically and mentally
Development Opportunities - future-ready training, so your skills are always up to date within your role and company’s structure

Care to Join Us?

We will review all applications continuously and invite selected candidates further to the recruitment process. We will close the offer down once we find the best match to the role.

Apply now to hear more about this role and our journey changing the future of everyday health.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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