Senior Brand Manager, Bebelac - MENA

About the job

Danone Middle East & North Africa is looking for a passionate, self-motivated Senior Brand Manager based in Cairo, Egypt, to support the Specialized Nutrition Business (Bebelac, Infant formula milk & 1st diet).

The Senior Brand Manager will act as a key driver of the consumer marketing strategy across MENA CBU, covering +11 countries with key focus on Egypt, Jordan, KSA, GCC Countries & Pakistan.

The role accelerates brand growth, equity, and profitability by leading insights-driven plans, marketing excellence, and innovation agendas.

You will act a strategic partner to commercial and cross functional teams, ensuring strong consumer connection, best in class execution and impactful brand performance. This role manages complexity at a regional scale, operating across diverse markets, managing agencies across countries.it requires navigating market -specific dynamics, regulatory environments, while adhering to Danone code of ethics and external countries regulations.

The candidate will also carry the following responsibilities:

A) Brand Strategy & Integrated Communication Leadership

• Lead the development and execution of integrated communication plans across all markets, fully aligned with brand strategy and portfolio KPIs.

• Translate consumer, market, and competitive insights into actionable strategies that drive awareness, consideration, and conversion.

• Define clear objectives and KPIs and ensure all brand activities deliver against them.

• Ensure flawless execution of communication strategies across the most effective channels

B) Digital, Media & Consumer Engagement

• Own the strategic role of digital and online journey: social, CRM, influencers, mobile, online, website, ecommerce; and embed them into end-to-end consumer journeys.

• Continuously monitor channel performance and optimize media and digital plans to maximize ROI and recruitment efficiency.

• Develop consumer online journey with relevant content, assets, and experiences that strengthen early connection with moms and improve overall engagement that prolong the journey

C) Insights, Innovation & Portfolio Growth

• Drive the Strategic Innovation Pipeline and support localized rollout of innovations, ensuring compliance with regulatory and market requirements.

• Lead packaging and labeling changes in close collaboration with cross-functional teams.

• Conduct deep-dive insight work to anticipate consumer needs and shape future product and communication strategies.

D) Performance Management & Commercial Excellence

• Lead monthly brand and market performance reviews; flag risks and opportunities and recommend corrective actions.

• Conduct in-depth SKU performance analysis across portfolio

• Manage A&P budgets, ensuring accurate forecasting, and continuous improvement in ROI.

E) Cross-Functional & Market Collaboration

• Partner closely with across functions to ensure integrated planning and flawless execution.

• Guide market teams in adopting best practices, delivering impactful local activation, and achieving KPIs.

• Championing a culture of agility, data-driven decision making, and consumer-centricity across the organization

About you

To be successful in the role you should ideally have:

Experience And Education:

• University degree in Marketing, Business, or HealthCare

• Minimum 6 years experience in consumer marketing, preferably in FMCG or nutrition, with at least 1–2 years’ experience in a similar role

Location:

Cairo, Egypt

Skills:

• Regional marketing experience working across multiple markets and cross functionally in MENA

• Good awareness & experience in managing media management agencies with a strong focus on digital

• Fluent in English and Arabic. French is a plus

• Regional and science-driven brand experience

Additional information: Travel is required within MENA & occasionally globally up to 30%

Danone Values:
Candidates are expected to adhere to Danone's core values: Humanism, Openness, Proximity & Enthusiasm.

About us

Danone is a world-leading food company operating in three business divisions: Fresh Dairy Products, Specialized Nutrition, and Waters.
Danone’s mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have in impacting the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.

What we offer

Working in Danone MENA is one of the best places to build a strong career through everyday learning, empowerment, and team collaboration in an open culture & environment. Our culture fosters autonomy and empowerment, where your everyday can be a fresh adventure - full of new possibilities and opportunities for your development.

Danone MENA doesn’t just welcome what makes you unique, we value it. We’re proud to be an equal opportunity employer, where all hires to our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, national origin, age, genetic characteristic, or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.

• Global exposure and growth opportunities.
• Competitive salary and benefits package.
• A culture that celebrates diversity, inclusion, and purpose.
• Access to learning programs and development opportunities.

What’s Next?

• If you are the Sr. Brand Manager - Bebelac we are looking for, click on "apply" now!
• For more information about Danone, its people, and its business, please visit www.danone.com

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