Senior Brand Manager - FMCG

JOB TITLE

Senior Brand Manager | MAF Retail | Head Office Egypt

ROLE SUMMARY

The Senior Brand Manager is responsible for contributing to the development and execution of the Regional Communication strategy and to lead in development of the Country specific brand communications calendar and campaigns, and ensuring effective implementation within the assigned Country. The role holder is also responsible for collaborating with the CORP HO Brand function to implement brand guidelines across all touch points and ensuring adherence of the same.

ROLE PROFILE

• Contribute to development of Regional brand campaigns in collaboration with corporate Head office , and lead on execution of campaigns across different touchpoints .
• Measure and report performance of all campaigns, and assess ROI and KPIs.
• Ensure execution of brand guidelines markets to adapt and implement in store, and provide recommendations on areas of improvement .
• Be the Brand Champion and the go to person for any assets or instore collateral, video or media development that contains branding .
• Ensure implementation of shopper marketing strategy focused on the behavior of consumers’ across the country in collaboration with internal stakeholders.
• Ensure consistency between brand content & tone of voice across channels synchronize offline & Online campaign execution between parties.
• Lead on the execution of private label communication campaign across the Country.
• Provide inputs on training needs and coordinate with the Human capital department to ensure facilitation of training requirements.

REQUIREMENTS

• Bachelor’s degree in business, marketing, or a related field.
• 10+ years in Marketing experience in FMCG or Multinational companies, including mastering brand communications management.
• 4+ years of Retail experience.
• Excellent communication and writing skills.
• Time Management.
• Creative mindset.

WHAT WE OFFER

• At Majid Al Futtaim, we’re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We’re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
• Work in a friendly environment, where everyone shares positive vibes and excited about our future.
• Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.