Senior Brand Manager( Karachi)

Position: Senior Brand Manager – FMCG
Location: Karachi
Industry: FMCG
Experience: 3–5 years in FMCG brand management
Salary: Open budget (negotiable for the right candidate)
Preferred Companies: Unilever, FrieslandCampina, IFFCO, Tapal, HilalCare
Job Type: Full-Time | On-Site

Job Summary

We are seeking a dynamic and results-driven Senior Brand Manager to lead the development and execution of brand plans, marketing strategies, and promotional activities aimed at achieving sales, profitability, and brand health targets. The ideal candidate will have strong FMCG experience, with proven expertise in managing ATL, BTL, and digital marketing campaigns.

Key Responsibilities

• Develop, implement, and monitor brand plans and marketing strategies to achieve annual targets for sales, profitability, and brand health.
• Lead end-to-end execution of marketing campaigns, including ATL, BTL, and digital initiatives.
• Conceptualize and manage BTL activations such as in-store promotions, trade marketing, events, and on-ground campaigns to boost consumer engagement.
• Collaborate with cross-functional teams (Sales, Trade Marketing, Supply Chain, R&D, Finance) to ensure seamless execution of product launches and campaigns.
• Conduct market research, competitor analysis, and consumer insight studies to identify trends and opportunities.
• Manage brand budgets, ensuring cost-effective utilization of resources.
• Monitor and evaluate marketing activities’ ROI, providing actionable recommendations for continuous improvement.
• Develop brand communication and packaging aligned with positioning and market needs.
• Build and maintain strong relationships with advertising agencies, suppliers, and other external partners.

Skills & Competencies

• 3–5 years of proven experience in FMCG brand management.
• Strong track record in ATL and BTL campaign management.
• Hands-on experience in BTL activations preferred.
• Excellent communication, analytical, and project management skills.
• Ability to work under pressure and meet deadlines.

Note: Open budget for the right candidate.

Job Type: Full-time

Work Location: In person