Senior Brand Strategist

Key Responsibilities

Brand Strategy & Positioning

• Develop and implement comprehensive brand strategies aligned with business goals
• Define brand positioning, tone of voice, and messaging guidelines
• Conduct market research to understand customer behavior, trends, and competitors
• Identify opportunities to enhance brand visibility and differentiation

Marketing Campaigns & Execution

• Plan and execute integrated marketing campaigns (digital & offline)
• Oversee campaign development from concept to execution
• Coordinate with creative, digital, and content teams for campaign delivery
• Monitor campaign performance and optimize for better results

Brand Identity & Communication

• Ensure consistency of brand identity across all channels (social media, website, ads, etc.)
• Review and approve creative materials to maintain brand standards
• Manage brand guidelines and ensure adherence across departments
• Lead storytelling and brand communication strategies

Market Research & Analysis

• Analyze market trends, competitor activities, and customer insights
• Track brand performance metrics and consumer engagement
• Use data-driven insights to improve branding and marketing strategies

Cross-Functional Collaboration

• Work closely with sales, product, and operations teams
• Align branding strategies with business objectives and revenue goals
• Coordinate with external agencies, vendors, and partners

Performance Tracking & Reporting

• Monitor KPIs such as brand awareness, engagement, and campaign ROI
• Prepare reports on brand performance and marketing effectiveness
• Recommend improvements based on data analysis

Key Skills & Competencies

• Strong understanding of branding, marketing strategy, and consumer behavior
• Excellent communication and storytelling skills
• Strong analytical and problem-solving abilities
• Ability to manage multiple campaigns and projects simultaneously
• Creative mindset with attention to detail
• Strong leadership and stakeholder management skills

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field
• 3–6 years of experience in brand management, marketing, or related roles
• Proven experience in managing marketing campaigns and brand strategies
• Experience in digital marketing and brand communication

Job Type: Full-time

Pay: Rs200,000.00 - Rs300,000.00 per month

Application Question(s):

• Are you available for a night shift from 7pm to 3am onsite?

Work Location: In person