Senior Brand Visual Specialist

JOB PURPOSE

To be ensure consistent brand application, management of media library, advertising concept creation and mentoring for junior design staff.

KEY RESPONSIBILITIES

Key Responsibilities:

Core Responsibilities:

Main responsibilities include brand application, including Marketing Collateral, new brand creation, design and production for both internal and external facing materials:

Branding & Brand Identity applications

• Developing Brand applications for AD Maritime (ex. templates & forms, Stationery, Windows graphics, posters...)
• Developing digital branding applications for AD Maritime and Business units (ex. Banners ads, email shots, …)
• Developing concepts, graphics, layouts, illustrations, logos
• Ensuring all collaterals meet the visual identity guidelines of AD Ports & its Business Units
• Ensuring a consistent and strategic approach to design in various channels
• Design and production of brand signage
• Producing branded items (agendas, gifts, giveaways, etc.)

Advertising communication

• Responsible for all pre-press and design implementation in line with recognized quality standards
• Managing image sourcing and photo shoots for advertising and BTL production
• Keeping archive of images, artworks, collateral and published ads and inventory of print collateral on the dedicated graphics server

Digital Asset Management (DAM)

• Ensure media library is up-to-date with all latest photo and video
• Monitor for duplication
• Manage user permissions
• Audit waiting room
• Maintain taxonomy and media library structure
• Trouble shoot and liaise with Bynder team for maintenance
• Maintain digital brand guidelines within the DAM

Below the Line Marketing Collateral

• Design & Production of exhibition graphic materials
• Coordinating with printers and production companies to ensure high quality production of advertising and exhibition collaterals.
• Producing all marketing collateral including brochures, leaflets, forms and signage for ADPC and its Business Units

Brand Environments & Customer Touch points

• Design & Production of all print and production elements for brand environments
• Producing internal events backdrops, tents and other production requirements
• Producing internal graphics and posters
• Support and monitor new brand roll out

People Management Responsibilities:

• Displaying team spirit in dealing with others
• Managing production suppliers effectively
• Reviewing allocation/utilization of resources
• Guidance and mentoring of junior design staff

Strategic Responsibilities:

• Aligning with management and vendors on the strategic brand messages and updates that will affect the material development
• Building productive relationships across the organization, researching briefs for new requirements from corporate and subsidiaries
• Adhering to Brand Identity and guidelines
• Keeping up to date on latest innovations and best practices in specialized areas and communicating that knowledge to others in the department

Professional Competencies:

• Manage projects timelines effectively and deliver on time
• Ensure high quality output in the areas handled
• Experience working effectively as part of a team
• Coordinating effectively with other parts of the organization
• Ability to communicate clearly and concisely in English and Arabic
• Brief and manage junior staff for art working adaptations

Behavioral Competencies:

• Displaying Job ownership traits
• Displaying a high degree of responsibility, eye for detail and insistence of high quality
• Keeping updated on project timelines and progress
• Ability to establish and maintain cooperative team working relationships
• Self-motivated
• Ability to work under pressure
• Creative and innovative

HSE

• Employee is responsible for familiarizing themselves with the IHSEMS & BC Policy.
• Employee is obliged to report hazards to HSE and Line Manager.
• Employee must participate fully in all safety and emergency response drills

KNOWLEDGE & SKILLS

Educational and Technical Qualifications:

• Degree or Diploma essential
• More than 10 years’ experience in Design & Production roles
• Combined Agency and Client experience preferable
• At least 5 years’ experience in business to business marketing communication

Language Skills:

• Fluency in English & Arabic

Years of Experience:

• 10+

Nature of Experience:

• Agency experience (Advertising, Branding, Digital)
• Client experience (Advertising, Branding, Digital)