Senior Content Creator

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella – SALT, Parker's, Grind, Somewhere, Public, Soil and Kumo.

We are presently seeking to hire a highly qualified Senior Content Creator is responsible for developing, implementing, and managing a comprehensive content strategy to enhance brand awareness, drive engagement, and generate business leads. This role requires an experienced professional who can produce high-quality, audience-focused content across multiple platforms (websites, blogs, social media, video scripts, etc.) while also providing creative direction, managing production workflows, and mentoring junior team members. They use strong analytical skills to measure content performance, optimize for SEO, and ensure all communication aligns perfectly with brand guidelines and business objectives.

Duties and Responsibilities:

• Conceptualize and create high-quality, engaging multimedia content (photos, videos, reels, and graphics) for various platforms, including Instagram, TikTok, YouTube, Snapchat, and Facebook.
• Collaborate with the marketing and creative teams to develop and execute a content calendar that aligns with brand objectives and campaigns.
• Shoot, edit, and produce captivating videos and photos that highlight the brand's unique food concepts and experiences.
• Research and stay updated on content trends, ensuring the brand's digital presence remains innovative and relevant.
• Write compelling captions, headlines, and scripts to enhance storytelling and brand engagement.
• Manage and oversee content production shoots, sourcing locations, props, and talent as needed.
• Ensure consistency in brand voice, visual identity, and storytelling across all content produced.
• Optimize content for SEO and platform-specific algorithms to maximize reach and visibility.
• Analyze content performance metrics and use insights to refine strategies and improve engagement.

Qualifications and Skills:

• Education: Bachelor's degree in Media, Communications, Marketing, or a related field.
• Experience: Minimum of 2 years in content creation, preferably in the food and beverage, hospitality, or creative industries.
• Technical Skills:
  • Proficiency in content creation tools, including Adobe Creative Suite (Photoshop, Premiere Pro, After Effects) and Canva.
  • Strong photography and videography skills, with an eye for visual storytelling.
  • Experience in video editing and post-production.
  • Knowledge of SEO principles and social media algorithms.
• Creative Skills:
  • Strong storytelling ability with attention to detail.
  • Passion for creating visually appealing and audience-driven content.
  • Ability to brainstorm and execute creative ideas under tight deadlines.
• Other Skills:
  • Excellent organizational and time-management skills.
  • Strong communication skills in English (knowledge of Arabic is a plus).
  • Understanding of Saudi Arabia's cultural and social media trends.