Senior Content Writer (Hybrid)

Key responsibilities

• Plan and own the bilingual editorial calendar aligned to monthly KPIs (organic clicks, rankings, CTR, conversions, SQLs from gated assets).
• Write and edit English & Arabic content: blogs, website/landing pages, case studies, white papers, product sheets, email nurture copy, ad copy, social captions, and video/script copy.
• Build SEO briefs; perform keyword/intent research; optimize on-page (titles, H1H3, meta, internal linking, FAQs/schema) and collaborate with SEO on content hubs and interlinking.
• Ghostwrite LinkedIn posts and long-form articles for executives and sales leaders.
• Localize/adapt messaging per market (KSA, UAE, GCC) while maintaining brand voice and style guides.
• Interview SMEs; fact-check claims; ensure accuracy for regulated verticals (life sciences, legal, fintech, eLearning, manufacturing, ICT).
• Coordinate with Design/Video for creative assets; deliver clear briefs and final QA (grammar, tone, consistency).
• Track and report performance via GA4, GSC, Ahrefs/SEMrush, and Looker/Data Studio dashboards.
• Use AI writing assistants responsibly (per internal SOPs), ensuring originality, sources, and human editorial quality.

Requirements

5-7+ years professional content writing with 2+ years in B2B; proven bilingual mastery (near-native English & excellent MSA Arabic).

Portfolio showing measurable outcomes (traffic growth, rankings, CTR/CVR improvements, lead contributions).

Strong SEO writing skills and familiarity with tools (Ahrefs/SEMrush, GA4, GSC, RankMath/Yoast, WordPress/Elementor).

Experience producing sales-enablement assets (one-pagers, case studies, email sequences) and LinkedIn thought-leadership.

Excellent research, interviewing, and editing skills; meticulous attention to detail and deadlines.

Plus: knowledge of ABM content, webinar scripts, basic HTML/CMS, and PR/editorial workflows.