Senior Copywriter

Job title : Senior Copywriter

Department : Marketing

Job Summary:

Produces high-quality, versatile written content that aligns with the brand’s marketing and creative objectives across multiple channels and platforms. This role requires a strong command of language, creativity, and strategic thinking to effectively communicate the brand’s voice and message.

Key Responsibilities:

• Craft compelling and engaging content for websites, blogs, landing pages, and brochures.
• Write and edit clear, error-free copy that is consistent in tone, style, and voice.
• Develop social media content (Instagram, X, TikTok, Snapchat, etc.) that reflects the brand’s identity and resonates with the target audience.
• Create copy for digital marketing assets, including email campaigns, paid advertisements, product descriptions, and SEO-optimized content.
• Produce customized content for influencer marketing campaigns—such as captions, stories, and scripts—that align with both the platform and influencer persona.
• Collaborate closely with design, marketing, and PR teams to ensure cohesive messaging across all touchpoints.
• Conduct market and audience research to inform content strategy and ensure relevance.
• Follow content calendars and adhere to publishing schedules to maintain consistent output.
• Use analytics tools to monitor content performance and recommend data-driven improvements.