Senior Copywriter L Occitane (Arabic Speaker)

Working as a Senior Copywriter for L'Occitane en Provence brand, you will craft copy that represents our brands editorial voice and design point of view, with deliverables for E-commerce (website), CRM (Emailer and whatsapp), Digital Marketing (ads and social), and Print (retail collaterals and special projects), PR (press releases and long format content) and F&B (for L`Occitane Caf ).

Working within the Marketing Team, and as well with cross-functional teams, you will deliver key messaging to help amplify the brands tone of voice across channels, whilst ensuring the messaging reflects our larger brand and business objectives. You will be an important contributor to the brands content and customer experience, providing copy that s smart, engaging, revenue-minded, and empathetic to the customer journey/mindset.

• Brand Voice and Positioning: write content that aligns with our editorial voice and brand positioning, while understanding the larger business objectives.
• Conceptualizes and writes site pages, digital marketing and print ads, and omnichannel campaigns.
• Working with the social media team on revising captivating captions of new product launches, promotions, beauty advice, trends and more.
• Assimilates insights from creative meetings, product kick-offs, and cross-functional planning meetings to provide assets that achieve our mission and vision.
• Writes, edits, and proofs product descriptions.
• Supports business growth and creative evolution by monitoring industry trends and providing concepts that help the brand remain fresh, competitive, and forward-thinking.
• Helps customers better understand our brands and key value propositions; always considers customer pain points when developing content.
• Helps with other creative projects as needed.
• Provides additional coverage on copy projects.