Senior Creative Associate - Tryano

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What you'll be doing

The Senior Content Associate is the right hand of the Content Manager in planning, developing, and executing creative and content strategies for Tryano. This role is pivotal in shaping the voice of the brand, ensuring that every piece of communication, across campaigns, platforms, and touchpoints, reflects a unified and compelling narrative.

You will be responsible for crafting high-impact content that drives engagement, enhances brand loyalty, and delivers measurable results. With a deep understanding of brand tone and strategic goals, you will ensure consistency and resonance across all communication channels.

Acting as the editorial lead for commercial copy, you will develop and maintain the storytelling thread across email, social, and in-store messaging, aligning all creative messaging with broader brand and business objectives.

• Partner closely with the Content Manager to plan, develop, and execute content and creative strategies for Tryano.
• Align and deploy Creative Content Calendar in coordination with Buying, CRM, Social, and key marketing moments and trends.
• Co-lead brand storytelling initiatives, ensuring a consistent and compelling narrative across all customer touchpoints.
• Own the brand’s tone of voice, acting as its guardian across website, CRM, social, digital platforms, retail and PR communications.
• Write, edit, and manage engaging commercial copy across Men’s, Women’s, and Kids’ categories for emails, social, and in-store activations.
• Oversee the editing of all external communications, including press releases, marketing assets, and brand campaigns.
• Support the Marketing team with high-impact copy for internal and external communications, presentations and brand decks.
• Ensure all copy, across digital, print, social media, paid ads, and press, is consistent, SEO-optimized, and aligned with brand guidelines and tone.
• Work alongside the Content Manager to concept and implement campaigns to support business growth, target a specific audience and meet company objectives.
• Contribute to the brands’ content and customer experience, providing copy, and creative concepts that are engaging, innovative and empathetic to the customer mindset.
• Support the creative evolution by monitoring fashion trends and providing concepts that help the brand remain fresh, competitive, and forward-thinking.
• Create concepts and visuals for shoots through styling mood boards.
• Prepare for upcoming photoshoots, ensuring all products and clothing are relevant, liaising with the buyers and store managers.
• Develop, implement, and monitor creative mood boards/strategy to increase brand awareness, improve Marketing efforts and improve sales.
• Collaborate with the Digital Marketing team and provide paid ad copy maintaining SEO best practices across platforms.
• Align messaging with brand partnerships, merchandising, and retail experiences to deliver a seamless 360° brand look and feel.
• Proofread, edit, and refine all content to uphold quality and storytelling standards.
• Assimilate insights from creative, buying, social and cross-functional meetings to inform content that supports brand vision and commercial goals.
• Ensure all partner and concession communications are aligned with the positioning of Tryano from a content and branding perspective.

What you’ll need to succeed

• Brand Tone of Voice Management
• Exceptional Copywriting & Editing skills experience across all channels
• Key Eye for Detail.
• Effective Presentation Creator
• Search Engine Optimization
• Strong understanding of fashion, luxury and Retail
• Retail Trends & Direction.
• Experience managing creative direction and putting together moodboards
• Ability to travel once a week to Abu Dhabi

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.