Senior Creative Designer

About SuperBottoms -

SuperBottoms is on a strong growth trajectory, operating at a healthy run rate with plans to achieve EBITDA positivity in the next fiscal year. Originally a cloth diaper company, we've evolved into a full kids' bottomwear brand offering diapers, underwear, joggers, and more. Our vision is to become the pioneer of kids bottomwear, a one-stop destination for functional, stylish, and comfortable essentials. As a category-creating brand, we thrive on innovation and offer an exciting, dynamic workplace for those who love experimentation and solving real-world challenges.

About the Role-
SuperBottoms is looking for a Senior Creative Designer who can go beyond execution and truly conceptualize brand-first, performance-driven campaigns across digital, social, and video-first platforms.

This role is for someone who brings fresh creative energy, deep social insight, and AI-forward thinking. It’s not just about pretty posts—it’s about storytelling, campaign ideation, experimentation, and trend responsiveness backed by strong design chops.

What You’ll Do

• Campaign Ideation: Conceptualize and execute integrated campaigns—from new product launches to everyday parenting moments—that drive both brand love and performance.
• Design for Performance: Deliver thumb-stopping, conversion-oriented creatives for Meta, YouTube, and other ad platforms.
• Lead from the Front: Guide junior designers, freelancers, and partner agencies with clear briefs, feedback, and direction.
• AI & Automation in Design: Experiment with tools like MidJourney, DALL·E, Runway, Figma AI, InVideo, and Stable Diffusion to drive efficiency and innovation.
• Build Long-Term Systems: Develop playbooks, brand guides, and templates for consistency and scalability.
• Platform-Native Formats: Create Reels, memes, carousels, packaging, UGC-style edits—understanding what works best where.
• Trendspotting: Stay plugged into cultural and digital trends to keep the brand vibrant and relevant.

What We’re Looking For

• 5–8 years of experience in creative design, especially with D2C brands preferred.
• A strong portfolio across branding, motion, packaging, campaigns, and social storytelling (please share upfront).
• Ability to balance storytelling with performance—thinking in hooks, CTAs, and scroll behavior.
• Expertise in Adobe Suite, Figma, Canva Pro, and motion tools.
• Proven track record of working with AI tools for design and content generation.
• Experience collaborating with marketing teams, founders, and external partners.
• Strong feedback and mentoring skills to lead junior designers and freelancers.

If you’re a campaign thinker, social-first designer, and AI-savvy creative, we’d love to hear from you!

Applications can be shared at lisha.k@superbottoms.com

Job Types: Full-time, Permanent

Pay: ₹1,000,000.00 - ₹1,500,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person