Senior CRM Executive

About Us:
Wego is the most popular travel search engine in the Middle East and among the leading players in online travel in Southeast Asia.

ShopCash is a new cashback and loyalty program launched by Wego in MENA in 2020. ShopCash gives users access to a wide range of cashback offers, promo codes, deals and vouchers from a variety of merchants. ShopCash was developed to make brand and deal discovery easier while enabling users to save on every purchase.

Job Overview:
We are seeking an experienced and strategic CRM professional to lead our customer relationship management initiatives. The ideal candidate will have a comprehensive understanding of CRM channels and tools, a keen eye for personalisation strategies, and the ability to coordinate effectively with product, marketing and commercial teams. Experience in the e-commerce industry is a significant advantage.

Key Responsibilities:

Qualifications and Requirements:

• Proven experience (3+ years) in CRM management across multiple channels.

• Full proficiency in Arabic and English (Speaking - Reading - Writing)

• Strong expertise in email marketing, push notifications, and in-app/on-site notifications.

• Experience with customer onboarding and engagement journeys using at least one CRM tool (Webengage, Clevertap, Braze, etc).

• Deep understanding of personalization techniques and data-driven CRM strategies.

• Hands-on experience with CRM platforms and marketing automation tools.

• Proficiency with Microsoft Excel and BigQuery (good to have).

• Proficiency with HTML, CSS, JS, and other supporting languages for creating mailers and automating reports is a must.

• Exceptional analytical skills with the ability to interpret data and derive actionable insights.

• Strong project management skills with the ability to handle multiple campaigns simultaneously.

• Excellent communication and leadership skills.

• Bachelor's degree, preferably in marketing.