Senior Digital Marketer

We are looking for a creative, strategic, and performance-driven Senior Digital Marketer to join our team. The ideal candidate should have strong expertise in digital marketing, content creation, branding, social media management, and SEO, with the ability to plan and execute impactful marketing campaigns that drive engagement, traffic, and conversions.

Key Responsibilities

* Develop and execute digital marketing strategies aligned with business goals and brand identity.

* Manage and optimize marketing campaigns across social media, email marketing, search engines, and other digital platforms.

* Create engaging and high-quality content for websites, blogs, social media, landing pages, advertisements, and email campaigns.

* Plan and oversee social media content calendars, campaigns, and audience engagement strategies.

* Conduct market research, competitor analysis, and audience insights to improve marketing performance.

* Optimize website and digital content using SEO best practices, keyword research, and on-page optimization.

* Monitor campaign performance using tools such as Google Analytics, Meta Business Suite, SEMrush, and Ahrefs, and provide data-driven recommendations.

* Collaborate with designers, developers, and other team members to execute effective marketing campaigns.

Requirements

* Bachelor’s degree in Marketing, Communications, Business, or a related field.

* 3–5+ years of proven experience in digital marketing and content strategy.

* Strong understanding of SEO, social media marketing, email marketing, and digital advertising.

* Excellent content writing, communication, and copywriting skills.

* Experience with platforms such as WordPress, Shopify, or other CMS tools.

* Proficiency in tools such as Google Analytics, SEMrush, Ahrefs, Canva, Meta Business Suite, and Google Ads.

* Ability to manage multiple projects and meet deadlines in a fast-paced environment.

* Strong analytical, creative, and problem-solving skills.

* Experience in branding, campaign management, and audience growth strategies is a plus.

Work Location: Remote