Senior Digital Marketing

Company Description: Startup marketing agency

Experience: 3-5 years

Responsibilities & Skills:

· Lead and oversee all digital marketing strategies, branding, and advertising campaigns.

· Develop and implement content marketing strategies, ensuring high-quality copywriting.

· Strong expertise in SEO & SEM (Google Ads, organic growth).

· Proficiency in email marketing & automation tools (HubSpot, Mailchimp, Klaviyo).

· Advanced knowledge of analytics platforms (Google Analytics, GA4, Meta Ads Manager).

· Map customer journeys and align strategies with buyer personas and funnels.

· Drive brand positioning through storytelling, creative direction, and campaign conceptualization.

· Hands-on experience with Meta, Google, LinkedIn, TikTok, and YouTube Ads.

· Lead and mentor cross-functional creative and technical teams.

· Manage client communication, performance reporting, and ROI presentations.

· Oversee ad spend and marketing budgets with efficiency and accountability.

Job Type: Full-time