Senior Digital Marketing & AI Growth Lead

Senior Digital Marketing & AI Growth Lead

Location: LATAM or Eastern Europe (Remote)
Employment Type: Full-Time
Company: Lingua Language Center (Florida, USA)

This is a fully remote role open to candidates located in Latin America (LATAM) or Eastern Europe. You may apply from any country within these regions. This position does not require U.S. work authorization since it is fully remote.

About the Role

Lingua Language Center is seeking a highly skilled, results-driven Senior Digital Marketing & AI Growth Lead to transform and oversee the marketing strategy, execution, and digital infrastructure across our multiple campuses in South Florida.

This is a senior-level role requiring deep experience in digital marketing, HubSpot operations, CRO, website optimization, email marketing strategy, AI-driven workflows, and measurable growth execution. You will report directly to the COO and operate with full ownership of the marketing function.

If you are a strategic thinker who can also execute at a high level, thrive in fast-paced environments, and have experience building high-conversion digital funnels, we want to hear from you.

Key Responsibilities

Marketing Strategy and Growth

• Develop and implement a comprehensive digital marketing strategy that drives qualified leads and enrollment growth across domestic, international, corporate, and agency segments.
• Design, manage, and optimize multi-channel acquisition funnels.
• Lead the planning and execution of campaigns aligned with enrollment cycles, international recruitment seasons, and campus objectives.

AI-Enhanced Marketing Execution

• Leverage AI tools (ChatGPT, automation scripts, Zube AI agents) to scale, automate, and enhance marketing workflows.
• Maintain and update AI knowledge banks to ensure accuracy of automated responses.
• Implement AI-driven processes for analytics, personalization, and campaign optimization.

Website Optimization and CRO

• Conduct full website audits to identify UX, structure, and conversion issues.
• Provide developers with clear, actionable instructions to implement updates.
• Build and optimize landing pages tailored to specific audiences, including F-1 visa applicants, domestic ESL leads, corporate clients, and recruiting agencies.
• Improve CTA performance, reduce friction in forms, and drive higher conversion rates.

HubSpot Marketing Operations

• Own HubSpot Marketing Hub end-to-end.
• Create and manage landing pages, email templates, forms, workflows, segments, and automation.
• Oversee CRM data hygiene, lifecycle stages, and funnel reporting.
• Build dashboards and track KPIs to support decision-making.

Email Marketing and Automation

• Build and deploy weekly email campaigns to over 2,200 contacts.
• Develop and optimize nurture sequences for multiple lead categories.
• Improve open rates, click-through rates, and conversion performance through segmentation and A/B testing.

Reporting and Analytics

• Conduct ongoing performance analysis using GA4 and HubSpot dashboards.
• Provide weekly reports to leadership on traffic, funnels, campaign results, and conversion insights.

Brand Management and Coordination

• Maintain consistent messaging and branding across all campuses and platforms.
• Collaborate with Multimedia and Social Media teams to ensure content aligns with marketing objectives.
• Support marketing materials for recruitment fairs, agent outreach, and corporate partnerships.

Required Qualifications

• 4 to 8 years of proven experience in senior digital marketing or growth-focused roles.
• Advanced experience with HubSpot Marketing Hub (required).
• Strong proficiency in GA4, SEO fundamentals, conversion rate optimization, and user experience best practices.
• Demonstrated ability to build and optimize landing pages, funnels, and marketing automation workflows.
• Experience with AI tools for marketing automation and content production.
• Strong analytical, strategic, and executional capabilities.
• Excellent communication skills in English (written and verbal).
• Experience in international education is a plus but not required.

Soft Skills

• Highly proactive and accountable.
• Strong problem-solving abilities.
• Able to manage multiple deadlines with precision.
• Operates independently with minimal supervision.
• Strong organizational and leadership qualities.
• Comfortable making data-driven decisions.

Compensation

Competitive salary based on experience and geographic region, with performance-based incentives.

This role is full-time and remote, with availability required during U.S. business hours.

How to Apply

Please submit the following to: lramirez@lingua.edu

Subject Line: Senior Digital Marketing & AI Growth Lead – Application

Required:

1. CV or résumé

2. 2 to 3 examples of previous work, such as:

• Landing pages you built or optimized
• Email campaigns
• CRO improvements
• HubSpot workflows or dashboards
• Website audit or optimization examples

3. (Optional but strongly preferred) A short video or Loom introducing yourself and your experience.

Pay: $35,000.00 - $70,000.00 per year

Benefits:

• Paid time off

Application Question(s):

• 1. Describe the most complex HubSpot Marketing Hub workflow you have built. Include details on segmentation, triggers, conditional logic, and the goal of the workflow.
• 2. Explain how you audit a website or landing page for conversion optimization. List at least three CRO issues you typically look for.
• 3. Provide an example of how you have used AI tools (such as ChatGPT or automation scripts) to automate or improve a marketing process.
• 4. Are you currently located in Latin America (LATAM) or Eastern Europe?

Please specify your country and your time zone.

• 5. Provide a brief explanation (5–7 sentences) of a growth win you delivered in a previous role.
• 6. Describe an email campaign you managed, including segmentation, testing, and results.
• 7. Explain how you would use GA4 to diagnose a drop in lead conversions.

Work Location: Remote