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Senior Digital Marketing Coordinator

Columbus, United States

LOTH Cincinnati + Columbus | Office Furniture + Workspaces (lothinc.com)

For over 130 years, LOTH has been uniquely positioned in the Cincinnati marketplace as the only workplace solutions provider with expertise in Workplace Design + Furnishings, Move Management + Facility Services. Our company also has specialists in Warehousing + Banking Equipment Services + Installation
Services.
LOTH helps organizations create inspiring workplaces that drive productivity, support evolving ways of working, and elevate the employee experience. As part of LOTH Holdings — which also includes WorkWiser Services and OptiVia Solutions — we offer integrated solutions that span office furniture, architectural products, space design, workplace services, and digital innovation.
Position Summary:
We’re looking for a creative and detail-driven Senior Digital Marketing Coordinator to support and execute campaigns that drive awareness, engagement, and lead generation across our brands. This role is ideal for someone who thrives in a fast-paced B2B environment, is passionate about data-informed marketing, and enjoys turning strategy into action.
Key Responsibilities:
  • Assist in the execution of digital marketing campaigns across email, social media, SEO, and paid media.
  • Manage day-to-day content updates on websites (WordPress/HubSpot Marketing Enterprise CMS) and help optimize the user experience and conversion paths.
  • Configure and customize HubSpot to support marketing and sales alignment, including lead scoring models, automated drip campaigns, and tailored workflows based on buyer behavior and lifecycle stage.
  • Build and schedule emails, landing pages, and forms in HubSpot; manage marketing lists and lead segmentation.
  • Collaborate with sales teams to support campaign launches, product promotions, and sales enablement initiatives.
  • Maintain and update product listings, content, and promotions on our Shopify-based digital catalog to ensure accuracy, brand consistency, and optimal user experience.
  • Support analytics and reporting delivered to CMO to evaluate campaign effectiveness (Google Analytics, HubSpot dashboards).
  • Serve as one of the main points of contact for internal HubSpot support and training, helping onboard new users and troubleshoot issues.
  • Monitor social channels, post content, and engage with followers to grow brand presence.
  • Maintain the digital asset library, event landing pages, and digital catalog content to ensure accuracy and brand alignment.
  • Assist in content creation and proofreading for blog posts, emails, and sales collateral.
  • Stay up to date on digital trends, marketing best practices, and emerging tools.
Qualifications:
  • Bachelor's degree in Marketing or equivalent experience and training.
  • 3-5 years of experience in digital marketing, preferably in a B2B or agency setting.
  • Proficient in HubSpot (or similar CRM/marketing automation), WordPress, Canva or Adobe Creative Suite, Microsoft Office Suite, and Google Analytics.
  • Strong attention to detail, organization, and ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Self-starter with a growth mindset, willing to learn and evolve alongside the role.
  • Work portfolio submission required to apply for position
Onsite position located in Cincinnati, OH OR Columbus, OH
  • This job description is to serve as an outline for the main responsibilities of the position. It includes but is not limited to the above outline.
AAP, EEO, M/F/H/V/D, Drug Free Workplace.

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