Senior Digital Marketing Executive

Job Description – Digital Marketing Executive

Position: Digital Marketing Executive
Location: Mumbai, India
Department: Marketing
Reports To: CEO

Key Responsibilities1. Google Ads & SEO

• Plan, create, and manage Google Ads campaigns to drive traffic, leads, and conversions.
• Conduct keyword research, competitor analysis, and optimize ad campaigns for maximum ROI.
• Implement SEO strategies including on-page, off-page, and technical SEO to improve website rankings.
• Monitor website analytics and performance metrics using tools like Google Analytics, Search Console, and SEMrush.

2. Social Media Marketing (SMM) & Paid Ads

• Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Create, manage, and optimize paid social media advertising campaigns.
• Collaborate with design/content teams to produce engaging posts, reels, and ad creatives.
• Track, analyze, and report social media performance to ensure growth and engagement.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Digital Media, or related field.
• 2–4 years of experience in digital marketing (SEO, SEM, SMM).
• Hands-on experience with Google Ads, Facebook Ads Manager, and SEO tools.
• Strong understanding of digital trends, online advertising, and content marketing.
• Ability to analyze campaign data and generate actionable insights.
• Excellent communication and creative thinking skills.

Skills & Competencies

• Expertise in Google Ads, SEO techniques, and social media ads.
• Knowledge of analytics tools (Google Analytics, Meta Business Suite, etc.).
• Strong content sense and ability to coordinate with creative teams.
• Result-driven with a focus on achieving KPIs and ROI.
• Ability to manage multiple campaigns simultaneously.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month