Senior Digital Marketing Executive

Senior Digital Marketing Executive – AbroadUp.in (Study Abroad Consultancy)

Location: Pitampura, Kohat Enclave, Delhi
Job Type: Full-time | On-site

About Us:

AbroadUp.in is a fast-growing study abroad consultancy helping students achieve their dream of studying in top universities across the globe. We guide students through every step — from counseling and test preparation to admission and visa assistance. We’re now looking for a Senior Digital Marketing Executive who can elevate our brand presence and generate quality leads through smart digital strategies.

Position Overview:

We are looking for a result-driven and creative Digital Marketing Manager to lead all digital marketing initiatives — from concept to execution. The ideal candidate should have in-depth knowledge of SEO, SEM, Google Ads, Meta Ads, WordPress, Email Marketing, and Lead Generation Campaigns.

You’ll be responsible for managing our online presence, running paid campaigns, optimizing website performance, and driving measurable growth in leads and conversions.

Key Responsibilities:

• Plan, execute, and manage end-to-end digital marketing campaigns (Google Ads, Meta Ads, YouTube, etc.)
• Perform SEO & SEM activities to boost organic and paid visibility
• Manage and update the WordPress website, ensuring it’s SEO-friendly and user-optimized
• Create, monitor, and analyze lead generation funnels and conversion metrics
• Manage social media marketing and build engagement across platforms (Instagram, Facebook, LinkedIn, etc.)
• Develop and implement email marketing and remarketing strategies
• Collaborate with the counseling and content teams to create relevant campaigns and creatives
• Analyze marketing data and prepare monthly performance reports
• Stay updated with the latest digital marketing trends, tools, and algorithms

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 2–5 years of proven experience in digital marketing (education industry preferred)
• Hands-on experience with:
• Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush), Google Analytics, WordPress, and Email Marketing Tools
• Strong understanding of performance marketing, PPC, and conversion optimization
• Excellent communication, analytical, and creative skills

What We Offer:

• Competitive salary (based on experience)
• Opportunity to work in a fast-growing study abroad brand
• Collaborative and growth-oriented work culture
• Performance-based incentives

How to Apply:

Send your resume and portfolio to 92058 03555

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person