Senior Digital Marketing Manager

Pluxee (Formerly Sodexo Benefits & Rewards)

The leading global employee benefits and engagement partner that opens up a world of opportunities to help everyone enjoy more of what really matters to them. We believe that living life to the full means making the most of every moment and sharing experiences with the people we care about.

Through a full range of innovative and digital solutions deployed in 29 countries, Pluxee creates meaningful, engaging, and personalized experiences to contribute to the well-being of individuals at work and beyond. From meal and food, culture, gifts to wellness and mobility, Pluxee’s products and services are designed to bring more value to people. Pluxee supports the purchasing power and promotes the well-being of more than 37 million consumers.

Pluxee accompanies 500,000 clients to develop more meaningful relationships with their employees and improve their engagement. Pluxee simplifies the life of 1.7 million merchants every day. Strengthened by its historical ties with Sodexo, Pluxee with its 5,400 employees is committed to increase its influence as CSR leader by giving its clients, partners and consumers the means to make more sustainable choices every day.

We are Pluxee, ex- Sodexo Benefits and Rewards Services, we’re inventing entirely new ways to influence and enrich the lives of employees worldwide.

We bring to life benefit platforms and payment solutions to open up a world of opportunities to our 500,000 clients and 37 million of their employees in 29 countries.

Are you looking to shape the future of employee benefits and engagement?

Be the change. Let’s go above and beyond.

For more information: www.pluxeegroup.com; https://www.pluxee.com.tr/

🚀 Your next challenge

We should add an introduction regarding the role.

Design a digital marketing and media strategy supporting new business goals

(for all stakeholders: clients/ merchants/ consumers) , especially the lead targets, in accordance with the brand strategy. Design a channel based yearly tactical execution and operational plan, that includes developing buying tactics and capabilities for each channel, applying different techniques to optimize return, monitoring health indicators (SEA, Display, Paid Social, in-Video Ads, Retargeting, Native Advertising, Affiliation….), developing (if necessary) a redesign of the corporate web site, aligned with Digital Marketing priorities, to drive revenue growth.

🌟 You’re a match

• Experience in Digital Marketing (preferably B2B) : A solid understanding of various digital marketing channels; search engine marketing (SEM), search engine optimization (SEO), display advertising, social media marketing, email marketing, affiliate marketing, and content marketing
• Proficiency in data analysis tools and platforms like Google Analytics, Google Ads, Meta Ads, Facebook Ads Manager, and other marketing analytics tools. The ability to analyze campaign data, draw actionable insights, and optimize marketing campaigns based on data-driven decisions.
• Developing strategies to optimize digital marketing campaigns performance, including budget allocation, targeting, and content/creative optimization. Continuously monitoring and adjusting campaigns to meet performance goals and KPIs.
• Understanding user behavior, conducting A/B testing, and implementing conversion rate optimization strategies to improve website and landing page performance. Strong knowledge of UX/UI principles and best practices.
• Proficiency in SEO principles and techniques to improve organic visibility and rankings through keyword research, on-page optimization, backlink analysis, and technical SEO.
• Managing and allocating (digital) performance marketing budgets effectively to achieve desired performance outcomes. Monitoring digital advertising spend, ROI, and other financial metrics for efficient resource allocation.
• Colloborate and work closely with cross-functional teams and global team to align strategies with business goals. Strong communication skills to effectively convey marketing objectives and collaborate with internal and external stakeholders and agencies.
• Keeping up-to-date with emerging performance marketing technologies, and best practices and also industry trends, competitors and market dynamics to identify growth opportunities.
• Solid knowledge and experience in digital performance marketing tools and strategies, strong analytical and problem-solving skills, along with the ability to think strategically and make data-driven decisions. Understanding customer segments, market segments, and targeting strategies to drive performance.

... And if you have :

• Bachelor’s in business administration, Economics, Engineering, MBA is an asset,
• Minimum 6 years of experience in marketing
• Strong presentation skills
• Very good written and verbal communication skills both in Turkish and English
• Strong interpersonal skills, demonstrate ability to work effectively across business teams
• Results driven and delivery focused approach
• Multi-task management
• Insight driven, analytic and out-of-the- box thinking skills

☀️ Happy at work

• A meaningful job: build the future of employee benefits and contribute to the quality of life at work for others, you will impact positively local communities too. It counts!
• A great culture: we respect and care authentically about our people, we embrace work life balance, new ideas and we have a lot of fun!
• Employee experience is what we do: So, you can expect a comprehensive package including competitive salary + annual bonus based on performance + PluxeeFlex (flex benefits) + career development opportunities.+ extra welcome leave (6 days) in your first year.

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Our company will process the personal data you may submit within the scope of your application as a controller to evaluate your application for the position you have applied or further recruitment opportunities in association with your application. As a candidate, all communication between you and our company is protected according to Turkish Personal Data Protection Law No.6698 You can click on the link “https://www.pluxee.com.tr/kilavuz/calisan-adayi-aydinlatma-metni/”for details