Senior Digital Marketing Manager

The Senior Digital Marketing Manager is responsible for developing, implementing, and overseeing the company’s digital marketing strategy. This role focuses on driving brand growth, increasing online visibility, generating leads, and maximizing revenue through digital channels.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies aligned with business goals
• Lead long-term strategic planning initiatives to support sustainable business growth and digital transformation
• Manage and optimize all digital marketing channels including SEO, SEM, social media, email marketing, and content marketing
• Supervise, mentor, and guide the digital marketing team
• Plan, manage, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Analyse campaign performance using KPIs, ROI, and analytics tools and provide actionable insights
• Oversee website performance, traffic growth, and conversion rate optimization
• Manage brand positioning and online reputation across digital platforms
• Coordinate with external agencies, vendors, and influencers
• Monitor market trends, competitor activities, and emerging digital technologies
• Prepare and present monthly and quarterly performance reports to senior management
• Manage and allocate digital marketing budgets effectively

Required Skills & Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
• 5–8 years of proven experience in digital marketing, including leadership experience
• Strong expertise in SEO, PPC, social media marketing, and web analytics
• Hands-on experience with digital advertising platforms
• Excellent leadership, communication, and strategic thinking skills
• Data-driven mindset with strong analytical abilities
• Ability to manage multiple projects and meet deadlines

Job Type: Full-time

Work Location: In person