Senior Digital Marketing Specialist

13Brave Media Agency is expanding its digital marketing team! 

If you think the following skills and responsibilities are suitable for you, we are eager to meet you. Send us your CV and any additional notes you have or previous case studies you may have.

Requirements and Skills:

• Minimum 4 years of experience in digital marketing,
• Ability to plan and provide feedback to responsible brands for quarterly and annual development,
• Ability to prepare and present periodic reports on managed brands, both verbally and in writing according to the occasion.
• Written and spoken Turkish communication skills, as well as necessary English level to meet industry requirements and terminology,
• Preferably with agency experience.
• Experience creating and managing campaigns on TikTok Ads Manager,
• Proven experience in designing and executing A/B tests for ad creatives, landing pages, and audience targeting
• Proficiency with data visualization tools such as Google Looker Studio to create clear, automated dashboards for clients,
• Advanced knowledge of GA4 including building custom reports, creating audiences, and setting up conversions and events using GA4's event-based data model,
• Managing and forecasting advertising budgets across multiple platforms, ensuring optimal ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition) targets are met,
• Understanding of different attribution models and how to use them to properly allocate marketing budget and evaluate campaign success,
• Developing integrated, multi-channel marketing strategies that leverage the unique strengths of platforms like Google, Meta, and TikTok to achieve business objectives.

Job Responsibilities:

• Working in harmony with teammates within a full-time work model, regular information sharing with team leaders about processes throughout brand management,
• Setting up campaigns for brands under your responsibility, conducting daily optimization processes, tracking daily spending in line with monthly planning,
• Daily monitoring of Google Analytics performance, discussing and resolving potential shortcomings with the brand, periodic checking for targeted KPIs and ROAS, identifying deficiencies and managing the development process,
• Examining the website, advertising platform accounts, Google Analytics and Tag Manager accounts of brand candidates for new brand acquisition, analyzing competitors, and preparing presentations based on these.