Creative Optimization Specialist

getirfinans operates within Banking as a Service model, having established partnerships with players at banking sector.

What You’ll Do

• Analyze TikTok and other platform ad performance metrics to identify top-performing creatives and areas for improvement.
• Run A/B and multivariate tests to improve messaging, visuals, and formats.
• Develop dynamic creatives tailored to specific audience segments to enhance engagement and conversions.
• Stay on top of TikTok trends and competitor campaigns to inspire fresh, engaging ideas.
• Manage creative assets, maintain version control, and ensure brand consistency.
• Collaborate with cross-functional teams to deliver effective, on-brand creative work.
• Prepare clear and actionable performance reports that highlight creative success, trends, and key insights.

What You’ll Bring

• Bachelor’s degree in Marketing, Communications, Design, or a related field
• 1-3 years of experience in digital marketing, creative optimization, or performance marketing roles.
• Strong understanding of TikTok Ads and other key digital marketing platforms.
• Proven experience with A/B testing and performance analysis to guide creative improvements.
• Strong analytical skills with the ability to translate data insights into actionable creative strategies.
• Familiarity with audience segmentation and dynamic creative strategies.
• Solid understanding of creative best practices for TikTok and other social platforms.
• Collaborative, detail-oriented, and able to manage multiple projects.
• Passion for trends, innovation, and creative experimentation.

Diversity makes us stronger. Our diverse cultures, backgrounds, beliefs, values, abilities, and lifestyles help us learn from each other. We’re proud to strive for a genuinely diverse and inclusive workplace. We know we can do better though. That’s why we hire and promote people with equity and equality in mind.

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