Senior Digital Marketing Specialist

Roles & Responsibilities – Senior Digital Marketing Specialist

1. Strategy & Planning

• Develop, implement, and manage multi-channel digital marketing strategies aligned with company goals.
• Plan campaigns for brand awareness, lead generation, and customer retention.
• Conduct competitor analysis and identify new digital growth opportunities.
• Manage digital marketing budgets, ensuring optimal ROI.

2. Campaign Management

• Plan and execute paid media campaigns (Google Ads, Facebook Ads, programmatic, etc.).
• Manage SEO & SEM strategies to improve rankings and organic traffic.
• Oversee email marketing campaigns, newsletters, and automation workflows.
• Create targeted campaigns for specific audience segments.

3. Content & Creative Direction

• Coordinate with content creators, designers, and videographers to produce engaging content.
• Ensure all digital assets follow brand guidelines and are optimized for each platform.
• Develop content calendars for blogs, social media, and video platforms.

4. Analytics & Optimization

• Monitor and analyze KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
• Use analytics tools (Google Analytics, GA4, Hotjar, etc.) to track performance.
• Run A/B testing to optimize ads, landing pages, and email campaigns.
• Generate regular reports with actionable insights.

5. Social Media & Community Management

• Oversee brand presence on platforms like Instagram, LinkedIn, Facebook, TikTok, and X (Twitter).
• Engage with followers, respond to queries, and manage online reputation.
• Collaborate with influencers and partners for promotions.

6. Marketing Technology & Tools

• Stay updated with the latest marketing tools, AI integrations, and automation platforms.
• Manage CRM systems, remarketing tools, and customer journey tracking

Job Type: Full-time

Pay: AED6,000.00 - AED12,000.00 per month