Senior Digital Marketing Specialist

• About the Role

We are seeking an experienced Digital Marketing Specialist with a strong background in strategy, execution, and optimization of digital campaigns. The ideal candidate will have a minimum of 5 years’ proven experience in digital marketing, a deep understanding of current trends, and hands-on expertise in leveraging Generative AI tools to drive engagement, personalization, and performance.

Key Responsibilities

• Develop and execute end-to-end digital marketing strategies across multiple channels (SEO, SEM, social media, email marketing, content marketing, paid ads).
• Utilize Generative AI tools (ChatGPT, MidJourney, Jasper, etc.) to create innovative campaigns, automate workflows, and personalize customer experiences.
• Stay up-to-date with digital marketing trends, platforms, and technologies to ensure campaigns are innovative and effective.
• Analyze campaign performance using tools like Google Analytics, GA4, SEMrush, HubSpot, etc. and provide actionable insights for optimization.
• Collaborate with content, design, and product teams to ensure brand consistency and ROI-driven strategies.
• Manage budgets, track KPIs, and ensure campaign delivery aligns with business objectives.
• Lead A/B testing, performance tracking, and continuous improvement initiatives.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 5 years’ experience in digital marketing with proven success in running and optimizing campaigns.
• Strong knowledge of SEO, SEM, social media ads, email automation, and content marketing.
• Experience with Generative AI in marketing content creation, campaign automation, or audience engagement.
• Excellent analytical skills with expertise in data-driven decision-making.
• Strong project management and communication skills.

Job Type: Full-time

Pay: ₹500,000.00 - ₹700,000.00 per year

Work Location: In person