Senior Digital Marketing Specialist

Job Overview:
We are looking for a highly skilled and results-driven Senior Digital Marketer to take ownership of our digital growth efforts. This role involves planning, executing, and refining marketing strategies to increase brand visibility, attract quality traffic, and generate strong leads. The ideal candidate combines strategic thinking with hands-on expertise across digital channels.

Key Responsibilities:

• Design and implement effective digital marketing plans across various online platforms.
• Plan, run, and continuously improve paid campaigns on platforms like Google, Facebook/Instagram, and LinkedIn.
• Manage and guide activities related to social media, content creation, and email marketing.
• Track performance metrics and analyze campaign data to enhance results and maximize ROI.
• Collaborate closely with design, content, and marketing teams to maintain consistent brand communication.
• Apply SEO and SEM techniques to boost search rankings and organic reach.
• Oversee marketing budgets and ensure efficient use of resources.
• Keep up with emerging trends, tools, and best practices in digital marketing.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a similar field.
• Solid experience in digital marketing, including a few years handling senior-level responsibilities.
• Strong understanding of SEO, paid media, and social media strategies.
• Hands-on experience with tools such as Google Analytics, Google Ads, and Meta Ads Manager.
• Strong analytical mindset with the ability to interpret data and make informed decisions.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.

Job Type: Full-time

Work Location: In person