Senior Director I, Integrated Marketing - West

Location: Chicago, Illinois, Los Angeles, California or Dallas Texas, USA

The Senior Director I, Region Marketing West provides leadership and support for the development and execution of market activation programs within assigned brands, geographies, and/or channels. This role partners with internal and external stakeholders to drive effective implementation of programs and initiatives that support value and growth objectives.

KEY WORKING PARAMETERS

Focus, Scope, & Impact:

• Leads a team of regional integrated marketers focused on assets and franchise relationships

• Represents the Category OU platforms/programming/innovation in Governance Routines at region and aligning bottlers & customers to support the plans

• Responsible for assessing and analyzing consumer insights and passions, as well as, leveraging industry intel and knowledge to create core marketing strategies to drive revenue growth and enable OU’s achieve business plan

• Enhances commercial priorities with compelling sales and marketing platforms within the regions (by bottler by market) amplifying the national plans with the local marketing assets

• Responsible for activating local market assets and engaging in the Collaborative Business Planning process creating key strategies that reinforce The Coca-Cola Partner Commitment with those partners

• Leads regional customer marketing with our larger regional retail customers within the region supporting their core strategies via the Collaborative Business Plan

• Collaborate with Creative Operations to deliver regional and customer creative marketing content

• Key focus is on long term (3-5 year) brand preference building, increasing our per cap consumption and revenue and creating long term, winning strategic plans with our bottlers and customers

KEY SUCCESS PARAMETERS

Education

• Minimum Required: Bachelor’s degree

• Preferred Level: MBA or other graduate degree

Experience

• Minimum Required:

  • 3–5 years of experience, preferably in the consumer goods/beverages industry or sports business

  • Experience leading small teams and/or cross-functional projects

  • Strong analytical and insights ability

  • General Manager Mindset

  • Strategic thinking and effective communication skills

  • Customer and regional (local market) marketing experience

  • Exposure to shopper insights, partnership management, and annual planning

• Preferred Level:

  • 7–9 years of experience in the consumer goods/beverages industry or sports business

  • Experience in marketing partnerships and customer marketing

  • Experience working with marketing assets and supporting financial management

Work Focus

• Contribute to building and maintaining a high-performing and engaged team

• Develop customer and partnership skills

• Support the implementation of national sales and marketing plans across regions and customers

• Assist in asset planning, partnership management, and customer marketing activities

• Demonstrate strategic and creative thinking

• Ability to interpret shopper behavior, brand strategies, and channel/customer needs, and help turn this knowledge into action

• Previous experience in customer/shopper/region/channel management is a plus

• Demonstrated personal leadership and influencing skills

Communication Focus

• Communicates regularly with internal teams, bottlers, and local marketing assets, as well as regional customers

• Collaborates with category leads, partnerships, connections, and creative to support customer and system engagement

• Works to align interests with bottlers and local assets